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©Copyright 2014. Revenew. All rights reserved.
©Copyright 2014. Revenew. All rights reserved. 
Who is your customer base?
©Copyright 2014. Revenew. All rights reserved. 
●Productdriven 
●Maximize the value of the transaction 
●Largetarget market 
●Single stepbuying process, shorter sales cycle 
●Brand identity created through repetition 
●Merchandisingand point of purchase activities 
●Emotional buying decision based on status, desire, or price 
●Relationshipdriven 
●Maximize the value of the relationship 
●Small, focused target market 
●Multi-stepbuying process, longer sales cycle 
●Brand identity created on personal relationship 
●Educational and awareness building activities 
●Rational buying decision based on business value 
B2B 
B2C
©Copyright 2014. Revenew. All rights reserved. 
How do you reach your target audience?
©Copyright 2014. Revenew. All rights reserved. 
Relationship marketingis a strategy designed to foster customer loyalty, interaction and long-term engagement.
©Copyright 2014. Revenew. All rights reserved. 
How is it different? 
●Indirect marketing (one on one/collaborative) 
●Long term engagement focus 
●Emphasis on your brand and your value to a partner 
●Goes above and beyond just marketing dollars 
●Not a pushy hard sell 
●Takes an integrated approach to marketing, sales tactics, customer service, events, social
©Copyright 2014. Revenew. All rights reserved. 
Top 5Barriers to Relationship Marketing 
0% 
5% 
10% 
15% 
20% 
25% 
Lack of resources 
No clearly defined strategy 
Technology limitations 
Lack of data 
Lack of marketing skills 
Data from the new Econsultancy/ResponsysCross-Channel Marketing Report 2013
©Copyright 2014. Revenew. All rights reserved. 
Top 5Reasons Relationship Marketing is Important 
1.Focus on providing value 
2.Focus on retaining partnerships 
3.Partner profitability 
4.Long-term partnership initiates referrals 
5.Achieves competitive advantage
©Copyright 2014. Revenew. All rights reserved. 
Are you in a committed relationship with your clients?
©Copyright 2014. Revenew. All rights reserved. 
True Love isn’tFound...it’sBuilt
©Copyright 2014. Revenew. All rights reserved. 
Partners in Design: Your marketing program that brings it all together
©Copyright 2014. Revenew. All rights reserved. 
“Our most productive leads come from our relationships with architects. Having a tool to market directly to their needs is going to be very powerful.” -Andrea Reiner, Vice President, 
InnerSpaceElectronics
©Copyright 2014. Revenew. All rights reserved. 
The research, strategy, contentand toolsare all in place for building business relationships
©Copyright 2014. Revenew. All rights reserved.
©Copyright 2014. Revenew. All rights reserved. 
50geo-targeted exclusive leads provided
©Copyright 2014. Revenew. All rights reserved. 
Three months of marketing
©Copyright 2014. Revenew. All rights reserved.
©Copyright 2014. Revenew. All rights reserved. 
Campaign elements working together 
FACEBOOK AD 
BANNER ADS 
WEB CONTENT 
MICROSITE 
REGISTRATION PAGE 
THANK YOU – 
FOLLOW UP PAGE 
FACEBOOK APP 
DIRECT MAIL -OPTIONAL 
EMAILS 
SEARCH 
FOUNDATION TO YOUR MARKETING PROGRAM
©Copyright 2014. Revenew. All rights reserved. 
MONTH 1 
MONTH 2 
MONTH 3 
Launch Online Campaigns 
Run All Month Long
©Copyright 2014. Revenew. All rights reserved. 
MONTH 1 
MONTH 2 
MONTH 3 
Launch Emails 
Day 10 
Day 30 
Day 45 
Day 65 
Day 80 
Run One at a Time
©Copyright 2014. Revenew. All rights reserved. 
Lead all traffic to a content rich microsite
©Copyright 2014. Revenew. All rights reserved. 
50+ Selectable Images
©Copyright 2014. Revenew. All rights reserved. 
Microsite 
Company Branding 
Select from image gallery 
Editable
©Copyright 2014. Revenew. All rights reserved. 
Microsite 
Company Branding 
Editable 
Select from image gallery 
Editable
©Copyright 2014. Revenew. All rights reserved. 
Microsite 
Company Branding 
Editable 
Select from image gallery 
Editable
©Copyright 2014. Revenew. All rights reserved. 
Microsite 
Company Branding 
Editable 
Select from image gallery 
Editable
©Copyright 2014. Revenew. All rights reserved. 
Microsite 
Company Branding 
Editable 
Select from image gallery
©Copyright 2014. Revenew. All rights reserved. 
Microsite 
Company Branding 
Editable 
Select from image gallery 
Editable
©Copyright 2014. Revenew. All rights reserved. 
Microsite 
Company Branding 
Editable 
Select from image gallery 
Showroom Location(s)
©Copyright 2014. Revenew. All rights reserved. 
Nurture & cultivate leads 
•Networking 
•Consultations 
•Telemarketing 
•Direct Mail 
•Trainings 
•Tradeshows 
•Customer Service 
•Lunch & Learn
©Copyright 2014. Revenew. All rights reserved. 
Save time & money
©Copyright 2014. Revenew. All rights reserved. 
Includedin Partners in Design 
DoIt Yourself 
High-end MarketingContent 
$1500 
Exclusive New Leads 
$100 
Email Marketing 
$450 
Facebook App 
$1000 
Social Media Adverting 
$300 
Search Marketing 
$2400 
Online Display Advertising 
$1000 
Retargeting Ads 
$100/hr 
Website Content 
$150/hr 
Event Promotion 
$150/hr 
eNewsletterArticles 
$75/hr 
Tracking & Analytics 
- 
Lead CaptureForm 
$1000 
Optional -Telemarketing 
Call for pricing 
- 
Optional -Welcome gift with note 
Call for pricing 
- 
Optional -Direct Mail 
Call for pricing 
-
©Copyright 2014. Revenew. All rights reserved. 
Implementation 
(1day –30days) 
•Subscribe to 3-month program 
•Receive & fill out form 
•Setup new account 
•Acquire new database of local leads 
•Upload current business customer lists 
•Receive account training (if needed) 
Launch Program 
(start 3months of marketing) 
•Make any edits to campaign content 
•Deploy microsite and online campaign elements (Social, Web, Search) 
•Purchase any add-on campaign elements to fast-track your results 
Send Emails 
(10days –90 days) 
•Make edits and schedule emails 1,2,3 
•Host an event and send an invitation email 
•Send trade eNewsletter 
Nurture Leads 
(10days –90days) 
•Follow-up with leads 
•Perform consultation 
•Host trainings, CEU classes, lunch & learn 
•Telemarkeing(optional) 
Getting Started
©Copyright 2014. Revenew. All rights reserved. 
www.revenew.com 
contactus@revenew.com 
877-794-8556 
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Partners in Design

  • 1. ©Copyright 2014. Revenew. All rights reserved.
  • 2. ©Copyright 2014. Revenew. All rights reserved. Who is your customer base?
  • 3. ©Copyright 2014. Revenew. All rights reserved. ●Productdriven ●Maximize the value of the transaction ●Largetarget market ●Single stepbuying process, shorter sales cycle ●Brand identity created through repetition ●Merchandisingand point of purchase activities ●Emotional buying decision based on status, desire, or price ●Relationshipdriven ●Maximize the value of the relationship ●Small, focused target market ●Multi-stepbuying process, longer sales cycle ●Brand identity created on personal relationship ●Educational and awareness building activities ●Rational buying decision based on business value B2B B2C
  • 4. ©Copyright 2014. Revenew. All rights reserved. How do you reach your target audience?
  • 5. ©Copyright 2014. Revenew. All rights reserved. Relationship marketingis a strategy designed to foster customer loyalty, interaction and long-term engagement.
  • 6. ©Copyright 2014. Revenew. All rights reserved. How is it different? ●Indirect marketing (one on one/collaborative) ●Long term engagement focus ●Emphasis on your brand and your value to a partner ●Goes above and beyond just marketing dollars ●Not a pushy hard sell ●Takes an integrated approach to marketing, sales tactics, customer service, events, social
  • 7. ©Copyright 2014. Revenew. All rights reserved. Top 5Barriers to Relationship Marketing 0% 5% 10% 15% 20% 25% Lack of resources No clearly defined strategy Technology limitations Lack of data Lack of marketing skills Data from the new Econsultancy/ResponsysCross-Channel Marketing Report 2013
  • 8. ©Copyright 2014. Revenew. All rights reserved. Top 5Reasons Relationship Marketing is Important 1.Focus on providing value 2.Focus on retaining partnerships 3.Partner profitability 4.Long-term partnership initiates referrals 5.Achieves competitive advantage
  • 9. ©Copyright 2014. Revenew. All rights reserved. Are you in a committed relationship with your clients?
  • 10. ©Copyright 2014. Revenew. All rights reserved. True Love isn’tFound...it’sBuilt
  • 11. ©Copyright 2014. Revenew. All rights reserved. Partners in Design: Your marketing program that brings it all together
  • 12. ©Copyright 2014. Revenew. All rights reserved. “Our most productive leads come from our relationships with architects. Having a tool to market directly to their needs is going to be very powerful.” -Andrea Reiner, Vice President, InnerSpaceElectronics
  • 13. ©Copyright 2014. Revenew. All rights reserved. The research, strategy, contentand toolsare all in place for building business relationships
  • 14. ©Copyright 2014. Revenew. All rights reserved.
  • 15. ©Copyright 2014. Revenew. All rights reserved. 50geo-targeted exclusive leads provided
  • 16. ©Copyright 2014. Revenew. All rights reserved. Three months of marketing
  • 17. ©Copyright 2014. Revenew. All rights reserved.
  • 18. ©Copyright 2014. Revenew. All rights reserved. Campaign elements working together FACEBOOK AD BANNER ADS WEB CONTENT MICROSITE REGISTRATION PAGE THANK YOU – FOLLOW UP PAGE FACEBOOK APP DIRECT MAIL -OPTIONAL EMAILS SEARCH FOUNDATION TO YOUR MARKETING PROGRAM
  • 19. ©Copyright 2014. Revenew. All rights reserved. MONTH 1 MONTH 2 MONTH 3 Launch Online Campaigns Run All Month Long
  • 20. ©Copyright 2014. Revenew. All rights reserved. MONTH 1 MONTH 2 MONTH 3 Launch Emails Day 10 Day 30 Day 45 Day 65 Day 80 Run One at a Time
  • 21. ©Copyright 2014. Revenew. All rights reserved. Lead all traffic to a content rich microsite
  • 22. ©Copyright 2014. Revenew. All rights reserved. 50+ Selectable Images
  • 23. ©Copyright 2014. Revenew. All rights reserved. Microsite Company Branding Select from image gallery Editable
  • 24. ©Copyright 2014. Revenew. All rights reserved. Microsite Company Branding Editable Select from image gallery Editable
  • 25. ©Copyright 2014. Revenew. All rights reserved. Microsite Company Branding Editable Select from image gallery Editable
  • 26. ©Copyright 2014. Revenew. All rights reserved. Microsite Company Branding Editable Select from image gallery Editable
  • 27. ©Copyright 2014. Revenew. All rights reserved. Microsite Company Branding Editable Select from image gallery
  • 28. ©Copyright 2014. Revenew. All rights reserved. Microsite Company Branding Editable Select from image gallery Editable
  • 29. ©Copyright 2014. Revenew. All rights reserved. Microsite Company Branding Editable Select from image gallery Showroom Location(s)
  • 30. ©Copyright 2014. Revenew. All rights reserved. Nurture & cultivate leads •Networking •Consultations •Telemarketing •Direct Mail •Trainings •Tradeshows •Customer Service •Lunch & Learn
  • 31. ©Copyright 2014. Revenew. All rights reserved. Save time & money
  • 32. ©Copyright 2014. Revenew. All rights reserved. Includedin Partners in Design DoIt Yourself High-end MarketingContent $1500 Exclusive New Leads $100 Email Marketing $450 Facebook App $1000 Social Media Adverting $300 Search Marketing $2400 Online Display Advertising $1000 Retargeting Ads $100/hr Website Content $150/hr Event Promotion $150/hr eNewsletterArticles $75/hr Tracking & Analytics - Lead CaptureForm $1000 Optional -Telemarketing Call for pricing - Optional -Welcome gift with note Call for pricing - Optional -Direct Mail Call for pricing -
  • 33. ©Copyright 2014. Revenew. All rights reserved. Implementation (1day –30days) •Subscribe to 3-month program •Receive & fill out form •Setup new account •Acquire new database of local leads •Upload current business customer lists •Receive account training (if needed) Launch Program (start 3months of marketing) •Make any edits to campaign content •Deploy microsite and online campaign elements (Social, Web, Search) •Purchase any add-on campaign elements to fast-track your results Send Emails (10days –90 days) •Make edits and schedule emails 1,2,3 •Host an event and send an invitation email •Send trade eNewsletter Nurture Leads (10days –90days) •Follow-up with leads •Perform consultation •Host trainings, CEU classes, lunch & learn •Telemarkeing(optional) Getting Started
  • 34. ©Copyright 2014. Revenew. All rights reserved. www.revenew.com contactus@revenew.com 877-794-8556 Connect with us