This document discusses driving cultural change within an IT organization. It notes that initially only 15% of people may be positive about change, with others reacting with anger, distrust or uncertainty. To increase acceptance of change, clear communication is important along with encouraging questions, accepting input, avoiding quick judgments, and remaining open to change. Leaders must be comfortable with discomfort and continue pushing boundaries. Defining core cultural beliefs and values is also key, as is assessing performance and removing toxic employees. Driving continual improvement requires ongoing efforts like reinforcing reasons for change, setting objectives, listening, and celebrating wins.