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 Viral Marketing
  with YouTube
                           by
          Siva Yenneti
          ITVibes, Inc.

                  © 2010 ITVibes, Inc. All rights reserved.
Material may not be reproduced or distributed in any form without permission.
Our Value Proposition
     1.     Web Solutions
            1. Websites, Ecommerce, CMS, Blogs

     2.     Social Media
            1. Marketing, Branding, Integration

     3.     Business Apps
            1. CRM, Email Marketing, Schedulers

     4.     Custom Solutions
            1. .NET, PHP, Portals

            2. Java
2   10/18/2010                             Online Marketing
What’s Wrong?

    Doing the same thing over and over
       again and expecting different
       results.
    – Albert Einstein

                   In Business this is a
                      BIG No-No!
3   10/18/2010
Business operations

       1.        Remove bus(y)ness and put
                 bus(i)ness back.
       2.        Work smarter. And Harder too.
       3.        Work ‘on’ your business. Not
                 ‘in’ your business.
       4.        Marketing is putting your brand
                 where people are looking.
4   10/18/2010
Have you spread the word out?




5   10/18/2010
Marketing Techniques

    1.           Traditional Marketing
    2.           Local Networking
    3.           Email Marketing
    4.           Social Media & Viral Marketing
    5.           Search Engine Optimization
                 (SEO)


6   10/18/2010
Social Media Marketing

    1. Powerful marketing tool
    2. ROI = Return On Influence
    3. Networking is Social Branding
    4. Who you know? matters over
       What you know?
    5. Word of Mouth (Online)
    6. Organic SEO
7   10/18/2010
Being Viral is Marketing
    Consumer Driven Marketing
    Delivering a market message that
       spreads quickly and exponentially
       among consumers.

                  Word of Mouth Online
                      on Steroids.

8   10/18/2010
Key Ingredients
    1. There’s no recipe for instant
       success
    2. Add fun and creative factor
    3. Share it with friends
    4. Have a clear message
    5. Add music, graphics, commentary
    6. Create Social Impact

    10/18/2010
9
Ways to Get Viral

     1.      Message-boards and forums
     2.      Blogs
     3.      Email blast
     4.      Social networks
     5.      Websites
     6.      Article submission
     7.      Directory Listings
     10/18/2010
10
Being Viral is Marketing


     1.      Free Video Sharing
     2.      Gets more eyeballs
     3.      User generated video content
     4.      Music, Movies, Games etc.
     5.      Demos, Presentations etc.
     6.      Upload once, Publish Anywhere
     7.      Greater SEO
     10/18/2010
11
YouTube Facts

     •2nd largest search engine
     •24 Hours of Video is
     Uploaded Every Minute
     •2M Mins of Video a day (34,560 hrs)
     •Total time spent watching 9.305 yrs
     •One needs over 1000 years of time
     to watch all videos on YouTube
     10/18/2010
12
Viral is more than YouTube

                  I like it on the couch…
                   I like it on the floor…
                  I like it in the closet…




     10/18/2010
13
Social Media Integration




     10/18/2010
14
Sit down, and Think


     1.           Marketing Strategy
     2.           Business Goals
     3.           Technical Skills
     4.           Reusability
     5.           Professional help


     10/18/2010
15
Build Customer-centric
            web presence




     10/18/2010
16
Connect with us

                  facebook.com/itvibes
                  Youtube.com/itvibes


                  itvibes.com
                  siva@itvibes.com
                  (281) 826 4880



     10/18/2010
17

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Viral marketing with YouTube

  • 1. itvibes.com Itvibes.com/twitter Itvibes.com/facebook Viral Marketing with YouTube by Siva Yenneti ITVibes, Inc. © 2010 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission.
  • 2. Our Value Proposition 1. Web Solutions 1. Websites, Ecommerce, CMS, Blogs 2. Social Media 1. Marketing, Branding, Integration 3. Business Apps 1. CRM, Email Marketing, Schedulers 4. Custom Solutions 1. .NET, PHP, Portals 2. Java 2 10/18/2010 Online Marketing
  • 3. What’s Wrong? Doing the same thing over and over again and expecting different results. – Albert Einstein In Business this is a BIG No-No! 3 10/18/2010
  • 4. Business operations 1. Remove bus(y)ness and put bus(i)ness back. 2. Work smarter. And Harder too. 3. Work ‘on’ your business. Not ‘in’ your business. 4. Marketing is putting your brand where people are looking. 4 10/18/2010
  • 5. Have you spread the word out? 5 10/18/2010
  • 6. Marketing Techniques 1. Traditional Marketing 2. Local Networking 3. Email Marketing 4. Social Media & Viral Marketing 5. Search Engine Optimization (SEO) 6 10/18/2010
  • 7. Social Media Marketing 1. Powerful marketing tool 2. ROI = Return On Influence 3. Networking is Social Branding 4. Who you know? matters over What you know? 5. Word of Mouth (Online) 6. Organic SEO 7 10/18/2010
  • 8. Being Viral is Marketing Consumer Driven Marketing Delivering a market message that spreads quickly and exponentially among consumers. Word of Mouth Online on Steroids. 8 10/18/2010
  • 9. Key Ingredients 1. There’s no recipe for instant success 2. Add fun and creative factor 3. Share it with friends 4. Have a clear message 5. Add music, graphics, commentary 6. Create Social Impact 10/18/2010 9
  • 10. Ways to Get Viral 1. Message-boards and forums 2. Blogs 3. Email blast 4. Social networks 5. Websites 6. Article submission 7. Directory Listings 10/18/2010 10
  • 11. Being Viral is Marketing 1. Free Video Sharing 2. Gets more eyeballs 3. User generated video content 4. Music, Movies, Games etc. 5. Demos, Presentations etc. 6. Upload once, Publish Anywhere 7. Greater SEO 10/18/2010 11
  • 12. YouTube Facts •2nd largest search engine •24 Hours of Video is Uploaded Every Minute •2M Mins of Video a day (34,560 hrs) •Total time spent watching 9.305 yrs •One needs over 1000 years of time to watch all videos on YouTube 10/18/2010 12
  • 13. Viral is more than YouTube I like it on the couch… I like it on the floor… I like it in the closet… 10/18/2010 13
  • 14. Social Media Integration 10/18/2010 14
  • 15. Sit down, and Think 1. Marketing Strategy 2. Business Goals 3. Technical Skills 4. Reusability 5. Professional help 10/18/2010 15
  • 16. Build Customer-centric web presence 10/18/2010 16
  • 17. Connect with us facebook.com/itvibes Youtube.com/itvibes itvibes.com siva@itvibes.com (281) 826 4880 10/18/2010 17