This document discusses how connected data platforms can help companies unlock value from all their data. It provides examples of how Hortonworks has helped customers renovate their data architectures to better capture, store and analyze both data at rest and data in motion. Specific examples are given of how Merck and Symantec have used Hortonworks platforms to innovate in vaccine yield optimization and cyber security threat detection, gaining significant business benefits.

1. 1
©
Hortonworks
Inc.
2011
–
2016.
All
Rights
Reserved
Powering
the
Future
of
Data
Pasi
Vuorela
Nordic
Sales
Manager

2. 2
©
Hortonworks
Inc.
2011
–
2016.
All
Rights
Reserved
EMBRACE
AN
OPEN
APPROACH
MASTER
THE
VALUE
OF
DATA
EVERY
BUSINESS
IS
A
DATA
BUSINESS

3. 3
©
Hortonworks
Inc.
2011
–
2016.
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Rights
Reserved
The
Growth
of
the
Flow
of
Data
Much
of
the
new
data
exists
in-­‐flight
between
systems
and
devices
as
part
of
the
Internet
of
Anything
NEW
TRADITIONAL
Ability
to
consume
data
The Opportunity
Unlock
transformaKonal
business
value
from
a
full
fidelity
of
data
and
analyKcs
for
all
data.
GeolocaKon
Server
logs
Files
&
emails
ERP,
CRM,
SCM
TradiFonal
Data
Sources
Internet
of
Anything
Sensors
and
machines
Clickstream
Web
&
social

4. 4
©
Hortonworks
Inc.
2011
–
2016.
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Rights
Reserved
Data
Unleashed:
More
Volume
&
More
Types
I N C R E A S I N G D A T A V A R I E T Y A N D C O M P L E X I T Y
USER GENERATED CONTENT
MOBILE WEB
SMS/MMS
SENTIMENT
EXTERNAL
DEMOGRAPHICS
HD VIDEO
SPEECH TO TEXT
PRODUCT/
SERVICE LOGS
SOCIAL NETWORK
BUSINESS
DATA FEEDS
USER CLICK STREAM
WEB LOGS
OFFER HISTORY DYNAMIC PRICING
A/B TESTING
AFFILIATE NETWORKS
SEARCH MARKETING
BEHAVIORAL TARGETING
DYNAMIC FUNNELSPAYMENT
RECORD
SUPPORT
CONTACTS
CUSTOMER
TOUCHESPURCHASE
DETAIL
PURCHASE
RECORD
SEGMENTATIONOFFER DETAILS
PETABYTES
TERABYTES
GIGABYTES
EXABYTES
E R P
B I G D ATA
W E B
C R M
I O T D ATA
SENSORS INFOTAINMENT SYSTEMS WEARABLE DEVICES
CYBER
SECURITY LOGS
CONNECTED
VEHICLES
MACHINE DATA
ZETTABYTES

5. 5
©
Hortonworks
Inc.
2011
–
2016.
All
Rights
Reserved
Blind
Spots
Block
Your
Ability
to
Use
All
the
Data
GROUP
3
GROUP
2
GROUP
4
GROUP
1
INTERNET
OF
ANYTHING
Fragmented
data-­‐at-­‐rest
increases
the
cost
of
insight
Data-­‐in-­‐moKon
streams
through
your
blind
spots

6. 6
©
Hortonworks
Inc.
2011
–
2016.
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Rights
Reserved
AcFonable
Intelligence
from
Connected
Data
PlaSorms
Ã Capturing
perishable
insights
from
data
in
moKon
Ã Ensuring
rich,
historical
insights
on
data
at
rest
Ã Necessary
for
modern
data
applicaKons
DATA
AT
REST
DATA
IN
MOTION
ACTIONABLE
INTELLIGENCE
Modern
Data
ApplicaFons
Hortonworks
DataFlow
Hortonworks
Data
PlaSorm

7. 7
©
Hortonworks
Inc.
2011
–
2016.
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Rights
Reserved
Connected
Data
PlaSorms
Enable
Architectural
TransformaFons
Data
in
MoFon
(Cloud)
Data
in
MoFon
(on-­‐premises)
Data
at
Rest
(on-­‐premises)
Edge
Data
Data
in
MoFon
Edge
AnalyFcs
Data
at
Rest
(Cloud)
Edge
Data
Data
at
Rest
(on-­‐premises)
Closed
Loop
AnalyFcs
Machine
Learning
Deep
Historical
Analysis

8. 8
©
Hortonworks
Inc.
2011
–
2016.
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Rights
Reserved
Hortonworks®
customers
leverage
our
Connected
Data
Pla[orms
to
transform
their
industries
–
renovaKng
their
IT
architectures
and
innovaKng
with
their
Data
in
MoKon
or
Data
at
Rest
to
power
acKonable
intelligence
through
Modern
Data
ApplicaKons.
Social
Mapping
Payment
Tracking
Factory
Yields
Defect
DetecKon
Call
Analysis
Machine
Data
Product
Design
M
&
A
Due
Diligence
Next
Product
Recs
Cyber
Security
Risk
Modeling
Ad
Placement
ProacKve
Repair
Disaster
MiKgaKon
Investment
Planning
Inventory
PredicKons
Customer
Support
SenKment
Analysis
Supply
Chain
Ad
Placement
Basket
Analysis
Segments
Cross-­‐
Sell
Customer
RetenKon
Vendor
Scorecards
OpKmize
Inventories
OPEX
ReducKon
Mainframe
Offloads
Historical
Records
Data
as
a
Service
Public
Data
Capture
Fraud
PrevenKon
Device
Data
Ingest
Rapid
ReporKng
Digital
ProtecKon
8
©
Hortonworks
Inc.
2011
–
2016.
All
Rights
Reserved

9. 9
©
Hortonworks
Inc.
2011
–
2016.
All
Rights
Reserved
Renovation Examples
We’ve helped hundreds of customers
optimize their data architectures:
• Major US retailer – were spending $50k/TB on
EDW, 37% of processing was ETL
• Major global bank – avoided $46 mil EDW
expansion
• British Airways – moved 75% of data out of
EDW into HDP
• Centrica British Gas – avoided 5 mil GBP EDW
expansion and enriched environment with smart
meter data
• TrueCar – $0.23/GB with HDP vs. $19/GB with
traditional EDW
• Neustar – moved from keeping 1% of data for 65
days to keeping 100% for 2 years+

10. 10
©
Hortonworks
Inc.
2011
–
2016.
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Rights
Reserved
Merck’s
Journey
The
Golden
Batch
ScienFfic
Search
Sensor
Data
Storage
Vaccine
Yield
OpFmizaFon
Innovate
Renovate
The
Journey
to
the
Golden
Batch
Ã Combined
10
years
data
on
one
vaccine:
1
billion
records
Ã 5.5
million
batch
comparisons
Ã 1st
year
yield
boost
of
40K
more
doses
à
$10M
profit
impact
Ã McKinsey:
50%
yield
increase
Epidemiology

11. 11
©
Hortonworks
Inc.
2011
–
2016.
All
Rights
Reserved
Symantec’s
Journey
Digital
Security
Metadata
Capture
Threat
PredicKons
Aiacker
DetecKon
Unified
Security
Security
Log
Analysis
Threat
Archive
Device
Data
Ingest
Threat
DetecKon
Greenplum
Offload
Innovate
Renovate
Data
Science
Speeds
Time
to
ProtecFon
Ã Threat
detecKon
latency
reduced
from
4
hours
to
2
seconds
Ã Time
to
protecKon
improved
5000x
Ã Machine
learning
over
tens
of
petabytes
of
historical
data
predicts
threats
to
customers
Ã Cloud
team
uses
Ambari
and
Cloudbreak
for
dynamic
clusters
to
meet
peak
workloads

12. 12
©
Hortonworks
Inc.
2011
–
2016.
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Rights
Reserved
Case
Study
Mercy’s
Journey
Beier
Health
Billing
Vital
Sign
Monitoring
Single
PaFent
Record
Lab
Notes
Archive
Privacy
Database
Medical
Decision
Support
Device
Data
Ingest
PrevenFve
Care
Epic
Enrichment
OPEX
Efficiency
Epic
EMR
ReplicaFon
Innovate
Renovate
Be^er
Health
Through
Data
Ã Searches
of
free-­‐text
lab
notes,
speed
researcher
insight
from
“never”
to
“seconds”
Ã Ingest
of
ICU
vital
signs
increased
by
900X,
lemng
clinicians
respond
more
quickly
Ã Mercy
is
building
real-­‐Kme
tools
to
support
surgical
decisions
and
prevenKve
care

13. 13
©
Hortonworks
Inc.
2011
–
2016.
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Rights
Reserved
Case
Study
Progressive’s
Journey
Rewarding
Safer
Drivers
and
Improving
Traffic
Safety
Ã Snapshot
plug-­‐in
devices
capture
driving
detail
Ã Progressive
stores
more
than
10
billion
miles
driven
Ã Through
a
web
app,
customers
can
review
their
own
driving
detail
and
improve
their
safety
Ã Snapshot
and
usage-­‐based
insurance
drove
$2.6
billion
in
2014
Progressive
premiums
Innovate
Renovate
Safe
Roads
Claims
Notes
Mining
Individual
Driving
Histories
Usage-­‐Based
Insurance
(UBI)
Web
Log
Analysis
Online
Ad
Placement
Sensor
Data
Ingest

14. 14
©
Hortonworks
Inc.
2011
–
2016.
All
Rights
Reserved
The
Hortonworks
SoluFon
Powering
the
Future
of
Data

15. 15
©
Hortonworks
Inc.
2011
–
2016.
All
Rights
Reserved
DATA
AT
REST
DATA
IN
MOTION
ACTIONABLE
INTELLIGENCE
Modern
Data
ApplicaFons
PERISHABLE
INSIGHTS
HISTORICAL
INSIGHTS
INTERNET
OF
ANYTHING
Hortonworks
DataFlow
Hortonworks
Data
PlaSorm
Hortonworks
Delivers
Connected
Data
PlaSorms

16. 16
©
Hortonworks
Inc.
2011
–
2016.
All
Rights
Reserved
Secure
Real-­‐Fme
AdapFve
Integrated
Hortonworks
DataFlow
for
Data
in
MoFon
Powered
by
Apache
NiFi

17. 17
©
Hortonworks
Inc.
2011
–
2016.
All
Rights
Reserved
A
SimplisFc
View
of
Enterprise
Data
Flows
The Data Flow Thing
Process and
Analyze Data
Acquire Data
Store Data

18. 18
©
Hortonworks
Inc.
2011
–
2016.
All
Rights
Reserved
A
RealisFc
View
of
Enterprise
Data
Flow

19. 19
©
Hortonworks
Inc.
2011
–
2016.
All
Rights
Reserved
Real-­‐Time,
Visual
Control
of
Data
Flows
Add
and
Adjust
Data
Sources
to
maximize
the
opportunity
that
you
capture
from
perishable
insights
Visually
Trace
the
Data
Path
to
manage
the
what,
who,
where
and
how
around
data
in
moKon
Dynamically
Adjust
the
Pipeline
to
match
the
dataflow
with
your
bandwidth
H O R T O N W O R K S
D A T A F L O W
Add
and
adjust
data
sources
Visually
trace
the
data
path
Dynamically
adjust
the
pipeline

20. 20
©
Hortonworks
Inc.
2011
–
2016.
All
Rights
Reserved
Hortonworks
Data
PlaSorm
for
Data
at
Rest
Powered
by
Open
Enterprise
Hadoop
Open
Interoperable
Ready
Central

21. 21
©
Hortonworks
Inc.
2011
–
2016.
All
Rights
Reserved
100%
Open
Source
Connected
Data
PlaSorms
M A X I M U M
C O M M U N I T Y
I N N O V A T I O N
T H E
I N N O V A T I O N
A D V A N T A G E
P R O P R I E T A R Y
H A D O O P
T I M E
INNOVATION
O P E N
C O M M U N I T Y
Eliminates
Risk
of
vendor
lock-­‐in
by
delivering
100%
Apache
open
source
technology
Maximizes
Community
InnovaFon
with
hundreds
of
developers
across
hundreds
of
companies
Integrates
Seamlessly
through
commiied
co-­‐engineering
partnerships
with
other
leading
technologies

22. 22
©
Hortonworks
Inc.
2011
–
2016.
All
Rights
Reserved
100%
Open
Approach
=
Fastest
Path
to
InnovaFon
HORTONWORKS
DATA
PLATFORM
Hadoop
&
YARN
Flume
Oozie
Pig
Hive
Tez
Sqoop
Cloudbreak
Ambari
Slider
Kaga
Knox
Solr
Zookeeper
Spark
Falcon
Ranger
HBase
Atlas
Accumulo
Storm
Phoenix
4.10.2
DATA
MGMT
DATA
ACCESS
GOVERNANCE
&
INTEGRATION
OPERATIONS
SECURITY
HDP
2.2
Dec
2014
HDP
2.1
April
2014
HDP
2.2
Dec
2014
HDP
2.1
April
2014
HDP
2.0
Oct
2013
0.12.0
0.12.0
0.12.1
0.13.0
0.4.0
1.4.4
1.4.4
3.3.2
3.4.5
0.4.0
0.5.0
0.14.0
0.14.0
3.4.6
0.5.0
0.4.0
0.9.3
0.5.2
4.0.0
4.7.2
1.2.1
0.60.0
0.98.4
4.2.0
1.6.1
0.6.0
1.5.2
1.4.5
4.1.0
1.7.0
1.4.0
1.5.1
4.0.0
1.3.1
1.5.1
1.4.4
3.4.5
1.3.1
2.2.0
2.4.0
2.6.0
2.7.1
1.4.6
1.0.0
0.6.0
0.5.0
2.1.0
0.8.2
3.4.6
1.5.2
5.2.1
0.80.0
1.1.1
0.5.0
1.7.0
4.4.0
0.10.0
0.6.1
0.7.0
1.2.1
0.15.0
HDP
2.3
July
2015
4.2.0
Ongoing
InnovaFon
in
Apache
0.96.1
0.98.0
0.9.1
0.8.1

23. 23
©
Hortonworks
Inc.
2011
–
2016.
All
Rights
Reserved
HDP
delivers
a
completely
open
data
plaSorm
Hortonworks
Data
PlaSorm
2.3
Hortonworks
Data
PlaSorm
provides
Hadoop
for
the
Enterprise:
a
centralized
architecture
of
core
enterprise
services,
for
any
applicaKon
and
any
data.
Completely Open
• HDP incorporates every element
required of an enterprise data
platform: data storage, data access,
governance, security, operations
• All components are developed in
open source and then rigorously
tested, certified, and delivered as an
integrated open source platform
that’s easy to consume and use by
the enterprise and ecosystem.
YARN: Data Operating System
(Cluster
Resource
Management)
1 ° ° ° ° ° ° °
° ° ° ° ° ° ° °
ApachePig
° °
° °
° ° °
° ° °
HDFS
(Hadoop Distributed File System)
GOVERNANCE
BATCH, INTERACTIVE & REAL-TIME DATA ACCESS
Apache Falcon
ApacheHive
Cascading
ApacheHBase
ApacheAccumulo
ApacheSolr
ApacheSpark
ApacheStorm
Apache Sqoop
Apache Flume
Apache Kafka
SECURITY
Apache Ranger
Apache Knox
Apache Falcon
OPERATIONS
Apache Ambari
Apache
Zookeeper
Apache Oozie
Apache Atlas
Apache
Cloudbreak
Apache Atlas

24. 24
©
Hortonworks
Inc.
2011
–
2016.
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Rights
Reserved
Hortonworks
Reference
Architecture

25. 25
©
Hortonworks
Inc.
2011
–
2016.
All
Rights
Reserved
1600+ Partners
3000+
members
15,000+
Weekly
visitors
ParFcipaFng
with
a
Growing
and
Thriving
Ecosystem

26. 26
©
Hortonworks
Inc.
2011
–
2016.
All
Rights
Reserved
Why
Hortonworks?
Powering
the
Future
of
Data

27. 27
©
Hortonworks
Inc.
2011
–
2016.
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Rights
Reserved
Hortonworks
Influences
the
Apache
Community
AP ACHE
HADOOP
COMMITTERS
We
Employ
the
Commi^ers
one
third
of
all
commiiers
to
the
Apache®
Hadoop™
project,
and
a
majority
in
other
important
projects
Our
Commi^ers
Innovate
and
expand
Open
Enterprise
Hadoop
We
Influence
the
Hadoop
Roadmap
by
communicaKng
important
requirements
to
the
community
through
our
leaders

28. 28
©
Hortonworks
Inc.
2011
–
2016.
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Rights
Reserved
STORAGE
STORAGE
Hortonworks
Provides
Full
Lifecycle
Support
ARCHITECT
&
DEVELOP
DEPLOY
OPERATE
Project
1
Project
5
Project
4
Project
3
Project
2
Project
6
EXPAND
Hortonworks
ExperFse
from
the
original
architects
of
Apache
Hadoop
and
Apache
NiFi
Annual
SubscripFons
align
your
success
with
ours
Apache
Commi^ers
advocate
for
the
requirements
of
our
customers
and
provide
them
roadmap
visibility
to
help
guide
their
journey
Expert
ConsulFng
and
Training
help
you
and
your
team
get
the
most
from
your
Open
Data
Pla[orms

29. 29
©
Hortonworks
Inc.
2011
–
2016.
All
Rights
Reserved
Hortonworks Training & Certification

30. 30
©
Hortonworks
Inc.
2011
–
2016.
All
Rights
Reserved
Hortonworks
Delivers
ProacFve
Support
Hortonworks
SmartSense™
with
machine
learning
and
predicKve
analyKcs
on
your
cluster
Integrated
Customer
Portal
with
knowledge
base
and
on-­‐demand
training
Knowledge
Base
Integrated
Customer
Portal
On-­‐Demand
Training
Customer
Environment
Any
cloud
•
Hybrid
Environment
•
MulK-­‐tenant
Hortonworks
SmartSense

31. 31
©
Hortonworks
Inc.
2011
–
2016.
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Rights
Reserved
About
Hortonworks
Customer
Momentum
Ã ~800
customers
(as
of
November
4,
2015)
Ã 152
customers
added
in
Q3
2015
Ã Publicly
traded
on
NASDAQ:
HDP
The
Leader
in
Connected
Data
PlaSorms
Ã Hortonworks
DataFlow
for
data
in
moKon
Ã Hortonworks
Data
Pla[orm
for
data
at
rest
Ã Powering
new
modern
data
applicaKons
Partner
for
Customer
Success
Ã Leader
in
open-­‐source
community,
focused
on
innovaKon
to
meet
enterprise
needs
Ã Unrivaled
support
subscripKons
Founded
in
2011
Original
24
Architects,
Developers,
Operators
of
Hadoop
from
Yahoo!
800+
E M P L O Y E E S
1500+
E C O S Y S T E M
P A R T N E R S

32. 32
©
Hortonworks
Inc.
2011
–
2016.
All
Rights
Reserved
Thank
You

33. 33
©
Hortonworks
Inc.
2011
–
2016.
All
Rights
Reserved
Securing
Your
Data
with
Tag-­‐Based
Access
Policies
Manage
Access
Policies
and
Audit
Logs
Track
Metadata
and
Lineage

34. 34
©
Hortonworks
Inc.
2011
–
2016.
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Rights
Reserved
Data-­‐Defined
Cyber
Security
–
Apache
Metron
(incubaFng)
Enriched
360
Correlated
Searchable
Discoverable
3rd
Party
Feeds
StaFc
Rules
ML
Models
IOC
Sharing
Parsers
Enrichers
Threat
Intel
UI
Widgets
SIEM
PCAP
Replay
Evidence
Store
HunFng
PlaSorm
Check
Out
the
Technical
Preview!
Tracing
the
Flow
of
a
Security
Telemetry
Event
though
Metron
Pluggable
Framework
Security
ApplicaFon
Security
Data
Lake
Threat
Intelligence