The importance of marketing to any business can not be over emphasized . There are so many defects in the present
marketing system such as the way of making the prospective customers know the products the firms have, locating
the right firms that have the products needed by consumers. The broad objective of this work is to assess the use of
emarketing by agribusiness firms in South Eastern Nigeria. Specifically, the study ascertains the extent of use of
emarketing by agribusiness firm in south east, the perception of the agribusiness firms to the use of emarketing in
their business, and the performance of firms as they age in e-marketing. The data were obtained from primary
sources through well-structured questionnaire, observation and oral interviews. The data were analyzed using
descriptive statistics, regression and likert rating scale techniques. Findings from the study show that e-marketing
has not be fully adopted in south east Nigeria, and that e-marketing when well-practiced can help reduce cost, reduce
time, promote sales, improves sales and increase production generally.
This app is all about selling and buying of vegetables, pulses by the farmers to the direct consumers without intermediaries.If we create awareness about this app to the people it will create a new trend in the agricultural sector
The importance of marketing to any business can not be over emphasized . There are so many defects in the present
marketing system such as the way of making the prospective customers know the products the firms have, locating
the right firms that have the products needed by consumers. The broad objective of this work is to assess the use of
emarketing by agribusiness firms in South Eastern Nigeria. Specifically, the study ascertains the extent of use of
emarketing by agribusiness firm in south east, the perception of the agribusiness firms to the use of emarketing in
their business, and the performance of firms as they age in e-marketing. The data were obtained from primary
sources through well-structured questionnaire, observation and oral interviews. The data were analyzed using
descriptive statistics, regression and likert rating scale techniques. Findings from the study show that e-marketing
has not be fully adopted in south east Nigeria, and that e-marketing when well-practiced can help reduce cost, reduce
time, promote sales, improves sales and increase production generally.
This app is all about selling and buying of vegetables, pulses by the farmers to the direct consumers without intermediaries.If we create awareness about this app to the people it will create a new trend in the agricultural sector
Indian rural market- Gold under the beneath of IndiaMohammed Mohsin
This article is written by me with the help of some reference about Indian rural market scenario which is untapped for the years after venturing big FMCG companies in rural areas they got to know the potential of Rural market in India as half of population is residing in Rural area only. I had talked about my Grandfather how he came from Mumbai to Open a Organised Store in Village of U.P and Tapped the potential.
In recent years, Vietnam has become an important market for businesses. In fact, the World Bank expects the country’s GDP to grow steadily at a rate of 6-7% in 2019 and 2020.
The Southeast Asian country is also a mobile-first market, and with almost 70% of the population living in rural areas, mobile is the primary digital platform for consumers. Despite this, marketers struggle to reach these audiences because they have little information to work with. When data is available, it quickly becomes dated or provides insights on the whole country without drilling into rural audience behaviors.
The State of Mobile in Rural Vietnam Report closes this gap. It offers clear learnings that marketers can use to reach rural Vietnamese audiences. This report by MMA is a project led by Google with participation from MMA's network of partners, including Adtima, Dentsu Aegis Network, Infocus, Kantar Worldpanel, and Nielsen.
Fast Moving Consumer Goods in Nigeria - How to enter the marketMarc Zander
The fast moving consumer market in Nigeria will be the largest market in total Africa. Key driver being the growing middle class, urbanisation and growing population will strongly driving the market.
Fast Moving Consumer Goods (FMCG) Summit Issues and Opportunities - FMCG Ind...Resurgent India
Fast Moving Consumer Goods (FMCG) Summit Issues and Opportunities - FMCG Industry Overview(Recent Trends ) - Part - 3
Foreign investments in this sector have grown gradually to reach the current size. FDI in the FMCG sector accounts for approximately 3% of the nation’s total FDI inflows between April 2000 and May 2015.
Usages of Mobile Phone in Rural Agricultural Marketing Function: A Study on C...IJSB
Abstract This paper analyzes the usages of mobile phone in rural agricultural marketing function. Now a day‟s farmers are more conscious about the usages of mobile phone in agricultural activities. This means mobile phone usages consider as an important and integrate part of agricultural marketing function by the rural farmers and marketers. The research is exploratory in nature and both primary and secondary data will be used. Primary data will be collected by using survey questionnaire and the sample size is 80 and those are collected from Chirirbandar thana of Dinajpur district of Bangladesh. Probability and non probability sampling technique will be used to select the respondents. Both qualitative and quantitative data will be analyzed by statistical tools. This thesis finally shows that the usages of the cell phone in rural Bangladesh is increasing day by day in the field of agricultural marketing.
Online business and covid 19 benefits & challenges term-paper-ob-group-09MdAsifRaihan
Online Business and COVID-19 Benefits & Challenges
Contributors:
Md. Asif Raihan 801827004
Md. Sabriat Hossain 801827049
Md. Zahidul Alam Bhuiyan 801827055
Kazmee Al Faruk Chowdhury 801827062
Supervised by:
Dr. Muhammad Shahin Miah, CPA
Assistant Professor
Department of International Business
University of Dhaka
A Presentation about the India CCA Program launched by American Society of Agronomy in collaboration with Indian Society of Agribusiness Professionals (ISAP) and International Rice Research Institute (IRRI)
Indian rural market- Gold under the beneath of IndiaMohammed Mohsin
This article is written by me with the help of some reference about Indian rural market scenario which is untapped for the years after venturing big FMCG companies in rural areas they got to know the potential of Rural market in India as half of population is residing in Rural area only. I had talked about my Grandfather how he came from Mumbai to Open a Organised Store in Village of U.P and Tapped the potential.
In recent years, Vietnam has become an important market for businesses. In fact, the World Bank expects the country’s GDP to grow steadily at a rate of 6-7% in 2019 and 2020.
The Southeast Asian country is also a mobile-first market, and with almost 70% of the population living in rural areas, mobile is the primary digital platform for consumers. Despite this, marketers struggle to reach these audiences because they have little information to work with. When data is available, it quickly becomes dated or provides insights on the whole country without drilling into rural audience behaviors.
The State of Mobile in Rural Vietnam Report closes this gap. It offers clear learnings that marketers can use to reach rural Vietnamese audiences. This report by MMA is a project led by Google with participation from MMA's network of partners, including Adtima, Dentsu Aegis Network, Infocus, Kantar Worldpanel, and Nielsen.
Fast Moving Consumer Goods in Nigeria - How to enter the marketMarc Zander
The fast moving consumer market in Nigeria will be the largest market in total Africa. Key driver being the growing middle class, urbanisation and growing population will strongly driving the market.
Fast Moving Consumer Goods (FMCG) Summit Issues and Opportunities - FMCG Ind...Resurgent India
Fast Moving Consumer Goods (FMCG) Summit Issues and Opportunities - FMCG Industry Overview(Recent Trends ) - Part - 3
Foreign investments in this sector have grown gradually to reach the current size. FDI in the FMCG sector accounts for approximately 3% of the nation’s total FDI inflows between April 2000 and May 2015.
Usages of Mobile Phone in Rural Agricultural Marketing Function: A Study on C...IJSB
Abstract This paper analyzes the usages of mobile phone in rural agricultural marketing function. Now a day‟s farmers are more conscious about the usages of mobile phone in agricultural activities. This means mobile phone usages consider as an important and integrate part of agricultural marketing function by the rural farmers and marketers. The research is exploratory in nature and both primary and secondary data will be used. Primary data will be collected by using survey questionnaire and the sample size is 80 and those are collected from Chirirbandar thana of Dinajpur district of Bangladesh. Probability and non probability sampling technique will be used to select the respondents. Both qualitative and quantitative data will be analyzed by statistical tools. This thesis finally shows that the usages of the cell phone in rural Bangladesh is increasing day by day in the field of agricultural marketing.
Online business and covid 19 benefits & challenges term-paper-ob-group-09MdAsifRaihan
Online Business and COVID-19 Benefits & Challenges
Contributors:
Md. Asif Raihan 801827004
Md. Sabriat Hossain 801827049
Md. Zahidul Alam Bhuiyan 801827055
Kazmee Al Faruk Chowdhury 801827062
Supervised by:
Dr. Muhammad Shahin Miah, CPA
Assistant Professor
Department of International Business
University of Dhaka
A Presentation about the India CCA Program launched by American Society of Agronomy in collaboration with Indian Society of Agribusiness Professionals (ISAP) and International Rice Research Institute (IRRI)
There are enormous agribusiness opportunities for startups due to new consumer trends, exports business and business models; this session will provide for an overview of four such opportunities.
Conservation Agriculture in Haryana India: Past Experiences & Future Plans
Ashok Kumar Yadav, Director General (Agriculture), Government of Haryana, India
Ict as an important tool in rural development in context to Agriculture, e - ...Nischay Patel
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E governance and digital india by col inderjit singhInderjeet Singh
E-Governance in India, a major initiative under the ‘National e-Governance Plan’ (NeGP) of the Department of Electronics and Information Technology (DeitY), Ministry of Communications and Information Technology, Government of India, was approved in 2006 and it is the backbone of ‘Digital India’ vision.
E-Governance is about Government’s interaction with government, it’s way of conducting business with companies and delivering services to its citizens by leveraging Information and Communication Technology (ICT) enabled strategies for ensuring transparency, efficiency, and accountability in the process which is not only faster but also more personalized and can be accessed 24 hours a day, seven days a week. It also entails integrating services across different governmental agencies in order to reduce cost structures, simplify interaction and improve overall service delivery in real time.
Youth are precious assets for any country who have enormous potential to trigger the science development. In the agrarian country like India where around 75% youth population is living in rural areas, youth can be the key player for agricultural development.
what is the use private extension services.whart are the advantages of private extension servies.What is the difference between public and private extension services.
This is an internship report prepared by Mr. Santosh Parmar under the supervision of Dr. M.Mukhtar Alam, ED, Center for Agriculture and Rural Development.
1. Indian Society of Agribusiness Professionals – Brief Profile
Indian Society of Agribusiness Professionals (ISAP) is the largest network of agriculture and allied
sector professionals in India and developing countries.
A non-government, non-profit organization incorporated in 2001, under Section 25 of the Indian
Companies Act, ISAP is a growing network encompassing over 15,000 registered associate members,
comprising 5000 Agri-Experts, 752 partner NGOs, over 868 Individual users and more than 1100
researchers in 200 different cities of India.
V I S I ON
Instill economic security and stability among farming community particularly small & marginal
farmers through holistic development of agriculture and rural sector.
MISSION
Improve the livelihood pattern of small & marginal farmers by enhancing their access to
appropriate and affordable technologies, market related information and linkages.
Sustainability of extension services and expert advice through capacity building exercises
effectively bridging the rural-urban divide.
Associate all professionals’ involved in different aspects of agriculture and rural development
through national and international networks.
ISAP O U T R E A C H
ISAP has national presence spread across 14 Indian States
of India. These include Assam, Nagaland, Haryana,
Himachal Pradesh, Punjab, Jammu and Kashmir,
Jharkhand, Madhya Pradesh, Maharashtra, Rajasthan, AP,
Orissa and. New Delhi
FUNCTIONAL AREAS
The functional areas of ISAP include:
ICT and Agriculture Extension
Crop Productivity Improvement Programme
Skilling and Entrepreneurship Development
ICT A N D A G R I -E X T E N S I O N S E R V I C E S
ISAP undertakes extensive networking with different stakeholders, like development institutes,
extension officers, agri-input and service providers, donor agencies, government departments and
prominent state level NGOs.
Key features of our agri-extension services are IEC activities, Farmers’ Awareness Campaigns,
Trainings, Field Demonstrations, Interaction Meets, Exposure Visits, Farmers Trainings and one to
one meetings with the farmers to generate awareness and build the capacity of the farmers with the
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2. objective of expanding the outreach and revamp the extension services to increase farm production
and income of farmers.
ICT S E R V I C E S I N A G R I C U L T U R E
K is a n C al l C e nt r e
ISAP with Department of Farmer Welfare and Agriculture
Development (DFW&AD) and State Institute of Agriculture
Extension and Training (SIAET) has setup the Kisan call center
under Rashtriya Krishi Vikas Yojna (RKVY) in Bhopal, Madhya
Pradesh.
What Farmers Receive
Real Time and Updated Information on
Good Agricultural practices
Hybrid seeds and nutrient management of different crops
Farm Machinery and Equipments
Integrated Disease and Pest Management
Vermi-compost, organic farming, including organic plant protection etc
Market related information for different crops in the state
Farmer support programs being implemented by the MP Govt.
Advisory during natural calamities like Drought, Floods etc.
KCC is approachable by a toll free number 1800-233-4433 to facilitate calls. Within a year, ISAP has
resolved over 2 Lakh farmers queries from 50 districts of Madhya Pradesh.
C om mu ni t y R ad i o S t at io n (K ISAN V ANI S IRONJ : 90.04 FM)
ISAP is one of the seven non-governmental organizations, which were allowed first in the country by
Min of Information and Broadcasting to set up community radio station. It has set up the radio
station at Sironj block of Vidisha district in Madhya Pradesh.
The Radio Station broadcasts every day for four hours, through programmes that involve
community.
Q U E R Y R E D R E S S S E R V I C E (QRS )
ISAP operates a query redress services (QRS) funded by One World South Asia (OWSA). The queries
are received via through telephone in offline mode and responded within 24 hours.
USING ICT FOR BRIDGING INFORMATION GAP
ISAP works with Qualcomm in developing a mobile phone based application for delivery of real time
agriculture information to farmers.
C R O P P R O D U C T I V I T Y I M P R O V E M E N T P R O GR A M ME
ATMA PROJECT IN PUBLIC PRIVATE PARTNERSHIP (PPP)
ISAP worked with the Directorate of Farmer Welfare and
Agriculture Development, Government of M.P for implementing
the ATMA project in 6 districts under the Public Private
Partnership Model.
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3. Key Project activities include- Setting up of Farm Schools, Crop Demonstrations, Kisan Gosthis,
farmers trainings and exposure visits etc for development of agriculture in the project districts.
SUSTAINABLE YIELD INITIATIVE – PROJECT SHARE
Under this initiative ISAP works with 10,000 Cotton and Maize farmer households in 4 districts i.e.
Adilabad, Amravati, Bundi and Bhilwara.
To augment the small & marginal farmers’ household income on a sustainable basis through
increased yield in cotton and corn
Key Outcomes
Increased usage of improved seeds,
Inputs, production technology
Good Agricultural Practices
Better Market linkages
Improved lives Soil Testing and Issue of Soil Health Cards with
Customized Advisory
Major focus is to introduce extension education
interventions with production technologies
(including selected cash inputs), intensive inter
and multiple cropping systems, infrastructure
support and value addition initiatives for Farmer Awareness , Training and Capacity
building
additional employment opportunities.
AGRICULTURE EXTENSION PROGRAMME
This is a two year initiative in Karnataka, where
Adaptation to new Technologies
ISAP will work with 3,000 pigeon pea farmers
with an aim to increase yields and farm gate
realization through an integrated intervention
based on improving soil fertility improvement.
Backward and Forward Linkages for Value Chain
Key Outcomes: Integration
Increased Soil Fertility due to adaption of
targeted soil nutrient improvement practices
Better yields due to adaption of Good Agricultural Practices
Better Market linkages thorough value chain development for increased farm gate realization
S K I L L TRAINING AND ENTREPRENEURSHIP DEVELOPMENT
ISAP imparts training primarily focusing on skill up-gradation, entrepreneurship development and
domain knowledge on commodity futures and trading.
CERTIFIED CROP ADVISOR PROGRAMME
ISAP has signed a Strategic Partnership with the American Society of Agronomy to offer Certified
Crop Advisor Programme across India.
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4. ENTREPRENEURSHIP DEVELOPMENT PROGRAM (EDP)
EDP is being provided to unemployed agriculture and allied sector graduates in 8 states (including
North Eastern States) under the aegis of MANAGE. The 60 day module involves,
Class room and Practical Training followed by Mentoring
support for,
• DPR’s approved by the Bank
• Receiving subsidy from NABARD
• Obtain the license for input trade.
• Industry Interface
• Procurement of technology/ software /
machinery
Key Outcomes: ISAP has trained over 1600 youths across 9
states of which 460 enterprises are successfully running
SKILL UP-GRADATION AND CAPACITY BUILDING PROGRAMS
Skill up-gradation and capacity building trainings programmes and farmers awareness camps have
been undertaken by ISAP to enhance livelihood opportunity among Farmers’, NGOs, women SHGs
and rural youths. These training programmes are in the realm of market linkages for farm produces,
crop care, storage and warehousing of agri-commodities, rural services – retail, micro-insurance,
trading of agro-commodities, food processing.
SKILL UP GRADATION TRAINING PROGRAM FOR BPL YOUTH UNDER SGSY (MORD)
ISAP has recently started skill up gradation training program for
BPL youths under special project of SGSY in Madhya Pradesh,
Maharashtra & Orissa.
Total of 5,000 below poverty line (BPL) youth in the age group of
18 - 35 in the above-mentioned states (from villages) will be
trained in skills according to the market requirements. The basic
objective of the training program would be to equip rural youths
with employment and marketable skills to enhance their capacity
to secure employment in the organized sector.
MARKET LINKAGE PROGRAM
ISAP fosters market linkages between producer groups, industry buyers and sellers for various
agriculture, horticulture crops and their allied products.
F O R F U R T H E R D E T A I L S O N O U R I N T E R V E NT I O N S , C O NT AC T :
INDIAN SOCIETY OF AGRIBUSINESS PROFESSIONALS (ISAP)
23, Community Centre, Zamrudpur,
Kailash Colony Extn. New Delhi - 48
Phone: 011-43154100
Email - nvramana@isapindia.org , rajeev@isapindia.org , sachin@isapindia.org
Visit us at : www.isapindia.org
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