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Shaking up Social 2015 Lunch & Learn

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Anvil's Heather English and Nathan Lattanzzi presented this social media workshop. They discussed everything from how to use multiple social platforms effectively to how important it is to set aside a budget and test, measure and optimize your content.

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Shaking up Social 2015 Lunch & Learn

  1. 1. Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc. Shaking Up Social 2015 #SUS15 Heather English Account Coordinator heather@anvilmedia.com @heather_english Nathan Lattanzi Social Media Specialist nathan@anvilmedia.com @nathanlattanzi
  2. 2. Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.2 ? ?
  3. 3. Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.3 2014 Highlights
  4. 4. Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.4
  5. 5. Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.5 Predictions
  6. 6. Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.6 Video Pay-To-Play Advanced Targeting
  7. 7. Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.7 What you can do now… Publish video content natively to Facebook Support distribution through paid media Watch the data – prepare to optimize Start small – test ads to see what works
  8. 8. Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.8 Video Pay-To-Play Ecommerce
  9. 9. Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.9 What you can do now… Publish video content natively to Twitter Test with organic (while it lasts) Boost content with paid Embrace Twitter Cards
  10. 10. Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.10 Sponsored Posts (Images) Sponsored Posts (Video) Facebook’s Impact
  11. 11. Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.11 What you can do now… Create a content plan Establish a test budget Target audience research
  12. 12. Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.12 Business Account Promoted Pins Analytics
  13. 13. Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.13 What you can do now… Set up a new business account Map content to audience interests Utilize Pinterest Analytics
  14. 14. Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.14 Snaps Stories Discover
  15. 15. Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.15
  16. 16. Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc. 16 Key Takeaways —Upload video natively to platforms —Set aside budget for social —Test, measure and optimize —Create content that tells a story 16
  17. 17. Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc.17 And remember… No matter what changes across these social media platforms, always be thinking about your business objective.
  18. 18. Measurable Marketing That Moves You // © 2015 - All information in this document is copyright protected and the property of Anvil Media Inc. Thank you! anvilmedia.com Heather English Account Coordinator heather@anvilmedia.com @heather_english Nathan Lattanzi Social Media Specialist nathan@anvilmedia.com @nathanlattanzi

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