Driving innovation and rapid development
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Kenneth Verlage took up the topic of the transformation of IT through digitization into a product, and of the impact and importance of this change for your organization, technology and innovation work. Author - Kenneth Verlage
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Driving innovation and rapid development
- 2. Digitalization in a nutshell
- 3. No longer competing with the usual suspects
- 4. 4
- 5. We did this: 5 6 insourced super smart development teams A forum where customer meets super smart coders Extreme business focus Extreme customer focus
- 7. 2016-10-13 7e-handel ”PostNord’s e-tools have gone from hopelessly behind to market leading in two years – we are impressed” Nordic multinational retail company in August 2016 We got this:
- 8. NCP – Nordic Customer Portal 2016-10-13 8
- 10. Retail app serving the customer 2016-10-13 10
- 11. Receiver app, Flexchange, digital locks, digital ID and more! - We fuel REAL innovation
- 12. 1210/13/2016 We created an engine for innovation
- 13. 1310/13/2016 And we have just started!
Editor's Notes
- 1
- Explaining Digitalization for Logistics: Evergrowing value of the logistics product comes from the digital side. In the end, most of the value will be from the digital side of the product (which in turns opens up to industry distruption)
- New competitors who are born digital. Postnord moving from being a process company to a service company having huge impact on IT (and the mindset of IT) If we want to take on Amazon (digitally) we need to be world class as they are the best in the world.
- When the core value of the products shifts towards the digital, we need to shift competence accordingly. PostNord are insourcing (the business development part of) IT again.
- We wanted to cut out waste and put the business need in direct contact with world class digital problem solvers. We did by creating 6 development teams (first piloting with one and then two). We created a forum called Logistic Labs We have an extreme customer focus And deep logistic knowledge
- And a totally different set of rules from the old, process oriented IT. Fast, cheap, try and fail, dont get fat and lazy. Meet the customers – every day. What we DO gets done –not what we plan, measure or dream of.
- After two years we now have the best digital customer interface in the business - by far!
- Nordic Customer Portal Built to give e-commerce companies (and their Customer Services) superb visibility into our logistics. Not new as such but ours are confirmed the best and most flexible (yet cheap to operate)
- Building on our expertice of in store systems (from our own retail business) we launced collect in store – this enables ecommerce companies to use their own stores as pick up locations – moving them towards the benefits of omnichannel instantly and with out investment. We think this will be a big hit for PostNord and initial data really supports that! Retailers have reported upsell of 100 percent on customers that comes into their stores.
- We also reinvent the system in our own retail stores – building to support the Customers processes (where the old systems were built to cater for PostNords processes). This is a platform for innovations, but things like digital queues where you can do shopping or other things while we make ready the parcel for you, is now possible. This converts queueing to shopping time to the benefit of the retail store (where we normally have our parcel shops as shop-in-shop) and the customer. As well as PostNord
- We fuel a lot of more innovations like Flexchange and digital ID – all totally impossible to develop in the “old” world. Our stuff is also really liked by the customers, here shown by ratings on Appstore.
- We are also doing real innovations with customers – like Volvo deliver in car – delivered by our teams in weeks. We got tons of publicity for that, even in US news.
- And Wall Street Journal came and made a big piece on our Delivery in Fridge- concept (where we used a digital lock to enter homes) – a service that we now will take into operation in larger scale. Our teams did all of the setup, development and even marketing and negotiation with the customer involved.