The Value Chain Analysis Of Sony Corporation And Boeing

The Value Chain Analysis Of Sony Corporation And Boeing
Introduction
To obtain sustainability and competitive advantages among business in both domestic and
international market, a call for a clearer and deeper understanding of the market is needed in order to
stay on the top of their competitors.
Sony Corporation and Boeing used as extended examples, will be analysing the relevance of three
tools for improving company performance; Porter's Value Chain, Gereffi and Korzeniewicz's Global
Commodities Chain framework and the effectiveness of sector matrix and its capacity to work with
far much complex processes and products, producing complex products with complex distribution
channels.
The value chain analysis for Sony Corporation
A value chain is a situated of exercises that an organisation completes ... Show more content on
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The procedures of moving inputs into completed items and administrations (operation) appear to
have keep running into a few issues that require Sony's prompt consideration. In the event that the
different operation–related issues specified above are not satisfactorily and immediately tended to,
they may influence the operational productivity and viability of the essential exercises (out–bound
logistics, showcasing and deals and in addition administration) downstream. The absence of
between unit coordination and cooperative energies because of the organization's blend are various
organizations are legitimately the two grounds that have influenced operation proficiency and
viability. In spite of the fact that Sony has reported that it has seen an emotional increment in inward
collaboration between the equipment and programming directors, more work should be done and
persistent reconnaissance is still needed. The act of good systems administration should in the long
run turn into a society of Sony for the organization to manage its game changer. Subsequently,
driving Sony to its constraints regarding
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Essay on Business Case Study
Business Case Study – Lucent Technologies
Executive Summary
Lucent Technologies is a global leader in communications and software development. This report
briefly overlooks its evolution, its achievements since its inception and its mission and targets. Born
as a result of a spin–off of a unit of AT&T and relying on Bell Laboratories for its innovations,
Lucent has expanded and grown at a tremendous rate in a very short time.
Introduction
Lucent Technologies Inc. was formed in November 1995, combining units of AT&T with that of
Bell Labs. Lucent develops and manufactures communications systems, software and products.
Lucent sells public and private communications systems, supplying ... Show more content on
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The only fly in the ointment is that Lucent is a relatively young company in its present form.
However, remember that the company's origins go back a long way as Lucent was formerly the Bell
Labs unit of AT&T."1
Overview Lucent provides complete services including software that equips service providers to
extend wire line and wireless access, local, long distance and international voice, data and video and
cable services. The SPN segment includes the product groups responsible for Lucent's optical
networking, switching solutions, access, wireless networks and software products businesses. It also
includes the businesses that are focused on the needs of cable television operators, and data
networking systems for service providers, as well as the sales and support organizations responsible
for offers, sales, distribution, installation and maintenance for service provider customers
worldwide. "Lucent's systems connect, route, manage and store voice, data and video in any
combination, and are used for wire line access, local and long distance switching, intelligent
network services and signaling, wireless communications, including both cellular and personal
communications services (PCS), and high–speed, broadband multi–functional communications.
Lucent has a wire line local access installed base (the number of access lines serviced by

Samsung Swot Analysis
Company Background: Samsung is a South Korean multinational company those beginning its
business as a tiny commerce company and right now turning into world largest corporation. The
corporate deals with its business in many sectors like advance technology, finance, petrochemical,
semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The
corporate was established in 1969 in Suwon, South Korea and notable globally for its electronic
merchandise (Kelly, 2011). The corporate is producing many latest technologies, electronic
appliances like mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and
alternative products. The corporate runs its operations and sales its merchandise ... Show more
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It is illustrious company in the worldwide (Michell, 2010). Moreover, significant assets in the
technology section, more technology patents and more proficient staff facilitate it to keep up its
position in the international market.
Weakness: The Corporate is developing totally different new models of smartphones and laptops,
however the cost of its products are on top of alternative regional and international competitors
(Butow & Watson, 2013). Moreover, the model of its products is less attractive than competitors '
products is additionally the weakness of Samsung.
Opportunities: The major opportunities of Samsung are the entry within the different markets and
countries in the region of Asia, Africa and America. The corporate would peek to enter in the
different countries to supplement its sales and revenue. Moreover, Samsung would target on the
other industries to raise the gross revenue of the group. Moreover, a lot of opportunities in electronic
and software section through innovate technology and introduce latest technological phones, tablets
and laptops (Krishnamacharyulu, 2011). Through providing the latest technologies, latest hardware
and software phones, laptops and tablets the corporate will improve its position in the internatioal
competitive market.
Threats: The high competitions in the smartphones, tablets and laptops sector are created threat of
the Samsung. Nokia, Apple, Sony Ericsson and BlackBerry are the main

Intel Corporation ( Intc )
Stock Market Project Word Count – Emmet Homeister 12/15/15 Period 3
Corporate Reasearch
Intel Corporation (INTC)
The first company I invested in was Intel Corporation (INTC). In 1968 the Intel Corporation was
founded by Bob Noyce and Gordon Moore. They originally went with the name MN Electronics as
"More Noise" but concluded it has a bad connotation on their image and Noise associated with
electronics was not what they wanted their image looking like. They eventually moved to Integrated
Electronics or Intel for short. The name was great as well as being short for intelligence it fit
perfectly. The only problem they had was the name was copyrighted under the company Intelco a
hotel chain, they bought the rights for ... Show more content on Helpwriting.net ...
This led to the production of hundreds of products including watches, cash registers and traffic
lights.
In 1976 Intel releases its first single board computer, this gave the company endless possibilities
when it came to the expansion of technology and the growth of the internet. Fast forwarding about
twenty years brings us to the release of the Pentium processor in 1993, this revolutionized the
computing standard of the public, computers were growing more and more getting faster and faster.
In 1999 Dow Jones added Intel to its list triggering a spike in the price of share to around $70. It
dropped back down but has been on a steady rise ever since. I purchased the stock when it was at a
low of about $27, the stock is currently around $35. I noticed in recent trends that they make most of
their profit around Christmas time so I knew it was a good investment that was bound to go up.
Although the price goes up around the end of the year I have to make sure I don't hold on to the
stock too long because just like anything whatever goes up must come down and after Christmas on
past graphs show the price dropping significantly.
Intel is to this day working on not only making processors (what most of us know them by) but
keeping up with the constant change in modern technology and working towards the future of
technology making the average person's life easier.
Intel did financially phenomenal this year. As of September 26th

What Are The Advantages And Disadvantages Of Toshiba Theory
5. Those who arrive first at the battleground will have sufficient time to rest and prepare against the
enemy. Those who arrive late at the battleground will have to rush into battle when they are already
exhausted. 5.1 To identify and explain the relevant theory/theories. The person adept at warfare
seeks victory from the battle situations and conditions and does not rely solely on the efforts of his
officers and men. As such, he is able to select the right men (officers and soldiers) and trust them to
exploit the battle situations and conditions. The person who knows how to exploit battle situations
and conditions is able to command his troops in battle like rolling logs and boulders. The
characteristics of logs and boulders are ... Show more content on Helpwriting.net ...
The advantages of Toshiba using this theory is they will spend less time in collecting mistakes,
searching for more information for their new technology and fixing any clutter as soon as possible.
They have more time saved it means that they have more time in doing productive things. Aside
from a positive impact on time management, organizational skills will make it more convenient for
employees to share any information with each other, thus working better as a team.
5.4 Conclusion. In conclusion, forces explain the use of creativity and timing in building an army's
momentum. Apart from this, forces also examine the energy that drives all human effort such as
imagination. One of the reasons competitive environments are chaotic is that creativity makes
prediction impossible. The human imagination is infinite and its infinite capacity makes the
possibilities of human wealth and progress infinite as well. However, this creativity must be tied
solidly to reality. The creativity does not work alone and it must be paired with proven methods, that
is existing knowledge is to be effective. Therefore, they create what Sun Tzu called force or

Turnaround Strategy Of Samsung Electronics
Project Report On Turnaround Strategy of Samsung Electronics
In The Partial Fulfillment Of The Course Requirements Of
Strategic Management II
Submitted to:
Prof. Meeta Dasgupta
Acknowledgement
We would like to express our sincere gratitude to Prof. Meeta Dasgupta for giving us the opportunity
to do this project. It has helped us gain insights about the turnaround strategies. We would also like
to express our gratitude for her guidance throughout the project. She provided us with her constant
supervision and inspiration.
She helped all of us to understand the basic elements of strategic management and how when it is
combined with the organizational vision leads to success or failure of an organization. Her
encouragement and advice ... Show more content on Helpwriting.net ...
Utilizing its vertical integration, it is able to keep the costs down while also coming out with highly
innovative and differentiated products, through massive spending in R&D. Samsung's expertise in
voice/data convergence, wired, wireless communications and core network technologies has
produced a family of ground–breaking business communications solutions that are redefining the
rules of the game. The brand loyalty is reasonable in the mobile handset market and so it can be said
that switching costs for customers are reasonable. In this sense, for Samsung, it is possible to
differentiate the product, switching costs for customers are reasonable, and there is huge potential
for cost reduction from economies of scope.
4. Authorized dealers
The dealers of Samsung Electronics keep the customer informed about new technology
advancements, service options and various cost–effective measures. Dealer expertise is sharpened in
Samsung's mandated certification courses and Samsung supports its authorized dealers and their
sales persons with product training, deployment, professional and installation services.
5. Economies of

Why Buy A Car With Satellite Radio And A Gps System
Why buy a car with satellite radio and a GPS system? Why pay a separate Wi–Fi service fee for
your car? If you have a smartphone then you already have these features and more at your fingertips.
The new wireless mobile phone mirroring system from Sony and Toyota will allow you to pair your
smartphone with your car's dash display so that all of the applications on your phone are seen on the
dash video display and heard through the car's speakers. Internet radio and live updated traffic/GPS
applications are just two potential options that are available on your phone to display directly on
your car's dash video display. The applications available on today's smartphones provide you with
the ability to know what traffic conditions will affect ... Show more content on Helpwriting.net ...
Creating unique new cultures and experiences. Everything we do, is to move you emotionally."
(About Sony: Sony Corporation, 2015) Toyota Motor Corporation "Toyota will lead the way to the
future of mobility, enriching lives around the world with the safest and most responsible ways of
moving people. Through our commitment to quality, constant innovation and respect for the planet,
we aim to exceed expectations and be rewarded with a smile. We will meet our challenging goals by
engaging the talent and passion of people, who believe there is always a better way." (Toyota Global
Vision, 2015) INTERNAL ANALYSIS Strengths Ability to take advantage of economies of scale
and strategic alliance with other firms. One of the greatest strengths is "Brand itself". Sony's
supreme strength is their ability to produce innovative, quality products. Sony provides good after–
sales service. Sony offers warranties to keep their customers coming back. Strong brand name and
better products quality relative to rivals. Sony has established a mature supplier management
system. The Company maintains support contracts with customers in addition to warranties. They
select suppliers that comply with laws, maintain solid financials, innovate technologically, and
protect the environment, offer competitive prices and control component qualities. They emphasize
the frequent exchange of information with suppliers via E–commerce throughout the

Porter Five Forces Of Intel
Five forces (semi conductor industry
Porters five forces model is a tool that helps a company understand competition in that market.
There are five different segments in this model, you have competitive rivalry, bargaining power of
customers, bargaining power of supplies, threat of substitutes, and threat of new entrains. In the
micro processing industry, there are many competitors. The one company that is a true competitor
for Intel is Advanced Micro Devices (AMD). AMD is the second largest microprocessor supplies
and the significant rival to Intel for x86 based microprocessors.
Competitive Rivalry
Intel uses a differentiation strategy that builds competitive advantage through product quality,
customer service, and brand image management. Intel invests heavily in the innovation of their
products including their cutting edge microprocessors and other technological products, so they can
ensure leadership within the market. One way to succeed in product differentiation is to
continuously innovate and develop new or enhanced products that cannot be easily matched by
competitors.
Bargaining Power of customers
With Intel have very few substitutes in the microprocessor industry, it is it is most certain that
current customers will not want to switch and use another company's products. High switching cost
presents low bargaining power to the customers mainly because it would be very expensive to
switch to a competitor, and since Intel is the leader in the market, switching

Accounting Scandal Of Toshiba
Toshiba Corporation, a Fortune Global 500 company, channels world–class capabilities in advanced
electronic and electrical product and systems into five strategic business domains: energy and
infrastructure; community solutions; healthcare systems and services; electronic devices and
components; and lifestyles products and services ("Toshiba", 2015)
The 140–year–old multinational conglomerate has since been embroiled in one of Japan's biggest–
ever accounting scandal since May 2015. The scandal now raises the question of accountability on
the part of management, Toshiba's corporate governance, and point to power struggles among
former and current top executives ("Toshiba Accounting Scandal", 2015).
Toshiba first revealed the possibility of an ... Show more content on Helpwriting.net ...
Explanation by an independent panel said such a problem was caused by managers setting
aggressive profit targets that subordinates couldn't meet without inflating divisional results (Pfanner
& Fujikawa, 2015). The top management thus relied on a Japanese corporate culture of obedience
and loyalty that led people lower in the hierarchy to do whatever it took to meet them ("A load of
tosh", 2015). On top of it, Toshiba's non–executive directors, who ought to have been a check on
management, failed miserably because most were either company or industry insiders with no
incentives to question the practices to which they were party; or they were former government
bureaucrats who did not know enough to spot the problems ("A good nominating committee",

Texas Instruments Essay
Texas Instruments
The Internet Era is here and the advances in digital technology are completely changing the way we
live. From digital cellular phones to handheld computers not much bigger than a stack of playing
cards, digital technology has created an unprecedented explosion of new products that allow
consumers to communicate with one another as well as integrate the numerous products they use in
their daily lives. This increase in integration along with the increased speed of communication has
created the "global" economy in which most business must operate to remain competitive. "Hardly a
day goes by that we do not encounter products that are enabled by DSP technology. From consumer
electronics including cell phones, ... Show more content on Helpwriting.net ...
These digital signal processors are one of the vital components in digital electronics such as digital
cellular phones, camcorders, VCR's, modems and even automobiles. The company is also the
world's leading maker of analog chips. (Hoovers, 2000) These DSP's and analog chips are
considered to be the semiconductors of the Internet age.
This company has set a corporate vision to "become a premier electronics company providing world
leadership in digital solutions for the networked society". TI plans to accomplish corporate goals by
producing products and technologies that set the company and their customers apart from the
competition, by competing in high–growth markets and by providing consistently good financial
performance. (Texas Instruments Homepage, 2000)
Texas Instruments Inc. is divided into three divisions. The first of these is the semiconductor
business. This division accounts for 84% of 1999 revenues. The next largest division is the Materials
& Controls division, which accounts for 11% of revenues. This business sells electrical and
electronic controls, connectors and sensors into commercial and industrial markets. The third and
smallest division is the Educational & Productivity Solutions division that represents 5% of
revenues. This division is a leading supplier of education and graphing calculators selling primarily
through retailers and to educational institutions. (Standard &

Sony Consumer Electronics ( Televisions, Audio Equipment,...
Executive summary
This report provides an analysis and evaluation of the current and prospective profitability of
Toshiba consumer electronics (televisions, audio equipment, etc.). Methods of analysis include
current marketing activities, the problem that Toshiba is faced in the market and the reason cased
those problem. The research draws attention to the fact that in 2011, Toshiba forecast full–year sales,
compared with the previous year, digital products will be reduced about 230 billion yen, electronic
components will be reduced around 140 billion yen. Further investigations reveal before 2011,
Toshiba is usually profitable, but the grim situation of the Japanese market, now adopted the
practice of past business doesn 't work at all, moreover Toshiba is expected to social infrastructure
(including nuclear power plant, coal power, hydropower, new energy and smart community, etc.)
will increase over the previous year about 190 billion yen.
The report evaluates this range and concludes that it would be an ideal candidate to meet the
challenge presented by the market and could satisfy the new consumer demand since change the
market strategy.
It is figure out why Japanese electronic products firms fail in recent years by the top 5 reasons:
– Smartphones converging devices making previous devices obsolete in a matter of a few short
years.
– Tablet killing PCs and peripherals with rapid speed
– Stiff global competition from Korea/China in terms of price AND quality
–

Why The Practice Of Tipping Has Emerged As A Major Method...
1. In most restaurants in the United States, waiters receive a large portion of their compensations
through tips from customers. Generally, the size of the tip is decided by the customer. However,
many restaurants require a 15% tip for parties of eight or more. Using concepts from organizational
architecture, discuss a. Why the practice of tipping has emerged as a major method of compensating
the wait staff; Tipping has emerged as a major method of compensating wait staff ever since the
1960s when Congress passed the provision within Fair Labor Standards Act legislation which
introduced the "tip credit" (Allegretto & Cooper, July 10, 2014). The FLSA provision set the
minimum wage for tipped employees at $2.13 per hour, given that the employees would 'earn' $7.25
per hour from tips. The government considers employees who earn more than $30 per month as
tipped employees. The tipped minimum wage has adversely impacted tipped employees, which
includes barbers, stylists, wait staff, doormen, etc., such that they need to provide a high level of
service so they can receive generous tips. The tipped minimum wage provision assigns tipped
employees to high poverty due to their low income salary levels. b. Why the customer typically
decides on the amount of the tip; The customer typically decides how much tipped workers will
receive since customer take on the role of the manager while the tipped worker is the employee. The
amount of the tip is contingent upon the quality of

Essay about Science Technology Company
Science Technology Company 1985 President: Bill Watson
CFO: Harry Finson Questions:
1. Are the 5–year forecasts useful, given uneven growth in sales, inventories and receivables, and
earnings in the past?
2. What will be the impact of a resurgence of inflation, fueled by massive budget deficits, on STC?
3. Can the company finance the rapid sales growth that is anticipated? STC
Leading manufacturer of automated test equipment (ATE)
31% market share on testers for printed circuit boards
Second largest in semiconductor test operation
Objective: To be the recognized international leader in providing integrated quality management
systems to manufacturers of electronic devices and equipment.
Strategies: o Heavy ... Show more content on Helpwriting.net ...
Large customer base
2. Extensive software
3. A broad line of testers
4. A dominant share of printed circuit board test market
5. A fair position in VLSI testing
6. Two developments:
a. Solved quality problems on an in–circuit tester that is expected to be a mainstay product
b. A high performance new tester that will be a breakthrough in test technology by mid–1986
7. A major program with US Department of Defense
Reviewing Financial Pressures
Financial base for planned growth: 3.45 million shares of common stock in 1982 and 1983 that
raised $66 million
Financial strength in 1985 matched competitors'
2 concerns of Mr. Watson:
1. Past difficulties in forecasting
2. Very substantial increase in debt
Permanent new capital requirements depend almost entirely on: o Sales growth o Retained profits o
Efficiency of corporate assets employed
Absence of cash dividends allowed STC to avoid excessive debt

Final Case 2 Intel Memo Essay
1. What are the lessons useful for their future microprocessor business that you think Intel should
have taken away from their experience in the DRAM industry?
Continuous innovation: As a technology company and from the experience of DRAM, it is
necessary to continuously innovate to uphold the leadership position in the industry. Intel was left
behind after 1103 DRAM in innovation.
Multiple approaches: It is necessary to take the multiple pronged approaches especially in the
uncertainty of the technology business. In DRAM, Intel deployed three different process
technologies 'Goldilocks strategy' and decided whatever technology came to fruition would be
mass–produced. This is effectively hedging the risk in the business.
Competitive ... Show more content on Helpwriting.net ...
How and why did Intel's added value change over time? What would you identify as the crucial
events, decisions, or moments in that transformation?
From pioneering in memory DRAM semicon to exiting the low–margin DRAM market – Intel was
primarily a Memory semicon manufacturer before it entered microprocessors in 1980s. Its added
value in the memory industry in 1970s was very high because of its advances in MOS process to
produce DRAM. However, with increase in competition and the advancement of Japanese
conglomerates in the memory industry Intel was forced to play a chasing game to improve
performance and reduce costs. In the mid–1980s, Intel's market share in the core memory business
was <1%, however it was continuing to invest in this domain. They finally exited the DRAM
market, which was more of a cash burner with low–margins.
Led the PC microprocessor market and ousted competition through sole licensor decision: Post
losing a contract to supply microprocessors to Apple, in early 1980s, Intel won a contract to provide
the same to IBM for its PCs. IBM PCs were a huge success and catapulted Intel to gain market
leadership. IBM initially forced Intel to license its product to other players to secure adequate
supplies reducing Intel's potential

Intel : Company Selection And Why
Intel
Company Selection and Why
Intel was selected as my Global 500 paper, I chose Intel as my company because the world of
technology is growing and I have seen the company name all around, and I wanted to learn more
about the company and the items they manufacture and sell. Intel is known as "the company," and
they manufacture and sell integrated digital technology platforms along with softwares concentrated
on security and technology integration. Intel is currently ranked 158 on the Global 500 list with a
total revenue 55.4 billion dollars, with a profit of 11.42 billion dollars. Intel is part of the
semiconductors and other electronic components industry and two of their major competitors are the
International Business Machines ... Show more content on Helpwriting.net ...
Intel opened a new manufacturing facility in New Mexico in 2002 and they established
microprocessor research operations in Spain. From here they developed new products such as
servers for the worldwide computing market. This helped established a name for Intel, at this point
the company was showing that they were integrating technology.
Over the years Intel grew their company. In 2005, Intel acquired Oplus Technologies. Then in 2006,
partnered with Micron Technology to create IM Flash Technologies. Intel even managed to make a
strategic alliance with Sun Microsystems (which is now acquired by Oracle) in 2007. In 2008 Intel
gained internet access in Latin America after an agreement with Telefonica. Intel also collaborated
with Taiwan Ministry of Economic Affairs helping them gain more strength with business overseas.
Over the years Intel has grown and they became a company name that many would recognize. One
event that impacted today's mobile devices was when, "Intel and Micron Technology introduced the
world 's first 25–nm NAND technology, which increases the storage capacity in mobile consumer
gadgets. In 2010, Intel and Nokia collaborated with Moblin and Maemo software platforms to create
a unified Linux–based platform that will run on multiple hardware platforms including mobile and
smart devices(Intel Corporation)." This collaboration allowed Intel to step into the world of mobile
consumer gadgets and helped them expand their horizons, and that

Intel Corporation: 1968 – 1997
INTEL CORPORATION: 1968 – 1997
Synopsis:
This case traces the strategic decisions of Intel Corporation which defined its evolution from being a
start–up developer of semiconductor memory chips in 1968 to being the industry leader of
microprocessors in 1997 when it ranked amongst the top five American companies and had stock
market valuation of USD 113 billion.
Intel in DRAM business:
The strategies employed by Intel for DRAM business focussed on:
1. Pushing the envelope of product design
2. Being first to market with newest devices
3. Premium pricing and skim marketing. No emphasis on mass production
Initially, Intel had a successful run in this business as they:
1. Had no immediate competition
2. The demand for memory ... Show more content on Helpwriting.net ...
Competitor
1. Defining industry standards: RISC v/s CISC technology led to stepping up of Intel's R&D for new
generations of the X86. Intel developed two generations of its X86 line simultaneously (the Pentium
and the Pentium Pro) and committed to a massive expansion in production capacity for these
products.
2. The threats from Clones: Intel's drive for intellectual property protection and settlement with
AMD followed by overwhelming successful propagation Pentium and Pentium Pro chips offset the
threat from clones.
Customers:
The 'Intel Inside' campaign with OEMs and "Runs better on a Pentium processor" sticker on PC
software strengthened customer recognition of Intel as a brand. Biggies like IBM and Compaq opted
out of these campaigns as they feared this would dilute their brand. However, growing demand and
popularity of Intel brand brought IBM and Compaq back to Intel. Intel emerged as a clear leader.
Intel's System Business added to the bottom line but the microprocessor was by and large their main
line of business.

Supplier Relationships
Intel moved from sole–source suppliers to dual to multi suppliers to ensure responsiveness to
requests for technical support and improvement.
STRATEGIC MANOEUVERS and IMPLICATIONS)
Intel strategic implications:
1st stage: DRAM story learning
2nd stage: Microprocessor story learning
3rd stage: The future
DRAM story:
R & D had three components:
1. Product development

Amd Customer Concentric Approach Case Study
Amd Customer Concentric Approach Explanations
FLORIAN VIDALINC
ISM/ ISEG SUP5 2F
MBA Program
PROFESSIONAL MANAGEMENT SKILLS ASSESSMENT
Due to the 4 November, 2010.
CONTENTS LIST
Executive Summary 3
Introduction 4
1. What would it take amd to see a significant increase in its market share processors used in
corporate desktops and notebooks? how can the success of opteron in the server segment be
leveraged to other segments? 5
2.What do you make of amd's "power campaign"? Is the value proposition it highlights compelling
to end users? 6
3. How concerned should amd be about intel's imminent new product plan? will they hamper amd's
growth plans? 7
4. WILL AMD'S CUSTOMER CENTRIC APPROACH BE A SOURCE OF ... Show more content
on Helpwriting.net ...
So we are wondering how the move of AMD can be effective, yield commercially viable and by
what means?
1. What would it take for AMD to see a significant increase in its market share in processors used in
corporate desktops and notebooks? How can the success of Opteron in the server segment be

leveraged to other segments?
Before coming back on the success of "Opteron", AMD's product range in the server segment, we
have to explain the history of the company and what leads AMD to launch this new innovative and
disruptive product line in 2003.
For years, AMD held the place of a distant follower of the large microprocessor market leader, Intel.
Up to there, the competitor Intel led the market (with a "push" strategy) by creating consumer needs
thanks to technological innovations. Those were linked with strong marketing campaign in order to
facilitate a quicker adoption process of their new product line. However, in 2003, AMD change its
traditional strategy to use a widely different one by switching into a blue ocean strategy. Indeed,
AMD has changed course to become a "starter" firm. AMD has decided to launch at first its own
brand server microprocessor range, called "Opteron" before one of Intel. At this moment, the firm
made the decision to initiate the moves of server segment and therefore take heavier risks in term of
investments, sales, pushing partners

Differences Between Japan And The United States
Differences in Business Culture and Ethics Between Japan and the United States Since Japan's exit
from isolation and entrance into global, cross cultural exchange, many aspects of the Japanese
culture have been shaped and changed from their original traditionalism. Despite Western influence,
however, Japan has been able to maintain a sense of cultural identity through unique practices that
are rooted in the original culture. A prime example of this autonomy can be found when observing
Japanese business culture and ethics, especially when the United States is used as a cornerstone of
comparison. In observing the modern business practices of both nations one is immediately drawn to
the manner in which business is both discussed and ... Show more content on Helpwriting.net ...
For instance, it is observable that Japanese scandals tend to be handled internally, with legal action
being taken solely within the company, while American scandals are often viewed as external issues,
in that the general public often becomes heavily involved, and are met with heavy emotional charge.
It can also be observed that in media discussion of Japanese business, issues are often reported in a
nonpartisan, fact based manner, with only confirmed information being reported on and no opinion
based language or direct quotes being utilized, while comparatively, the United States tends to report
on scandals in a manner that is heavily opinion based and implies specific affiliations, as outside
sources are often granted comment on the issue and opinions are taken heavily into account. As a
member of the international community or the business world, it is crucial to understand these
differences so that informed decisions and interactions can be better facilitated. To observe
differences in business ethics between Japan and the United States, it is beneficial to note what
happens in each culture when these ethical standards are not upheld in the most dramatic and
excessive ways. In the case of the United States, an example of this can be found in the Bernie
Madoff trials. In this case, the perpetrator, Bernie Madoff, presented the investors of his firm,
Bernard L. Madoff Investment Securities LLC, with fraudulent statements illustrating that

Intel Pentium Chip Controversy
Case Analysis: The Intel Pentium Chip Controversy (A)
Immediate Issue: As Andrew Grove, during my meeting of December 17,1994 with my internal
team, Should I approve replacing the defective Intel chips of all concerned users with no–question
asked? Also, should we also pay for the labor and other incidental costs? How should we integrate
our decision into our financial books?
Basic Issues:
Negative Publicity: Since Oct 30th, we have encountered a self–propelled negative publicity
campaign against Pentium brand and it doesn't seem to fade away if we don't do anything.
Business Ethics: We knew this problem since October, but tried to hide it with the hope that it will
fade away. We will be scrutinized from an ethical perspective. ... Show more content on
Helpwriting.net ...
To find out all available options and their pros and cons my team has put together the following
analysis:
In one and half month the single word of one mathematician has turned into a worldwide campaign
against us. AMD, Cyrix, and Nexgen are benefiting most from these events. They proved to have
become quicker in manufacturing clones of our innovative products. Given this shorter time to
market, they may jump on this opportunity to deliver Pentium clones any time. Our strategy to stop
competitors copying our new products was heavy patent protection for the Pentium brand, however
if our brand image is continually damaged to such extent, that protection would not give us the
competitive advantage we expected. Although we have been the chips of choice for most of users,
with the current negative publicity, the competitors may find their niche and expand their market
share. Cost of switching from one type of processor to another (for example from Intel to AMD) is
not significant for computer manufacturers due to the modular nature of this product. We know that
this flaw would not affect any significant portion of the personal users (about 3.7 millions chips
sold). The business users with heavy calculation needs such as engineering and specifically financial
sectors would

Analysis Of Apple And Samsungs ' Business Strategies Essay
Analytical perspective of both apple and samsungs' business strategies Apple Inc. (Apple),
headquartered in Cupertino, California, has become a household name around the globe. The
company's business strategy is to bring the best personal computing, portable digital music and
mobile communication experience to not only consumers but to students, educators, businesses, and
government agencies alike (Appel, 2014). Apple accomplishes this through innovative hardware,
software, peripheral, internet, and service offerings. The big tech giant was founded in 1976 by two
college dropouts that had the forward thinking to build their first computer circuit board out of their
garage. Those two college dropouts were Steve Jobs and Steve Wozniak. Since then, Apple's success
in the US market has continued and the global popularity of its products has skyrocketed. The
company's international revenue has outrun US sales in recent years and significantly contributed to
its rapid growth. Apple has grown into a global empire that designs, manufactures and markets
mobile communication and media devices, portable digital music players, personal computers, and
sells a wide range of related software and third–party digital content and applications (Apple, 2014).
Its success results from a simple priority, and that is, Apple strives to make the best products on
earth through a singular focus on its customers. Apple has introduced new products, new categories,
and new markets that have

Samsung Electronics Strategic Analysis
Memo To: Kun Hee Lee, Chairman and CEO of Samsung Electronics From: Josh Graham, Senior
Consultant, Whirlwind Consulting Co. Date: 28–Apr–08 Re: Emerging Chinese DRAM industry
Executive Summary Whirlwind Consulting Company has reviewed the current position of Samsung
in the semiconductor and memory chip industry, and has completed an extensive internal and
external analysis to determine Samsung's options in response to the threat of significant future
expansion within the Chinese semiconductor industry. It is our opinion that Samsung should begin
an incremental decline in the production of low–end DRAM memory chips, and initiate an extensive
strategic movement towards capturing the higher–end of the DRAM market, as well as new niche ...
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Elpida Memory is the only DRAM producer left in Japan. Their strategic focus is on memory chips
for smaller devices, such as cell phones, gaming systems, and other consumer electronics. In 2004,
they added another production facility in an attempt to increase output, and increase market share.
Elpida manufactures advanced memory technologies, like double data rate (DDR) DRAMs and
Rambus–based DRAMs, in addition to standard memory modules. They have investment ties to
Nintendo, Hitachi, and Intel. Hynix Semiconductor is the second largest memory chip manufacturer
in Korea behind Samsung. Hynix has suffered over the last 6 years as a result of poor economic
decisions, and legal troubles in the United States. Hynix still manufactures DRAM and other
standard memory chips, but sold most of their other businesses to avoid bankruptcy as a result of
their former debt. Despite financial troubles, Hynix has recently decided to collaborate with a
Chinese company to build a new production plant in China. Hynix accounts for almost two thirds of
the memory chip sales in Asia. Infineon Technologies is a German–based company, and has
manufactured semiconductors since the start of the technological revolution. Infineon has more than
25 locations for research and development spread all over the world. They have significant financial
and business development ties to various smaller memory chip companies. Three quarters of
Infineon's sales are in Asia and North America. Its

Company Profile Of  People
1. INTRODUCTION
1.1 COMPANY PROFILE
PEOPLE GROUP: PEOPLE INTERACTIVE, PEOPLE INFOCOM AND PEOPLE PICTURE
While People Group can trace its origins to the beginning of Shaadi.com in 1996, the Group was
formally launched by Anupam Mittal in 2004 to explore opportunities in New Media, Information
Technology, Communication and Entertainment industries.
The Group operates chiefly in the consumer Internet and mobile value–added services (VAS)
sectors, and is made up of three companies–People Interactive, People Info.com and People
Pictures.
 People Interactive is the Consumer Internet arm of the Group and owns the extremely successful
matrimonial portal Shaadi.com, along with real estate site ... Show more content on Helpwriting.net
...
These days Makaan.com counted as one of the major e–site for real estate. Millions of people open
makaan.com everyday for searching any type of property. Makaan.com listed properties of many
states such as– New Delhi, Haryana, Mumbai, Goa, Pune, Kolkata, etc. They have almost all states
properties in their website. In short period, makaan.com achieved many awards and lots of
customer's trust.
1.2 HEADQUATER AND BRACHES
People group have offices in most of the states in India, and makaan.com have offices in 9 different
locations in India. The headquarter is in Gurgaon (Haryana) with most of the operations. Accounting
department is controlled from Mumbai by People Group.
HEAD OFFICE
Gurgaon
546, Udyog Vihar, Phase 5
Gurgaon, Haryana – 122016
BRANCHES

Noida Pune
B–67, House No. 86, 2nd Floor
Sector–65 Opp. Kohinoor Restaurant
Noida, UP – 201301 M.G. Road, Pune – 411001
Bangalore Chennai
68, 3rd floor, Madhavaraya Mudaliar Door No–124/1, II Floor, Heera Panna
Frazer

Business Capstone : Samsung Company
Business Capstone – Samsung Company
Introduction
There is need to consider several things when we talk about operations and future of a business.
Expanded through a minor export business in Daegu, Korea, Samsung has emerged as one of the
prominent corporations in electronics around the globe (Samsung, 2015). Samsung has major
emphasis on electronic appliances and digital media, memory, system integration, and
semiconductors. At present, Samsung has always created innovation through top quality practices
and products that are accepted around the global. This paper will present SWOT analysis and Porter
model of five forces for Samsung and propose the opportunities to increase profitability and
competitiveness. This paper also comprises a ... Show more content on Helpwriting.net ...
The company has been growing its sales by 17.45 percent yearly for the last 5 years, to a total of
141.21 Billion Dollars by end the of year 2012 (Bloomberg, 2015). If they keep this pace, they are
going to meet their sales goal by 2021. Samsung move from 49th place in 2008 to 4th place 2012 in
top global brand, and still remaining now, making one of the company's goals already achieved
(Rankingthebrands.com, 2015).
Company has established an effective relationship with its stakeholders and treating everyone
through diverse techniques. Samsung is periodically meeting the demands of its shareholders where
significant judgments are made and problems are discussed. For instance, strengthened compliance
management organization has started and operated a healthcare study center. Company has a direct
connection with their consumers and employees through making client satisfaction surveys to make
a healthier costumer relation service. It also is creating employee surveys that made the company to
improve the work shift system to reduce work ours. Samsung has also contributed in government
policy formulation, which assisted to make an Energy management system that decreases its energy
consumption by 10% (Samsung.com (3), 2015).
Five Forces of Rivalry Impact
The five forces of rivalry is an efficient method that companies apply to facilitate their ventures to
locate most valuable industry for its business. These five forces

Science Technology Company
Company Background :
Science Technology Company was a leading manufacturer of computer–controlled automated test
equipment (ATE) that was used to monitor and manage quality over the life cycle of electronic
products. With 31% market share, the company was the dominant firm in the design and
manufacture of testers and test software for printed circuit boards. Its second business was its
semiconductor test operation, which manufactured complex systems that cost in excess of $1 million
and were used to test state–of–the–art very large scale integrated (VLSI) circuits. Other Products
included a system to test electronic products in the field; systems used to test a products mechanical
and structural integrity under stress and computer aided ... Show more content on Helpwriting.net ...
However because of the unpredictability of the past sales for 1978 to 1984, the ability to accurately
project sales in the next 5 years will be low. Mr. Finson's could either go directly to the sales and
find out more accurately the seasonal demand not just the yearly sales of STC Company Products to
further improve the accuracy of its sales projections.
As discussed last week about high risk of inventories, I could say the same with STC Company
Inventory. Since accuracy of the sales projected for the 5 years are questionable they have a high
risk in incurring over inventory thus leading to higher costs.
Even though that inventories were lowered in the projected 5 year forecast, what they can do to
manage inventory is to do a just in time. By lowering inventory they would be able to further reduce
the costs.
2. What impact would a resurgence of inflation, fueled by massive budget deficits, have on STC?
I am not sure if Mr. Finson included the inflation rate in his 5 year forecast but if he didn't there
would be a big impact on its financial statements. As we can see in the financial statements, a lot of
fixed expenses are put into product cost and when inflation hits it will increase product costs and
therefore lower the profitability of the company.
We can assume that one of the major components of the product cost is labor cost. And I suggest
that the company do

‚Äúa Comparative Study of Apple Iphones and Samsung...
Introduction There's some evidence that Apple Inc.'s strategy to increase its share of the fast–
growing smart phone market in India may be working. Apple's shipped 252,000 iPhones to India in
the last quarter of 2012, three times the number in the previous three months, according to new data
by Singapore–based mobile research firm Canalys. The figure was more than double from the same
quarter a year earlier, the data showed. Apple launched the iPhone5 in India in November to
coincide with the Hindu festival of Diwali, when consumers usually splurge on lifestyle products. At
the same time, Apple changed its distribution strategy for India, aiming to get its product to a wider
range of customers. Rachel Lash ford, Managing Director for ... Show more content on
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Lacking direction, he dropped out of college after six months and spent the next 18 months dropping
in on creative classes. Jobs later recounted how one course in calligraphy developed his love of
typography. In 1974, Jobs took a position as a video game designer with Atari. Several months later
he left Atari to find spiritual enlightenment in India, traveling the continent and experimenting with
psychedelic drugs. In 1976, when Jobs was just 21, he and Wozniak started Apple Computers. The
duo started in the Jobs family garage, and funded their entrepreneurial venture after Jobs sold his
Volkswagen bus and Wozniak sold his beloved scientific calculator. Jobs and Wozniak are credited
with revolutionizing the computer industry by democratizing the technology and making the
machines smaller, cheaper, intuitive and accessible to everyday consumers. Wozniak conceived a
series of user–friendly personal computers and with Jobs in charge of marketing–Apple initially
marketed the computers for $666.66 each. The Apple I earned the corporation $774,000. Three years
after the release of Apple 's second model, the Apple II, sales increased by 700 percent, to $139
million. In 1980, Apple Computer became a publically traded company, with a market value of $1.2
billion on the very first day of trading. Jobs looked to marketing expert John Scully of Pepsi–Cola

Samsung Turnaround Strategy Analysis
Acknowledgement
Contents
Acknowledgement 2
Contents 3
Executive Summary 4
Literature review 5
Turnaround situation 5
Industrial Sickness 5
Phases of Turnaround strategies 6
Company History 8
Timeline 9
Corporate Turnaround of Samsung 10
Change in Leadership 10
Technological Strategies 10
HR Strategies 11
Marketing/ Product Strategies 11
Jong Yung's role in the change process 12
Present Scenario 13
Competitive Advantage 13
SWOT Analysis: 15
Strengths 15
Weaknesses 16
Opportunities 17
Threats 17
What can Samsung do? 19
Recommendations & Conclusion 0
Bibliography 2
Executive Summary Literature review
Turnaround situation
A turnaround situation is one in which the economic performance of the company is declining over
an extended period ... Show more content on Helpwriting.net ...
Utilizing its vertical integration, it is able to keep the costs down while also coming out with highly
innovative and differentiated products, through massive spending in R&D. Samsung's expertise in

voice/data convergence, wired, wireless communications and core network technologies has
produced a family of ground–breaking business communications solutions that are redefining the
rules of the game. The brand loyalty is reasonable in the mobile handset market and so it can be said
that switching costs for customers are reasonable. In this sense, for Samsung, it is possible to
differentiate the product, switching costs for customers are reasonable, and there is huge potential
for cost reduction from economies of scope.
4. Authorized dealers
The dealers of Samsung Electronics keep the customer informed about new technology
advancements, service options and various cost–effective measures. Dealer expertise is sharpened in
Samsung's mandated certification courses and Samsung supports its authorized dealers and their
sales persons with product training, deployment, professional and installation services.
5. Economies of

Swot Analysis : Texas Instruments Inc.
This review provides an in–depth strategic SWOT analysis of the company's businesses and
operations in the areas of internal strengths and weaknesses and external opportunities and threats.
(Sector Publishing Intelligence)
Strengths
Strong market position: One can see that Texas Instruments is generally considered a pioneer and
forerunner in the technology and innovations of semiconductor products, such as: defense,
metallurgical and digital products. Texas Instruments Inc. has a 29% revenue share amongst the
Top–Ten analog IC companies. Moreover, a preponderance of the mobile phones sold globally
contain computer models as well as other automotive systems
Innovation in Research and Development: TI was the pioneer of semiconductors in the 1950's,
actually inventing the semiconductor. With their strong abilities in production, they were able to cut
costs. But beyond this, as a technology establishment, it plays a high premium on innovation. This
innovative culture of Texas Instruments enables the company to remain buoyant amidst the intense
competition in a world of technological breakthroughs. One way by which the company achieves
this is in its investment in research and to maintain this key competence. TI 's R&D teams are
embedded in every business unit across the company and they work directly with customers and
stay close to the realities of the market. Texas Instruments annually spends over $1.9 billion on
R&D to innovate semiconductor technologies that promote

International Business Machines ( Ibm )
International Business Machines (IBM) is the top provider of computer products and services which
is also known as Big Blue. IBM was incorporated in the state of New York on June 16, 1911 as the
Computing– Tabulating– Recording Company (C–T–R). In 1900 The International Time Recording
Company (ITR) was formed and in 1901 the Computing Scale Company of America was
incorporated, these two businesses were two of the three chief components of C–T–R a decade later.
ITR expanded its original manufacturing facilities, and built a modern factory in Endicott, New
York, on the site of what later became an International Business Machine– IBM. IBM manufactures
and sells computer hardware and software, offers infrastructure services, hosting services, ... Show
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IBM holds more patents than any other U.S. based Technology Company and has research
laboratories worldwide. The company has scientists, engineers, consultants, and sales professionals
and employees have earned Nobel Prizes, National Medals of Technology, and National Medals of
Science. Some of IBM competitors are: BMC Software, Inc., CA, Inc., Cisco Systems, Inc., Dell
Inc., EMC Corporation, General Electric Company, Hewlett–Packard Company, Intel Corporation,
Lexmark International, Inc., and Microsoft Corporation.
IBM manages its extensive operations in segments, which are: Global Technology Services and

Canon Future Strategies Essay example
The Excellent Global Corporation Plan
Based on the corporate philosophy of kyosei, the Excellent Global Corporation Plan is a medium– to
long–term management plan with the goal of building a corporate group that continues contributing
to society through technological innovation, aiming to be a corporation worthy of admiration and
respect worldwide. In the five–year first phase of the plan, which began in 1996, Canon inculcated
in the Group the concepts of profit orientation and total optimization, introducing production
reforms by means of the cell production system, and cash flow–based consolidated business
performance evaluation. In the second phase of the plan, which began in 2001, they have aimed to
become No.1 in all our businesses ... Show more content on Helpwriting.net ...
Looking at figures for individual business segments in fiscal 2004, investment in business machines
was ¥120.9 billion, or 43.9% of total research and development expenses, while investment in
cameras was ¥35.5 billion, or 12.9%.
Canon has achieved tremendous results in its quest to become a truly excellent company through a
strategy of selection and concentration. While working to bring Phase II to a successful conclusion,
they are also making thorough preparations to pursue healthy growth, our new target for Phase III,
which begins in 2006.
Future Concentration
Canon's future strategy was to create a resilient global organisation and to make the company a
leader in the imaging industry. Canon would make further efforts to improve products and increase
profitability by raising the quality of digital engineering systems, developing technologies to
enhance production efficiency and creating new key components and devices.
Fujio Mitarai, President and CEO, CANON says that "We at Canon view technology as the origin of
our profit. Looking to Canon's development from 2010 through 2020, we are working to identify
fields for further growth"
Future Strategy
Fast development of new–products Refocusing on the Color printing machine market High–
compression PDF conversion technology– business machines
Full–color document data typically contain 30 to 40 times more digital information than

Marketing : The Key Marketing Issue
Umesh Misra
MKT 6301
1. A description of what you believe to be the key marketing issue(s)/challenge(s) facing this
Organization.
Marketing Issues:
Initially, Intel did not have any logo on OEM's product. This in turn did not attract more consumers,
as they were not aware of its presence.
Whenever Intel introduced new product, they must have publicized it on great scale. As the
consumers were not aware of new product that was introduced in the market and they kept on using
older product that was well established in the market.. It is well shown that the third generation
microprocessor 386 was not replaced by the second generation microprocessor 286 despite of 386
being better. People adopted third generation 386 microprocessor very ... Show more content on
Helpwriting.net ...
So for people to know that a new product is launched, Intel should have organised grand launch
events which invited people from different fields such as journalists, software developers, executive
from different companies, and most important common people.
Pros of Alternative 1:
Most of the word about the new product would be spread by people present in the event.
Advertisement cost can be reduced.
People will show interest in new product from the movement of its launch.
The entire positive and the negatives about the product can be discussed in the event.
Information regarding future products that are in pipeline can also be given. Cons of Alternative 1:
Organising such event is quite expensive.
It can end up in providing competitors about the information of future plans.
The event must be well planned and as any mistake made during the event can back fire and malign
the image of the company.
b) The pros and cons of alternative solution 2 to address these marketing issues/challenges.
Intel primarily being a chip manufactures company, mainly focused on personal computer and
servers. They did not focus on non PC market which included cell phones, PDAs etc. .They should
have invested and focused on other chip based electronic gadgets that were becoming popular
among people.
Pros of

Sony Swot Analysis Essay
SUMMARY
In this report, I will conduct a SWOT analysis on popular company, Sony Corporation. This report
will include two main goals. Firstly I will try to find and evaluate the strong, weaknesses,
opportunities and threats and secondly I will decide whether or not SWOT analysis is useful for
such a Imperious brand. I will also include SWOT matrix to illustrate all the factors. The SWOT
analysis is a familiar analytical tool, highlighting the firm's strengths, weaknesses, opportunities and
threats.' Morrison, 2011, page 158. A SWOT analysis is used to separate the information of a
company into internal and external sections. The internal factors of SWOT are the strengths and
weaknesses of a company, and the external factors are the opportunities and threats to the company
(SWOT Analysis, no date).
INTORDUCTION
Sony Corporation mostly referred to as Sony, is a Japanese multinational conglomerate corporation.
It's headquarters is based in Konan Minato, Tokyo, Japan. It has diversified business that is
primarily focused on the electronics as TV, gaming consoles, refrigerators, game, entertainment and
financial services sectors. These make the company one of the most extensive entertainment
companies in the world and it is third largest television manufacturer in the world after Samsung and
LG Electronics. Sony Corporation is one of the leading companies in the world, which holds a
power of electronic market leadership and ranked 105th on the 2014 list of Fortune Global

Intel, Monopolies, And Corruption
Des Spicer
Prof. Cox
ENG 1102
9/20/17
Research Paper: Intel, Monopolies, and Corruption
Throughout the last 50 or so years, tech companies have risen and fall, gaining fame and power, and
marking their names in history book for achieving momentous tasks, often in which can still be seen
today. Intel is not an exception to this trend; in fact, the mega corporation is a prime example of
what American tech giants look like: Intel has their hand in essentially every market dealing with
computer components, from memory and memory controllers, to accelerators, to their main
attraction, Central Processing Units, or CPU's, for Desktops, Laptops, and Servers. Not only does
Intel have vast reach in the computer component market, but they have complete control of not only
their production process, being for the most part self–contained. From mining necessary resources,
to shipping out their complete products from factories to their recipients, whether that be a store or
an OEM. Intel is truly one of the most successful, if not the most successful Tech giant involved
with Computer hardware. However, they only got to this place through nefarious actions, such as
breaking contracts, playing the courts to their advantage, throwing their weight around, regardless of
the legality of it, to meet their bottom lines. Considering that Intel is at such a high position, and has
pretty much always existed at a fairly high position in the market, why? This paper will set out to
find out the

Samsung Case Analysis
Issues
As South Korea's largest conglomerate, Samsung includes Samsung Electronics, Samsung Heavy
Industries, and Samsung Engineering & Construction. Started in 1938 as a company that produced
agricultural products, the company began to focus on shipbuilding, chemicals, and textiles in 1970.
Since after Samsung Electronics Company (SEC) was founded in 1969, Samsung acquired a
semiconductor business and supplied global markets with massive quantities of commodity
products. With the transformation that was led by the leadership of SEC Chairman Kun Hee Lee,
Samsung rebuilt its image as a global business leader. Following the chairman's new management
initiative, Samsung is now in a stage of investing in innovative and premium products to ... Show
more content on Helpwriting.net ...
  
17,000 scientists, engineers, and designers worked in Samsung's R&D centers, costing $2.45 billion
annually. Developed pillar products which increased marketing support 'World–first' products in
their respective industries
Competition Major Players in the Marketplace Sony is Samsung's major competitor, although Sony
is more focused on developing proprietary software and content, whereas Samsung focuses on
hardware. Sony is a multinational conglomerate corporation headquartered in Minato, Tokyo, Japan.
Sony is also one of the leading manufacturers of electronics, video, communications, video games
consoles, and information technology products. (www.wikipedia.com) Strategies of Major
Competitors Sony's strategy is spending three times as much as Samsung on advertising each year.
By developing software and entertainment, such as PlayStation, they can appeal more to the youth
market. Customer Customer Needs/Perceptions Trends       Living on demand and in
control From consumers to "experiences" Technology has gone from "wow" to "oh" Living the
converged life Milling the moment Moving by instinct
Company Description, Core Competencies, Current Revenue and Profits In 2002, Samsung recorded
net profits of $5.9 billion on sales of $44.6 billion. Breakdown of Samsung Sales and Operating
Profits in 2002 Sales $11B $11B $13.9B $3.8B $4.8B

Trends in the Industry of IT and the Business Cycles Essay
The name information technology was used for the first time in 1958, in an article in Harvard
Business Review and since that time this industry has seen only innovations throughout the history.
Some problems that the industry is facing are the increase competition from the offshore and inshore
players, the slow growth of the hardware sales, the decrease in the IT spending globally etc. But
despite all the problems and challenges that the industry is facing, the opportunities are many. One
of the most important ones is the increased number of the smart device users which is established as
a very profitable segment for the information technology segment.
Trends in the industry and the business cycles
Information technology industry is a ... Show more content on Helpwriting.net ...
The slowdown in the IT spending globally
According to information technology industry estimates, global IT spending growth has been 2%
which is smaller than the previous forecast of 4.1% for 2013. The decrease in the IT spending by
enterprises as the cut on capital expenditure is due to economic uncertainties prevailing globally
which could negatively impact the IBM's revenue growth.
Competition from offshore players
The competition from offshore players has been increasing in recently. Offshore IT outsourcers are
selling directly to the end users and in this way they compete directly with the local suppliers of
these services such as IBM. This phenomenon creates a highly competitive industry which makes
companies to continually search for ways to differentiate themselves from their competitors.
SlowGrowth in the hardware segment
One of the main problems is the slow growth in the hardware segment. IBM sales growth has been
flat in the last quarters because the company has been unable to successfully close new multimillion
dollars hardware and software deals in the last year because of the bad economic conditions. The
hardware sales have been declining because different firms prefer moving to cloud services which
run largely on low cost hardware often custom–build for cloud architectures. IBMs revenues from
servers and hardware have been decreasing a lot. Even though IBM moved to a new high value area
such as

Financial Analysis : Intel Corporation
Financial analysis statement–
The motivation behind this paper is to direct monetary explanation examination of a traded on an
open market organization, Intel Corporation. A talk about the money related strength of Intel has a
definitive objective of making suggestions to different speculators. Level examination encourages
the required information for ascertaining certain proportions. Also, this paper reports the negative
and positive patterns found in Intel 's budgetary history and additionally ascertains the present
proportion, fast proportion and money to current liabilities proportion. (streetofwalls)
Company overview–
Intel Corporation, situated in Santa Clara, California, is known as a noteworthy pioneer in
innovation advancement. In the article "The World 's 2000 Largest Public Companies," Intel
Corporation is 105 in the semiconductors business with $35.38billion in deals, $5.04billion in
benefit and $48.37 in resources, making the business sector estimation of the organization
$114.53billion. "Robert Noyce and Gordon Moore" established Intel in 1968 with a dream for
semiconductor memory items, and in 1971 that vision was acknowledged with the presentation of
the world 's first microchip. In 2000, Intel gave the Intel Pentium 4 processor and put accentuation
on remote figuring with Intel Pro/Wireless LAN PC cards. Intel 's statement of purpose says "this
decade, we will make and stretch out figuring innovation to interface and enhance the lives of each
individual on

Marketing : A Product Or Service
1) Introductıon Branding ? When a product or service is being introduced, it needs to be
remembered and referred to and this is accomplished by assigning a brand name. In other words this
brand becomes the product/service's face. Producers of goods have used their brands remains to
separate their product since the earliest time. Elation in their products has no doubt played a part in
this. More principally, by determining their products they have made purchasers with a means of
recognising them should they wish to repurchase the product. The use of brands has improved
considerably, especially in the last century. Actually, the words, 'brand' and 'branding' are now such
collective currency that their original meaning is in risk of being weakened. But, the mission of a
brand as separating the goods of one producer from those of another and of in this way consenting
consumers freedom of selection has stayed without altered. Power brands Those brands which are
especially well adapted to the environment and which so refine and survive. They are the eventual
examples of an organisation's marketing skills. It is most valuable productions. The term marketing
mix is constantly used to define the process of evaluating a new brand and it is appropriate. In fact, a
beholder or service combines a series of feature and mixture these together in a unique way.
Branding comprise, thence, of the improving and care of sets of product attributes and valuation
which are, distinctive, coherent,

Planning And Preparation Of International Business Machines
Planning and preparation
There are a number of suppliers for every sort of product and in everywhere of the world. The only
option is to choose the right supplier and then to set the procedures with him to get the process of
development going. Before doing so there should be preparation to understand utterly the purpose of
the project and how it is going to be executed. RFP, which is the acronym of request for proposal
will determine whether both of the stakeholders – the one giving the contract and the one going to
get it – are clear regarding the rules and the regulations.
The contracts for the large organization are settled after exerting a lot of efforts. Opting for the right
and efficient suppliers is one of component of the RFP plan. The business should be ready to face
any factor that has the potential to affect the business. IBM, which is the acronym of International
Business Machines, takes full care of making planning (Evans and Lindsay, 1999, Wang and Tai,
2003). It is the crucial factor that determines the future life of the business. Without prediction the
management can never be able to determine where it will be heading in the coming time period.
It enables the business to get ready for facing the situation arising with the present scenario. Getting
ready is not enough to ensure the survival of the business, taking practical steps is what requires to
generate a safe future (Crumley and Koufogiannakis, 2002). Manufacturing computers is not an
easy task in the

Intel Case Study
Intel Case
DRAM industry analysis – lessons learned
By the early 1980, Intel's total share in DRAM was barely 1% and manufacturing was restricted to
one fab out of Intel's eight fab, where the Japanese semiconductor companies had captured nearly
half of the world memory market. There are several factors that forced Intel to exit the DRAM
market, those are the same lessons learned.
1. Intel was always the pioneer in inventing and enhancing the DRAM with respect to the price and
performance, but the industry was driven by necessity to cross–license among established players.
And Intel was not on power at that time. Exhibit 6 shows the comparative intellectual property
consideration.
2. DRAM was standard, and all competitors faced ... Show more content on Helpwriting.net ...
Another way of achieving the profit of the added value is investment in software development to
leverage the advantage of the high performance processors. And that was achieved by development
of complementors, although Intel had a relationship with Microsoft, but it was enough, since it
required Microsoft years to develop the software, were Intel is moving faster, by adopting the
strategy of complementors, Intel build its capital. Intel strategy was to invest in companies that fit
strategically into Intel's business strategy as well as offered a financial return.
Threats and Actions
PC computing was the center of computing during the 1990s, but the internet took over the next
decade. Cellphones are sold more than PCs, and that is because they can access the Net. Network
and communication became more important to people, whether it is in the home, small business or
enterprise. Intel response to the changes in the environment by investing a lot of money in four
areas, client platforms, server platforms, cellular and wireless, and communication and networking.
Despite the fact that Intel took several steps toward making a position for it in the mobile and
internet market, the threat of being behind

History of Samsung
1. Samsung History Unlike other electronic companies Samsung origins were not involving
electronics but other products. In 1938 the Samsung's founder Byung–Chull Lee set up a trade
export company in Korea, selling fish, vegetables, and fruit to China. Within a decade Samusng had
flour mills and confectionary machines and became a co–operation in 1951. Humble beginnings.
From 1958 onwards Samsung began to expand into other industries such as financial, media,
chemicals and ship building throughout the 1970's. In 1969, Samsung Electronics was established
producing what Samsung is most famous for, Televisions, Mobile Phones (throughout 90's), Radio's,
Computer components and other electronics devices. 1987 founder and chairman, ... Show more
content on Helpwriting.net ...
It was the largest woolen mill ever in the country and the company took on an aspect of a major
company. Samsung's diversified into many areas and Lee sought to establish Samsung as an industry
leader in a wide range of enterprises. The company started moving into businesses such as
insurance, securities, and retail. South Korean President Park Chung–hee's regime during the 1960s
and 1970s would prove a boon for Samsung. Park placed great importance on industrialization, and
focused his economic development strategy on a handful of large domestic conglomerates,
protecting them from competition and assisting them financially. Samsung was one of these
companies. Park banned several foreign companies from selling consumer electronics in South
Korea in order to protect Samsung from foreign competition and nurture an electronics
manufacturing sector that was in its infancy. In the late 1960s, Samsung Group began the electronics
industry. It formed several electronics–related divisions, such as Samsung Electronics Devices Co.,
Samsung Electro–Mechanics Co., Samsung Corning Co., and Samsung Semiconductor &
Telecommunications Co., and made the facility in Suwon. Its first product was a black–and–white
television set. In 1980, the company acquired Hanguk Jeonja Tongsin in Gumi, and started to build
telecommunication devices. Its early products were switchboards. The facility were developed into
the telephone and fax

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