The document discusses what makes a mobile app "magical" and successful. It argues that creativity and innovation alone are no longer sufficient, and that apps need to fulfill deeper human needs and generate strong emotions. To do so, apps should focus on emotions, dreams, feelings and the unexplained aspects of human experience. They should incorporate mystery and surprise while respecting users as people rather than just consumers. The "magic factor" is described as an essential element that makes people talk about an app and spread it through word-of-mouth.
Hyper! Hyper!! How to deal with trends, fads and constant changeRupert Platz
The digital industry is subject to permanent change, and its thought leaders constantly keep predicting even more major shifts. Time and again, new processes, roles, methods, usage patterns, platforms, work fields, tools etc. are declared the „next hot big thing“. Some of these eventually do affect our work as UX Designers in a major way, others turn out to be just temporary fads or premature concepts. How do we deal with all the trends and hypes without freaking out or getting lost chasing shiny objects? (Talk held at UX Camp Europe / june 2017, Berlin)
How AI will transform mobile, apps, and marketing: 50 influencers speakTUNE
2017 is the year Artificial Intelligence will make huge inroads on business, marketing, and our tools. 50 influencers and experts like Joel Comm, Bryan Kramer, and Tamara McCleary share their predictions.
IE Application Question J: "How do you imagine social interaction within 10 years, taking into consideration the impact of technology on human relations?"
Connect & Serve on Mobile (at Barcelona iGaming) - by WebComrades, Tom ClaesPanenka76
WebComrades was invited as a keynote speaker at the Barcelona Affiliate Conference to share insights on mobile and advertising. In a world where banner ads lead the way on the way, this presentation had to wake-up entrepreneurs to not go the display banner way on the mobile device, but to think more in terms of serving the mobile user.
Presentation on Oct 12, 2012.
by Tom Claes, WebComrades
Hyper! Hyper!! How to deal with trends, fads and constant changeRupert Platz
The digital industry is subject to permanent change, and its thought leaders constantly keep predicting even more major shifts. Time and again, new processes, roles, methods, usage patterns, platforms, work fields, tools etc. are declared the „next hot big thing“. Some of these eventually do affect our work as UX Designers in a major way, others turn out to be just temporary fads or premature concepts. How do we deal with all the trends and hypes without freaking out or getting lost chasing shiny objects? (Talk held at UX Camp Europe / june 2017, Berlin)
How AI will transform mobile, apps, and marketing: 50 influencers speakTUNE
2017 is the year Artificial Intelligence will make huge inroads on business, marketing, and our tools. 50 influencers and experts like Joel Comm, Bryan Kramer, and Tamara McCleary share their predictions.
IE Application Question J: "How do you imagine social interaction within 10 years, taking into consideration the impact of technology on human relations?"
Connect & Serve on Mobile (at Barcelona iGaming) - by WebComrades, Tom ClaesPanenka76
WebComrades was invited as a keynote speaker at the Barcelona Affiliate Conference to share insights on mobile and advertising. In a world where banner ads lead the way on the way, this presentation had to wake-up entrepreneurs to not go the display banner way on the mobile device, but to think more in terms of serving the mobile user.
Presentation on Oct 12, 2012.
by Tom Claes, WebComrades
With each passing day, our relationship with computers grows more personal. The touch of a human hand has replaced the mouse, and conversational interfaces now seem set to replace all manner of button or conventional interface. Is this pure hype, or a true step change in the evolution of personal computing?
In this workshop we will look at the current state of conversational interfaces, the challenges and benefits they bring, and where things are heading.
Mobile is Eating the World - Four ways to rethink customer experiences as mob...Brian Solis
Demand more from mobile
When was the last time you checked your smartphone? Was it a few minutes ago? Or maybe it was a few seconds ago. In fact, you might even be reading this article on your phone, on your daily commute to work or in the comfort of your couch at home on a tablet.
The point is, mobile is big. It’s so big that in May last year, Google has revealed that mobile search has overtaken desktop search. Effectively what this means is that we are searching more information with our mobile devices than on laptops or desktops.
For brands this is huge – it redefines the way they become discoverable. However, this also means that the competition to catch a consumer’s attention is fiercer than ever as smartphones and smart devices continue to evolve and take over the market.
This mobile consumer looks at their phone about 1500 times a day on average and they spend 177 minutes interacting with it daily. Their gestures, the way they act, their process to finding information – business are expected to understand that and act upon it.
This new generation is defined by digital, mobile, real-time and an always-on lifestyle. They’re nothing like your traditional customers.
So, in order to understand them and how they think, you need to redefine and rethink your mobile-first approach to customer experiences. Here are 4 ways you can do just that.
Hot off the Crowd – FABERNOVEL's watch based on crowdfunding and crowdsourcin...Fabernovel
The new Hot Off the Crowd edition is online! Our watch based on crowfunding and crowdsourcing platforms: Kickstarter, Indiegogo, AngelList, Product Hunt… FABERNOVEL is digging the gold out of the crowdfunding mine: emerging trends and tomorrow's it technologies.
This edition of HOTC newly reinforces one of FABERNOVEL’s most tenacious convictions, and serves our mission of “distributing the future in the most equitable way.” The human beings who constitute our teams remain better than robots and their algorithms, and we hope – because we are optimists – that they become our best friends.
***
La quatrième et nouvelle édition de Hot Off the Crowd est en ligne ! Les pépites et les tendances telles qu’elles émergent sur nos plateformes de crowdfunding et de crowdsourcing préférées : Kickstarter, Indiegogo, AngelList, ProductHunt.
Cette édition de HOTC renforce de nouveau une de nos convictions les plus tenaces chez FABERNOVEL, pour servir notre mission de “distribuer le futur de façon plus équitable” : les humains qui composent nos équipes resteront meilleurs que les robots et leurs algorithmes, tout en espérant – parce que nous sommes optimistes – que ceux-ci deviennent nos meilleurs amis.
Hot off the Crowd – FABERNOVEL's watch based on crowdfunding and crowdsourcin...Fabernovel
The new Hot Off the Crowd edition is online! Our watch based on crowfunding and crowdsourcing platforms: Kickstarter, Indiegogo, AngelList, Product Hunt… FABERNOVEL is digging the gold out of the crowdfunding mine: emerging trends and tomorrow's it technologies. And this time, we decided to shed light on GitHub, “the real open platform for code”, halfway between a Facebook for coders and a software factory outlet, limitless, to craft new applications.
***
La troisième et nouvelle édition de Hot Off the Crowd est en ligne ! Les pépites et les tendances telles qu’elles émergent sur nos plateformes de crowdfunding et de crowdsourcing préférées : Kickstarter, Indiegogo, AngelList, ProductHunt. Et cette fois, coup de projecteur sur GitHub, “the real open platform for code”, entre facebook pour codeurs et magasin d’usine logicielle, sans limite, pour fabriquer des applications.
Build a Modern Social Enterprise to Win in the 21st CenturyCognizant
To prepare for the future of work, businesses need to apply social, mobile, cloud and analytic technologies to reform and realign work processes with emerging digital value chains.
How Augmented Reality can Boost Print Book Sales!Reality Premedia
This presentation shares 9 ideas on how AR can be integrated with children books. These Augmented Reality books can have a direct impact on sales revenues
THE FUTURE OF BRAND, TECH & BUSINESS IS EXPERIENCEsinnerschrader
Experience matters. But what is experience? Aside from being one of the biggest buzz words of 2016, experiences are the heart and soul of all things disrupting the world as we know it. Brands. Tech. Business. Everything. The desire to deliver new experiences is driving innovation across every industry.
As a best-selling author, digital analyst and anthropologist and influencer, Brian shared his insights around what really makes an experience “an experience,” why and how our favorite brands create experiences and how to become an experience architect in all you do.
Hot off the Crowd // January 2016 FABERNOVEL's watch based on crowdfunding a...Fabernovel
ASSISTED HUMANS, AUTONOMOUS OBJECTS
This Hot Off the Crowd edition was fueled by months of investigation and daily discoveries on the leading crowdfunding and crowdsourcing platforms: Kickstarter, Indiegogo, AngelList, Product Hunt, Crunchbase…
At FABERNOVEL, we truly believe that we all need to monitor the latest technological gems, trends and developments from these sites, it’s the most useful way to understand what’s going on before taking action.
“The Vision Thing”: Developing a Transformative Digital VisionCapgemini
Digital vision: the cornerstone of successful digital transformation
Digital technologies are having a pervasive influence on business, transforming the customer experience, enhancing productivity in operations and improving the way employees collaborate.
Yet, many organizations fail to capture the full potential of digital technologies because their leaders lack a transformative vision. Executives with an incremental vision get what they aim for – incremental improvement. Those who realize the transformative power of digital can achieve much more.
Technology and behavior megatrends are reshaping business globally. To advance and grow, organizations need new ways to connect to both employees and customers, because old paradigms are costly.
This research by Altimeter reflects the challenges related to transforming businesses in the era of digital. It is more about people and culture than technology.
Next Generation Media Quarterly October 2012 dentsu
This is the thirteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
With each passing day, our relationship with computers grows more personal. The touch of a human hand has replaced the mouse, and conversational interfaces now seem set to replace all manner of button or conventional interface. Is this pure hype, or a true step change in the evolution of personal computing?
In this workshop we will look at the current state of conversational interfaces, the challenges and benefits they bring, and where things are heading.
Mobile is Eating the World - Four ways to rethink customer experiences as mob...Brian Solis
Demand more from mobile
When was the last time you checked your smartphone? Was it a few minutes ago? Or maybe it was a few seconds ago. In fact, you might even be reading this article on your phone, on your daily commute to work or in the comfort of your couch at home on a tablet.
The point is, mobile is big. It’s so big that in May last year, Google has revealed that mobile search has overtaken desktop search. Effectively what this means is that we are searching more information with our mobile devices than on laptops or desktops.
For brands this is huge – it redefines the way they become discoverable. However, this also means that the competition to catch a consumer’s attention is fiercer than ever as smartphones and smart devices continue to evolve and take over the market.
This mobile consumer looks at their phone about 1500 times a day on average and they spend 177 minutes interacting with it daily. Their gestures, the way they act, their process to finding information – business are expected to understand that and act upon it.
This new generation is defined by digital, mobile, real-time and an always-on lifestyle. They’re nothing like your traditional customers.
So, in order to understand them and how they think, you need to redefine and rethink your mobile-first approach to customer experiences. Here are 4 ways you can do just that.
Hot off the Crowd – FABERNOVEL's watch based on crowdfunding and crowdsourcin...Fabernovel
The new Hot Off the Crowd edition is online! Our watch based on crowfunding and crowdsourcing platforms: Kickstarter, Indiegogo, AngelList, Product Hunt… FABERNOVEL is digging the gold out of the crowdfunding mine: emerging trends and tomorrow's it technologies.
This edition of HOTC newly reinforces one of FABERNOVEL’s most tenacious convictions, and serves our mission of “distributing the future in the most equitable way.” The human beings who constitute our teams remain better than robots and their algorithms, and we hope – because we are optimists – that they become our best friends.
***
La quatrième et nouvelle édition de Hot Off the Crowd est en ligne ! Les pépites et les tendances telles qu’elles émergent sur nos plateformes de crowdfunding et de crowdsourcing préférées : Kickstarter, Indiegogo, AngelList, ProductHunt.
Cette édition de HOTC renforce de nouveau une de nos convictions les plus tenaces chez FABERNOVEL, pour servir notre mission de “distribuer le futur de façon plus équitable” : les humains qui composent nos équipes resteront meilleurs que les robots et leurs algorithmes, tout en espérant – parce que nous sommes optimistes – que ceux-ci deviennent nos meilleurs amis.
Hot off the Crowd – FABERNOVEL's watch based on crowdfunding and crowdsourcin...Fabernovel
The new Hot Off the Crowd edition is online! Our watch based on crowfunding and crowdsourcing platforms: Kickstarter, Indiegogo, AngelList, Product Hunt… FABERNOVEL is digging the gold out of the crowdfunding mine: emerging trends and tomorrow's it technologies. And this time, we decided to shed light on GitHub, “the real open platform for code”, halfway between a Facebook for coders and a software factory outlet, limitless, to craft new applications.
***
La troisième et nouvelle édition de Hot Off the Crowd est en ligne ! Les pépites et les tendances telles qu’elles émergent sur nos plateformes de crowdfunding et de crowdsourcing préférées : Kickstarter, Indiegogo, AngelList, ProductHunt. Et cette fois, coup de projecteur sur GitHub, “the real open platform for code”, entre facebook pour codeurs et magasin d’usine logicielle, sans limite, pour fabriquer des applications.
Build a Modern Social Enterprise to Win in the 21st CenturyCognizant
To prepare for the future of work, businesses need to apply social, mobile, cloud and analytic technologies to reform and realign work processes with emerging digital value chains.
How Augmented Reality can Boost Print Book Sales!Reality Premedia
This presentation shares 9 ideas on how AR can be integrated with children books. These Augmented Reality books can have a direct impact on sales revenues
THE FUTURE OF BRAND, TECH & BUSINESS IS EXPERIENCEsinnerschrader
Experience matters. But what is experience? Aside from being one of the biggest buzz words of 2016, experiences are the heart and soul of all things disrupting the world as we know it. Brands. Tech. Business. Everything. The desire to deliver new experiences is driving innovation across every industry.
As a best-selling author, digital analyst and anthropologist and influencer, Brian shared his insights around what really makes an experience “an experience,” why and how our favorite brands create experiences and how to become an experience architect in all you do.
Hot off the Crowd // January 2016 FABERNOVEL's watch based on crowdfunding a...Fabernovel
ASSISTED HUMANS, AUTONOMOUS OBJECTS
This Hot Off the Crowd edition was fueled by months of investigation and daily discoveries on the leading crowdfunding and crowdsourcing platforms: Kickstarter, Indiegogo, AngelList, Product Hunt, Crunchbase…
At FABERNOVEL, we truly believe that we all need to monitor the latest technological gems, trends and developments from these sites, it’s the most useful way to understand what’s going on before taking action.
“The Vision Thing”: Developing a Transformative Digital VisionCapgemini
Digital vision: the cornerstone of successful digital transformation
Digital technologies are having a pervasive influence on business, transforming the customer experience, enhancing productivity in operations and improving the way employees collaborate.
Yet, many organizations fail to capture the full potential of digital technologies because their leaders lack a transformative vision. Executives with an incremental vision get what they aim for – incremental improvement. Those who realize the transformative power of digital can achieve much more.
Technology and behavior megatrends are reshaping business globally. To advance and grow, organizations need new ways to connect to both employees and customers, because old paradigms are costly.
This research by Altimeter reflects the challenges related to transforming businesses in the era of digital. It is more about people and culture than technology.
Next Generation Media Quarterly October 2012 dentsu
This is the thirteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
HLEG thematic workshop on measuring economic, social and environmental resili...StatsCommunications
HLEG thematic workshop on Measuring economic, social and environmental resilience, 25-26 November 2015, Rome, Italy, More information at: http://oe.cd/StrategicForum2015
1er Salon de l'homme à Montréal réunissant les ambitions et intérêts de la gente masculine. 27, 28, 29 novembre 2015. // 1st Men's Expo in Montreal, gathering the Gentlemen's ambitions and interests. November 27th, 28th, 29th, 2015
How to Terminate a Commercial Lease for non-payment of RentNadia MacLeod
It is a situation landlords hope they will never experience. Their tenant has stopped paying rent and they need to take action to mitigate the damage to their bottom line.
But how does a commercial investor go about evicting a tenant who has stopped paying the rent (financial breach) or breaches the lease in another way (non-financial breach)?
The iPad Program at Chapel Hill-Chauncy Hall SchoolCory Olcott
Since 2013, Cory Olcott has served as an English instructor and the director of student activities at Chapel Hill-Chauncy Hall School (CH-CH) in Waltham, Massachusetts. Cory Olcott also leads as dean of the sophomore class and works to integrate technology into daily activities as a member of the school’s Tech Innovation Committee.
Get Your Smart Guide: How to Develop an App
http://offers.techwitty.com.au/app-development
Understand the first step in the process: Taking your idea, and turning that idea into a really awesome app.
Download this Smart Guide to learn how you can apply for the grant easily. It's free!
This Smart Guide includes the following sections:
What is app development
Discovery session, UX & UI
Development steps
Its 2017 and the growth of the mobile apps are soaring without any breaks. If you are the one searching for a mobile app idea or just want to tap in this ballooning digital revolution and searching for a segment where you can invest in, then this presentation is for you.
A survey revealed that 16% of the people prefer to give a second chance if your app fails to impress them. So, if your mobile app sucks, find out the reasons before it sucks your business.
Jack Morton's Matt Jones, SVP, Creative & Strategy, spoke at this year's Event Design Conference on the (potentially) provocative topic of Augmented Reality.
Have a idea of Mobile app development, you need to know many latest trends and updated on mobile application development and find the Guide for the Mobile application Development
Thank you for joining in! Where is a very big chance that you are curious about mobile apps and looking to find out more about it or maybe even start designing one on your own. Or, you are a mobile developer, who wants to improve your skills in mobile app design and learn awesome stuff which could definitely improve your app?
If so - that’s exactly what we’re going to do with this presentation! I’m going to help you take your first step towards the great looking and user-friendly mobile app design!
That’s what this presentation is about: taking an idea from a rough concept to a polished experience that your users will love.
2018 will usher in an evolution of experience. We will see technology that empowers consumers, intelligent systems that will enhance our lives and the definition of reality and the
blending of physical and digital will begin to converge and redefine our world. Our new trend framework focuses on the core behaviors driving technology adoption and engagement. As a data-driven growth engine for clients, our goal is to look at every new technology and trend through a behavioral lens to understand why consumers gravitate to specific technologies and how those technologies establish and amplify new behaviors.
Our new trend framework focuses on the following three core areas:
Empower - Trends that allow consumers to own, create, and democratize experiences.
Enhance - Trends that enhance daily life activities and responsibilities through intelligent
systems and proxies.
Environment - Trends that lead to the frictionless connection between physical and digital experiences, reshaping our environment.
These three behavioral drivers align to provide consumers overall EXPERIENCE.
For those not familiar with South by Southwest (SXSW) is a 10 day conference with 3 focus areas around film, interactive and music festivals that take place every spring (usually in March) in Austin, Texas. Attached is a 2011 SXSW 2011 Review from an agency owner perspective on what take aways are worth learning about and what Apps are worth checking out.
Socio-digital evolutions and micro-communities: what business opportunities d...Vanksen
This is the question that the new Vanksen study "Connecting The Digital Dots in 2023" aims to answer. In 2023, conducting periodic monitoring to display individual trends loses its meaning. Socio-digital evolutions are constant. Behaviors and innovations fluctuate organically, iteratively, and continuously.
In this context, Vanksen experts have attempted to translate them into a mind-mapping in order to better visualize the correlations impacting brands in their digital strategies.
They can thus better understand the dos and don'ts adapted to their DNA and business challenges, activate technological, tactical, marketing, and communication levers that generate meaning and performance for them and their communities.
https://www.vanksen.com/en/insights/socio-digital-evolutions-micro-communities-business-opportunities-for-brands
Similar to Users want Magic, create amazing products : TIPS, TRICKS & IDEAS for mobile Apps Developers (20)
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Users want Magic, create amazing products : TIPS, TRICKS & IDEAS for mobile Apps Developers
1. !
Users want Magic!
create amazing products !
TIPS,!
TRICKS & IDEAS!
!
for mobile Apps Developers!
!
!
!
!
Creating mobile apps is the best job in the world!
!
Creating mobile apps is unquestionably the best job in the world. It is creative and profitable. All
you need is a computer with Internet access. You don't need an office, you can assemble your
team on elance.com or toptal.com. You can also order a finished product in an interactive studio,
such as, for example, cartoontree.co. As Carter Thomas from http://www.bluecloudsolutions.com/
said, the life of a mobile app developer has all the perks of being a rock star without its
inconveniences - paparazzi, psychofans, lack of privacy. !
!
Something that attractive cannot, however, be achieved easily. The competition in app business is
very intense, because hundreds of people dream about the same and only some will be
successful. We get better in terms of merit. We design better marketing tools. We create more and
better products. But it is getting increasingly difficult to convince users to use new apps. !
!
Creativity and innovation became insufficient!
!
!
Civilisation based on product was transformed into civilisation based on information, but when the
internet gave us access to all information, their market value decreased. When information
providers, such as Google, enabled immediate access to all knowledge gathered by humanity, the
need has arisen to select information and adjust it to the needs of individual users. Facebook is
such a gatekeeper - our friends select content for us to see, at the same time evaluating it by
"liking" and commenting. !
!
To understand, process, analyse and use all this information we need more tools, more apps, more
intuitive interfaces. Creative development of new products and services as well as supporting
products and services became the primary activity of millions. Billions' worth of companies
established by 20- or 30- year olds further fired their imaginations. The low barrier to innovative
market entry and easiness of rising capital stimulated a rapid increase in the number of concepts
of innovation, especially for mobile apps. These mobile platforms and dedicated applications most
deeply penetrated almost every area of contemporary life. Mobile apps industry developed in the
context of information society made a whole generation startuppers. Engineers felt the desire to
become rock stars. Artists became UX designers. Writers wanted to become SEO specialists.!
!
We live in an era of Creativity Compulsion. Creative approach and technological innovation is not
something special any more - it is obligatory.!
!
2. !
Dreams of developing apps versus reality!
!
!
Hundreds of new mobile apps are designed every day, stimulated by their creators' desires to
solve problems, finding recognition and gain fortune. Inspired by belief in future riches, fascinated
by startup lifestyle and pleasures of coworking creators, programmers, designers sacrifice
everything for their dream of creating another Angry Birds, Instagram, Uber or Tinder. The harsh
truth is that 80% of app developers cannot support themselves by creating apps. 78% of app earns
from 1 to 5 thousand dollars of total income. Most of them cannot reach the limit of 1000
downloads. !
!
Is it surprising? Most of these products are just clones of great hits - tools for managing tools
created in a post-modern mental trap. Low quality, insipid products, counterfeits easily substituted
or simply unnecessary. The myth that it is all about the money spent on marketing is in fact only a
pretext for monetising companies to induce startuppers to invest more funds into using their tools.
The popularity of Great Applications, such as Instangram, Snapchat or Tinder, came from their
creators' excellent understanding of social context. These apps just had to be created, because
they relate directly to steps on Maslow's pyramid of modern people. For example, Instagram more
than Facebook implements Andy Warhol's idea that "In the future everybody will be world famous
for fifteen minutes.".!
!
!
What more to expect from mobile apps?!
!
If you read this ebook, it means that you are not satisfied by copying ideas of great visionaries, you
don't enjoy creating organisers, calculators and alarms and you don't want another game you
create earn 11 dollars. Look around and think: which needs are currently not addressed by
applications?!
!
Turn off your smartphone, go for a walk in the woods, feel relief, go against the mainstream. !
!
Is there anything you lack? You can order pizza or taxi through an app. You can rent and furnish
your apartment through an app. You will find entertainment in mobile apps and games. Your need
for knowledge and recognition can be fulfilled through apps. You can find work through apps. Apps
can help you find your soul mate or just a sex partner. Are these all your needs?!
!
The purpose of applications is Defining and Fulfilling needs!
!
The aim of applications is facilitating. Facilitating access to resources, facilitating the process.
Speeding up making contact, establishing a relationship or achieving any effect in the private,
social of business sphere of your life. In other words, an app fulfils users' needs more immediately,
unrestricted by time, place and situation than any other means, in instant mode.!
!
What can become the next Great App? Which users' needs still remain unfulfilled, perhaps even
not yet defined or determined? Answer - those hard to define. !
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Inexplicable, or at least hard to explain. !
3. !
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Unfulfilled needs !
!
Needs which cannot be easily explained. I don't have a better word for what cannot be easily
explained, so I will call it Magic. !
!
Irrational, emotional needs, deeper needs, so called spiritual needs. Until now they have been
fulfilled by literature, poetry, art, philosophy. Until now they have not been fulfilled by apps. !
!
Deus ex Machina!
!
"Magic Applications" are obviously not about sorcery. They are about experience, feeling and
"aura" felt while using them. They are about marvellous experiences which cannot be easily
explained.!
!
In the modern era of monetizing, commercialisation, usefulness and analytics, the need for deeper
experience is growing. We don't want to be perceived as records in databases. We feel the need to
take a break from the race for popularity achieved through picks with flat bellies and expensive
bags. !
!
We want to convey our thoughts in a less banal way than just some emoticon. Express opinion
more meaningful than a like. We want sincerity, depth - we want magic. But this has to be Instant
Magic, not requiring secret knowledge or even reading Joyce's Ulysses. We want user-friendly
magic easy as drinking a magic potion.!
!
We are tired of usefulness (it is far too little) - now we want something extraordinary. MVP has to
be substituted with MAP - minimal awesome product. Good design intuitive UX/UI, social media
features are not sufficient. We want to be surprised! We need intense emotional experiences and
we want our smartphone - our closest device, our magic wand - to enable experiences.!
!
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Emotion-based design !
!
Programming is no longer a secret knowledge. Countless tutorials, frameworks, ready-made
solutions lowered creative technology market entry barriers, especially app development. We have
thus witnessed the inflation of concept, clones, such as Flappy Birds, Clash of Clans and countless
other applications only serve to increase the number of followers on Instagram. App development
has become a cynical undertaking set to generate profit, and a lousy one. We analyse keywords,
application traffic management, create crosspromotion campaigns. We check the click-through rate
of interface elements, we localise. We often directly lie to our users by presenting them graphics of
screenshots and icons of a far better quality than the graphics of the game or app itself. We have
forgotten about all the emotions, about respect for the user - not as a consumer, but as a human
being.!
!
If an app is to be successful, people have to love it. It must generate strong emotions, even
sensations such as "butterflies in the stomach", as in falling in love. Only then our app shall have a
4. real impact on the physical world and lives of our users and will grant us the guru status. Some
musical pieces, films or video games can generate such emotions. Can they be elicited by an app?!
!
Today Leonardo da Vinci would create apps. !
!
More importance should be given to programmers and app creators, so that they would see
themselves and be seen by others as enlightened. The modern magicians should realise their
magic powers. Forger your work on another tool to organise and optimise working time. Fly over
waterfalls!!
!
Magic is not about effects. It is about changes in established conventions of thinking. Magical
applications will introduce changes to social processes, changes we find difficult to understand.
Just like some people still don't understand the basic principle behind Snapchat. !
!
If app developers want to create great products, works of post-instagram, post-snapchat, post-
tinder, post-uber era, they have to take into account the fact that some aspects of human reality
cannot be measured.!
!
It was possible to tame the supernatural energy (or at least its impression) with such primitive tools
as paper and pen. Even agnostics admit that looking at Goya's sketches gives them the
inexplicable sensation of its expressive power. Just looking at them sends shivers down our
spines. Can an application - a lot more influential, interactive, social medium - make a similar or
even more powerful impression?!
!
Let's not downgrade the capability of mobile apps. Let's not reduce their potential to platitudes.!
!
Extraordinary things do happen. !
!
Leonardo da Vinci was accused of witchcraft by Savonarola - rightfully, I believe. The magic of his
talent and genius still works. I am certain that if he was born today, he would become an app
developer - a creator of Magical Apps, just as his art and inventions were magical.!
!
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Extraordinary element in everyday life!
!
I think that contemporary technology already has a lot in common with magic, but in the time of
sharing knowledge, conferences, expert blogs, slideshare.com, meetups, we have totally
rationalised our experience of the world and interpersonal relationships. Perhaps the slightest
experience of a mystery, magic would already be interesting for users, even in the form of a simple
magic trick? Is it possible for us to look at users as persons, with souls (whatever that means)
rather than as targets? !
!
All this eco movement - eco-products, farmer's markets, hives at the tops of office buildings, street-
art, slow-food, slow-life, non-chain unique café, independent galleries, unplugged concerts - all
these are very popular phenomena and businesses introducing a bit of magic to our lives. Because
people need it. People want at least some moments of their lives to be magical. Can we, as app
developers, help them achieve it? Can our productions for iOS/ Android/ Windows Phone platforms
emanate palpable magical energy?!
5. !
Essena through the looking-glass !
!
Essena O’Neill who had nearly a million followers on Instagram, deleted her account and
mercilessly criticised contemporary social media apps. She explained her decision: !
"I was deceiving all of you because the media let me. I didn’t have to pay for the clothes you saw in
my posts. It was all a lie and a naïve cult of the body. All I had to do was to take thousands of
pictures every day in order to choose those few which would attract attention. I was pretending to
be this sexy girl that I am really not. You saw what you wanted to see. You though I was living the
dream because I got all these things for free? I was just miserable," she confessed.!
!
Artificiality, glitter, fighting for popularity - these were the sources of constant stress, lapsing into
clichés, focusing energy on futile activities and, consequently, leading to lowering self-esteem and
depression. Self-destruction through success.!
!
Essena's symbolic gesture allows us to notice a more general trend. Turning to naturalness and
authenticity. The need for deeper experience and potential for more nuanced forms of sharing
emotions. Since we still want to convey them through iMessage, we need solutions enabling us to
send and receive richer content, but in a familiar and accepted form. !
!
Interface of Emotions!
!
Dreams, Fantasies, Feelings and Emotions are the spheres of human life not yet colonised by
apps. Twitter or Pinterest would definitely be interested in the technology or even an interface
enabling some insight into these spheres. !
!
There are some alternatives in other media. Pop music has its counterpart in alternative music
(often equally popular). Sometimes we feel like a comedy, other times like a drama touching upon
important issues. Sometimes we want to watch a silly cartoon, other times - a beautiful fairy tale.
The popularity of Tinder, where (with all due respect to its creators) we pick and choose people like
pizza toppings, is not balanced by any Alter-Tinder. Tinder can be defended by the fact that many
people look for and expect such a tool and it works best for them. Essena's example shows,
however, that there is a growing number of users who expect solutions which would go deeper in
terms of emotions, but in a equally simple and accessible form. !
!
!
Magic Factor!
!
Magic always assumes some mystery. The magician is not willing to reveal his secrets. Magical
applications cannot entirely explain how they work/ They have to include an element of secret
knowledge. Every startupper is to some extent such a magician trying to foresee the future and
make it happen. Create something from nothing.!
!
The worst thing you can do to an app is to make it insipid. The worst thing you can do to a magic
trick is to explain how it works. The number of apps will increase rapidly . A technologically
perfected and well-designed tools will need something more to become successful. Perfected
technology, attractive design and adequate marketing are today a must have - everyone does it,
tens of thousands of creative, intelligent, professional creators compete for the same thing. Today
6. oly few applications achieve success similar to Great Apps several years ago (two years in this
business is a long time). Just like pulling a rabbit out of a hat is not that impressive any more.
Today something more, something else is necessary. !
!
Viral marketing, shearability, word of mouth marketing in social media are now the most powerful
force generating demand. It is hard to make it work using only financial resources, even
considerable ones. In order to make the use word of mouth marketing possible, a product has to
have a certain feature or features - a magical component which makes the information about it flow
into the air, over the continents and oceans by means of social media and blogs. Magic Factor is
the basic feature of a Magic App and it influences its acceptance of rejection by users. It is more
essential than technology or design, more than its functions and it terms of the number of
downloads it is more important than all marketing strategies. Thanks to the magic factor people will
keep talking about our application. !
!
Creating an adequate magic factor for a mobile app requires following several principles of the art
of magic:!
!
1. Remember that people focus on themselves - their needs, their emotions, their desires,
memories and dreams. They not that interested in technology as such, but rather how it can
impact their lives. The app will be Magical if will strengthen user identity, not in terms of
identifying with the app, but rather how the app helps its users to identify with themselves and
with other people. The app will be Magical if using it will improve some feature, such as self-
confidence.!
!
2. Enchant your users in as many ways as possible. Apps are like promises. Anyone can make a
promise, just like anyone can design an app. But promises are meaningless if not kept. We lose
trust, just as we would lose our users - very fast, if the app or game does not fulfil their
expectations. Mobile users have are regarded as disloyal and hard to keep. That is because apps
are like speed dates: we try many of them, encouraged by top charts, icons, screens, descriptions,
advertisements. They usually generate some number of downloads but do not guarantee retention.
Magical apps have to be enchanting at every level and in every detail. The quality difference
between marketing materials and actual app is unacceptable. Delighted users will pass the
information about the app on to their friends, because then they will become delightful. The
demand for enchantment will never die down because we all want it and look for it. !
!
3. Magic needs purpose - magic potion allows Alice to shrink so that she would fit through
keyhole. An app has to work the same as magic potion - always easy, concentrated and quickly
digestible. An app needs a clear purpose. However, distinguishing between easy and shallow is
extremely important. An application referring to Emotions, Dreams, Feelings, Fantasies, Memories
cannot be shallow, but cannot aim at doing too many things at a time either. Fulfil too many needs
at once. Elicit too many different emotions. Magic is not about creating intellectual labyrinths.!
!
4. Magic and magicians can be as serious as Saruman, but then only orcs will follow them. If you
want your app to attract many users try some sense of humour, like Gandalf. Magic, voo-doo,
occultism may evoke dark associations and that may result in depression. We want magic, we
want to go beyond rationality, but it does not mean that we want "cut" ourselves. Reference to
magic should not open the door for darkness, sadness, loneliness and incomprehension. On the
contrary, we want to trigger positive associations, elicit smiles or even emotional response, but
7. never depression or alienation. If our users would be self-contained, emotional introverts or
sensitive outsiders we should rather make an attempt at opening them to the world and let some
more light into their rooms - in an accessible way, of course. !
!
5. Analysing trends and targets, cloning hits led us (app developers) to a dead end. The pursuit of
profit led us to producing worthless applications. Magic apps are based on correspondence with
user's emotional states or eliciting these states. App creators should have the sense of
understanding these emotional states. App developers cannot hide behind logos of their
companies in this maze don't mean anything to anyone. We should let them know that these apps
were created by people for people. It is important to feel that when millions of people will download
our application, they should still be able to trust us because what we have created directly results
from the kind of people we are. Just like poets who write poems they would like to read, we should
create apps we would like to use. !
!
6. Can we say that something is Magic in itself? Or perhaps Magic appears as contrast to non-
magical phenomena? If someone with a cell phone suddenly appeared ages ago, it would be
regarded as magic. Today handwritten letters have a magical element and magical aura. If our app
is to be Magical, it should be designed in contrast with non-magical phenomena. I don't have in
mind anything negative, but rather, for example, widely recognised functions or activities which
became mundane, obvious. Popularity of digital photography resulted in the return of polaroid or
lomo types of camera regarded by their users as having a "soul". Many people use special apps
like Retrica, because photos taken with the filter of this app also have more "soul". Magic can be
found in past trends, other cultures, inspirations from art or philosophy. Magic can pervade even
most mundane activities if we manage to make them less mundane. !
!
7. Magic happens in direct interpersonal relationships - encourage them. Despite the available
mobile and video multiplayer games board games have returned because they require face to face
meeting of several people in a real world and nowadays we all lack such opportunities. Hence the
success of Dice+ - a company which produced an digital dice for iPad games. We can play
interactive games from the App Store animated and integrated with Facebook, but if we want to
have the full experience of the game we have to meet with friends in a room and roll the dice, just
like the old times. It is easy to focus application development on social media, because anything
can be transmitted through links and references. Moreover, this movement can be traced and
analysed. But the relations beyond our perception can be even more valuable for increase in
downloads of our app. Make sure that users are clearly encouraged to use your app in the
company of other people.!
!
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Magic Management !
!
Magic is not about witchcraft. It is about emanating a certain energy rather than flying on a
broomstick. Every incidental luck, small pleasures, comfort in sadness - all this we can call
magical. Can we develop apps which would fulfil these functions? Can applications learn their
users so that they would be able to recognise their sadness, joy, yearning or self-doubt and react
to it? Can applications help with magical organisation of life principles of their users? One of the
most popular applications are organizers, but the life of a Person should not be reduced to
increased productivity and more efficient execution of items from to-do list.!
!
8. Using Magical apps should confront users with questions they would otherwise have to ask
themselves. Just like Sorcerers must choose the path to follow: Wisdom or Glory? Love or Power?.
app users should have the same opportunities to make a choice. An app should differentiate its
users, it should make them ask themselves who they really are and what they are like, even if in
the form and purpose of entertainment. I we ask people "what they want to be like" we will get the
same results we can observe on Instagram - millions of similar selfies of flat bellies in a mirror,
which even after they win the desired popularity leave them with the sense of unhappiness and
artificiality. Magic App is a Sorting Hat from Rowling's novel - it knows better than the freshmen
students of magic which House of Hoghwarts they belong to.!
!
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Be careful with Magic!
!
Magic obviously has side effects. Used incompetently or with impure intentions, its use may bring
about some unexpected consequences, opposite to intended results, or even turn against the user.
In this context, our users will notice any insincere attempts to touch a raw nerve of magic - the
sensitive elements of human nature. Such app will be rejected immediately, it will be regarded as
pretentious, profiled, or it will just passed unnoticed and will sink forever in the ocean of App Store.
Therefore, even if we have a team of brilliant programmers and designers, before we start
producing our app, we should learn something about human nature. Philosophy, psychology,
poetry, art, literature - they should become an inspiration for creating apps (and by "literature" I
don't mean expert blogs, SEO e-books or Steve Jobs's biography).!
!
Disappearing bitmaps!
!
Disappearing is a temporary state between reality and ghost world. Snapchat creators understood
that very well. Disappearing of photos and videos, their ephemeral nature, the fact that they remain
only in memory makes them magical. The inevitability of disappearance. The necessity to seize the
moment, to enjoy the present. !
Change, transformation and distortion. It is technically possible to produce a thousand of
photographs from one weekend. Selecting the ones on which we look our best is easier when we
have many options. But we pay much more value, attention and focus to both posing and taking
pictures when we know that we have ten films in our Polaroid. Disappearance, transience,
transformation or limits in reality require reflection and reflection is a magical state. They compel us
to keep memory and to think. Magic is the opposite of mindlessness and automatism. !
!
Magic will not change the world and has no such ambitions. The world will still be focus on
productivity, ergonomics and economy. We will still be working in office buildings, paying our
credits, spending our Sundays in supermarkets. The world and everyday life will remain as they
are - real. Magic apps will not substitute Tinder, Instagram, Twitter or other great, liked and used
apps. Magic apps should be like an unplugged concert in the candle light - acoustic and emotional.
A moment of forgetfulness and a break from reality. Opposed to everyday reality, it allows for
charging our batteries before we get back to it. !
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Ritual UX!
!
It is not just about relaxation, break and separation from everyday reality. Sometimes we need a
strong stimulus, perhaps sometimes even traumatic and fierce - if controlled, they can purify the
9. mind in a way extreme sports purify the body. Apps enabling reflective crisis management training
for our minds. As hard to digest as films by Lars von Trier. Using apps as a Ritual. Ritual apps -
traumatic but strengthening experiences. An app which would challenge its user. An app you would
have to live up to. Nobody expects learning Magic to be easy.!
!
You have to slow down to keep up!
!
We lose a lot as a result of the need for quick reactions, quick reading and writing, quick
determination of priorities. Externalisation - swapping, exchanging, letting others do things. We
want to forward the message as soon as possible, so that someone else would take the
responsibility. We live in a forwarding culture. If every morning our mailbox contains 70 unread
messages and almost each of them requires some action, if only writing back, we want to free
ourselves from this burden and forward messages. In addition, there are instant messages and
missed calls. Direct debits, some regular spam with advertisements. Bombed by these attacks of
communication, we instinctively shut down, we become immune, we improve our skills, but not
skills of answering but forwarding - letting someone else take action. Mental outsourcing.
Emotional outsourcing. An app that would slow down communication - are you certain about our
priorities for a given day? Are you sure? Are you sure? Facebook reminds us about birthdays of
people close to us, but we don't really notice. We add some icons of heart, flower and birthday
cake to their profiles. Done. But is it? Pedometer++ compels us to take a certain amount of steps
per day - for our health. Now it is time for apps taking care of our mental health.!
!
It is always too late, we are always behind our expectations. So we buy "likes" for our pictures. We
know it is a deception, we know we bought these strangers' approval. But our friends don't, or at
least cannot know for sure. Because it is their opinion that we really care about - look, I have 200
likes of my selfie and I am friends with you, you should appreciate it! Applications helping us
appreciate what we have, without the need for pretending, buying likes, without glitter or insincerity.
Apps deepening the relationships we already have, instead of constant search for new, shallow
ones in this race towards the edge of the abyss. Towards the hell of scrolling down the fake
profiles. !
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Shitty Apps!
!
I have made all these mistakes. Until now I generated the highest profit from Shitty Apps.
Worthless clones. I spent the money on expensive pleasures. While working almost 24/7 I lost
touch with how I wanted to live and who I wanted to be. I have been wasting my talent and
sacrificing my dreams. All I wanted was to increase sales. No matter what the consequences.
Increased spending on clothes was accompanied by increased uncertainty about my purpose in
life. Apppreneur - this is how I wanted to introduce myself. But what did my apps offer to their users
except for advertisements? - not much. Not that they were low quality - quite the opposite. They
were very were designed and technologically perfected. They attracted users, they felt tempted
enough to download these apps. They were free and functional. They were simply very effective
billboards for displaying ads. Today I understand that I used only a small percentage of my
potential and only a fracture of the potential a medium like mobile apps has. App have an actual
capability to have an impact on reality. Leaving their mark on the history of culture. Thinking of
apps in terms of gas station locator, advertising column, torch or fork is easy and profitable, but I
realised I don't want to take the easy way, I want to go to the top. !
!
10. People want Magic!
!
One of the key elements for creating Magic Apps will be the Customer Development. It is
traditionally used in production processes, but here it would be directed at positive values beyond
"the most intuitive button layout". I ask, talk to people and draw conclusions based on observation.
I formulate hypothesis concerning solutions of objective, real problems. The spirit of magic looms
over us. In fashion, design, film, social life - people want "something more". App developers should
give it to them. !
!
What moments, events or situations in our lives could be perceived as magical? Do people use
magic? Can a mobile app or any other product be magical? The sense of magic is subjective, it
exists only in the user's mind. Magic has to be noticed. Magic needs adequate setting, perfect
moment and run time. Magic as an antidote for problems. Magic is a counterpoint to one of the
dominant attitudes today: „work hard - play hard”. Magic is about focus, cultivating presence and
subjectivity. Magic is not about changing the world, but yourself and your vision of the world. !
!
Magic has to be believed in. Magical apps should show their users alternative models of behaviour,
enable them to escape from the current model of how reality operates. !
!
Magic is about keeping secrets. In the times of sharing everything, openness, space which
sometimes causes agoraphobia, let us create spaces in the net which are not easily accessible,
where we could hide and keep our secrets. Where you can't just press Print Screen and reveal to
the whole world what was supposed to remain hidden. !
!
Magic should not be overdone. We cannot escape reality. If we attempt to escape into the world of
magic, imagination, dreams or memories, we will lose touch with reality and it can end tragically.
Dreams can be substituted by fulfilled dreams. If we give in to feeling and emotions too strongly, it
can distort our relationships. Looking for deeper values can end in ridiculousness - as it did for
Erlich Bachman in HBO series Silicon Valley, who was searching for the name of his company
under the influence of LSD.!
!
When we hang the picture of a tropical island o the wall we perform an act of magic, but only if it
helps us save money to afford the holiday trip. In such case this banal trick would influence reality.
A simple ritual and belief in its effectiveness creates energy which changes reality. App
performance can also have an impact on reality if it will result in users' behaviour. !
!
Belief in something encourages people to certain actions. Belief of one person can change her life,
but belief of many people can change the world. If many people believe in something, this belief is
made real by their actions undertaken as a result of their beliefs. The development of mobile apps
will only speed up: AR, VR, 360-degrees video. The minds of brilliant engineers will keep
generating more inspiring forms, but their content depends on users' needs - conscious and
unconscious. The need for Magic have always accompanied mankind. Today it is definitely gaining
momentum.!
!
Perhaps impossible or perhaps possible?!
!
Enriching, ennobling, making more extraordinary, more interesting or valuable - these are Magic's
intentions towards things, phenomena, emotional states or people. Magic is art of creating and
11. transforming. Appearing from nowhere and disappearing into the void. Magic leaves behind
questions without answers. We stand astonished, full with admiration and wonder - how is it
possible? Where did it come from? Where did it go? !
!
How did we get here?!
!
Things around us appear and disappear. At first we are unable to understand it, but at some point
we learn to see the pattern. We notice order in Chaos. !
!
Even Magic becomes the force we can harness. !
!
I encourage anyone who feels "the magical power" to change themselves and reality through
applications to contact me. !
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gabriel.crttree@gmail.com!
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