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Costing, Cross Charging and
Performance Management in
Shared Services
BusinessObjects Profitability and Cost
Management in IT and other shared services




Department, Board Area or Team
Date
Agenda




  1. The challenge for IT and shared service function today
  2. Customer benefits from using shared service costing
  3. Activity-based costing and the foundation for IT
     performance management
  4. SAP BusinessObjects Profitability and Cost Management overview
  5. Benefits of using SAP BusinessObjects Profitability and Cost
     Management
  6. Screen walk through of the solution




© SAP 2008 / Page 2
Agenda




  1. The challenge for IT and shared service function today
  2. Customer benefits from using shared service costing
  3. Activity-based costing and the foundation for IT
     performance management
  4. SAP BusinessObjects Profitability and Cost Management overview
  5. Benefits of using SAP BusinessObjects Profitability and Cost
     Management
  6. Screen walk through of the solution




© SAP 2008 / Page 3
Many would say IT Management has not kept pace with
  the demand for IT or the spending on IT




    1,000
                         IT Demand
                         IT Spend
        800
                         IT Management Capability




                                                               management
                                                               IT business
        600




                                                                   gap
        400


        200


            0
                      1960s    1970s     1980s      1990s   2000s
     Source : 2006, IT Management SW




© SAP 2008 / Page 4
IT is a complex business



                         Typical breakdown of IT expenses
            Other
                                                                     Controls a myriad of
            13%                                                      assets, applications,
                                                            People
                                                                     technologies and skills
                                                             45%
            Application Software                                     Provides complex products,
            13%
                                                                     services and projects to a
            Network
            11%                                                      multitude of business users

            Hardware
                                                                     Has a large amount of
            18%                                                      indirect costs that cannot
                                                                     be easily understood using
                                                                     traditional cost accounting:
                                                                          Supervision and
                                                                          management
                                                                          Infrastructure

                CRM system
                                                                          Systems architects
                                                        Marketing
                                                                          Security

                                        E mail




© SAP 2008 / Page 5
New challenges for
  IT costing and charge out

  Virtualization

              Client 1                 Client 2                  Client 3                                          Virtual Server Images (VMs)
                                                                                                                         App A          App B         App C
           Application A            Application B              Application C
                                                                                                                          OS             OS            OS




           Dedicated                Dedicated                  Dedicated
           Charge Out               Charge Out                 Charge Out                                                        Metered Charge Out




  Dynamic Resource Allocation
                                                                                Priority 3
   Business Service                                                Priority 2                 Priority 2    Priority 1
                                                                                                                     Priority 2
   Requests                                                                         Priority 1 Priority 3

   Dynamic Resource Allocation
   Service awareness | Business Priorities | Optimization | Automation
                                                                                                                   Metered Charge Out
                                                                                               Priority 1
                                                                                               Priority 2
                                                                                               Priority 3

    Services                                                   Server
                                                                                   Network                     Storage
    Orientated                                      Physical / Virtual
    Infrastructure
© SAP 2008 / Page 6
Questions that IT
  often struggle to answer

                                                      How much is
      Where can IT find cost savings without          compliance
                                                      costing me?
      compromising service levels?

      What exactly is the total cost of projects,     How can we
      applications and services once IT support       convince the
                                                    business to get
      costs have been factored in?                  rid of redundant
                                                        systems?
      How do we resolve all the internal dissent
      around cross charging?                         What are the
                                                    cost benefits of
                                                     consolidating
      What information can IT provide to business     suppliers?
      units to help them make informed decisions
      about their consumption of IT services?
                                                    What is the total
      Are there any pockets of excess capacity      cost of providing
                                                     e-mail service?
      within IT?

      What information should IT provide to show
                                                      How do we
      the business that we are in control?          demonstrate that
                                                    we are in control
                                                      of IT costs?



© SAP 2008 / Page 7
What we believe – and where IT needs to get
  to!

      CIO is in charge of a large, complex
      business and a huge amount of                                                                     IT as a business
                                                     No real IT costs
      expenditure                                   and Performance                                          partner
                                                      Management
      Both boards and business units
                                              High
      expect IT to make improvements in                                                    EXCELLENCE
      terms of transparency, focusing on
      the right investments - and




                                             Impact on Business
      optimizing the use of previous IT




                                                Performance
                                                                            RELEVANCE                     Efficient IT Costs &
      investments                                                                                             Performance
                                                                                                              Management
      IT needs business solutions that
                                                                              CONSISTENCY
      help it better manage its resources,
      make better decisions and facilitate                                                                   Production of
      informed discussion with the                                                                       reliable information
                                                                        INNOCENCE
      business                               Low
                                                                  Low        Maturity of IT Costing &       High
                                                                            Performance management




© SAP 2008 / Page 8
Agenda




  1. The challenge for IT and shared service function today
  2. Customer benefits from using shared service costing
  3. Activity-based costing and the foundation for IT
     performance management
  4. SAP BusinessObjects Profitability and Cost Management overview
  5. Benefits of using SAP BusinessObjects Profitability and Cost
     Management
  6. Screen walk through of the solution




© SAP 2008 / Page 9
Proven experience in
  improving financial performance

                       In a review paper Accenture concluded that ABC can help to reduce a
                       company’s overall cost structure by between 3% and 5% CFO Project Vol. 2 October 2003


                       After doing an IT services and cross changing implementation a European
                       bank saw a 20% decrease in the number of PC’s and a 30% decrease in the
                       cost of providing a fully loaded PC – amongst other benefits


                       A European bank eliminated unnecessary numerous new projects – 1 in 3
                       was no longer wanted by the business users once they saw the costs
                       involved


                       After improving the transparency of its cross charging, users stopped treating
                       IT as a “free buffet” and a retailer curtailed the rapid growth in its IT spend



                       … then there’s the intangible benefit of managers making more informed, and
                       quicker, decisions!

© SAP 2008 / Page 10
Compelling ROI

          Quick improvement in                                    Reduce IT spend vs.
               bottom line                                           competitors


                                              For the business


                                         Realized Benefits


                       Within IT                                   Within the business

           Identification and Removal of                             Rational (and reduced)
             Non Value Activities in IT                            consumption of IT services


         Actionable insight for better cost                      Accurate reflection of IT costs in
                  management                                           business decisions


         Better information for supporting                         Less bickering about cross
                 investment plans                                           charges


             Faster and more accurate
                     budgeting


             Removal / Optimization of
                Excess Capacity

© SAP 2008 / Page 11
Analyst rating for Profitability and
  Cost Management




                        Maximum     for SAP BusinessObjects
                                  5/    Profitability and Cost
                                    5   Management




© SAP 2008 / Page 12
Agenda




  1. The challenge for IT and shared service function today
  2. Customer benefits from using shared service costing
  3. Activity-based costing and the foundation for IT
     performance management
  4. SAP BusinessObjects Profitability and Cost Management overview
  5. Benefits of using SAP BusinessObjects Profitability and Cost
     Management
  6. Screen walk through of the solution




© SAP 2008 / Page 13
Stove pipe or integrated?




                                                          Key performance
       Line item budgeting as   IT services costing and   indicators
       part of corporate        cross charging                                  Separate
                                                          Performance metrics
       budgeting process
                                                          Benchmarking
                                                                                implementations –
                                                                                frequently supported by a
                                                                                myriad of offline
                 Plan and            Costing and              Measure           spreadsheets
                  Budget               Cross                    and
                Resources             Charging                Monitor
                                                                                Data management and
                                                                                data integrity issues
                                                                                Tend to be historically
                                                                                focused




© SAP 2008 / Page 14
Unique, integrated approach




                       “What-if?” Scenario planning                   Key performance indicators
                       Capacity planning                              Performance metrics
                                                                                                   All functionality
                       Driver-based budgeting                         Benchmarking                 provided in a single
                       Activity-based budgeting                       “What-if?” scenarios         user interface
                                                                                                   All data accessible to
                                                                                                   any type of model
                              Plan and                                          Measure
                               Budget                                             and
                             Resources                                          Monitor            Change any data item
                                                                                                   once only

                                                       Optimize                                    On demand “What-if?”
                                                      Costs and
                                                      Profitability                                analysis and
                                                                                                   calculation

                                             IT services costing and
                                             cross charging




© SAP 2008 / Page 15
Type of services costing and cross-charging
  practiced today is inadequate

                                                                                                                           Circa 50% of IT
                       Indirect costs of                                                                                   expenses is for
                           projects,                                IT Expenses and                                      support functions,
                       applications and                                  Assets                                         administration and
                         services are                                                                                     management and
                          frequently                                                                                      this is POORLY
                          overlooked                                                                                    understood – Gartner
                                                                                                                             G00138617


    Different types                      “Identifiable” costs of     “Identifiable” costs of
                                        specific business unit      specific shared services      Residual cost
    of IT expense                      applications and projects      e.g. Helpdesk, Desktops




    Different types                                                        Low level
                                                 Direct                                            High level
    of charge-back                           assignment of
                                                                         apportionment           apportionment
                                            identified costs                e.g. # calls,
                                                                                                e.g. # staff, Revenue
                                                                            # desktops



                                                                                                                        Apportionment may
                         Lack of                                                                                         not reflect actual
                  transparency of how                                                                                          usage
                     cross-charge is
                        made up
                                                                   Internal Customers


© SAP 2008 / Page 16
Activity-based Costing
  (ABC) is the key

                                                                                                                                         What’s needed
                                                                                                                                        to do the work?
    Resources
                       Properties                Assets                   People       Capital            Technology




                                                    ASSIGNMENT




                                                                                                                           ASSIGNMENT
                                        DRIVES




                                                                                                                 DRIVES
                                                          COST




                                                                                                                                 COST
                                                                                                                                            What work
                                                                                                                                                 is
                                                                                                                                            performed?
                                                                               COST
                                                                               REASSIGNMENT
    Direct                                                                                        Indirect
    Activities                                                                                    Activities
                                                                                     DRIVES
                       Processing     Storing         Providing support                                          Designing systems          Managing
                                                    ASSIGNMENT
                                        DRIVES




                                                          COST




                                                                                                                                          What do we
    Services,                                                                                                                             need to do?
    Applications,
    Internal
    Customers                  CRM system                            E mail                   Marketing




© SAP 2008 / Page 17
Bringing it all together around ABC



                                                       Reforecast Resources
                                                      and Line Item Expenses

                                                                              RESOURCES
                                                                               & COSTS




                                                                                                                                    Activity-based Costing
                                                                 Resource                        Cost
                                                                                              Assignment
            Activity-based Budgeting




                                                                  Drivers



                                                                                                                      Performance
                                       Cost Drivers              Activity-based Management
                                                                           ACTIVITIES
                                                                                                                      Management



                                                                   Activity                      Cost
                                                                   Drivers                    Assignment



                                                                           COST OBJECTS
                                                           Services, Applications, Projects, Internal Customers etc




                                                           Reforecast
                                                          Demand from        Robust and
                                                          Business Units Transparent Costing


© SAP 2008 / Page 18
Activity-based budgeting



                                        Reforecast Resources
                                       and Line Item Expenses

                                                             RESOURCES                             Resources
                                                                                                   1 additional support staff 1 new HW lease
                                                              & COSTS                              50 new SW licenses         10% more disk space



                                                 Resource
            Activity-based Budgeting




                                                  Drivers



                                                                                                   Activity
                                                              ACTIVITIES                           20 GB more storage    50 User set ups
                                                                                                   20 Password resets    15 Helpdesk calls




                                                  Activity
                                                  Drivers



                                                          COST OBJECTS                             Service
                                             Product, Services, Projects, Internal Customers etc   10% more email accounts



                                            Reforecast
                                                                                                   Customer
                                           Demand from                                             Forecasts 10% increase in staff
                                           Business Units
                                                                                                                                             Marketing


© SAP 2008 / Page 19
Costing and pricing scenarios


  Pricing and Cost Recovery for “mature” services and products

                                                                                                                      Change behaviour to
                                                                                                                      control consumption
              GL                                                                                                      and reduce IT costs
                                                                          Reconcile Expenses
                                                                           with Charge Outs



                        Calculated cost based
                                                                              Unit Rate for                            Detailed Invoice to
         ABC model      on demand or usage
                                                                              Charging Out                             Internal Customer
                        from Business Users
                                                                          Actual as calculated
                                                                          With a Mark Up
                                                                          Bundled (i.e. Laptop + Office + Support)
                                                                          Overridden with a Fixed Rate


  Pricing and Cost Recovery for “new” services and products (e.g. Virtualization)

                                                                                                                      Enjoys savings
                                                 Calculated cost of
                                                                                                                     compared with a
              GL                                  excess capacity
                                                                                                                     dedicated server
                                                  Remains with IT until
                                                  sold to other users




                                                                                                                     Detailed Invoice to
                         Calculated cost based                               Unit Rate for                           Internal Customer
          ABC model
                          on optimal capacity                                Charging Out                            based on metered
                                                                                                                           usage



© SAP 2008 / Page 20
Inputs and outputs

                              Inputs                                                                                   Uses
                                                                                                Cost Analysis
                       Finance systems           (GL)                                           Cost of Service Levels, Non Value Added Costs, Fixed
                                                                                                Costs vs. Variable Costs


                                                                                                Transparent and Accurate Cross
                       Asset Management
                                                                                                Charging
                       Systems                                                                  Informed consumption – Reduce buffet mentality



                       Standard IT Services                                                     Process Improvement
                                                                                                Process costs, Process Re-engineering
                       Libraries E.g. ITIL, CoBIT etc

                                                                                                Performance Measures /
                       Time Management                                                          Benchmarking
                       Systems                                                                  Unit rates, Cost drivers, Internal, External



                                                                    Costs across                Planning and Budgeting
                       IT Business Management                                                   Capacity planning, Resource Planning, Marginal
                       Tools E.g. Project Portfolio Management   various dimensions             Costing
                                                                 Service | Project | Business
                                                                           Unit etc
                                                                                                Investment Decisions
                       Metering and Measurement                                                 Make or Buy, TCO, Replacement
                       E.g. CPU, RAM, HDD, Time etc


                                                                                                Cost Reduction
                                                                                                Removal of Non Value Adding Activities, Changing
                       Web-based data entry                                                     Behaviours




© SAP 2008 / Page 21
Integration with SAP Solution Manager


                                         SAP BusinessObjects
                                         Profitability and Cost                                  SAP Solution Monitoring
                                             Management
                                                                                                   Key source of driver
                                                                                                   volumes for true cause-
       Real time monitoring               Change request                Process oriented           and effect assignments
       System usage                       monitoring                    monitoring of the most
                                          Service request               critical business          and accurate costing
       Performance monitoring
                                          monitoring                    processes
                                                                                                   Measured usage using
                                                                                                   data from SAP Solution
               System                         Service                      Business
              Monitoring                       Level                        Process                Manager provides fair
                                             Monitoring                    Monitoring
                                                                                                   and equitable cross
                                                                                                   charging
                                 SAP Solution Manager
                          Enabling end-to-end solution operations


                        Implementation                      Solution Monitoring
                              Support
                                                                Service Desk
                          Upgrade
                       Management                               Root Cause
                                                                Analysis
                       Change Request
                          Management                        SAP Service Deliver


© SAP 2008 / Page 22
ITIL V3 financial
  management and service economics

          Service Consumption Modeling
          and Valuation                                                               Visible and                 Service
                Quantifies funding sought for a defined set of                      Consistent Cost             Consumption
                Services                                                               Structure                Modeling and
                                                                                                                 Valuation
          Service Investment Analysis
                Investment appraisals, ROI, TCO

          Planning Confidence                                         Financial
                                                                                                                               Service Investment
                                                                                                                                    Analysis
                Budgeting based on demand and supply                 Compliance

          Service Portfolio Modeling                                                             Customer
                Compares external vs. internal costs for optimal
                provisioning                                                           Commonality of Interests and Benefits

          Variable Cost Dynamics                                                           Service Provider
                Establish what fixed and variable costs are linked
                to a Service                                           Service                                                      Planning
                                                                     Provisioning                                                  Confidence
          Service Provisioning Optimization                          Optimization
                Capacity management and continual improvement

          Financial Compliance
                Proper and consistent accounting methods                             Variable Cost         Service Portfolio
                                                                                      Dynamics              Management
          Visible and Consistent Cost
          Structure
                Robust accounting methodology



© SAP 2008 / Page 23
Agenda




  1. The challenge for IT and shared service function today
  2. Customer benefits from using shared service costing
  3. Activity-based costing and the foundation for IT
     performance management
  4. SAP BusinessObjects Profitability and Cost Management overview
  5. Benefits of using SAP BusinessObjects Profitability and Cost
     Management
  6. Screen walk through of the solution




© SAP 2008 / Page 24
User friendly, rapid and efficient model
  building

              Pre-defined dimensionality for ABC




           Versions, periods,                      Attributes for alternate
            RC’s, currencies                       hierarchies

                                                   Sophisticated security


                                                   Easy model control




          Up to 5 cost object
                 dimensions
                                                   Data aliases for
              Revenue types                        languages etc.

         Services dimension


       Flexible rules engine


             Point and click
        assignments across
        multiple dimensions




© SAP 2008 / Page 25
User friendly, rapid and efficient model
  building

              Rapid point and click assignments



     Select activity, service                     Either “cascade”
             or line item by                      costs to Cost
      Responsibility Center                       Objects in a user
                                                  defined order
                                                  OR
       Optional override by
                                                  Assign activity cost
        Version and Period
                                                  multi-
                                                  dimensionally to
                                                  the exact
                                                  intersection of cost
                                                  objects in a single
                                                  step
                                                  Select the activity
    Select the Cost Objects
                                                  driver from the
       either individually or
                                                  available list – and
        simply assign to all
                                                  override by
                                                  Responsibility
                                                  Center if required




© SAP 2008 / Page 26
User friendly, rapid and efficient modeling


              Complete flexibility with costing methodologies


         Use the best costing methodology
                                                                   Time-Splits   Time-Driven
         for the situation
             Use the wizard for writing equations for time-
             driven costing for responsibility centers with high
             number of repetitious activities
             Use time splits in the other responsibility centers



              Totally flexible rules engine for bespoke model building




         Embedded rules engine with a front-end
         wizard for easy and rapid modeling of more
         complex business rules




© SAP 2008 / Page 27
Scalable, enterprise class solution


              Logical data structure for minimal model maintenance


                                                                       Service Family
         Any new member detected in a hierarchy
         automatically inherits the assignments of its
         siblings - minimizing time and effort on model
         maintenance
                                                           Service 1      Service 2     Service 3   New Service




              Web books for automated data collection direct to the database

         Expedite the collection off of
         non-system driver data using the work
         management functionality of automated
         alerts and reminders

         Removes the drudgery and enables
         more frequent reporting even with
         remote contributors
© SAP 2008 / Page 28
Extending the value of profitability and cost
  management

              Single step multi-dimensional assignment


         Rather than “cascading” activity cost to each
         cost object in turn, if the driver data is




                                                                           Customer
         available, it can be assigned to the exact
         intersection - i.e. the cost when this
         customer buys this product through this                                                        Channel
                                                                                                                  1
                                                                                  2       Product   3
         channel – avoids erroneous assumptions!
                                                                                      1



              Comprehensive user defined trace-back

                                                                      Resources
                                                                       & Costs

                                                            Resource Driver



         Ability to trace back all assigned costs to line               Activities
         items and responsibility center
                                                             Activity Driver




                                                                     Cost Objects




© SAP 2008 / Page 29
Scalable, enterprise class solution


              Comprehensive context-aware views, security and audit trail

         Comprehensive security and access rights,
         by group, by role, by individual right down to
         cell level
         Context aware views means users only see
         their data – and a single report caters for
         many, minimizing deployment time
         Optional audit trail with date and time stamps


              Multilingual aliases and multi-currency functionality



         End users can view screens that use their
         local language and terminology - and
         entering financial amounts in their local
         currency, enabling cross border deployments



© SAP 2008 / Page 30
Extending the value of profitability and cost
  management

              Services dimension for cross charging IT and other shared services

         Flexible methodologies for costing,
         pricing and cross-charging IT and other
         support services
         Detailed invoices that provide transparency
         into cross-charging and information for an
         informed discussion between business users
         and service providers

              Reiterative reallocation for accurate services costing

                                                                                   Business
                                                                        IT
         Reiterative reallocations between                          Network
                                                                                    Unit 1

         departments consuming each other’s                        Maintenance
         services with full trace-back of                                          Business
         reallocated costs                                                          Unit 2


         Delivers more accurate costs that
                                                                       HR
         reflect reality                                           Recruitment
                                                                                   Business
                                                                                    Unit 3


© SAP 2008 / Page 31

© SAP 2008 / Page 31
Reliable on-demand “what-if?” analysis and
  scenario modeling

              Unique on-demand query and what-if? analysis


         Users can slice and dice the data
         themselves with consolidated results
         being calculated on-demand and their
         Web book automatically refreshed

         Using this functionality they can test out
         the impact of changes before committing
         to them, resulting in better - and more
         incisive - decisions




© SAP 2008 / Page 32
Extending the value of profitability and cost
  management

              Costing and driver-based / activity-based budgeting in a single solution

         Users can leverage the insight into the
         drivers of cost and profitability in
         planning and budgeting models. This
         provides integrated budgeting and
         costing solution giving deep insight into          Adjust resource                 Resources
                                                                                                                          Adjust capacity in
         the cost and profitability of products and          costs in future
                                                                periods
                                                                                            & Line Item
                                                                                            Expenses                       future periods

         customers in future periods
                                                                               Resource                    Cost
                                                                  Adjust         Drivers                   Assignment
                                                             consumption in
              Changing the driver volumes and then            future periods

              “back-calculating” an existing ABC model                                       Activities

              delivers an activity-based budget                   Adjust
                                                             consumption in
                                                                                 Activity                  Cost
                                                              future periods
                                                                                 Drivers                   Assignment
              Driver-based budgeting is based on a more
              iterative understanding of what drives cost                                   Cost Objects
                                                            Adjust demand in
              inside the organization                        future periods
                                                                                                                            Revenues
                                                                                                                        Product, Customer,
         Both can be rapidly re-forecast by                                                                                Channel etc

         updating driver data enabling                                                     Profitability
                                                                                                                         Adjust prices and
                                                                                       Product, Customer,
         operational capacity to be tightly                                               Channel etc
                                                                                                                             sales mix

         aligned with demand

© SAP 2008 / Page 33
Seamless IT metrics


              Single step multi-dimensional assignment




                                     Problem
                                    Management

                                                                       # Problems




                   Minimize Impact of              Resolve Incidents
                        Incidents                     Efficiently




      Customer Impact           Problem Reopen                Problem Resolution
           Rate                       Rate                          Rate


     Average Resolution
                                # Major Problems
                                                              Problem Workaround    Because all the assignments have been made
           Time                                                      Rate
                                                                                    in a multidimensional data structure, drill through
                                                                                    is automatic with no links to maintain
                                        KEY

                            OBJECTIVE         METRIC
                                                                                    Consolidated measures are calculated by
                                                                                    weighting “% achievement”

© SAP 2008 / Page 34
Seamless functionality


              Single instance update filters through all models

            Cost analysis
                What are the resources involved?
                How much does it cost…?




            Pricing and billing
                How do I price my services?
                How do I justify invoices to customers?
                Are amounts paid in line with true costs
                and budget?




            Planning and budgeting
                Based on forecast volumes and service
                levels, what resources do I need?
                If the demand changes, how quickly can
                I reforecast?




            Performance Measurement
                Which indicator shall we use?
                What did we improve?
                How do we perform compared to others?




© SAP 2008 / Page 35
Solution architecture


    Presentation layer                                                                               Other 3rd party
                                                                              Microsoft Excel           OLE-DB
                                                                                                       compliant
                                                                                                         OLAP
                                         End user data
         Model builders                  entry, query &
        Model structure / rules             analysis        End user drill
                                            Web or LAN
                                                          through dials and
                                                               gauges           Business-
                                                               Web or LAN        Objects            BusinessObjects
                                                                              Enterprise and        Crystal Xcelsius
                                                                              SAP NetWeaver
                                                    Work management



   Application
   layer
                                                                                           MDX connector
                                     Profitability and Cost
                                         Management



   Data layer                             Single open
                                           database
                                       Oracle or MS SQL



                                                                                                            Export results
                                  Extract, Transform, Load                                                  to an external
                                     Data Integration Tools                                                Data Warehouse


                  GL, Data Warehouse, CRM, Other transaction systems



© SAP 2008 / Page 36
Scalable multi-tier architecture

  Client layer

                           Win 32 clients                                            Web
                                                                                     clients

                                                                                                    Several clients
  Application layer
  Application layer                                                                                 communicate with a
                                                                                                    database server via the
                                                                                     PCM Web
                                                                                     Server(s)      middle-tier servers

                                                                                                    This architecture enables
                                                                                                    the connection of large
                                                                                                    numbers of client machines
             PCM Model                                              PCM Main                        with minimal performance
               Server(s)                                            Server(s)
                                                                                                    degradation


  Database layer
  Database layer

                                                                        Extract, Transform, Load
                                                                           Data Integration Tools
                                                                                                              ERP Database's
                                                                                                          GL, Data Warehouse, CRM,
                                Profitability and Cost Management                                          Other transaction systems
                                               Database
                                            SQL or Oracle

© SAP 2008 / Page 37
Summary


                                                                 Benefits

    User-friendly rapid and efficient modeling                    Visibility




    Scalable enterprise-class solution                           Alignment




    Reliable on-demand what-if analysis and                  Incisive decision
    scenario modeling                                              making



                                                            Optimize costs and
    Extend the value of profitability and cost management       profitability




© SAP 2008 / Page 38
Summary                                                            Print version for take away/handouts




    User-friendly rapid and efficient modeling                                                         Benefits
         Predefined logical data structure and point and click assignments means          Visibility
         rapid model build and minimal maintenance reducing your total cost of
         ownership (TCO) and accelerating your ROI                                          Broad insight into the true drivers
         Model complex situations across multiple periods and versions                      impacting costs and profitability
         Supports multiple ABC methodologies                                                including IT shared services via
                                                                                            user friendly interface
    Scalable enterprise-class solution                                                    Alignment
         Speedy deployment, training and user adoption; centralized model admin;            Keep operational capacity and
         Web books for collecting non system driver data from remote users                  support functions tightly aligned
         Ability to process high data volumes without compromising accuracy                 with both demand and strategy for
         Multi-currency and multi-language aliases support                                  flawless execution
         Enterprise class security and traceback – with full audit trail
                                                                                          Incisive decision making

    Reliable on-demand what-if analysis and scenario modeling                               Rapid identification of underlying
         Unique on-demand query and what-if analysis, with web-accessible data              causes of changes in organizational
         allowing users to assess the impact of changes before committing to them           cost and profitability with the
         Slice and dice data and analyze results, create charts, drill down to detailed     capability to test out the impact of
         cost data and link to related budgeting and metrics models                         changes before committing to them
         Maintain data in central repository for greater efficiency and control           Optimize costs and profitability
                                                                                            Detailed understanding of costs
    Extend the value of profitability and cost management                                   and profitability enables you to take
         Unique services costing and cross-charging                                         action orientated decisions that
         Deliver activity-based and driver-based planning and budgeting models;             reduce the cost to serve and
         change driver volumes and “back-calc” existing ABC models                          improve the profitability of products,
         Rapidly reforecast; update driver data and align capacity with demand              customers and channels



© SAP 2008 / Page 39
Agenda




  1. The challenge for IT and shared service function today
  2. Customer benefits from using shared service costing
  3. Activity-based costing and the foundation for IT
     performance management
  4. SAP BusinessObjects Profitability and Cost Management overview
  5. Benefits of using SAP BusinessObjects Profitability and Cost
     Management
  6. Screen walk through of the solution




© SAP 2008 / Page 40
Benefits of sound financial management in IT



                       Costing                                 General
       Makes justified investment decisions        Accurate costing information to
       Measurement drives cost effectiveness       support investment decisions and TCO

       Have informed discussion with               More efficient use of IT resources
       business users in financial terms           Increase professionalism with peers




                   Cross Charging                              Budgeting
       Charge out is equitable                     Ensure funding is aligned with service
       Drives accountability by business users     commitments

       Provides basis for balancing provision of   Ensures services can be maintained
       services with needs of the business         Provides early warnings of under- or over-
       Encourages informed discussion about        consumption of resources
       service levels and price                    Increased confidence in setting and
                                                   managing budgets




© SAP 2008 / Page 41
The discriminating business user


                                       I’ve told my folk –
                                         the free buffet’s
                                               over!           Everyone with a
                                                                 laptop and a
                What’s the saving if                          desktop? – it’s no
                  I accept a lower                            longer acceptable
                 level of service?




             Rather than incur                                Let’s set a date to
              more cost, we’ll                                 decommission
            limit e-mail storage




            If that’s the saving                              Just virtualize all
             from pushing out                                our stuff as soon as
            replacement, we’ll                                     you can
                 live with it




© SAP 2008 / Page 42
For you as a Partner


  Improved time-to-value for your customers
      Speed of implementation – packaged product with great
      deal of flexibility vs. custom build
      More projects in less time – means further billable opportunities
      Build expertise – assist in speeding up subsequent
      implementations

  Elevate customer relationship
      Process re-engineering opportunities – executive level visibility
      Ease of use – reduces training, encourages project adoption
      Customer able to participate more – potential for more strategic
      projects

  Increase revenue and expertise
      Drive revenue for competitive vendor migration services
      Develop expertise in SAP FPM to capitalize on services
      opportunities
      Possibly to integrate services across ERP, GRC and EPM

  Strategic focus on SAP
      Revisit competitive implementations which are complex, suffer
      from lack of user adoption or are poorly integrated with SAP
      Engage with the larger SAP ecosystem


© SAP 2008 / Page 43
European bank                                                               Internal Use Only




    Description

    Founded as a merger between the IT
                                                                “Profitability and Cost
    departments of Crédit Lyonnais, Calyon and
    Crédit Agricole, SILCA implemented services
    costing and cross charging
                                                            “   Management allowed us to
                                                                produce reliable reports
                                                                and the reduce the time
                                                                and complexity in
                                                                producing them.”
    Benefits

        20% decrease in the number of PC’s                              Dorothée Massat
                                                                           CFO of SILCA
        30% decrease in the cost of providing a fully
        loaded PC
        20% decrease in server costs
        Reduced to produce costing reports
        Gained financial credibility through transparency




© SAP 2008 / Page 44
European bank                                                                 Internal Use Only




    Description

    Informatique CDC is the IT shared services
                                                              “What really shows the
    function that supports CDC, CNP Assurances,
    CNCE and Natexis                                      “   quality of an IT budget or
                                                              forecast is whether the unit
                                                              price of the service is
                                                              decreasing and other
                                                              productivity indicators.
    Benefits                                                  Profitability and Cost
                                                              Management provides the
        30% decrease in the number of PC’s                    required visibility on both.”
        15% decrease in printing costs
        Eliminated unnecessary new projects – 1 in 3 no
        longer wanted by the business user
                                                                  Jean-Louis Barsottini
        Improved the quality and accuracy of the IT                      CFO of I-CDC
        budget
        Reduced the running cost of most applications




© SAP 2008 / Page 45
European retailer


    Description
                                                                 “What convinced us to
    Groupe Casino operates 9,123 retail outlets
    under 40 different fascias in 15 countries with
                                                             “   select the application
                                                                 ahead of the competition
                                                                 was its open architecture.
    brands such as Casino, Monoprix, Franprix,
                                                                 Plus, the modeling
    Leader Price and Geant                                       capabilities using an
                                                                 activity-based costing
                                                                 method and the ease with
    Benefits                                                     which data collection
                                                                 occurs and accounting
        Every department, branch or subsidiary is billed
                                                                 reports can be generated
        with highest degree of accuracy for IT services
                                                                 and circulated via our
        used
                                                                 Intranet.”
        Visibility ensures better control over the volumes
        of services and hardware purchases                                 Joel Rouressol
        Provided tools for controlling costs of projects                   Head of Analysis




© SAP 2008 / Page 46
U.S. government agency                                                         Internal Use Only




    Description

    With 15,000 employees, based at 2,359 local
                                                                The Presidents
    USDA Service Centers, USDA has an annual
    budget of $30B. It provides 2.2 million farmers
    with support and assistance for disaster
                                                            “   Management Agenda
                                                                challenges all Agencies to
    recovery, income support, conservation and                  be responsible and
    development loans                                           accountable for all taxpayer
                                                                dollars
    Benefits
                                                                This helped USDA
        Ability to better justify spending                      modernize the FY09
                                                                budget formulation
        Replaced a system where USDA was trying to              process… a critical first
        deliver PBB through thousands of spreadsheets           step to Budget and
        involving a lot of non-value adding work for            Performance Integration
        analysts and limited ability to trace commitments
        –running the risk of failing to comply with
        regulatory guidance and public law




© SAP 2008 / Page 47
French postal service


    Description
                                                                “The actual cost of a
    Group La Poste is one of the top 3 major
    companies in France. The French Post Office is
                                                            “   project is under continual
                                                                monitoring. IT
    organized in four trades and a transverse entity :          Management wants us to
    Mail (La Poste Courrier), Postal bank (La Banque
                                                                explain any differences.
    Postale), Parcel (La Poste Colis) and LPGP (La
    Poste Grand Public)                                         SAFIR helps us to make
                                                                both our sector customers
                                                                as well as our IT teams
    Benefits
                                                                aware of the consequences
        Value creation – ability to trace costs and             of these differences”
        expenses of IT costs and projects leading to
        ability to record these as assets for the company                       Muriel Fally
                                                                Director of the SAFI project
        Automation – manager data preparation and
        processing takes around ten minutes…where
        had previously taken two days per month
        Accuracy – cost model is based on actual, not
        theoretical consumption



© SAP 2008 / Page 48
“BusinessObjects Profitability and Cost   Internal Use Only
  Management for IT” sample references




© SAP 2008 / Page 49
Agenda




  1. The challenge for IT and shared service function today
  2. Customer benefits from using shared service costing
  3. Activity-based costing and the foundation for IT
     performance management
  4. SAP BusinessObjects Profitability and Cost Management overview
  5. Benefits of using SAP BusinessObjects Profitability and Cost
     Management
  6. Screen walk through of the solution




© SAP 2008 / Page 50
Overview



  Cost Analysis
      What are the resources involved?
      How much does it cost…?




  Pricing and Billing
      How do I price my services?
      How do I justify invoices to customers?
      Are amounts paid in line with true costs
      and budget?




  Planning and Budgeting
      Based on forecast volumes and service
      levels, what resources do I need?
      If the demand changes, how quickly can
      I reforecast?




  Performance Measurement
      Which indicator shall we use?
      What did we improve?
      How do we perform compared to others?




© SAP 2008 / Page 51
Out of the box dimensionality




   Versions,
   periods, RC’s                  Attributes
   currencies




                                  User-defined
                                  rules




   Up to 5 cost
   object
   dimensions


   Revenue
   dimension
                                  Data aliases for
                                  languages etc.
   Services
   dimension




© SAP 2008 / Page 52
Activities and processes




        Process and
        activity
        dictionary




                             Attributes are used to group activities on as
                             many alternate hierarchies as necessary

                             Useful for comparison against standard IT
                             services libraries such as ITIL




© SAP 2008 / Page 53
Activity re-assignments




            Support activities are reallocated onto operational activities




                                                                      For example, « 7.1 Management » is reassigned on all departments
                                                                                        using the total number of FTEs




© SAP 2008 / Page 54
Cost Object costs




                       Select the activity,
                       service or line item    Select the activity
                        by RC – override      driver – override by
                         by Version and          RC if required
                        Period if required




                                               Select the target
                                              Cost Objects either
                                               individually or by
                                                      “All”




© SAP 2008 / Page 55
Cost Object costs analysis




                               Costs of services and projects per customer, period and
                               version are automatically calculated
                               and refreshed after any change in the model




                               The full traceability on services and customers costs
                               authorize access to underlying activity/process costs,
                               source department and line items




© SAP 2008 / Page 56
Pricing and billing



  Cost Analysis
      What are the resources involved?
      How much does it cost…?




  Pricing and Billing
      How do I price my services?
      How do I justify invoices to customers?
      Are amounts paid in line with true costs
      and budget?




  Planning and Budgeting
      Based on forecast volumes and service
      levels, what resources do I need?
      If the demand changes, how quickly can
      I reforecast?




  Performance Measurement
      Which indicator shall we use?
      What did we improve?
      How do we perform compared to others?




© SAP 2008 / Page 57
Pricing




                       Units costs are automatically
                       calculated




                       Users can manually input a price
                       in place of the proposed one – or
                       add a fixed or variable markup




                       Split between budget and actual
                       allows the IT department the
                       choice of invoicing using the
                       forecasted demand or the actual
                       demand




© SAP 2008 / Page 58
Cross charging




         Each row details unit price,
         budgeted price, real volumes,
         budgeted volumes and the
         total amount + tax if relevant




© SAP 2008 / Page 59
Reconciliation




                       Users can compare the budgeted amount with the
                       calculated invoice per customers




© SAP 2008 / Page 60
Planning and budgeting



  Cost Analysis
      What are the resources involved?
      How much does it cost…?




  Pricing and Billing
      How do I price my services?
      How do I justify invoices to customers?
      Are amounts paid in line with true costs
      and budget?




  Planning and Budgeting
      Based on forecast volumes and service
      levels, what resources do I need?
      If the demand changes, how quickly can
      I reforecast?




  Performance Measurement
      Which indicator shall we use?
      What did we improve?
      How do we perform compared to others?




© SAP 2008 / Page 61
Simulation using forecast volumes




                                                               Collect forecast volumes from users




                       .. Calculate new activity levels…




                         .. resource requirements and budgets ...




                                           ...as well as new unit rates for coming year

© SAP 2008 / Page 62
Budget follow-up




                       The budget can be tracked at
                       any level of detail in the model.
                         Line items
                         Activity costs
                         Cost objects costs
                         Performance indicators etc.




                       Actual, budget and all
                       re-forecasts are in the same
                       database and model, making
                       comparisons and follow up
                       very easy



© SAP 2008 / Page 63
Planning and budgeting



  Cost Analysis
      What are the resources involved?
      How much does it cost…?




  Pricing and Billing
      How do I price my services?
      How do I justify invoices to customers?
      Are amounts paid in line with true costs
      and budget?




  Planning and Budgeting
      Based on forecast volumes and service
      levels, what resources do I need?
      If the demand changes, how quickly can
      I reforecast?




  Performance Measurement
      Which indicator shall we use?
      What did we improve?
      How do we perform compared to others?




© SAP 2008 / Page 64
Performance measurement



                            Performance objectives and
                            metrics can be calculated using:
                              Line item values
                              Activity costs
                              Cost objects costs
                              Activity drivers and resource volumes
                              Any other external metic bought into the model




                            Indicators can be displayed in the
                            graphs and charts in PCM web
                            books – or in drill through PCM
                            gauges - or linked to other tools
                            using the MDX connector




© SAP 2008 / Page 65
On-demand – ‘What-if?’ analysis




                                    Users can drill through to the
                                    underlying data – and test out
                                    how changes they make
                                    impact the achievement of
                                    higher level objectives in future
                                    periods




© SAP 2008 / Page 66
For more information


  See SAP.com for:
      White papers
              Costing and cross-charging IT services (WIP)
              Implementing customer, product and channel profitability
              analytics (WIP)


      Solution briefs
              Manage organizational costs and
              optimize profitability


      Solution in detail
              Manage organizational costs and optimize profitability

      Customer case studies
              Groupe Casino
              WH Smith
              Allied Irish Bank
              Morley
              BDL Hotel Group

© SAP 2008 / Page 67
Thank you!




© SAP 2008 / Page 68
Copyright 2009 SAP AG
  All Rights Reserved
  No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein
  may be changed without prior notice.
  Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.
  SAP, R/3, xApps, xApp, SAP NetWeaver, Duet, SAP Business ByDesign, ByDesign, PartnerEdge and other SAP products and services mentioned herein as well as their
  respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world.
  Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence, Xcelsius and other Business Objects products and
  services mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects S.A. in the United States and in several other
  countries. Business Objects is an SAP Company. All other product and service names mentioned and associated logos displayed are the trademarks of their respective
  companies. Data contained in this document serves informational purposes only. National product specifications may vary.
  The information in this document is proprietary to SAP. No part of this document may be reproduced, copied, or transmitted in any form or for any purpose without the
  express prior written permission of SAP AG. This document is a preliminary version and not subject to your license agreement or any other agreement with SAP. This
  document contains only intended strategies, developments, and functionalities of the SAP® product and is not intended to be binding upon SAP to any particular course of
  business, product strategy, and/or development. Please note that this document is subject to change and may be changed by SAP at any time without notice. SAP assumes
  no responsibility for errors or omissions in this document. SAP does not warrant the accuracy or completeness of the information, text, graphics, links, or other items
  contained within this material. This document is provided without a warranty of any kind, either express or implied, including but not limited to the implied warranties of
  merchantability, fitness for a particular purpose, or non-infringement.
  SAP shall have no liability for damages of any kind including without limitation direct, special, indirect, or consequential damages that may result from the use of these
  materials. This limitation shall not apply in cases of intent or gross negligence.
  The statutory liability for personal injury and defective products is not affected. SAP has no control over the information that you may access through the use of hot links
  contained in these materials and does not endorse your use of third-party Web pages nor provide any warranty whatsoever relating to third-party Web pages.




© SAP 2008 / Page 69

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IT Shared Services Costing

  • 1. Costing, Cross Charging and Performance Management in Shared Services BusinessObjects Profitability and Cost Management in IT and other shared services Department, Board Area or Team Date
  • 2. Agenda 1. The challenge for IT and shared service function today 2. Customer benefits from using shared service costing 3. Activity-based costing and the foundation for IT performance management 4. SAP BusinessObjects Profitability and Cost Management overview 5. Benefits of using SAP BusinessObjects Profitability and Cost Management 6. Screen walk through of the solution © SAP 2008 / Page 2
  • 3. Agenda 1. The challenge for IT and shared service function today 2. Customer benefits from using shared service costing 3. Activity-based costing and the foundation for IT performance management 4. SAP BusinessObjects Profitability and Cost Management overview 5. Benefits of using SAP BusinessObjects Profitability and Cost Management 6. Screen walk through of the solution © SAP 2008 / Page 3
  • 4. Many would say IT Management has not kept pace with the demand for IT or the spending on IT 1,000 IT Demand IT Spend 800 IT Management Capability management IT business 600 gap 400 200 0 1960s 1970s 1980s 1990s 2000s Source : 2006, IT Management SW © SAP 2008 / Page 4
  • 5. IT is a complex business Typical breakdown of IT expenses Other Controls a myriad of 13% assets, applications, People technologies and skills 45% Application Software Provides complex products, 13% services and projects to a Network 11% multitude of business users Hardware Has a large amount of 18% indirect costs that cannot be easily understood using traditional cost accounting: Supervision and management Infrastructure CRM system Systems architects Marketing Security E mail © SAP 2008 / Page 5
  • 6. New challenges for IT costing and charge out Virtualization Client 1 Client 2 Client 3 Virtual Server Images (VMs) App A App B App C Application A Application B Application C OS OS OS Dedicated Dedicated Dedicated Charge Out Charge Out Charge Out Metered Charge Out Dynamic Resource Allocation Priority 3 Business Service Priority 2 Priority 2 Priority 1 Priority 2 Requests Priority 1 Priority 3 Dynamic Resource Allocation Service awareness | Business Priorities | Optimization | Automation Metered Charge Out Priority 1 Priority 2 Priority 3 Services Server Network Storage Orientated Physical / Virtual Infrastructure © SAP 2008 / Page 6
  • 7. Questions that IT often struggle to answer How much is Where can IT find cost savings without compliance costing me? compromising service levels? What exactly is the total cost of projects, How can we applications and services once IT support convince the business to get costs have been factored in? rid of redundant systems? How do we resolve all the internal dissent around cross charging? What are the cost benefits of consolidating What information can IT provide to business suppliers? units to help them make informed decisions about their consumption of IT services? What is the total Are there any pockets of excess capacity cost of providing e-mail service? within IT? What information should IT provide to show How do we the business that we are in control? demonstrate that we are in control of IT costs? © SAP 2008 / Page 7
  • 8. What we believe – and where IT needs to get to! CIO is in charge of a large, complex business and a huge amount of IT as a business No real IT costs expenditure and Performance partner Management Both boards and business units High expect IT to make improvements in EXCELLENCE terms of transparency, focusing on the right investments - and Impact on Business optimizing the use of previous IT Performance RELEVANCE Efficient IT Costs & investments Performance Management IT needs business solutions that CONSISTENCY help it better manage its resources, make better decisions and facilitate Production of informed discussion with the reliable information INNOCENCE business Low Low Maturity of IT Costing & High Performance management © SAP 2008 / Page 8
  • 9. Agenda 1. The challenge for IT and shared service function today 2. Customer benefits from using shared service costing 3. Activity-based costing and the foundation for IT performance management 4. SAP BusinessObjects Profitability and Cost Management overview 5. Benefits of using SAP BusinessObjects Profitability and Cost Management 6. Screen walk through of the solution © SAP 2008 / Page 9
  • 10. Proven experience in improving financial performance In a review paper Accenture concluded that ABC can help to reduce a company’s overall cost structure by between 3% and 5% CFO Project Vol. 2 October 2003 After doing an IT services and cross changing implementation a European bank saw a 20% decrease in the number of PC’s and a 30% decrease in the cost of providing a fully loaded PC – amongst other benefits A European bank eliminated unnecessary numerous new projects – 1 in 3 was no longer wanted by the business users once they saw the costs involved After improving the transparency of its cross charging, users stopped treating IT as a “free buffet” and a retailer curtailed the rapid growth in its IT spend … then there’s the intangible benefit of managers making more informed, and quicker, decisions! © SAP 2008 / Page 10
  • 11. Compelling ROI Quick improvement in Reduce IT spend vs. bottom line competitors For the business Realized Benefits Within IT Within the business Identification and Removal of Rational (and reduced) Non Value Activities in IT consumption of IT services Actionable insight for better cost Accurate reflection of IT costs in management business decisions Better information for supporting Less bickering about cross investment plans charges Faster and more accurate budgeting Removal / Optimization of Excess Capacity © SAP 2008 / Page 11
  • 12. Analyst rating for Profitability and Cost Management Maximum for SAP BusinessObjects 5/ Profitability and Cost 5 Management © SAP 2008 / Page 12
  • 13. Agenda 1. The challenge for IT and shared service function today 2. Customer benefits from using shared service costing 3. Activity-based costing and the foundation for IT performance management 4. SAP BusinessObjects Profitability and Cost Management overview 5. Benefits of using SAP BusinessObjects Profitability and Cost Management 6. Screen walk through of the solution © SAP 2008 / Page 13
  • 14. Stove pipe or integrated? Key performance Line item budgeting as IT services costing and indicators part of corporate cross charging Separate Performance metrics budgeting process Benchmarking implementations – frequently supported by a myriad of offline Plan and Costing and Measure spreadsheets Budget Cross and Resources Charging Monitor Data management and data integrity issues Tend to be historically focused © SAP 2008 / Page 14
  • 15. Unique, integrated approach “What-if?” Scenario planning Key performance indicators Capacity planning Performance metrics All functionality Driver-based budgeting Benchmarking provided in a single Activity-based budgeting “What-if?” scenarios user interface All data accessible to any type of model Plan and Measure Budget and Resources Monitor Change any data item once only Optimize On demand “What-if?” Costs and Profitability analysis and calculation IT services costing and cross charging © SAP 2008 / Page 15
  • 16. Type of services costing and cross-charging practiced today is inadequate Circa 50% of IT Indirect costs of expenses is for projects, IT Expenses and support functions, applications and Assets administration and services are management and frequently this is POORLY overlooked understood – Gartner G00138617 Different types “Identifiable” costs of “Identifiable” costs of specific business unit specific shared services Residual cost of IT expense applications and projects e.g. Helpdesk, Desktops Different types Low level Direct High level of charge-back assignment of apportionment apportionment identified costs e.g. # calls, e.g. # staff, Revenue # desktops Apportionment may Lack of not reflect actual transparency of how usage cross-charge is made up Internal Customers © SAP 2008 / Page 16
  • 17. Activity-based Costing (ABC) is the key What’s needed to do the work? Resources Properties Assets People Capital Technology ASSIGNMENT ASSIGNMENT DRIVES DRIVES COST COST What work is performed? COST REASSIGNMENT Direct Indirect Activities Activities DRIVES Processing Storing Providing support Designing systems Managing ASSIGNMENT DRIVES COST What do we Services, need to do? Applications, Internal Customers CRM system E mail Marketing © SAP 2008 / Page 17
  • 18. Bringing it all together around ABC Reforecast Resources and Line Item Expenses RESOURCES & COSTS Activity-based Costing Resource Cost Assignment Activity-based Budgeting Drivers Performance Cost Drivers Activity-based Management ACTIVITIES Management Activity Cost Drivers Assignment COST OBJECTS Services, Applications, Projects, Internal Customers etc Reforecast Demand from Robust and Business Units Transparent Costing © SAP 2008 / Page 18
  • 19. Activity-based budgeting Reforecast Resources and Line Item Expenses RESOURCES Resources 1 additional support staff 1 new HW lease & COSTS 50 new SW licenses 10% more disk space Resource Activity-based Budgeting Drivers Activity ACTIVITIES 20 GB more storage 50 User set ups 20 Password resets 15 Helpdesk calls Activity Drivers COST OBJECTS Service Product, Services, Projects, Internal Customers etc 10% more email accounts Reforecast Customer Demand from Forecasts 10% increase in staff Business Units Marketing © SAP 2008 / Page 19
  • 20. Costing and pricing scenarios Pricing and Cost Recovery for “mature” services and products Change behaviour to control consumption GL and reduce IT costs Reconcile Expenses with Charge Outs Calculated cost based Unit Rate for Detailed Invoice to ABC model on demand or usage Charging Out Internal Customer from Business Users Actual as calculated With a Mark Up Bundled (i.e. Laptop + Office + Support) Overridden with a Fixed Rate Pricing and Cost Recovery for “new” services and products (e.g. Virtualization) Enjoys savings Calculated cost of compared with a GL excess capacity dedicated server Remains with IT until sold to other users Detailed Invoice to Calculated cost based Unit Rate for Internal Customer ABC model on optimal capacity Charging Out based on metered usage © SAP 2008 / Page 20
  • 21. Inputs and outputs Inputs Uses Cost Analysis Finance systems (GL) Cost of Service Levels, Non Value Added Costs, Fixed Costs vs. Variable Costs Transparent and Accurate Cross Asset Management Charging Systems Informed consumption – Reduce buffet mentality Standard IT Services Process Improvement Process costs, Process Re-engineering Libraries E.g. ITIL, CoBIT etc Performance Measures / Time Management Benchmarking Systems Unit rates, Cost drivers, Internal, External Costs across Planning and Budgeting IT Business Management Capacity planning, Resource Planning, Marginal Tools E.g. Project Portfolio Management various dimensions Costing Service | Project | Business Unit etc Investment Decisions Metering and Measurement Make or Buy, TCO, Replacement E.g. CPU, RAM, HDD, Time etc Cost Reduction Removal of Non Value Adding Activities, Changing Web-based data entry Behaviours © SAP 2008 / Page 21
  • 22. Integration with SAP Solution Manager SAP BusinessObjects Profitability and Cost SAP Solution Monitoring Management Key source of driver volumes for true cause- Real time monitoring Change request Process oriented and effect assignments System usage monitoring monitoring of the most Service request critical business and accurate costing Performance monitoring monitoring processes Measured usage using data from SAP Solution System Service Business Monitoring Level Process Manager provides fair Monitoring Monitoring and equitable cross charging SAP Solution Manager Enabling end-to-end solution operations Implementation Solution Monitoring Support Service Desk Upgrade Management Root Cause Analysis Change Request Management SAP Service Deliver © SAP 2008 / Page 22
  • 23. ITIL V3 financial management and service economics Service Consumption Modeling and Valuation Visible and Service Quantifies funding sought for a defined set of Consistent Cost Consumption Services Structure Modeling and Valuation Service Investment Analysis Investment appraisals, ROI, TCO Planning Confidence Financial Service Investment Analysis Budgeting based on demand and supply Compliance Service Portfolio Modeling Customer Compares external vs. internal costs for optimal provisioning Commonality of Interests and Benefits Variable Cost Dynamics Service Provider Establish what fixed and variable costs are linked to a Service Service Planning Provisioning Confidence Service Provisioning Optimization Optimization Capacity management and continual improvement Financial Compliance Proper and consistent accounting methods Variable Cost Service Portfolio Dynamics Management Visible and Consistent Cost Structure Robust accounting methodology © SAP 2008 / Page 23
  • 24. Agenda 1. The challenge for IT and shared service function today 2. Customer benefits from using shared service costing 3. Activity-based costing and the foundation for IT performance management 4. SAP BusinessObjects Profitability and Cost Management overview 5. Benefits of using SAP BusinessObjects Profitability and Cost Management 6. Screen walk through of the solution © SAP 2008 / Page 24
  • 25. User friendly, rapid and efficient model building Pre-defined dimensionality for ABC Versions, periods, Attributes for alternate RC’s, currencies hierarchies Sophisticated security Easy model control Up to 5 cost object dimensions Data aliases for Revenue types languages etc. Services dimension Flexible rules engine Point and click assignments across multiple dimensions © SAP 2008 / Page 25
  • 26. User friendly, rapid and efficient model building Rapid point and click assignments Select activity, service Either “cascade” or line item by costs to Cost Responsibility Center Objects in a user defined order OR Optional override by Assign activity cost Version and Period multi- dimensionally to the exact intersection of cost objects in a single step Select the activity Select the Cost Objects driver from the either individually or available list – and simply assign to all override by Responsibility Center if required © SAP 2008 / Page 26
  • 27. User friendly, rapid and efficient modeling Complete flexibility with costing methodologies Use the best costing methodology Time-Splits Time-Driven for the situation Use the wizard for writing equations for time- driven costing for responsibility centers with high number of repetitious activities Use time splits in the other responsibility centers Totally flexible rules engine for bespoke model building Embedded rules engine with a front-end wizard for easy and rapid modeling of more complex business rules © SAP 2008 / Page 27
  • 28. Scalable, enterprise class solution Logical data structure for minimal model maintenance Service Family Any new member detected in a hierarchy automatically inherits the assignments of its siblings - minimizing time and effort on model maintenance Service 1 Service 2 Service 3 New Service Web books for automated data collection direct to the database Expedite the collection off of non-system driver data using the work management functionality of automated alerts and reminders Removes the drudgery and enables more frequent reporting even with remote contributors © SAP 2008 / Page 28
  • 29. Extending the value of profitability and cost management Single step multi-dimensional assignment Rather than “cascading” activity cost to each cost object in turn, if the driver data is Customer available, it can be assigned to the exact intersection - i.e. the cost when this customer buys this product through this Channel 1 2 Product 3 channel – avoids erroneous assumptions! 1 Comprehensive user defined trace-back Resources & Costs Resource Driver Ability to trace back all assigned costs to line Activities items and responsibility center Activity Driver Cost Objects © SAP 2008 / Page 29
  • 30. Scalable, enterprise class solution Comprehensive context-aware views, security and audit trail Comprehensive security and access rights, by group, by role, by individual right down to cell level Context aware views means users only see their data – and a single report caters for many, minimizing deployment time Optional audit trail with date and time stamps Multilingual aliases and multi-currency functionality End users can view screens that use their local language and terminology - and entering financial amounts in their local currency, enabling cross border deployments © SAP 2008 / Page 30
  • 31. Extending the value of profitability and cost management Services dimension for cross charging IT and other shared services Flexible methodologies for costing, pricing and cross-charging IT and other support services Detailed invoices that provide transparency into cross-charging and information for an informed discussion between business users and service providers Reiterative reallocation for accurate services costing Business IT Reiterative reallocations between Network Unit 1 departments consuming each other’s Maintenance services with full trace-back of Business reallocated costs Unit 2 Delivers more accurate costs that HR reflect reality Recruitment Business Unit 3 © SAP 2008 / Page 31 © SAP 2008 / Page 31
  • 32. Reliable on-demand “what-if?” analysis and scenario modeling Unique on-demand query and what-if? analysis Users can slice and dice the data themselves with consolidated results being calculated on-demand and their Web book automatically refreshed Using this functionality they can test out the impact of changes before committing to them, resulting in better - and more incisive - decisions © SAP 2008 / Page 32
  • 33. Extending the value of profitability and cost management Costing and driver-based / activity-based budgeting in a single solution Users can leverage the insight into the drivers of cost and profitability in planning and budgeting models. This provides integrated budgeting and costing solution giving deep insight into Adjust resource Resources Adjust capacity in the cost and profitability of products and costs in future periods & Line Item Expenses future periods customers in future periods Resource Cost Adjust Drivers Assignment consumption in Changing the driver volumes and then future periods “back-calculating” an existing ABC model Activities delivers an activity-based budget Adjust consumption in Activity Cost future periods Drivers Assignment Driver-based budgeting is based on a more iterative understanding of what drives cost Cost Objects Adjust demand in inside the organization future periods Revenues Product, Customer, Both can be rapidly re-forecast by Channel etc updating driver data enabling Profitability Adjust prices and Product, Customer, operational capacity to be tightly Channel etc sales mix aligned with demand © SAP 2008 / Page 33
  • 34. Seamless IT metrics Single step multi-dimensional assignment Problem Management # Problems Minimize Impact of Resolve Incidents Incidents Efficiently Customer Impact Problem Reopen Problem Resolution Rate Rate Rate Average Resolution # Major Problems Problem Workaround Because all the assignments have been made Time Rate in a multidimensional data structure, drill through is automatic with no links to maintain KEY OBJECTIVE METRIC Consolidated measures are calculated by weighting “% achievement” © SAP 2008 / Page 34
  • 35. Seamless functionality Single instance update filters through all models Cost analysis What are the resources involved? How much does it cost…? Pricing and billing How do I price my services? How do I justify invoices to customers? Are amounts paid in line with true costs and budget? Planning and budgeting Based on forecast volumes and service levels, what resources do I need? If the demand changes, how quickly can I reforecast? Performance Measurement Which indicator shall we use? What did we improve? How do we perform compared to others? © SAP 2008 / Page 35
  • 36. Solution architecture Presentation layer Other 3rd party Microsoft Excel OLE-DB compliant OLAP End user data Model builders entry, query & Model structure / rules analysis End user drill Web or LAN through dials and gauges Business- Web or LAN Objects BusinessObjects Enterprise and Crystal Xcelsius SAP NetWeaver Work management Application layer MDX connector Profitability and Cost Management Data layer Single open database Oracle or MS SQL Export results Extract, Transform, Load to an external Data Integration Tools Data Warehouse GL, Data Warehouse, CRM, Other transaction systems © SAP 2008 / Page 36
  • 37. Scalable multi-tier architecture Client layer Win 32 clients Web clients Several clients Application layer Application layer communicate with a database server via the PCM Web Server(s) middle-tier servers This architecture enables the connection of large numbers of client machines PCM Model PCM Main with minimal performance Server(s) Server(s) degradation Database layer Database layer Extract, Transform, Load Data Integration Tools ERP Database's GL, Data Warehouse, CRM, Profitability and Cost Management Other transaction systems Database SQL or Oracle © SAP 2008 / Page 37
  • 38. Summary Benefits User-friendly rapid and efficient modeling Visibility Scalable enterprise-class solution Alignment Reliable on-demand what-if analysis and Incisive decision scenario modeling making Optimize costs and Extend the value of profitability and cost management profitability © SAP 2008 / Page 38
  • 39. Summary Print version for take away/handouts User-friendly rapid and efficient modeling Benefits Predefined logical data structure and point and click assignments means Visibility rapid model build and minimal maintenance reducing your total cost of ownership (TCO) and accelerating your ROI Broad insight into the true drivers Model complex situations across multiple periods and versions impacting costs and profitability Supports multiple ABC methodologies including IT shared services via user friendly interface Scalable enterprise-class solution Alignment Speedy deployment, training and user adoption; centralized model admin; Keep operational capacity and Web books for collecting non system driver data from remote users support functions tightly aligned Ability to process high data volumes without compromising accuracy with both demand and strategy for Multi-currency and multi-language aliases support flawless execution Enterprise class security and traceback – with full audit trail Incisive decision making Reliable on-demand what-if analysis and scenario modeling Rapid identification of underlying Unique on-demand query and what-if analysis, with web-accessible data causes of changes in organizational allowing users to assess the impact of changes before committing to them cost and profitability with the Slice and dice data and analyze results, create charts, drill down to detailed capability to test out the impact of cost data and link to related budgeting and metrics models changes before committing to them Maintain data in central repository for greater efficiency and control Optimize costs and profitability Detailed understanding of costs Extend the value of profitability and cost management and profitability enables you to take Unique services costing and cross-charging action orientated decisions that Deliver activity-based and driver-based planning and budgeting models; reduce the cost to serve and change driver volumes and “back-calc” existing ABC models improve the profitability of products, Rapidly reforecast; update driver data and align capacity with demand customers and channels © SAP 2008 / Page 39
  • 40. Agenda 1. The challenge for IT and shared service function today 2. Customer benefits from using shared service costing 3. Activity-based costing and the foundation for IT performance management 4. SAP BusinessObjects Profitability and Cost Management overview 5. Benefits of using SAP BusinessObjects Profitability and Cost Management 6. Screen walk through of the solution © SAP 2008 / Page 40
  • 41. Benefits of sound financial management in IT Costing General Makes justified investment decisions Accurate costing information to Measurement drives cost effectiveness support investment decisions and TCO Have informed discussion with More efficient use of IT resources business users in financial terms Increase professionalism with peers Cross Charging Budgeting Charge out is equitable Ensure funding is aligned with service Drives accountability by business users commitments Provides basis for balancing provision of Ensures services can be maintained services with needs of the business Provides early warnings of under- or over- Encourages informed discussion about consumption of resources service levels and price Increased confidence in setting and managing budgets © SAP 2008 / Page 41
  • 42. The discriminating business user I’ve told my folk – the free buffet’s over! Everyone with a laptop and a What’s the saving if desktop? – it’s no I accept a lower longer acceptable level of service? Rather than incur Let’s set a date to more cost, we’ll decommission limit e-mail storage If that’s the saving Just virtualize all from pushing out our stuff as soon as replacement, we’ll you can live with it © SAP 2008 / Page 42
  • 43. For you as a Partner Improved time-to-value for your customers Speed of implementation – packaged product with great deal of flexibility vs. custom build More projects in less time – means further billable opportunities Build expertise – assist in speeding up subsequent implementations Elevate customer relationship Process re-engineering opportunities – executive level visibility Ease of use – reduces training, encourages project adoption Customer able to participate more – potential for more strategic projects Increase revenue and expertise Drive revenue for competitive vendor migration services Develop expertise in SAP FPM to capitalize on services opportunities Possibly to integrate services across ERP, GRC and EPM Strategic focus on SAP Revisit competitive implementations which are complex, suffer from lack of user adoption or are poorly integrated with SAP Engage with the larger SAP ecosystem © SAP 2008 / Page 43
  • 44. European bank Internal Use Only Description Founded as a merger between the IT “Profitability and Cost departments of Crédit Lyonnais, Calyon and Crédit Agricole, SILCA implemented services costing and cross charging “ Management allowed us to produce reliable reports and the reduce the time and complexity in producing them.” Benefits 20% decrease in the number of PC’s Dorothée Massat CFO of SILCA 30% decrease in the cost of providing a fully loaded PC 20% decrease in server costs Reduced to produce costing reports Gained financial credibility through transparency © SAP 2008 / Page 44
  • 45. European bank Internal Use Only Description Informatique CDC is the IT shared services “What really shows the function that supports CDC, CNP Assurances, CNCE and Natexis “ quality of an IT budget or forecast is whether the unit price of the service is decreasing and other productivity indicators. Benefits Profitability and Cost Management provides the 30% decrease in the number of PC’s required visibility on both.” 15% decrease in printing costs Eliminated unnecessary new projects – 1 in 3 no longer wanted by the business user Jean-Louis Barsottini Improved the quality and accuracy of the IT CFO of I-CDC budget Reduced the running cost of most applications © SAP 2008 / Page 45
  • 46. European retailer Description “What convinced us to Groupe Casino operates 9,123 retail outlets under 40 different fascias in 15 countries with “ select the application ahead of the competition was its open architecture. brands such as Casino, Monoprix, Franprix, Plus, the modeling Leader Price and Geant capabilities using an activity-based costing method and the ease with Benefits which data collection occurs and accounting Every department, branch or subsidiary is billed reports can be generated with highest degree of accuracy for IT services and circulated via our used Intranet.” Visibility ensures better control over the volumes of services and hardware purchases Joel Rouressol Provided tools for controlling costs of projects Head of Analysis © SAP 2008 / Page 46
  • 47. U.S. government agency Internal Use Only Description With 15,000 employees, based at 2,359 local The Presidents USDA Service Centers, USDA has an annual budget of $30B. It provides 2.2 million farmers with support and assistance for disaster “ Management Agenda challenges all Agencies to recovery, income support, conservation and be responsible and development loans accountable for all taxpayer dollars Benefits This helped USDA Ability to better justify spending modernize the FY09 budget formulation Replaced a system where USDA was trying to process… a critical first deliver PBB through thousands of spreadsheets step to Budget and involving a lot of non-value adding work for Performance Integration analysts and limited ability to trace commitments –running the risk of failing to comply with regulatory guidance and public law © SAP 2008 / Page 47
  • 48. French postal service Description “The actual cost of a Group La Poste is one of the top 3 major companies in France. The French Post Office is “ project is under continual monitoring. IT organized in four trades and a transverse entity : Management wants us to Mail (La Poste Courrier), Postal bank (La Banque explain any differences. Postale), Parcel (La Poste Colis) and LPGP (La Poste Grand Public) SAFIR helps us to make both our sector customers as well as our IT teams Benefits aware of the consequences Value creation – ability to trace costs and of these differences” expenses of IT costs and projects leading to ability to record these as assets for the company Muriel Fally Director of the SAFI project Automation – manager data preparation and processing takes around ten minutes…where had previously taken two days per month Accuracy – cost model is based on actual, not theoretical consumption © SAP 2008 / Page 48
  • 49. “BusinessObjects Profitability and Cost Internal Use Only Management for IT” sample references © SAP 2008 / Page 49
  • 50. Agenda 1. The challenge for IT and shared service function today 2. Customer benefits from using shared service costing 3. Activity-based costing and the foundation for IT performance management 4. SAP BusinessObjects Profitability and Cost Management overview 5. Benefits of using SAP BusinessObjects Profitability and Cost Management 6. Screen walk through of the solution © SAP 2008 / Page 50
  • 51. Overview Cost Analysis What are the resources involved? How much does it cost…? Pricing and Billing How do I price my services? How do I justify invoices to customers? Are amounts paid in line with true costs and budget? Planning and Budgeting Based on forecast volumes and service levels, what resources do I need? If the demand changes, how quickly can I reforecast? Performance Measurement Which indicator shall we use? What did we improve? How do we perform compared to others? © SAP 2008 / Page 51
  • 52. Out of the box dimensionality Versions, periods, RC’s Attributes currencies User-defined rules Up to 5 cost object dimensions Revenue dimension Data aliases for languages etc. Services dimension © SAP 2008 / Page 52
  • 53. Activities and processes Process and activity dictionary Attributes are used to group activities on as many alternate hierarchies as necessary Useful for comparison against standard IT services libraries such as ITIL © SAP 2008 / Page 53
  • 54. Activity re-assignments Support activities are reallocated onto operational activities For example, « 7.1 Management » is reassigned on all departments using the total number of FTEs © SAP 2008 / Page 54
  • 55. Cost Object costs Select the activity, service or line item Select the activity by RC – override driver – override by by Version and RC if required Period if required Select the target Cost Objects either individually or by “All” © SAP 2008 / Page 55
  • 56. Cost Object costs analysis Costs of services and projects per customer, period and version are automatically calculated and refreshed after any change in the model The full traceability on services and customers costs authorize access to underlying activity/process costs, source department and line items © SAP 2008 / Page 56
  • 57. Pricing and billing Cost Analysis What are the resources involved? How much does it cost…? Pricing and Billing How do I price my services? How do I justify invoices to customers? Are amounts paid in line with true costs and budget? Planning and Budgeting Based on forecast volumes and service levels, what resources do I need? If the demand changes, how quickly can I reforecast? Performance Measurement Which indicator shall we use? What did we improve? How do we perform compared to others? © SAP 2008 / Page 57
  • 58. Pricing Units costs are automatically calculated Users can manually input a price in place of the proposed one – or add a fixed or variable markup Split between budget and actual allows the IT department the choice of invoicing using the forecasted demand or the actual demand © SAP 2008 / Page 58
  • 59. Cross charging Each row details unit price, budgeted price, real volumes, budgeted volumes and the total amount + tax if relevant © SAP 2008 / Page 59
  • 60. Reconciliation Users can compare the budgeted amount with the calculated invoice per customers © SAP 2008 / Page 60
  • 61. Planning and budgeting Cost Analysis What are the resources involved? How much does it cost…? Pricing and Billing How do I price my services? How do I justify invoices to customers? Are amounts paid in line with true costs and budget? Planning and Budgeting Based on forecast volumes and service levels, what resources do I need? If the demand changes, how quickly can I reforecast? Performance Measurement Which indicator shall we use? What did we improve? How do we perform compared to others? © SAP 2008 / Page 61
  • 62. Simulation using forecast volumes Collect forecast volumes from users .. Calculate new activity levels… .. resource requirements and budgets ... ...as well as new unit rates for coming year © SAP 2008 / Page 62
  • 63. Budget follow-up The budget can be tracked at any level of detail in the model. Line items Activity costs Cost objects costs Performance indicators etc. Actual, budget and all re-forecasts are in the same database and model, making comparisons and follow up very easy © SAP 2008 / Page 63
  • 64. Planning and budgeting Cost Analysis What are the resources involved? How much does it cost…? Pricing and Billing How do I price my services? How do I justify invoices to customers? Are amounts paid in line with true costs and budget? Planning and Budgeting Based on forecast volumes and service levels, what resources do I need? If the demand changes, how quickly can I reforecast? Performance Measurement Which indicator shall we use? What did we improve? How do we perform compared to others? © SAP 2008 / Page 64
  • 65. Performance measurement Performance objectives and metrics can be calculated using: Line item values Activity costs Cost objects costs Activity drivers and resource volumes Any other external metic bought into the model Indicators can be displayed in the graphs and charts in PCM web books – or in drill through PCM gauges - or linked to other tools using the MDX connector © SAP 2008 / Page 65
  • 66. On-demand – ‘What-if?’ analysis Users can drill through to the underlying data – and test out how changes they make impact the achievement of higher level objectives in future periods © SAP 2008 / Page 66
  • 67. For more information See SAP.com for: White papers Costing and cross-charging IT services (WIP) Implementing customer, product and channel profitability analytics (WIP) Solution briefs Manage organizational costs and optimize profitability Solution in detail Manage organizational costs and optimize profitability Customer case studies Groupe Casino WH Smith Allied Irish Bank Morley BDL Hotel Group © SAP 2008 / Page 67
  • 68. Thank you! © SAP 2008 / Page 68
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