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The Importance Of
Amongst Millennials
60.4% of millennial
smartphone users are
currently on Instagram
in the United State.1
This number is only to go up since
Instagram is beginning to takeover as
the leading social media among
millennials.2
So what makes Instagram so
important to millennials nowadays?
Ever since Facebook seemed to have been taken
over by their parents, millennials chose to move to
Instagram since it is still a “parent free” zone.3
Millennials don’t like the having their parents on
social media with them.4
Instagram also serves
the purpose of being a
“life journal” for many
millennials.5
So nowadays, instead of having a box full
of old pictures, you can simply look back
on your Instagram to relive old memories!
Instagram is also
viewed as the “happy
place” of all social
medias.6
This is due to the fact that Instagram is detached
from world news and opinions and is mostly a
place for millennials to post enjoyable memories
which perpetuates the happy vibes of the app.6
“Foodstagramming” is also becoming a growing
trend among millennials. It involves taking a
picture of a meal and making it a social
experience especially when eating alone.7
In addition, Instagram is growing as a
method of meeting a significant other,
thus also serving as a dating app.8
Terms such as “Sliding into the DM’s” are
commonly used among millennials to signify
messaging a random user on Instagram in the
hopes of starting a relationship.
Furthermore, Instagram is also very transparent
when it comes to privacy settings making it easy for
users to toggle between a private profile and a
public one. Millennials are worried about their
online privacy.9
This increased
privacy means teens
wont be as worried
about how Instagram
may affect their
future employment
opportunities.10
Although Instagram is growing in popularity,
users still experience “Social Media Fatigue”
11 related to overuse of the app.
“[I] get up and I always have a
routine of what I check out on social
media. It’s always Instagram first…”12
-Elese
It is very easy to
become so enveloped
by the Instagram world
that you begin to feel
that it is the real world.
1
It makes users sad when they
see all their friends having
fun and they’re alone.
2
It also makes people feel
self validation by the
amount of “likes” or
“followers” they have
3
In the future, as Instagram begins to adopt
similar features as its competitors, we may
see millennial begin to choose a single social
media rather than be on so many at once.
In conclusion, Instagram is a
platform that millennials love to
use for several different reasons.
Although it has its flaws, it
brings us joy to use!
Sources
1. Media, Social. "Instagram Continues Double-Digit Growth." EMarketer. N.p., 22 Feb. 2016. Web. 04 June 2017. <https:
www.emarketer.com/Article/Instagram-Continues-Double-Digit-Growth/1013612>.
2. "Snapchat Is Now the Third Most Popular Social Network Among Millennials." Martin-Wilbourn Partners. N.p., 10 Aug. 2015.
Web. 04 June 2017. <http://mwpartners.com/snapchat-is-now-the-third-most-popular-social-network-among-millennials/>.
3. Lang, Nico. "Why Teens Are Leaving Facebook: It’s ‘meaningless’." The Washington Post. WP Company, 21 Feb. 2015. Web.
04 June 2017. <https://www.washingtonpost.com/news/the-intersect/wp/2015/02/21/why-teens-are-leaving-facebook-its-
meaningless/?utm_term=.64d48ca8df9e>.
4. Dell'Antonia, Kj. "Don't Post About Me on Social Media, Children Say." The New York Times. The New York Times, 08 Mar.
2016. Web. 04 June 2017. <https://well.blogs.nytimes.com/2016/03/0x8/dont-post-about-me-on-social-media-children-say/?
_r=0>.
5. Becker, Tyler. "How and Why 13-24 Year-Olds Use Instagram." Social Media Week. N.p., 09 Mar. 2016. Web. 04 June 2017.
<https://socialmediaweek.org/blog/2016/01/how-why-13-24-year-olds-use-instagram/>.
6. Kickstagram. "Listen Up: Why Millennials Use Instagram and Are Ditching Facebook."Kickstagram. N.p., 07 Nov. 2016. Web.
04 June 2017. <https://www.kickstagram.io/why-millennials-use-instagram-vs-facebook/>.
7. Murphy, Kate New York Times (1923-Current file); Apr 7, 2010; ProQuest Historical Newspapers: The New York Times pg. D1
8. Erman, Molly. "How I Turned Instagram Into a Dating Service." The Cut. N.p., 25 Jan. 2013. Web. 04 June 2017. <https://
www.thecut.com/2013/01/how-i-turned-instagram-into-a-dating-service.html>.
9. Rosen, Jeffrey. "The Web Means the End of Forgetting." The New York Times. The New York Times, 24 July 2010. Web. 04
June 2017. <http://www.nytimes.com/2010/07/25/magazine/25privacy-t2.html>.
10.Bowness, Suzanne;Special to The Globe and Mail The Globe and Mail (1936-Current); Jan 11, 2013; ProQuest Historical
Newspapers: The Globe and Mail pg. B12
11. Module 2 lecture related to social media fatigue
12. "How Millennials Use and Control Social Media." American Press Institute. American Press Institute, 01 Oct. 2015. Web. 04
June 2017. <https://www.americanpressinstitute.org/publications/reports/survey-research/millennials-social-media/>.

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Instagram FILM 260 Assignment 2

  • 2. 60.4% of millennial smartphone users are currently on Instagram in the United State.1
  • 3. This number is only to go up since Instagram is beginning to takeover as the leading social media among millennials.2
  • 4. So what makes Instagram so important to millennials nowadays?
  • 5. Ever since Facebook seemed to have been taken over by their parents, millennials chose to move to Instagram since it is still a “parent free” zone.3 Millennials don’t like the having their parents on social media with them.4
  • 6. Instagram also serves the purpose of being a “life journal” for many millennials.5
  • 7. So nowadays, instead of having a box full of old pictures, you can simply look back on your Instagram to relive old memories!
  • 8. Instagram is also viewed as the “happy place” of all social medias.6
  • 9. This is due to the fact that Instagram is detached from world news and opinions and is mostly a place for millennials to post enjoyable memories which perpetuates the happy vibes of the app.6
  • 10. “Foodstagramming” is also becoming a growing trend among millennials. It involves taking a picture of a meal and making it a social experience especially when eating alone.7
  • 11. In addition, Instagram is growing as a method of meeting a significant other, thus also serving as a dating app.8
  • 12. Terms such as “Sliding into the DM’s” are commonly used among millennials to signify messaging a random user on Instagram in the hopes of starting a relationship.
  • 13. Furthermore, Instagram is also very transparent when it comes to privacy settings making it easy for users to toggle between a private profile and a public one. Millennials are worried about their online privacy.9
  • 14. This increased privacy means teens wont be as worried about how Instagram may affect their future employment opportunities.10
  • 15. Although Instagram is growing in popularity, users still experience “Social Media Fatigue” 11 related to overuse of the app.
  • 16. “[I] get up and I always have a routine of what I check out on social media. It’s always Instagram first…”12 -Elese
  • 17. It is very easy to become so enveloped by the Instagram world that you begin to feel that it is the real world. 1
  • 18. It makes users sad when they see all their friends having fun and they’re alone. 2
  • 19. It also makes people feel self validation by the amount of “likes” or “followers” they have 3
  • 20. In the future, as Instagram begins to adopt similar features as its competitors, we may see millennial begin to choose a single social media rather than be on so many at once.
  • 21. In conclusion, Instagram is a platform that millennials love to use for several different reasons. Although it has its flaws, it brings us joy to use!
  • 22. Sources 1. Media, Social. "Instagram Continues Double-Digit Growth." EMarketer. N.p., 22 Feb. 2016. Web. 04 June 2017. <https: www.emarketer.com/Article/Instagram-Continues-Double-Digit-Growth/1013612>. 2. "Snapchat Is Now the Third Most Popular Social Network Among Millennials." Martin-Wilbourn Partners. N.p., 10 Aug. 2015. Web. 04 June 2017. <http://mwpartners.com/snapchat-is-now-the-third-most-popular-social-network-among-millennials/>. 3. Lang, Nico. "Why Teens Are Leaving Facebook: It’s ‘meaningless’." The Washington Post. WP Company, 21 Feb. 2015. Web. 04 June 2017. <https://www.washingtonpost.com/news/the-intersect/wp/2015/02/21/why-teens-are-leaving-facebook-its- meaningless/?utm_term=.64d48ca8df9e>. 4. Dell'Antonia, Kj. "Don't Post About Me on Social Media, Children Say." The New York Times. The New York Times, 08 Mar. 2016. Web. 04 June 2017. <https://well.blogs.nytimes.com/2016/03/0x8/dont-post-about-me-on-social-media-children-say/? _r=0>. 5. Becker, Tyler. "How and Why 13-24 Year-Olds Use Instagram." Social Media Week. N.p., 09 Mar. 2016. Web. 04 June 2017. <https://socialmediaweek.org/blog/2016/01/how-why-13-24-year-olds-use-instagram/>. 6. Kickstagram. "Listen Up: Why Millennials Use Instagram and Are Ditching Facebook."Kickstagram. N.p., 07 Nov. 2016. Web. 04 June 2017. <https://www.kickstagram.io/why-millennials-use-instagram-vs-facebook/>. 7. Murphy, Kate New York Times (1923-Current file); Apr 7, 2010; ProQuest Historical Newspapers: The New York Times pg. D1 8. Erman, Molly. "How I Turned Instagram Into a Dating Service." The Cut. N.p., 25 Jan. 2013. Web. 04 June 2017. <https:// www.thecut.com/2013/01/how-i-turned-instagram-into-a-dating-service.html>. 9. Rosen, Jeffrey. "The Web Means the End of Forgetting." The New York Times. The New York Times, 24 July 2010. Web. 04 June 2017. <http://www.nytimes.com/2010/07/25/magazine/25privacy-t2.html>. 10.Bowness, Suzanne;Special to The Globe and Mail The Globe and Mail (1936-Current); Jan 11, 2013; ProQuest Historical Newspapers: The Globe and Mail pg. B12 11. Module 2 lecture related to social media fatigue 12. "How Millennials Use and Control Social Media." American Press Institute. American Press Institute, 01 Oct. 2015. Web. 04 June 2017. <https://www.americanpressinstitute.org/publications/reports/survey-research/millennials-social-media/>.