Social networking is a global phenomenon. We all connect and share with our personal and business networks through Facebook, LinkedIn, and Twitter. And this has huge implications for business because consumers are now equal partners in shaping the brand conversations.
So you probably have a social media plan with a Twitter account and a Facebook Fan Page. But do you know how to convert those "likes" and "tweets" into dollars?
Join Jeremiah Owyang, Partner at Altimeter Group, and Nadim Hossain, VP of Marketing for PowerReviews, for a 60 minute webinar where they will explore how to turn social into sales.
You will learn:
- the seven step process of the Customer Hourglass Framework
- the three core fundamentals of social commerce
- how to turn social to sales through content generation, engagement, and advocacy
The document provides guidance on using social media to promote and sell products. It discusses the challenge of moving customers from discovery to purchase on social platforms and introduces the concept of "social product experiences" - rich product pages that engage customers and guide them towards consideration and purchase. The document outlines a workflow for building a social product strategy, including defining goals, choosing products, creating engaging experiences, and promoting experiences on social networks. It emphasizes the importance of integrating social media efforts with products to drive real business outcomes like sales.
User Experience vs. Viral Marketing – Why You’ll Always Lose This War, and Ho...Upshare
If you’re worried about sacrificing user experience for viral marketing, you’re already failing.
As I’ve begun to write and speak more about viral growth mechanics, one of the surprisingly-common questions that even seasoned, successful entrepreneurs have asked is actually something seemingly-unrelated – their user experience.
How much should I be willing to compromise my user experience in favor of viral marketing?
Most of these people have come across sites in the past that they believe have a high viral factor (which to the layman may simply be site with a ton of sharing buttons) that coincidentally also have a poor user experience.
These sites HAVE compromised user experience for a bit of a viral boost – which is where this belief comes from.
The document describes The Glue Network, a web platform that aims to revolutionize cause marketing. It discusses how the platform works: brands launch campaigns where they give dollars back to consumers, who can then direct the funds to nonprofit projects. When consumers select a project, information about the brand and project is automatically shared through their social networks. This is intended to simplify campaigns, create authentic connections between brands and consumers, and amplify the impact through social sharing. The market for both cause marketing and social media is large and growing. Nonprofits can upload vetted projects, and The Glue Network would earn fees from brands for campaign administration and from paid social sharing.
This document discusses social commerce and how to use social media for sales. It provides an overview of social commerce, how to generate leads and make sales using social media. Key points covered include attracting 3 types of leads on social media, tying social impact to sales through coupons and codes, deploying evangelists to promote brands, and leveraging existing marketing investments. The presentation is given by Jason Weaver, CEO of Shoutlet, a social media management platform that helps companies build and measure social media strategies.
This document introduces Gamified, a new customer engagement module with gamification, retention and activation features. It consists of three products - G+Play captures customers initial interest through virtual rewards; i-Cardz builds retention through collecting virtual trading cards and challenges; and Con*X activates customer communities through social matching and competitive/collaborative gameplay. Together these provide a complete solution from initial capture to activated customer communities.
This document discusses the need for brands to integrate paid, owned, and earned media into a converged media strategy. As consumer media consumption becomes more complex, occurring across multiple devices and channels simultaneously, brands must adopt an approach that combines advertising, owned content channels, and word-of-mouth promotion. However, most brands and their agency partners currently operate in silos focused on individual media types rather than taking a converged approach. While the concept of converged media is becoming more important, its implementation remains immature across the marketing ecosystem. The document examines challenges faced by brands, agencies, and technology providers in integrating paid, owned, and earned media strategies.
This document discusses key trends in social commerce identified at the Social Commerce Summit 2011. It identifies four main principles: 1) Social media provides immediate feedback that gives brands insights to improve business impact. 2) Social interactions are conversations, not one-way campaigns. 3) Social media initiatives must scale across an organization. 4) Social media gives consumers a direct voice that can benefit both brands and consumers. The document explores these themes through examples from brands like Nexxus, Argos and Nationwide Insurance that have successfully utilized social media.
The document provides guidance on using social media to promote and sell products. It discusses the challenge of moving customers from discovery to purchase on social platforms and introduces the concept of "social product experiences" - rich product pages that engage customers and guide them towards consideration and purchase. The document outlines a workflow for building a social product strategy, including defining goals, choosing products, creating engaging experiences, and promoting experiences on social networks. It emphasizes the importance of integrating social media efforts with products to drive real business outcomes like sales.
User Experience vs. Viral Marketing – Why You’ll Always Lose This War, and Ho...Upshare
If you’re worried about sacrificing user experience for viral marketing, you’re already failing.
As I’ve begun to write and speak more about viral growth mechanics, one of the surprisingly-common questions that even seasoned, successful entrepreneurs have asked is actually something seemingly-unrelated – their user experience.
How much should I be willing to compromise my user experience in favor of viral marketing?
Most of these people have come across sites in the past that they believe have a high viral factor (which to the layman may simply be site with a ton of sharing buttons) that coincidentally also have a poor user experience.
These sites HAVE compromised user experience for a bit of a viral boost – which is where this belief comes from.
The document describes The Glue Network, a web platform that aims to revolutionize cause marketing. It discusses how the platform works: brands launch campaigns where they give dollars back to consumers, who can then direct the funds to nonprofit projects. When consumers select a project, information about the brand and project is automatically shared through their social networks. This is intended to simplify campaigns, create authentic connections between brands and consumers, and amplify the impact through social sharing. The market for both cause marketing and social media is large and growing. Nonprofits can upload vetted projects, and The Glue Network would earn fees from brands for campaign administration and from paid social sharing.
This document discusses social commerce and how to use social media for sales. It provides an overview of social commerce, how to generate leads and make sales using social media. Key points covered include attracting 3 types of leads on social media, tying social impact to sales through coupons and codes, deploying evangelists to promote brands, and leveraging existing marketing investments. The presentation is given by Jason Weaver, CEO of Shoutlet, a social media management platform that helps companies build and measure social media strategies.
This document introduces Gamified, a new customer engagement module with gamification, retention and activation features. It consists of three products - G+Play captures customers initial interest through virtual rewards; i-Cardz builds retention through collecting virtual trading cards and challenges; and Con*X activates customer communities through social matching and competitive/collaborative gameplay. Together these provide a complete solution from initial capture to activated customer communities.
This document discusses the need for brands to integrate paid, owned, and earned media into a converged media strategy. As consumer media consumption becomes more complex, occurring across multiple devices and channels simultaneously, brands must adopt an approach that combines advertising, owned content channels, and word-of-mouth promotion. However, most brands and their agency partners currently operate in silos focused on individual media types rather than taking a converged approach. While the concept of converged media is becoming more important, its implementation remains immature across the marketing ecosystem. The document examines challenges faced by brands, agencies, and technology providers in integrating paid, owned, and earned media strategies.
This document discusses key trends in social commerce identified at the Social Commerce Summit 2011. It identifies four main principles: 1) Social media provides immediate feedback that gives brands insights to improve business impact. 2) Social interactions are conversations, not one-way campaigns. 3) Social media initiatives must scale across an organization. 4) Social media gives consumers a direct voice that can benefit both brands and consumers. The document explores these themes through examples from brands like Nexxus, Argos and Nationwide Insurance that have successfully utilized social media.
The Converged Media Imperative - DMA/IBM WebinarRebecca Lieb
The document discusses converged media, which combines paid, owned, and earned media channels to consistently reach customers across their journey. It provides examples of how brands like Tesco, Glidden Paint, P&G, and Brisk Tea have successfully used various paid, owned and earned media channels together in a coordinated way to increase awareness, engagement, and sales. The key to converged media is using different channels that work together to tell a consistent brand story.
Meredith Xcelerated Marketing is a 700+ person direct and digital marketing agency with 40 years of experience in custom content and relationship marketing. They are leaders in multi-channel consumer engagement and are backed by the media company Meredith Corporation. The document discusses changing consumer trends, including how family structures are changing and gender roles are shifting, as well as how men and women shop differently. It emphasizes that content is key to adding value for customers and contributing to competitive advantage in CRM.
http://ow.ly/hsc9k, Get Satisfaction’s Azita Martin and Josh Morris explain how organic, customer-generated praise is the new content marketing. Social media is a great channel to capture this praise, but even the most trafficked social mentions have short shelf lives and aren’t discoverable by search engines.
The document discusses tools and objectives for building customer-based brand equity including choosing brand elements, developing marketing programs, and leveraging secondary brand associations. It also discusses how marketing investments can create brand equity that leads to greater customer loyalty, pricing power, and shareholder value through increased awareness, stronger associations, and better market performance. Regular brand tracking and an equity management system are recommended to measure and improve brand equity over time.
Optimizing the Customer Experience with Real-Time MarketingRebecca Lieb
This document discusses the concept of real-time marketing, which involves listening to consumers and responding immediately to their interests and needs across multiple channels. Real-time marketing delivers relevance and boosts other marketing efforts. Examples are given of companies like Oreo, Diet Pepsi, and PretzelCrisps that have had success with real-time social media strategies around events. Building a real-time brand requires coordinating paid, owned, and earned media as one effort focused on learning from consumers, engaging in dialogue, advocating for the brand, and innovating based on what is learned. Monitoring tools and dedicating staff resources to social listening are important foundations for an always-on marketing organization.
Converged Media Success: Setting the Stage with Content StrategyRebecca Lieb
Content marketing and converged media: setting strategy, gauging maturity and preparing for converged media workflows. Rebecca Lieb's keynote from Spredfast Social Summit 2012
Руководство для маркетологов по созданию эффективных рекламных кампаний. Помимо ценных советов, в нем содержатся успешные кейсы ведущих мировых брендов.
1. The webinar discussed challenges with traditional content marketing and introduced the concept of context-driven marketing, which aims to engage customers through relevant content tailored to their point in the buying cycle.
2. Context-driven marketing requires understanding customers' buying cycles, segmenting audiences, mapping messaging to audience needs, and automating engagement across channels.
3. The webinar demonstrated how a unified engagement platform integrating web content management, marketing automation, and CRM systems can deliver personalized, multi-channel experiences through automated rules based on a common customer profile.
The Community Effect: The Art of Becoming a Customer Experience LeaderGet Satisfaction
This document introduces the Get Satisfaction community platform and discusses how cultivating strong customer communities can provide business benefits known as the "community effect". It states that Get Satisfaction has experience in community management and technology and will provide insights into building successful communities. The document outlines that subsequent papers in the series will cover the art, science and tools of enabling communities and realizing the community effect. It also provides an overview of some of the key benefits companies can see from communities like improved customer experience, marketing and increased customer loyalty.
Wendy Lea at MX: The Customer Experience ObsessionGet Satisfaction
Wendy Lea, Get Satisfaction Executive Chairman, presented this presentation at Adaptive Path's MX:
Customer Experience is now accepted as a key driver for business growth, regardless of industry. Digital strategy has unleashed new creative ways to engage customers throughout every step of their journey; it's now time to consider the strategic role community plays in harnessing the value all of the digital interactions to inform long term customer relationship and loyalty goals. Wendy will discuss the value companies can bring to their customers by building interdependence between customers experience, customer relationship and community.
The document discusses using social gaming and virtual goods as a way for advertisers to engage consumers. It notes that advertisers currently pay for limited eyeball opportunities through traditional ads. The summary proposes using social gaming to provide advertisers value through deeper consumer engagement with brands. Advertisers could provide virtual currency or goods to gamers in exchange for interactions like watching videos, completing surveys, or sharing on social media. This engagement would be more valuable to both advertisers and gamers compared to traditional ads. TrialPay's platform allows placing such offers and sponsorships within social games to drive these new forms of engagement and acquisition.
The document discusses Social CRM, providing examples of how companies can use social media monitoring, social connections, social intelligence, and visualization tools to engage customers across the sales lifecycle from identifying contacts to collaboration. It also outlines a Social CRM roadmap and recommendations for implementation, emphasizing how Social CRM can help drive business growth, optimize revenue, and enhance cross-selling and upselling opportunities.
The document summarizes key social media trends for brands in 2012 based on discussions at the Social Summit 2012. The four main trends discussed are: 1) Data-responsive brands that quickly adapt to social data will have an advantage; 2) Brands must provide a seamless omnichannel experience for consumers who research across devices; 3) Understanding consumer sentiment will help brands personalize marketing; 4) Brands need to become publishers of valuable content to attract consumers rather than just interrupt them. The document provides examples and perspectives from industry leaders on how brands can capitalize on these trends.
This document summarizes a webinar about secrets of social media and word-of-mouth (WOM) marketing for B2B companies. It introduces Justin Dorfman, a CDW support engineer who generated over $300K in sales for CDW through his product recommendations without being paid. The webinar objectives are to share secrets of B2B social media success, review real-world case studies, and provide practical tips. Laura Messerschmitt from Outright is a guest speaker. The webinar promotes Zuberance's system for identifying, energizing, and tracking brand advocates to generate leads, sales, and marketing ROI through social and digital channels. Examples are given of how companies like
Rebalance: How Content Marketing Is Changing the Digital Advertising Ecosyste...Rebecca Lieb
Altimeter Group analyst Rebecca Lieb (author of Content Marketing) for a discussion of her forthcoming research report. Rebecca interviewed over 50 leading marketers from brands ranging from GE, Ford and Adobe to Coca-Cola, Pepsi and American Express, to learn how they're meeting the demands of content marketing: budgeting, staffing, and resourcing, as well as working with outside agencies and providers. Hear how some of the top marketers in the world are becoming publishers: embracing long term storytelling and editorial in addition to episodic, campaign based communications.
Intro to Account Based Marketing - by Clipatize CLIPATIZE
This document provides an introduction to account based marketing (ABM). It discusses key aspects of ABM including that it is a go-to-market strategy that coordinates personalized marketing and sales efforts to target accounts. ABM focuses on landing and expanding within target accounts through close collaboration between marketing and sales. It also compares ABM to traditional lead generation, noting that ABM directly targets specific accounts rather than waiting for prospects to engage, and aims to expand within existing accounts rather than just generating new leads. The document provides examples of ABM tactics from companies like GumGum and reviews components of an effective ABM program such as account selection, insights collection, and strategic planning.
The document describes the SMART Activator app and other marketing tools from MoZeus. The SMART Activator is described as the most used marketing app in the world. It provides various experiential marketing platforms and mobile apps in one package. MoZeus has worked with over 200 brands on their tools. The document then goes on to describe several other specific tools offered by MoZeus, such as data collection apps, photo and video marketing tools, games, and dashboard analytics. It concludes by introducing the leadership team at MoZeus.
Social commerce combines e-commerce and social media by allowing customers to interact with each other and share opinions and recommendations about products online. It can drive new visitors to retail websites, increase customer engagement on the site, and boost conversion rates. Retailers can integrate social commerce features like reviews, ratings, photos, videos and forums to provide a more social and interactive shopping experience for customers online.
Zum dritten Mal boten die pitchfreunde, Mobile-App-Entwicklern die Chance für ihr Produkt zu pitchen. Jedes Projekt hat hierfür genau 3 Minuten Zeit und muss sich danach den kritischen Fragen des Publikums stellen.
treffn ist eine kostenlose App für iOS. treffn ist der einfachste Weg um sich mit Freunden, Familie oder Kollegen zu verabreden. Mit treffn bedarf es nur drei Klicks um sich mit zwei oder mehreren Personen zu verabreden. Mit der Einladung erhalten alle Teilnehmer den Ort, den schnellsten Weg dorthin und die geschätzte Dauer ihrer Anreise. Die App erleichtert das Verabreden. Die Bedienung ist kinderleicht, auch unterwegs oder auf dem Sprung. Mit treffn sind auch kurzfristige Änderungen des Treffpunkts, der Zeit oder der Teilnehmer kein Problem mehr.
Se planea construir una unidad deportiva en la forma de un trapecio en Amozoc. La presidenta de Amozoc decidió esto y se hará una maqueta con las siguientes medidas para el trapecio: 26m por 26m en la base menor, 35m en la base mayor, y 260m en los lados. La maqueta tendrá una altura de 3m.
Este documento presenta un plan de estudios de 5 semanas para adquirir conocimientos esenciales sobre herramientas ofimáticas como procesadores de texto, programas de presentaciones y hojas de cálculo. También incluye 5 semanas para aprender a navegar por Internet de forma efectiva y crear un blog electrónico interactivo utilizando herramientas gratuitas de software libre y contenido con licencia Creative Commons.
El documento describe varias tecnologías y redes sociales. Define la tecnología como los conocimientos que permiten fabricar objetos y modificar el medio ambiente para satisfacer necesidades. Explica que el uso de la tecnología conduce a una mejor calidad de vida al proporcionar más tiempo y oportunidades de aprendizaje. Define las redes sociales como estructuras compuestas por personas conectadas a través de relaciones como amistad o intereses. Luego describe populares redes sociales como Facebook, Twitter, Badoo, YouTube y Yahoo.
The Converged Media Imperative - DMA/IBM WebinarRebecca Lieb
The document discusses converged media, which combines paid, owned, and earned media channels to consistently reach customers across their journey. It provides examples of how brands like Tesco, Glidden Paint, P&G, and Brisk Tea have successfully used various paid, owned and earned media channels together in a coordinated way to increase awareness, engagement, and sales. The key to converged media is using different channels that work together to tell a consistent brand story.
Meredith Xcelerated Marketing is a 700+ person direct and digital marketing agency with 40 years of experience in custom content and relationship marketing. They are leaders in multi-channel consumer engagement and are backed by the media company Meredith Corporation. The document discusses changing consumer trends, including how family structures are changing and gender roles are shifting, as well as how men and women shop differently. It emphasizes that content is key to adding value for customers and contributing to competitive advantage in CRM.
http://ow.ly/hsc9k, Get Satisfaction’s Azita Martin and Josh Morris explain how organic, customer-generated praise is the new content marketing. Social media is a great channel to capture this praise, but even the most trafficked social mentions have short shelf lives and aren’t discoverable by search engines.
The document discusses tools and objectives for building customer-based brand equity including choosing brand elements, developing marketing programs, and leveraging secondary brand associations. It also discusses how marketing investments can create brand equity that leads to greater customer loyalty, pricing power, and shareholder value through increased awareness, stronger associations, and better market performance. Regular brand tracking and an equity management system are recommended to measure and improve brand equity over time.
Optimizing the Customer Experience with Real-Time MarketingRebecca Lieb
This document discusses the concept of real-time marketing, which involves listening to consumers and responding immediately to their interests and needs across multiple channels. Real-time marketing delivers relevance and boosts other marketing efforts. Examples are given of companies like Oreo, Diet Pepsi, and PretzelCrisps that have had success with real-time social media strategies around events. Building a real-time brand requires coordinating paid, owned, and earned media as one effort focused on learning from consumers, engaging in dialogue, advocating for the brand, and innovating based on what is learned. Monitoring tools and dedicating staff resources to social listening are important foundations for an always-on marketing organization.
Converged Media Success: Setting the Stage with Content StrategyRebecca Lieb
Content marketing and converged media: setting strategy, gauging maturity and preparing for converged media workflows. Rebecca Lieb's keynote from Spredfast Social Summit 2012
Руководство для маркетологов по созданию эффективных рекламных кампаний. Помимо ценных советов, в нем содержатся успешные кейсы ведущих мировых брендов.
1. The webinar discussed challenges with traditional content marketing and introduced the concept of context-driven marketing, which aims to engage customers through relevant content tailored to their point in the buying cycle.
2. Context-driven marketing requires understanding customers' buying cycles, segmenting audiences, mapping messaging to audience needs, and automating engagement across channels.
3. The webinar demonstrated how a unified engagement platform integrating web content management, marketing automation, and CRM systems can deliver personalized, multi-channel experiences through automated rules based on a common customer profile.
The Community Effect: The Art of Becoming a Customer Experience LeaderGet Satisfaction
This document introduces the Get Satisfaction community platform and discusses how cultivating strong customer communities can provide business benefits known as the "community effect". It states that Get Satisfaction has experience in community management and technology and will provide insights into building successful communities. The document outlines that subsequent papers in the series will cover the art, science and tools of enabling communities and realizing the community effect. It also provides an overview of some of the key benefits companies can see from communities like improved customer experience, marketing and increased customer loyalty.
Wendy Lea at MX: The Customer Experience ObsessionGet Satisfaction
Wendy Lea, Get Satisfaction Executive Chairman, presented this presentation at Adaptive Path's MX:
Customer Experience is now accepted as a key driver for business growth, regardless of industry. Digital strategy has unleashed new creative ways to engage customers throughout every step of their journey; it's now time to consider the strategic role community plays in harnessing the value all of the digital interactions to inform long term customer relationship and loyalty goals. Wendy will discuss the value companies can bring to their customers by building interdependence between customers experience, customer relationship and community.
The document discusses using social gaming and virtual goods as a way for advertisers to engage consumers. It notes that advertisers currently pay for limited eyeball opportunities through traditional ads. The summary proposes using social gaming to provide advertisers value through deeper consumer engagement with brands. Advertisers could provide virtual currency or goods to gamers in exchange for interactions like watching videos, completing surveys, or sharing on social media. This engagement would be more valuable to both advertisers and gamers compared to traditional ads. TrialPay's platform allows placing such offers and sponsorships within social games to drive these new forms of engagement and acquisition.
The document discusses Social CRM, providing examples of how companies can use social media monitoring, social connections, social intelligence, and visualization tools to engage customers across the sales lifecycle from identifying contacts to collaboration. It also outlines a Social CRM roadmap and recommendations for implementation, emphasizing how Social CRM can help drive business growth, optimize revenue, and enhance cross-selling and upselling opportunities.
The document summarizes key social media trends for brands in 2012 based on discussions at the Social Summit 2012. The four main trends discussed are: 1) Data-responsive brands that quickly adapt to social data will have an advantage; 2) Brands must provide a seamless omnichannel experience for consumers who research across devices; 3) Understanding consumer sentiment will help brands personalize marketing; 4) Brands need to become publishers of valuable content to attract consumers rather than just interrupt them. The document provides examples and perspectives from industry leaders on how brands can capitalize on these trends.
This document summarizes a webinar about secrets of social media and word-of-mouth (WOM) marketing for B2B companies. It introduces Justin Dorfman, a CDW support engineer who generated over $300K in sales for CDW through his product recommendations without being paid. The webinar objectives are to share secrets of B2B social media success, review real-world case studies, and provide practical tips. Laura Messerschmitt from Outright is a guest speaker. The webinar promotes Zuberance's system for identifying, energizing, and tracking brand advocates to generate leads, sales, and marketing ROI through social and digital channels. Examples are given of how companies like
Rebalance: How Content Marketing Is Changing the Digital Advertising Ecosyste...Rebecca Lieb
Altimeter Group analyst Rebecca Lieb (author of Content Marketing) for a discussion of her forthcoming research report. Rebecca interviewed over 50 leading marketers from brands ranging from GE, Ford and Adobe to Coca-Cola, Pepsi and American Express, to learn how they're meeting the demands of content marketing: budgeting, staffing, and resourcing, as well as working with outside agencies and providers. Hear how some of the top marketers in the world are becoming publishers: embracing long term storytelling and editorial in addition to episodic, campaign based communications.
Intro to Account Based Marketing - by Clipatize CLIPATIZE
This document provides an introduction to account based marketing (ABM). It discusses key aspects of ABM including that it is a go-to-market strategy that coordinates personalized marketing and sales efforts to target accounts. ABM focuses on landing and expanding within target accounts through close collaboration between marketing and sales. It also compares ABM to traditional lead generation, noting that ABM directly targets specific accounts rather than waiting for prospects to engage, and aims to expand within existing accounts rather than just generating new leads. The document provides examples of ABM tactics from companies like GumGum and reviews components of an effective ABM program such as account selection, insights collection, and strategic planning.
The document describes the SMART Activator app and other marketing tools from MoZeus. The SMART Activator is described as the most used marketing app in the world. It provides various experiential marketing platforms and mobile apps in one package. MoZeus has worked with over 200 brands on their tools. The document then goes on to describe several other specific tools offered by MoZeus, such as data collection apps, photo and video marketing tools, games, and dashboard analytics. It concludes by introducing the leadership team at MoZeus.
Social commerce combines e-commerce and social media by allowing customers to interact with each other and share opinions and recommendations about products online. It can drive new visitors to retail websites, increase customer engagement on the site, and boost conversion rates. Retailers can integrate social commerce features like reviews, ratings, photos, videos and forums to provide a more social and interactive shopping experience for customers online.
Zum dritten Mal boten die pitchfreunde, Mobile-App-Entwicklern die Chance für ihr Produkt zu pitchen. Jedes Projekt hat hierfür genau 3 Minuten Zeit und muss sich danach den kritischen Fragen des Publikums stellen.
treffn ist eine kostenlose App für iOS. treffn ist der einfachste Weg um sich mit Freunden, Familie oder Kollegen zu verabreden. Mit treffn bedarf es nur drei Klicks um sich mit zwei oder mehreren Personen zu verabreden. Mit der Einladung erhalten alle Teilnehmer den Ort, den schnellsten Weg dorthin und die geschätzte Dauer ihrer Anreise. Die App erleichtert das Verabreden. Die Bedienung ist kinderleicht, auch unterwegs oder auf dem Sprung. Mit treffn sind auch kurzfristige Änderungen des Treffpunkts, der Zeit oder der Teilnehmer kein Problem mehr.
Se planea construir una unidad deportiva en la forma de un trapecio en Amozoc. La presidenta de Amozoc decidió esto y se hará una maqueta con las siguientes medidas para el trapecio: 26m por 26m en la base menor, 35m en la base mayor, y 260m en los lados. La maqueta tendrá una altura de 3m.
Este documento presenta un plan de estudios de 5 semanas para adquirir conocimientos esenciales sobre herramientas ofimáticas como procesadores de texto, programas de presentaciones y hojas de cálculo. También incluye 5 semanas para aprender a navegar por Internet de forma efectiva y crear un blog electrónico interactivo utilizando herramientas gratuitas de software libre y contenido con licencia Creative Commons.
El documento describe varias tecnologías y redes sociales. Define la tecnología como los conocimientos que permiten fabricar objetos y modificar el medio ambiente para satisfacer necesidades. Explica que el uso de la tecnología conduce a una mejor calidad de vida al proporcionar más tiempo y oportunidades de aprendizaje. Define las redes sociales como estructuras compuestas por personas conectadas a través de relaciones como amistad o intereses. Luego describe populares redes sociales como Facebook, Twitter, Badoo, YouTube y Yahoo.
La charla de Smallketing en el evento ArribaMiPyme Santiago 3 de octubre 2012, organizado por la Corfo en el contexto de la Semana de la Pyme 2012.
Más información sobre Marketing a escala de tu Pyme en www.smallketing.com
Post-ePub: Was danach kommt oder Was Lese-Apps jetzt leisten müssenStefanGoebel
Die heutigen eBook-Standards ePub und Mobi sind nur ein Übergang. Die Content-Erschließung, die Leser- und Verlagsvernetzung sowie die inhaltlichen Möglichkeiten sind für die aktuellen Leser- und Verlagsbedürfnisse nicht ausreichend. Weder das Entdecken neuer oder verwandter Inhalte noch die Darstellung komplexerer Informationen (umfangreiche Tabellen, Formulare, Berechnungsbeispiele, ...) werden derzeit von ePub und Mobi zufriedenstellend und geräteübergreifend gelöst.
Wie kann eine zukunftsträchtige Alternative aussehen? Stefan Göbel stellt die Möglichkeiten von dezidierten Buch- und Verlags-Apps und Desktop-Software vor. Er beleuchtet ihre Vorteile in den Bereichen Content, Social Media und Nutzeranalyse sowohl aus Leser- wie Verlagssicht.
La Comisión Nacional de los Salarios Mínimos revisa y actualiza los salarios mínimos generales y profesionales vigentes en México. Decide igualar los salarios mínimos del área geográfica B con los del área A para promover la convergencia salarial. También renombra el área C como área B sin cambios, reconociendo que se requiere continuar mejorando la productividad y desarrollo socioeconómico entre regiones.
Linux es un sistema operativo libre basado en Unix desarrollado de forma colaborativa en todo el mundo. El software de código abierto promueve la difusión del código fuente de los programas. GNU fue un sistema operativo compatible con Unix creado por la Free Software Foundation. Richard Stallman e Linus Torvalds jugaron un papel importante en la creación de Unix y Linux respectivamente. Aunque el porcentaje de usuarios de Linux a nivel mundial es bajo, empresas como Google, Amazon y otras lo usan y contribuyen a su desarrollo.
20 Euro Silbermünze Trias - Leben im Wasser der MÜNZE ÖSTERREICHMÜNZE ÖSTERREICH
Die Triasmünze ist die erste Silbermünze der Münzserie Lebendige Urzeit, somit kann das Abenteuer Urzeit beginnen. Die Trias Epoche leitet das Erdzeitalter ein und die MÜNZE ÖSTERREICH lässt mit den Urzeitmünzen die Dinosaurier auferstehen. Die fünfteilige Münzserie Lebendige Urzeit zeigt die fünf spannenden Urzeit Epochen Trias, Jura, Kreide, Tertiär und Quartär.
Die Münzprägestätte produziert die Trias Münze und die anderen Urzeitmünzen in Silber in limitierter Auflage und ist daher interessant für Münzsammler.
Los colombianos tienden a negociar de manera agresiva, tratando de sacar ventaja sobre la otra parte y no siempre cumpliendo con los acuerdos. Sin embargo, las negociaciones también implican encontrar soluciones que beneficien a ambas partes. La cultura colombiana se caracteriza por ser autoritaria, elitista y jerárquica, lo que a menudo genera conflictos en las negociaciones al tratar de imponer una posición sin considerar otros puntos de vista.
Los estudiantes llegaron a clases a las 7:00 y recibieron instrucción normal. Más tarde, tuvieron una hora de clase con William y otra con Luz Marina para investigar las fuentes de contaminación en el patio junto a la cancha, donde encontraron evidencia de contaminación.
This talk to the Smart Insights 2013 Marketing Priorities summit by user experience consultant Paul Rouke featured a review of major and subtle persuasion tips & techniques which positively affect user behaviour. It also included live examples of where brands are combining different techniques to enhance the influence on user behaviour.
How Philips develops an online shopping strategy using social analyticsFloris Regouin
Philips developed an online shopping strategy using SAS Social Media Analytics to analyze over 12,000 social media documents and comments from over 1,300 websites and 6,000 call logs. The analysis found that reliability is very important for online retailers, especially for avoiding wrong product information. It also found that ease of use and service are more impacted by consumer sentiments. Philips can use these insights to enhance the online shopping experience and engage in dialogue with consumers through social media.
Social Media Strategies - Argentina by Charlene LiCharlene Li
This document discusses the power of social technologies and provides guidance on developing strategies around social media. It recommends assessing an organization's social readiness, developing objectives, understanding customers' social behaviors, and engaging in dialog. It also discusses using social media for customer support, innovation, learning from customers, and open leadership. The key takeaways are to focus on relationships, encourage sharing of information, and create a culture where social technologies are integrated into existing processes and ways of working.
What's driving demand gen content or context webinaredynamic
1. The document discusses challenges with traditional content marketing and introduces the concept of context-driven marketing, which aims to engage customers through relevant content tailored to their point in the buying cycle.
2. It outlines four steps to achieving context-driven marketing: employing a closed-loop engagement cycle to build customer profiles; characterizing prospects; developing targeted content; and automating engagement across channels.
3. Integrating digital platforms like CMS, marketing automation, and CRM provides a unified view of customers to deliver personalized, multi-channel experiences aligned with their stage in the buying process.
This document discusses how companies can better leverage social media by understanding its influence on consumer decision making. It identifies social media's four primary functions: to monitor, respond, amplify, and lead consumer behavior. It then links these functions to the different stages consumers go through when making purchasing decisions. Understanding exactly how social media interacts with consumers at each stage allows companies to craft more effective social media strategies to engage customers. The document provides examples of how some companies have successfully used social media to create buzz, learn from customers, and target customers. It argues that CEOs can no longer treat social media as a side activity and must develop frameworks to evaluate investments in it and measure its financial impact.
HSM Global-Madrid featuring Charlene LiCharlene Li
This document provides guidance on creating a coherent social media strategy. It discusses assessing organizational readiness, setting objectives, learning about customers through social media, engaging in dialog, using social platforms to provide support and drive innovation. Key recommendations include understanding customer social behaviors, integrating social data into workflows, encouraging two-way conversations, scaling social support, and developing open leadership to give up some control while inspiring commitment. The document advocates a holistic strategic approach to social media focused on building relationships.
This document provides guidance on creating a coherent social media strategy. It discusses assessing organizational readiness, determining objectives, aligning social strategies with goals, using appropriate metrics, and highlighting strengths and areas for development. The document emphasizes understanding customer profiles and behaviors through social media monitoring, analytics and social graphics. It also stresses engaging in dialog with customers through various channels, supporting and innovating with customers, and preparing the organization for social media strategies.
This document provides strategies for using social networks to generate business leads. It discusses evaluating a company's existing lead generation process and how social networks can fit into the buying process. Tactical social media approaches are emphasized, including using appropriate content, relevant measurement, and tools that shorten the lead time per sale. Both B2C and B2B examples are provided. Specific social media platforms like Facebook, Twitter, YouTube and LinkedIn are discussed as engagement platforms for lead generation.
I have my fanbase - now show me the money!Brendan Millar
Presented by Flok & Facebook as part of Social Media Week Singapore 2013.
Presenters - Yalena Razis (Flok), Sunita Kaur (Facebook), Brendan Millar (Flok)
Social Customer Experience Why it Matters, What it Means for your BrandLithium
As more consumers become more social, brands are increasingly shifting their attention to the social customer experience— the collection of open, transparent, peer-to-peer exchanges that happen in online communities and social networks. Those who are rising to the challenge of social media are building social customer experiences that engage and enlist the power of the crowd to drive real business outcomes.
They’re solving enormous business problems like the cost of scaling support, and creating new opportunities like building demand and influence through social channels. Above all, they’re getting closer to their customers.
The document discusses the importance of knowledge management and social networking for organizations. It explains that traditional methods like email are no longer sufficient for sharing knowledge in real-time across organizations. Knowledge management systems and enterprise social networks allow organizations to capture, share, and disseminate information faster among employees and experts. This improves organizational performance, productivity, and training of new employees. The presentation provides examples of how a social networking system called CustomerVision has benefits like informal learning, expertise sharing, and reducing customer service needs for organizations.
A keynote talk by Dave Chaffey at Technology for Marketing and Advertising 2012 in London. Explains 7 Steps for creating an integrated social media strategy based around the Smart Insights
Referral Marketing: How To Influence Social Buying BehaviourSociable Labs
This document outlines 9 ways to influence social buying behavior through referral marketing. It discusses trends like video, influencers, and the "buy now" revolution in social commerce. Some key factors that encourage social media purchases are free shipping, exclusive discounts, daily deals, and seeing a product that was recently viewed or that friends have engaged with. An effective referral program combines incentives like discounts and shipping offers with social sharing mechanisms to build loyalty and increase engagement over time.
Morley using social crm to build competitive advantageZeus of Marketing
Blog reference: At this point I invite you to read the attached white paper, which covers additional benefits and implementation stages for using SCRM to build a competitive advantage. FYI, I helped develop this whitepaper for my client Morley (www.morleynet.com), a great partner for managing contact centers as they do so for several Fortune 500 companies.
Blending the Best of Customer Communities with Agent Assisted ServiceGet Satisfaction
Peter Tait, VP of Marketing at Webtrends, and Jascha Kaykas-Wolff, CMO at Mindjet, joined Get Satisfaction at Dreamforce '12 to present a session about the way they use their customer community to scale their business, deliver excellent customer service, and drive down costs. View their presentation here.
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Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfPridesys IT Ltd.
Pridesys Garments ERP is one of the leading ERP solution provider, especially for Garments industries which is integrated with
different modules that cover all the aspects of your Garments Business. This solution supports multi-currency and multi-location
based operations. It aims at keeping track of all the activities including receiving an order from buyer, costing of order, resource
planning, procurement of raw materials, production management, inventory management, import-export process, order
reconciliation process etc. It’s also integrated with other modules of Pridesys ERP including finance, accounts, HR, supply-chain etc.
With this automated solution you can easily track your business activities and entire operations of your garments manufacturing
proces
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
3. Today’s Webinar Agenda
1. Seven Stages of the Customer Journey
2. The Customer Hourglass
3. PowerReviews Take on Social
4. Three Pillars of Social Success
5. Checklist to turn social into sales
6. Q&A
4. 4
Customer Journey
For PowerReviews
March 15, 2012
Jeremiah Owyang
Industry Analyst
5. Relationships with brands are changing
Source: Ask Your Target Market, Base=2000 US Internet Users, 2011
5
6. Image by docsearls used with Attribution as directed by Creative Commons http://www.flickr.com/photos/docsearls/5500714140
6
12. Sephora triggers social word of mouth with
Like buttons
Some products on
Sephora’s website have
garnered up to 3,000 likes,
increasing referral traffic
from fans’ social graph.
12
14. AmEx’s OPEN Forum surfaces small business
owner discussions and networking opportunities
14
15. Awareness Key Take-Aways
Expect paid media such as advertising, to fuel this
first phase
Often, rely on content at the Lifestyle, or Pain
Point to trigger discussion.
Lastly, listen do what customers are already
talking about and join the discussions they are
already having.
15
18. Customers who read reviews show higher
conversion rates and AOV
Diapers.com raised its
conversion rate by 14% in
just the first month after
adopting customer reviews
18
19. Consideration Key Take-Aways
Repurpose your product inventory information and
apply to the real world
Aggregate 3rd party reviews to your corporate
website
Similarly, repurpose your reviews on your
corporate site to 3rd party websites and
blogs, extend and repurpose.
19
23. Intent Key Take-Aways
While still emerging, social features are fueling
sales efforts by adding richer context to the
customer experience
Expect next-generation applications to pre-
populate wish-lists and shopping carts based on
historical and social data
23
25. Facebook launches group buying deals
Point of purchase is easily
sharable, plus transactions can be
tied to customer social profiles
25
26. Eventbrite found motivation to share is higher
and worth more after the purchase is made
Eventbrite found that a post-
purchase share on Facebook
drives 20% more ticket sales
than a pre-purchase share
26
27. Point of Purchase Key Take-Aways
Social features allow friends to share point of
purchase with others
WOM can be measured and attributed to
individuals
Expect in the future that virtual currency or virtual
goods will offer consumers discounts or exclusive
deals
27
29. Wells Fargo responds to customers – within
business hours
Wells Fargo demonstrates a human
voice yet clearly sets expectations of
how they’ll help customers during
business hours
29
30. EA provides customer support updates and contact
options on its dedicate Facebook page
30
31. Support Key Take-Aways
Reduce support costs by giving information to
consumers on hand
Use a tiered approach:
Load up most frequented asked questions first
Then follow up by providing the ability for them
to conduct peer to peer support
Finally provide them with direct-to-company
support when the first two avenues have been
exhausted
31
34. TopGuest links loyalty to social media, allowing
companies to measure loyalty and influence
Hilton HHonors members can
give a Facebook friend 25% off
a Doubletree Bed & Breakfast
reservation once they check in
34
35. Loyalty Key Take-Aways
Loyalty programs of the past are based on long-
term commitment and total potential spending
value
In the future, companies will factor in game
mechanics, badges, and point-based systems to
foster longer term loyalty
Allow currency to be interchangable, for example
“Checkins from Hilton on Foursquare in hotels can
convert to Hilton rewards points” (Andrew validate
this)
35
38. 38
Microsoft recognizes 4000 MVPs every year – the
program is run by 50 dedicated staff
Every year 4000 MVPs are
nominated by peers,
employees, and other
MVPs, and selected by an
internal panel. The length of
service is one year.
39. Advocacy Key Take-Aways
The holy grail of marketing, this is the lowest cost
yet highest trusted form of marketing
Co-creation is the fuel of advocacy, help
customers feel ownership and empowerment
When done correctly, this fuels the top of the
marketing funnel, growing the program over and
over
39
42. Summary
1. Remember customers are behaving in new
ways, in new places, with new expectations
2. Think beyond the silo –customers expect a
single, holistic experience
• How will marketing, sales, support, and loyalty
programs work together?
3. Don’t arbitrarily deploy a strategy –think of the
whole customer life process using the customer
hourglass
42
43. THANK YOU
Jeremiah Owyang
jeremiah@altimetergroup.com
web-strategist.com/blog
Twitter: jowyang
Disclaimer: Although the information and data used in this report have been produced and processed from
sources believed to be reliable, no warranty expressed or implied is made regarding the completeness,
accuracy, adequacy or use of the information. The authors and contributors of the information and data
shall have no liability for errors or omissions contained herein or for interpretations thereof. Reference
herein to any specific product or vendor by trade name, trademark or otherwise does not constitute or imply
its endorsement, recommendation or favoring by the authors or contributors and shall not be used for
advertising or product endorsement purposes. The opinions expressed herein are subject to change without
notice.
44. PowerReviews is the Social Performance
Company
5,500 Brands
96% Renewal Rate
27M Pieces of Social Content
Award Winning Technology
44
45. Customers, Not Brands, are Driving the
Conversation
Customers
Recommendations
Q&A
Reviews
Earned Media
Brands
Advertising
Paid Media
45
47. PowerReviews’ Recipe for Social Success
Focus on the 3 pillars
of social success:
1. Social Content
2. Social Engagement
3. Social Measurement
Use proven social
techniques to drive
sales where it matters.
47
49. Use Social Content to Attract and
Convert Customers
1 2 3
3X More Content 50% More Traffic 10% Higher Conversion
Josh Himwich, Vice President
49
50. Give your customers the answers and
confidence they need to buy
Do this shoe Yes, all shoes
come in kid’s are available
sizes? kid’s sizes.
Asked on 12/20/2011 Answered on 12/20/2011
8:31 am 11:15 am
Checkout
50
51. Connects Advocates and Prospects
to Drive More Conversion
A: Yes, my
Q: Is this 2 year old
appropriate loves it.
for toddlers?
51
53. Amplify Content & Connect Advocates
with Social Engagement
Love these
headphones!
1 2
Checkout
Push to Facebook Traffic From Facebook
Beats Q&A
3 4 Q?
Buy Now
A!
Gamification Q&A
53
54. Amplify Social Content to Create
New Traffic & Customers
YOUR SITE
Nikon is a Should I buy
great camera! this Nikon
Camera from
Staples?
54
56. Keep Users in the Consideration Phase
Engaged Even After Leaving Your Site
56
57. Give Users with Intent the Final Push
They Need to Make a Purchase
57
58. Encourage Social Content Contributions and
Create Loyalty Through Gamification
Social Content
58
59. Recognize and Reward Top
Contributors to Create Advocates
Thank you for your review Thank you for answer
You earned 10 points! You’ve earned the
Life Saver badge.
59
61. Measure and Optimize All Social
Campaigns to Drive More Sales
Optimize Social To Drive Sales
Measure the increase in
traffic from social activity
Track the impact of social
activity on conversion
61
63. Checklist to Turn Social Into Sales
1. Make it easy for customers to create social content.
2. Integrate sharing tools to promote social engagement.
3. Optimize campaigns with social measurement.
63
65. “
Step 2 Moves Beyond “Likes” to Drive Sales
With PowerReviews
Essential Social Suite,
we’re able to tap into
the conversations
customers’ are having
and the content
they’re creating in
order to drive sales in
a way that just
”
gathering Facebook
fans can’t do.
65
66. Q&A
Thank you for attending.
For a live demo,
please call:
(866) 345-1461
or email:
info@powerreviews.com
For more information on PowerReviews
Essential Social Suite, please visit:
www.PowerReviews.com
66