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Youtube marketing value 
In this file, you can ref free useful materials about youtube marketing 
value and other materials for video marketing such as video marketing 
tips, video marketing tools, video marketing sites. 
If you need top free materials below, please visit: 
videomarketingaz.com 
· Top 21 tips for video marketing 
· Top 31 sites to upload your videos 
· Top free 7 tools for video marketing 
I. Video marketing content for you! 
YouTube is a world's biggest video sharing website. There are a 
lot of other websites that share videos, and there are the naughty 
ones that share files, but YouTube is the biggest out of all of 
them. There are thousands of videos on YouTube and thousands 
of people visit it every day. It has a very large pool of people 
who could potentially see your adverts and your videos. So, as 
you can imagine, the marketing potential of YouTube is huge. 
Your potential audience is massive 
YouTube is not nearly as big as Facebook, and it is not even as 
big as the social media site in third place, Twitter (even though 
Twitter has a quarter of the audience of Facebook). However, the 
potential audience available on YouTube is massive, and far 
more than you can ever expect to see on your own website. Plus, 
YouTube videos feature prominently on many of 
Video marketing. Free pdf download examples Page 1
the Google search engine results pages, probably because Google 
owns YouTube and want to see more traffic. 
So, your pool of potential buyers is massive, added to which, the 
audience is quite diverse. It is not like Pinterest where the 
audience is mostly female or Twitter where the audience is 
mostly reading and micro-blogging enthusiasts. This means that 
you are likely to find some of your target audience nestled away 
within the audience of YouTube. 
It appeals to people who are not too keen on reading 
There are lots of people who are not keen on reading at all, and 
the Internet is not exactly a hostile place, but it is a place of 
limited uses. People who do not like reading will often use 
Internet tools such as social media or checking results, data, etc. 
Otherwise they will use it as a consumer. YouTube appeals to 
these people, but also appeals to people who are keen on reading 
too. There are very few people in America that can say they have 
never seen a YouTube video. To some people it is a second 
television, and why not, since many TV shows and even movies 
are now available on YouTube for free, (so long as you don't 
mind unskippable adverts). 
It attracts people who want to have fun when your 
competitors are creating adverts 
YouTube is not there as a place to put adverts, but a lot of your 
competition are going to be doing just that. They are going to 
make videos under the pretense of them being a demonstration or 
how-to video, and are going to create adverts. People do not log 
onto YouTube to see adverts, they go on there to be entertained. 
This is where you can differentiate yourself from your 
competition. 
You can create videos that are fun to watch and are engaging. 
Sure, they can still be promotional, but make sure that the 
Video marketing. Free pdf download examples Page 2
promotional side of them is an afterthought. Let's say that you 
sell ultra-strong windows. People would love to see videos of 
windows smashing as people throw bowling balls through them. 
Show people doing this and show it in slow motion, and then 
show a clip of the bowling ball bouncing off of your brand of 
window. It is fun to watch and helps to promote your products at 
the same time. If you can figure out a screenplay for your video 
that people would watch anyway, then all you need to do is 
convert it a little to make it promotional. 
You can embed your videos onto your website 
It is actually better if you embed your video into your website 
and stream it from YouTube. It is better than uploading the video 
to your own hosting service, as watching it will probably take up 
your bandwidth and it will most likely take longer to load on the 
user's computer. Plus, uploading it to your hosting service will 
also take up space, whereas streaming from YouTube will take 
up a tiny amount of hosting space. 
People have started using YouTube as a "how to" website 
If somebody wants to learn anything from playing the piano to 
how to roll a cigarette with one hand, they visit YouTube. You 
can really take advantage of this and gain a solid and reliable 
audience if you create high quality "how-to" videos. It is 
preferable if you create them as tutorials on how to use your 
products, but it only needs to be vaguely related to your product. 
You can give guitar lessons with your guitars, carpet fitting 
instructions with your tools; you can even give tutorials on how 
to use your apps to get the best prices on things, etc. 
Video marketing. Free pdf download examples Page 3
II. Video marketing tips 
#1: Make your title count 
Just like a headline to a blog post, 
video titles can pull powerful 
traffic. There are two main reasons 
why the title is so important. One, 
a great title can instantly grab a 
viewer’s attention. 
Two, when you use the appropriate keywords in your title, you are more 
likely to show up on search engines when people are searching for your 
topic. And remember Google owns YouTube, so there’s a story 
connection between video and searching. 
#2: Provide excellent content 
Take some time to think about your ideal viewer. What do you know 
that they’ll find valuable? What can you teach them? “How-to” videos 
are extremely successful because not only do they offer great value to 
your viewer, but also you’re able to showcase your knowledge and skill, 
thus positioning yourself as an expert. This is key as you continue to 
grow your brand. 
#3: Include your URL in your video 
When you edit your video, take advantage of the different editing 
features. One easy feature is to add a text box to your video. This is 
where you can display your website address and it’s a great way to get 
exposure. 
Video marketing. Free pdf download examples Page 4
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she 
used a text box in her video to display key information, including her 
website URL at the end of her video. Smart move! 
#4: Take advantage of video’s branding opportunities 
For branding purposes, have your company logo displayed prominently 
somewhere on the screen. You can do this at all times, or during key 
times in your video. 
In the image below, notice how the company logo is displayed in the 
upper-left corner. You can display your logo throughout your video or 
only at key times. 
#5: Always provide an HTML link 
When you post on YouTube, you have the option to write a short 
description of your video. Always start with the link you want to drive 
your viewers to so you don’t miss this key opportunity. 
Here’s a snapshot of the description boxes from one of my YouTube 
videos. Notice the placement of my website URL (it’s the first thing 
you want to put in the box!) and the keywords I used in my title as well 
as the description. 
#6: Go beyond YouTube 
Most people post their videos on YouTube. In addition to this, make 
sure to always embed your video on your own website. This will 
increase the amount of time people spend on your website and help grow 
a captive audience. 
Video marketing. Free pdf download examples Page 5
Also, Google’s algorithms consider how many times a video is viewed, 
and embedded video views you receive get added to the ‘views’ tally on 
YouTube. This is important for showing up in Google search results! 
Video marketing. Free pdf download examples Page 6
Also, Google’s algorithms consider how many times a video is viewed, 
and embedded video views you receive get added to the ‘views’ tally on 
YouTube. This is important for showing up in Google search results! 
Video marketing. Free pdf download examples Page 6

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Youtube marketing value

  • 1. Youtube marketing value In this file, you can ref free useful materials about youtube marketing value and other materials for video marketing such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! YouTube is a world's biggest video sharing website. There are a lot of other websites that share videos, and there are the naughty ones that share files, but YouTube is the biggest out of all of them. There are thousands of videos on YouTube and thousands of people visit it every day. It has a very large pool of people who could potentially see your adverts and your videos. So, as you can imagine, the marketing potential of YouTube is huge. Your potential audience is massive YouTube is not nearly as big as Facebook, and it is not even as big as the social media site in third place, Twitter (even though Twitter has a quarter of the audience of Facebook). However, the potential audience available on YouTube is massive, and far more than you can ever expect to see on your own website. Plus, YouTube videos feature prominently on many of Video marketing. Free pdf download examples Page 1
  • 2. the Google search engine results pages, probably because Google owns YouTube and want to see more traffic. So, your pool of potential buyers is massive, added to which, the audience is quite diverse. It is not like Pinterest where the audience is mostly female or Twitter where the audience is mostly reading and micro-blogging enthusiasts. This means that you are likely to find some of your target audience nestled away within the audience of YouTube. It appeals to people who are not too keen on reading There are lots of people who are not keen on reading at all, and the Internet is not exactly a hostile place, but it is a place of limited uses. People who do not like reading will often use Internet tools such as social media or checking results, data, etc. Otherwise they will use it as a consumer. YouTube appeals to these people, but also appeals to people who are keen on reading too. There are very few people in America that can say they have never seen a YouTube video. To some people it is a second television, and why not, since many TV shows and even movies are now available on YouTube for free, (so long as you don't mind unskippable adverts). It attracts people who want to have fun when your competitors are creating adverts YouTube is not there as a place to put adverts, but a lot of your competition are going to be doing just that. They are going to make videos under the pretense of them being a demonstration or how-to video, and are going to create adverts. People do not log onto YouTube to see adverts, they go on there to be entertained. This is where you can differentiate yourself from your competition. You can create videos that are fun to watch and are engaging. Sure, they can still be promotional, but make sure that the Video marketing. Free pdf download examples Page 2
  • 3. promotional side of them is an afterthought. Let's say that you sell ultra-strong windows. People would love to see videos of windows smashing as people throw bowling balls through them. Show people doing this and show it in slow motion, and then show a clip of the bowling ball bouncing off of your brand of window. It is fun to watch and helps to promote your products at the same time. If you can figure out a screenplay for your video that people would watch anyway, then all you need to do is convert it a little to make it promotional. You can embed your videos onto your website It is actually better if you embed your video into your website and stream it from YouTube. It is better than uploading the video to your own hosting service, as watching it will probably take up your bandwidth and it will most likely take longer to load on the user's computer. Plus, uploading it to your hosting service will also take up space, whereas streaming from YouTube will take up a tiny amount of hosting space. People have started using YouTube as a "how to" website If somebody wants to learn anything from playing the piano to how to roll a cigarette with one hand, they visit YouTube. You can really take advantage of this and gain a solid and reliable audience if you create high quality "how-to" videos. It is preferable if you create them as tutorials on how to use your products, but it only needs to be vaguely related to your product. You can give guitar lessons with your guitars, carpet fitting instructions with your tools; you can even give tutorials on how to use your apps to get the best prices on things, etc. Video marketing. Free pdf download examples Page 3
  • 4. II. Video marketing tips #1: Make your title count Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #2: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand. #3: Include your URL in your video When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure. Video marketing. Free pdf download examples Page 4
  • 5. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #4: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. #5: Always provide an HTML link When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Video marketing. Free pdf download examples Page 5
  • 6. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 6
  • 7. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 6