David Butler outlines steps taken by Ireland to stay ahead of the competition in the Agribusiness sector in creating global value chains at the Asia Ireland Food and Agritech Forum in Cork, 14 July as part of Asia Business Week Ireland 2015.

1. Asia Matters
Asia Ireland Food and Agritech Forum
14 July 2015
Cork Institute of Technology, Cork
@asiamatters_biz #AsiaIrlFood @asiabizweek
In Food We Trust

2. 14 July 2015
Cork Institute of Technology, Cork
Ireland’s Leadership Role in Creating
Global Value Chains in the AgriFood
Sector
David Butler
Director, Sustainable Food Systems Ireland

3. Cork Food & Agritech Forum
Asia Business Week
Ireland’s Leadership Role in Creating
Global Value Chains in Agri-food
14th July 2015

4. United Nations Sustainable
Development Goals

5. Challenges to Global Agri-food
Value Chains
• Need to increase food production by 60% by 2050
• 9bn population, 180m added to the middle classes
globally each year
• Agriculture is challenged –
• Slow-down in productivity growth
• Limited availability of new arable land and loss of
existing arable land
• Climate change
• Price and availability of energy and water
• Impact of urbanisation on rural labour supply
• Growing demand for protein

6. Challenges to Global Agri-food
Value Chains
• Increasing complexity of agri-food value chains –
processed and prepared consumer foods eg today’s
pizza – 35 ingredients from 60 countries in one box
• Every day, globally food businesses consume
millions of tonnes of raw materials, generate vast
amounts of data, millions of man-hours of
experience and operate a global network of
suppliers and customers
• Consumer awareness and trust issues – breaches
will have an immediate effect

7. Tesco share price, 2011 & 201216th January
2012 – horse
meat
discovered in
Tesco products,
£300m drop in
share value in 1
day

8. Food Safety Crises

9. Classic Value Chain
ENABLING ENVIRONMENT
MACRO-ECONOMIC / POLICIES / LEGISLATION / REGULATIONS
FACILITATING INSTITUTIONS
Policy, Commercial, Legal, Financial, Market Information,
Standards,
Markets, Technology, Food Safety, Innovation, IPR, etc.
FACILITATING SERVICES
Transport, Storage, Processing, Packaging, Imports, Exports,
Dealers, Communications, etc.
INCENTIVE
VALUE-ADDED BY EVERY FUNCTION FOR EACH PARTICIPANT

10. Another View
CONSUMERS
SERVICES
QUALITY & SAFETY
INFRASTRUCTURE
GOVERNANCE
ENTERPRISES

11. Stages of Influence
Animal
Producti
on,
Animal
Health &
Welfare
Grass,
Forage,
Crops
&
Horticu
l-ture
Sustaina
ble
Manage-
ment of
Natural
Resource
s,
Climate
Change
&
Transbou
nd-ary
Gases
Food
Processin
g
Technolo
gy &
Engineeri
ng
Food
Produ
ct
Devel
op-
ment
&
Formu
l-ation
Chain
Integri
ty &
Safety
Function
al Foods
&
Nutrition
Public
Health
&
Diet-
relate
d
Diseas
es

12. Irish Strengths
Animal
Producti
on,
Animal
Health &
Welfare
Grass,
Forage,
Crops
&
Horticu
l-ture
Sustaina
ble
Manage-
ment of
Natural
Resource
s,
Climate
Change
&
Transbou
nd-ary
Gases
Food
Processin
g
Technolo
gy &
Engineeri
ng
Food
Produ
ct
Devel
op-
ment
&
Formu
l-ation
Chain
Integri
ty &
Safety
Function
al Foods
&
Nutrition
Public
Health
&
Diet-
relate
d
Diseas
es
Comprehensive industry-led national strategic planning fostering sustainable
intensification across the entire value chain
- Food Harvest 2020 and Food Wise 2025

13. Irish Strengths
Animal
Producti
on,
Animal
Health &
Welfare
Grass,
Forage,
Crops
&
Horticu
l-ture
Sustaina
ble
Manage-
ment of
Natural
Resource
s,
Climate
Change
&
Transbou
nd-ary
Gases
Food
Processin
g
Technolo
gy &
Engineeri
ng
Food
Produ
ct
Devel
op-
ment
&
Formu
l-ation
Chain
Integri
ty &
Safety
Function
al Foods
&
Nutrition
Public
Health
&
Diet-
relate
d
Diseas
es
Traceability, official controls,
Veterinary public health,
regulated and non-regulated
disease control and eradication

14. Irish Strengths
Animal
Producti
on,
Animal
Health &
Welfare
Grass,
Forage,
Crops
&
Horticu
l-ture
Sustaina
ble
Manage-
ment of
Natural
Resource
s,
Climate
Change
&
Transbou
nd-ary
Gases
Food
Processin
g
Technolo
gy &
Engineeri
ng
Food
Produ
ct
Devel
op-
ment
&
Formu
l-ation
Chain
Integri
ty &
Safety
Function
al Foods
&
Nutrition
Public
Health
&
Diet-
relate
d
Diseas
es
Origin Green, the world’s first national
sustainability programme for
agriculture & food

15. Irish Strengths
Animal
Producti
on,
Animal
Health &
Welfare
Grass,
Forage,
Crops
&
Horticu
l-ture
Sustaina
ble
Manage-
ment of
Natural
Resource
s,
Climate
Change
&
Transbou
nd-ary
Gases
Food
Processin
g
Technolo
gy &
Engineeri
ng
Food
Produ
ct
Devel
op-
ment
&
Formu
l-ation
Chain
Integri
ty &
Safety
Function
al Foods
&
Nutrition
Public
Health
&
Diet-
relate
d
Diseas
es
Integrated farm extension and agri-food
research services

16. Irish Strengths
Animal
Producti
on,
Animal
Health &
Welfare
Grass,
Forage,
Crops
&
Horticu
l-ture
Sustaina
ble
Manage-
ment of
Natural
Resource
s,
Climate
Change
&
Transbou
nd-ary
Gases
Food
Processin
g
Technolo
gy &
Engineeri
ng
Food
Produ
ct
Devel
op-
ment
&
Formu
l-ation
Chain
Integri
ty &
Safety
Function
al Foods
&
Nutrition
Public
Health
&
Diet-
relate
d
Diseas
es
Large-scale investments in applied
innovation and Technology Centres in
food engineering, ingredients and other
technologies e.g. DPTC and Food for
Health Ireland

17. Irish Strengths
Animal
Producti
on,
Animal
Health &
Welfare
Grass,
Forage,
Crops
&
Horticu
l-ture
Sustaina
ble
Manage-
ment of
Natural
Resource
s,
Climate
Change
&
Transbou
nd-ary
Gases
Food
Processin
g
Technolo
gy &
Engineeri
ng
Food
Produ
ct
Devel
op-
ment
&
Formu
l-ation
Chain
Integri
ty &
Safety
Function
al Foods
&
Nutrition
Public
Health
&
Diet-
relate
d
Diseas
es
Ireland
ranked #1
country in
the world for
food safety
management

18. Sustainable Food Systems Ireland

19. Food
Enterprise
Development
Research &
Innovation
Systems
Extension &
Knowledge
Transfer
Animal
Health &
Welfare
Food Safety
Sustain-
ability
Services:
• Strategic Planning
• Programme & project
design
• Feasibility & market
studies
• Training & education
• Capacity building &
institutional
strengthening
SFSI Practice Areas