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IS Undergrads Class 4
1. The BIG LIE of IT (cont’d)
summary from last class... and our
goal for the beginning of today’s.
Technology rules The powerful rule
! Information technologies have
! Information technologies have stable properties
stable properties
! These properties have activated
! These properties have unavoidable effects across society and
effects across society and organizations
organizations
! Those in power (incl. managers)
! Information technology affects decide:
all organizations equally " which properties to activate
" by choosing the technology mix
4. Looking for love... In all the wrong places
Technology - Infrastructure
– Messaging system (email)
– Webpage, password protected, paid access
– Basic and advanced search engine
– Profile with picture, description and
profiling data
5. Technology - Provision
Write before you look
Multi-atribute search
Picture + headline results
Profiling-based matchmaking
6.
7.
8. Tech imperative
Internet allows for stigmatized people to
establish relationships
Judgement based on peronality
Eliminates fear of approach
Internet optimizes dating
Enlarge search pool
Maximize / Minimize variety
Sort people according to preferences
*.Many services have “flirting
functionality” that allows users to make
advances with minimum conversation *.Bad-hair days”, “nothing-to-wear”, “the
thus avoiding unnecessary awkwardness pain of psoriasis”, or other embarrassing
zit-like calamities that might befall you,
*. geographical barriers fade away and can will never again put you in “time-out”
open a!surprising!world of travel,
adventure..
*.You can avoid the fruitless, time-
*.With only a few necessary resources, a consuming, effort of having to find
computer, accessories, membership fees, appropriatevenues!to meet other singles:
you are ready, day or night, to enter the smoky bars, single’s clubs, church socials,
discreet and relaxed universe of cyber- boring parties, etc.
dating.
*.In the introductory stages, Instant
*.!Sorting functions, profiles, search Messaging (IM) and emails produce far
engines, deliver quantity, quality, and fewer misread signals or anxiety than, for
especially organization to your quest for example, that first dinner date.
the potentially perfect date or mate
*.!On the cyberspace playing field, social *.!“Parallel” dating, by email, instant
class and gender barriers are often messaging, or real-time audio or visual,
overcome by the fact that every player is in with as few or as many people as you like,
the same place, to play the same game. It’s is!par for the course.
a crowded field but the possibilities are
limitless!
9. User imperative
Uses of online dating
Search for picture / physical attributes
Plagiarize profiles
‘Photoshop’ picture
Romance scams
Bait profiles
Financial scams
How to Avoid Online Dating Email Mistakes
By OnlineCasanova
Rate: (4 stars)
“3. Your photo sucks. It doesn’t matter how great
your email is, if your picture makes you look
like a sack of crap, you aren’t getting a
response.”
10. In a recent survey of more than 400 online daters commissioned by
Engage.com, 9 percent of respondents said they copied from another
person's profile; 15 percent suspect their own words were stolen.
The book "Online Dating for Dummies" tells readers not to fret about
copying. TheProfileCoach.com, meanwhile, offers 12 "proven" profiles
for $4. Sample: "There is a shallowness, a fakeness to much of the
'singles scene."'
The quest for originality has spawned the services of online-dating
coaches and profile writers. Some of them are victims, too. Dave
Mizrachi, 34, of Miami sells an "Insider Internet Dating" course for
$97. Mr. Mizrachi includes his own dating profile, advising men to use
it as a guide. But at least 25 people on Match.com have stolen his lines,
including: "I get a lot of women emailing me, (which is great for an ego
boost)." One man uses Mr. Mizrachi's photo
Looks still trump personality
11. Romance scams
Cash fake money orders
Lend money against fake money orders (eg.
For a passport)
Money for reunion with the victim
Stranded
Held by corrupt immigration authorities
Require money for hospital bills
13. The two imperatives...
The promise The reality
"People change their "People replicate off-line
behavior online behavior online
Picture is irrelevant No picture = no responses
Personality > looks Looks > personalirty
Instantaneous Sexual and other
meaningful realtionships predatory behaviors
Interactive approach
Each information technology has dynamic
properties determined by how people use it
It is people’s use of IT, and not IT itself which
shapes society and organizations
Those in power can shape interpretive
schemes, but not technology use directly
IT is a resource for improvisation
15. Top 5 Most-Used Commands
in Microsoft Word 2003 Together, these five commands
account for around 32% of the
1. Paste total command use in Word 2003.
2. Save Paste itself accounts for more than
3. Copy 11% of all commands used, and
4. Undo has more than twice as much
5. Bold usage as the #2 entry on the list,
Save.
Beyond the top 10 commands or so, Paste is also far-and-away the
however, the curve flattens out number one command in Excel
considerably. The percentage and PowerPoint, accounting for
difference in usage between the #100 15% and 12% of total command
command ("Accept Change") and the use, respectively.
#400 command ("Reset Picture") is
about the same in difference between
#1 and #11 ("Change Font Size") *Bloated PC
Structuring technology
IT designers build capabilities into their
hardware and software
These capabilities are turned into features as
users draw on them in their everyday work
These features are crystallized as others used the
outputs of technology for their own practices
16. Structuring organizations through IT
IT is a resource that people use as they
address the everyday challenges of
organizational life
‘Consequences of IT’ is a misnomer : Instead,
the focus is on the uses of IT
The same technology can be used
by the same people
in different ways
