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Irving
This document summarizes a multi-channel loyalty platform that tracks customer interactions across channels to identify high-value customers and incentivize desired behaviors. It aggregates customer data to get a holistic view, rewards points for actions like purchases, social shares, and referrals, and allows points to be redeemed for rewards. This helps drive commerce, engagement, and actions that benefit the brand.
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Irving
- 1. MULTI-CHANNEL SHOPPER LOYALTY encourageexploration and engagement - ever ywhere!
- 2. Loyalty marketing growsengagement and revenue... “Companies that enjoy the ‘loyalty effect’ grow at better than twice the average for their industry.”- Bain Loyalty Study, 2008
- 3. WE’RE NOT YOURSTANDARD LOYALTY COMPANY
- 4. WE ARE ARECOGNITION & REWARDS PLATFORM Users earn points for interactions wherever they occur Users achieve status, access and real rewards Aggregate data across your brand’s ecosystem Identify high Impact users and actionable metrics
- 5. PROBLEM Today AVERAGE JOElooks like multiple people across the your ecosystem Unknown?? Average Joe AJ176 AJNYC Performing MULTIPLE different activities around your brand Making it IMPOSSIBLE to measure his contribution
- 6. SOLUTION We sit ontop of your Ecosystem, TYING together your consumers and IDENTIFYING your top advocates mobile foursquare in-store website email newsletters facebook twitter
- 7. A RETAIL REWARDSPROGRAM Users can view all rewards activity in one place The Rewards section shares user activities as well as the activities of other users Users can easily see other activities they can do to earn more points and gain new status
- 8. POINTS DRIVE ACTIONS Rewardconsumers for actions that are important to you and achieve your brand business objectives Increase customer acquisition and award points to members Invite Your Friends for getting others to sign-up Get points when they sign up for Rewards Program Build-out your customer profile by awarding points for Connect to Facebook sharing information Get points for syncing your account to Brand Rewards Increase sales conversions and bag-size by incentivizing Make a Purchase for purchases Get points for buying Brand products
- 9. DRIVE COMMERCE Incentivizing purchases helpincrease sales conversions We integrate with both online and off-line POS systems to award users points for their browsing and purchasing Awards cause overspend on redemptions
- 10. USER’S GET REALREWARDS Points are redeemed for status, 1 2 access and real-world goods and 3 experiences • VIP experiences 4 • Merchandise 5 6 • Donations to charity • Social status • And much more....
- 11. A HOLISTIC VIEWOF CUSTOMERS
- 12. SOCIAL NETWORKS Social postsare viewable to a new extended network of potential brand users; each Friend or Follower being a new impression and capable of driving engagement
- 13. EMAIL CAMPAIGNS Loyalty isthe new CRM and we all you to close the loop with users All audience data is tied into the campaign management tool driving users back to the loyalty experience and further increasing engagement Automated email campaigns keep members active
- 14. ANALYZE CrowdTwist provides a completeview of users across platforms connecting the online, mobile and physical world Analyze results & provide actionable metrics Measure value of all brand interaction across a brand’s ecosystem Track trends & create personalized campaigns to improve on goals
- 15. CROWDTWIST LOYALTY PLATFORM track Everything you need in order to gain a deep, 360-degree understanding of your audience activate CrowdTwist’s activity engine intelligently tracks consumer interactions with brands within their own site and across other destinations online reward CrowdTwist’s proprietary points engine awards points based on brand priorities which then can be redeemed for discounts, VIP packages, exclusive items and experiences CONSUMER BENEFIT TEAM’S BENEFIT communicate “Smart Campaigns” utilizing CrowdTwist’s personalization lead to higher conversions and engagement inform RS now has real-tracking of their consumers across platforms analyze Actionable reporting created to drive increased engagement, revenue per user and drive future campaigns api CrowdTwist’s API allows to leverage our loyalty capabilities in customized ways across their online properties
- 16. ABOUT US We area New York our clients our buzz City-based Social Loyalty and Rewards Platform We believe in the power of loyalty as a marketing tool as well as a revenue driver. CrowdTwist is a private corporation backed by leading investors, including: Softbank and Fairhaven Capital