The document outlines the operations of a company with a vast distribution network including 4,000 distributors and 10,000 stores, along with plans for significant investments totaling Rs 1,150 crore to establish processing units and research centers. It highlights challenges such as a low fill rate and supply chain issues, while also proposing recommendations for demand-based distribution and improved manufacturing strategies. The company aims to expand its warehousing and set up manufacturing plants across various regions in India.

1. PRESENTED TO
PROF. ASHISH DANDEKAR
PRESENTED BY
TOJI EASO VARGHESE
MMS IT – I03

2. Existing Supply Chain
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Network of 4,000 distributors, 10,000 stores and 100 mega marts
Herbal products are available at Post Offices
Mobile app which helps the consumer to locate retail outlets
Central office at Haridwar
Product flow, Cash flow and Information flow

3. will invest Rs 1,150 crore
this financial year to set
up six processing units
and one research
centre.
company has leased 1.2
million sq. ft.
warehousing space in
the past three months
and it planning to add
another 800,000 sq. ft.
will set up noodles
manufacturing plants in
the NCR, Madhya
Pradesh, Karnataka and
Andhra Pradesh.
setting up a dairy facility
for cow milk in
Ahmednagar in
Maharashtra
plans to add five food
parks—one in Madhya
Pradesh and another
one in Maharashtra
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Proposed Ideas

4. 10/9/2016 Toji Easo Varghese 4
Problems
Fill Rate 40-
50%
Demand
Supply Gap
Raw material
procurement
Manufacturing
Date Problems
Distribution
Centers
Lacking

5. 10/9/2016 Toji Easo Varghese 5
Recommendations
Demand based
placing of DC
Setup
Manufacturing
plants at close
proximity
ERP systems to
track real time
stock levels and
forecasting of
demand
Improve
on
Exports

6. 10/9/2016 Toji Easo Varghese 6