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Personal statement
1. Personal statement
WhenI came to college Iwasstill unsure of where Iwantedtogo inthe future as until thenIhad
neverfoundsomethingIfeltIconnectedwith,thatIwas goodat andenjoyed.We begandoing an
advertisingprojectand I wassuddenlyinmy element,I wasenthralledlearningaboutlinesof appeal
and differentsellingpoints. I’maverycreative person,Ihave agood imagination, butIalsohave
reallygoodcommunicationskills.Ilove people,I’mverysocial,Iworkedfromthe age of 14 so
despite alwaysbeingquite outgoingasakid,I had to learnto adaptquicklytoworkingand
communicatingprofessionallyinaworkplace notonlywithcolleaguesmucholderthanme butalso
withcustomers.Ienjoypractical workand have alwaystriedtomaintainajob andpush myself. I’m
verymotivatedand have business mindset.
Afterstudyingmediaforthe pastyearor so,I have had so manydoors opened tome.The freedom
to be creative andwork ina mediumthatsuitsme.Throughthis I discoveredmarketing,Irealised
aftermy final projectall the skillsIhave developedthroughworkandcreative subjectsatcollege
have givenme the perfectskillsetformarketing,prandadvertising. Formyfinal projectatthe end
of firstyear, I decidedtocreate myown chocolate brand alongwithpromotional posters, social
mediapagesanda website. Igotstuck inand spent hours developingdesignsandresearching,when
doingmysocial mediapostsand creatingmywebsite,Ifeltlikeitwasjust secondnature,Iknew
whatto write and howto write it.Despite thisnotbeingareal company and onlya shortproject,the
enjoymentIgotfromeventhe boringcourseworkshowedme thatthisiswhatI wantto do inthe
future.Inthe endI got a distinction.
It allowsme touse my people skills,mycreative thinkingandmytactical businessmindset.i knew
instantlythatthisiswhat I wantedtolearnmore about, to developmy knowledgeandideas.Ilove
learningnewthingsandmarketingcaptivatesme byhow complex itreallyis,the psychology behind
it all,understandingdemographics,analysingandcollectingdata,learninghow besttoappeal to
each particularpersoninwhatwayon whichplatform. Marketingopensupsomany opportunities
that I’mready to explore.