Terhi Nyyssösen esitys SAP Innovation Forum 2017 -tapahtumassa 7.3.2017. http://www.innovationbysap.com/finland/

1. Case Altia:
IT building drinking
culture 2.0
Terhi Nyyssönen, Group CIO

2. Content
2
1. Altia Company presentation
2. Our Purpose & Strategy
3. IT Strategy
4. Focus areas and learnings

3. Altia
Altia is a leading wine and spirits company
offering quality brands in the Nordic and
Baltic countries. We produce, market, sell,
import and export alcoholic beverages.
Sustainability is a crucial business factor for
us. We want to enhance a modern,
responsible Nordic drinking culture.

4. Top positions in all markets
4
• No. 1 in spirits and wines in Sweden and
Finland
• No. 2 in the key Baltic market of Estonia
• No. 4 in Denmark and Norway
• Top 3 in the very important Nordic and
Baltic Travel Retail market
• No. 5 in Latvia
• Fully integrated operations in Cognac,
France.
• In addition to alcohol beverages, Altia's
business operations include industrial
products and services, which together
with our core business help us to improve
our material, production and capacity
efficiencies.
Net sales 2015:
€ 380,7 million
Operating Profit 2015:
€ 25,3 million
Personnel 2015:
880
Owner:
State of Finland (100%)

5. Brand focused business
5
Own brands and partner brands

6. Our Purpose &
Strategy

7. Our strategy 2017-2020
Altia Plc 7

8. IT Strategy
How IT Supports Business Strategy Execution

9. 9
ALTIA has a lot of potential in creating
digital business opportunities to achieve
new business growth. ALTIA’s position in
beverage business ecosystem and its
access to key business intelligence data
creates a unique combination in the
market.
ALTIA IT requires immediate actions.
Changes in IT governance have to be
carried out in the first place and IT needs
to apply unified methods and processes.
IT services are a barrier for
business development
IT services are a
competitive edge
IT’s current state IT’s target state
Accelerated Development
Execute Development
Roadmap without delays
to get the full potential
out of the changing
market
Time
Impact for
ALTIA’s
business
competitive
ness
Positive
Negative
IT ASSESSMENT FINDINGS DEVELOPMENT SCENARIOS FIRST INITIATIVES
IT STRATEGY
IT OPERATING MODEL
IT GOVERNANCE
MODEL
IT INFRASTRUCTURE
SERVICE IMPROVEMENT
”
”
Background of IT Strategy

10. 10
IT Strategic Choices

11. 11
2016 2017 2018 2019 2020
BUSINESS DIGITALIZATION
BUSINESS EFFICIENCY
BUSINESS CONTINUITY
100 %
50 %
0 %
Amountofwork
During the given strategy period, ALTIA IT has 3 main development themes;
1) Business Digitalization, 2) Business Efficiency and 3) Business Continuity.
In the beginning of the strategy period the development work emphasizes business efficiency and business
continuity themes while shifting towards business digitalization towards 2020.
Enabling new solutions and capabilities for sales,
marketing, partnership management as well as data
management and analytics.
Ensuring the key business applications and systems are up to
date and that the business gets maximal value out of them. Development items
under Business Efficiency theme are required for being able to shift the development into business digitalization theme.
Continuously maintaining the technological infrastructure, support and risks on
an acceptable level and ensuring
IT Development themes

12. Focus areas and
learnings
First changes have been well received by
business. Small success stories reached and
open dialogue started. IT competence
renewal carried out and vendors actively
included.

13. 13
Aligned planning
with business
Big picture
clear
Transparent
project
portfolio
IT Competence
development
”Can Do”
attitude
From IT suppliers to
partners
Cooperation
improved
Speed by
extended
competence
Agile way of working
Start small
Pilots,
POC’s
Continuous
development
backlog
prioritisation
and sprints
Simplification and
modernisation of IT
architecture started
SAP roadmap
”Commerce
driven ERP” built
in cooperation
with SAP and
Bilot
Way of working improvements

14. 14
Focus areas in service development
BUSINESS DIGITALIZATION
BUSINESS EFFICIENCY
AND ENABLEMENT
BUSINESS CONTINUITY
Consumer communities and brand sites (Drupal CMS)
Commerce services and PIM pilot projects (SAP Hybris)
Sales process pilot (SAP C4C)
Analytics tools (HANA & data visualisation)
Digital marketing POC’s
Digital Think Tank Initiative to boost cooperation
One SAP ERP (3->1)
Factory IT: APS, MES, WMS
Finance development: invoice handling, bank connections, new payments, budg. and forecasting
Logistics development: ecommerce, export
Flexible Integrations becoming more and more important
Smart work Office tools implementation (O365)
Network service renewal
End-user support renewal
Device process renewal
Security policy and trainings
Digitalise to become agile and
consumer focused
Simplify for operational efficiency
Build basic services for compliance
and risk management

15. Thank You.
• Get yourself diagnosed at bilot.today/digiometer
• Bilot’s bartender treats you with correct medicine
• Welcome!
THE BAR IS
OPEN!