1. Manage placement and measurement
Online Distribution Management of advertising on large portals
Manage and measure
through the Affiliate Program performance of online
advertising and leads
generation through own
Affiliate software
Media
Buy or create web Portals
properties for
demographic and Target advertising at
geotargeting niche conversations
Owned with opinion leaders
Properties Blogs
Create partnerships Increase brand
with an online visibility and link
network of density for better
web properties The
search rankings
Company
Social
Campaign Networking
Sites Sites
Use sponsorship
Draw leads from web
and campaign sites
communities and the
to generate referrals
young urban market
Financial
Broker Affiliate
Sites Sites
Generate sales leads
Attract high levels of
from independent
qualified financial
broker websites
services traffic

2. Affiliate Wiz Business Requirement
Manage and measure performance of online advertising and leads generation
through a partnership network of web properties to drive internet traffic to the
company’s products and services.
Affiliate software allows us to:
• Control the partnership selection process
• Manage the delivery of creative material to partners
• Allocate web partners to specific campaigns
• Accurately measure clickthrough rate and leads generation
• Allocate commissions and bonuses for click and leads
• Measure and report on commissions earned per partner/affiliate
• Generate payment information in a variety of formats

3. Affiliate Wiz Functional Fit
• Functional fit around 80%
Planned customisation
• Modify look and feel of Affiliate Console
• Include campaign level filtering in reports
• Modify some user level properties
• Customise CSV payment file to specification
Software limitations
• Cannot set lead and clickthrough rates at campaign level – only at
affiliate and affiliate type level
• Multiple admin users limited
• Not designed for multiple merchants