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Let’s start a business
Startup Workshop #1
7th April 2011



Lawrence Lee
Ireland Chinese Entrepreneurs Network
Any Questions?
What’d you actually do to startup business?
Lifestyle Business   High Potential Business
Stages of High Potential Company
       Search               Grow         Execute

       Scalable            Scalable       Large 
       Startup             Company      Company

     - Business  Model found
     - i.e. Product/Market fit
     - Repeatable sales model
     - Managers hired


A Startup is a temporary organization used to search
   for a repeatable and scalable business model
Found          Idea is         Technology     A Customer
an Idea       Feasible           Works           Buys
    Product development

        Proof of
         Proof of          Beta
                            Beta         Product
                                         Product           Product
                                                            Product
        concept
         concept         product
                          product      version 1.x
                                        version 1.x      version 2.x
                                                          version 2.x

   Commercial development
         Market
          Market        Targeting
                         Targeting       Early
                                          Early       “Chasm crossing”
                                                       “Chasm crossing”
      identification
       identification     “beta”
                           “beta”       adopter
                                         adopter          or mass
                                                           or mass
     & quantification
     & quantification   customers
                         customers        sales
                                           sales           market
                                                           market

   Team development
      Entrepreneur
      Entrepreneur        Sales
                           Sales       Operations
                                       Operations           CFO
                                                            CFO
         & CTO
          & CTO          director
                          director       team
                                          team

   Funding development
                         Angels &
                          Angels &     First round
                                        First round    Second round
                                                       Second round
    Bootstrapping &
    Bootstrapping &      seed VC
                          seed VC        venture
                                          venture        venture
                                                          venture
         3 “F”s
          3 “F”s         investors
                          investors       capital
                                           capital        capital
                                                           capital
Any Questions?
What the professional investors think
    • Are you sure - nemo
and why?
Opportunity vs Risk………
•   Technology development
•   Market development
•   Team Capability
•   Competitor behaviour
•   Sufficient capital
•   IP Position
•   Etc.
A ‘view’ of Risk………
                             Probability
•   Technology development     80%
•   Market development         80%
•   Team Capability            80%
•   Competitor behaviour       80%
•   Sufficient capital         80%
•   IP Position                80%
•   Etc.                       26%
Success expectations?
              Idea is          Technology        A Customer
             Feasible            Works              Buys


             Overall probability of success?
                                                        P(success) = 80%




         26% * 40% * 50% * 80% = ~4%
                       P(success) = 50%




                    P(success) = 40%
                                                        Expansion
P(success) = 26%                                         Capital

                                                                       Risk (ß)
                                                                       Capital
     Seed           R&D           Go-to-Market
    Funding        Capital          Capital
3
                       Technology
What VCs always
wanted…                             1
                    2           Market
                  People
Idea is          Technology        A Customer
               Feasible            Works              Buys
   Eliminate development
      Product
Technology Risk
          Proof of
           Proof of          Beta
                              Beta            Product
                                              Product           Product
                                                                 Product
          concept
           concept         product
                            product         version 1.x
                                             version 1.x      version 2.x
                                                               version 2.x

     Commercial development               Eliminate
           Market         Targeting      MarketEarly
                                                 Risk      “Chasm crossing”
            Market         Targeting            Early       “Chasm crossing”
        identification
         identification     “beta”
                             “beta”           adopter
                                               adopter         or mass
                                                                or mass
       & quantification
       & quantification   customers
                           customers            sales
                                                 sales          market
                                                                market

     Team development
              Eliminate
              Execution Risk
        Entrepreneur
        Entrepreneur        Sales
                             Sales          Operations
                                            Operations           CFO
                                                                 CFO
           & CTO
            & CTO          director
                            director          team
                                               team

     Funding development
                            Angels &
                             Angels &       First round
                                             First round    Second round
                                                            Second round
      Bootstrapping &
      Bootstrapping &       seed VC
                             seed VC          venture
                                               venture        venture
                                                               venture
           3 “F”s
            3 “F”s          investors
                             investors         capital
                                                capital        capital
                                                                capital
Any Questions?
Ideas Generation Workshop
•   Divide into groups
•   Nominate one facilitator and one timer
•   Agreed on a language
•   Process
    – 5 mins: Each member writes down 2+ ideas
    – 30 mins:
       •   Each member tells one idea in turn
       •   All members add to the idea or suggest new ideas
       •   No more than 1 min on each idea
       •   Facilitator writes down the idea
    – 10 mins: Vote to find the best ideas
• Identify the top 3 ideas, get one volunteer for
  each of the 3 ideas
Rules
•   Defer Judgement
•   Encourage Wild Ideas
•   Build on Ideas of Others
•   One conversation at a time
•   Go for Quantity
•   Don’t elaborate on ideas
Voting
Idea   New?   Appealing? Feasible?   Total
One Minute First Pitch
• A volunteer to pitch on each winning idea
• This person will become the promoter for
  this idea
• Straightly one minute
• The pitch:
  – Your name
  – What is the idea?
  – Why is it important?
• Audience interested in the idea take notes
At the end of pitches
• Volunteers to join the promoter and form a
  team
• The promoter has absolute power to pick
  and choose the members (ideally 2-5)
• Each member only involves in one project.
• Inform me which projects will be followed
  up
Next Phase
 Week 1
 Concept Elaboration               Week 2
 (What is it? Use case)            Technology Elaboration
                                   (How does it works?)
                                   (Possible patents and patent
                                   search)
Week 3
Market understanding
(How does it fit in the existing   Week 4
value chain? Who are the key       Financial and Planning
players in the market? Who
are the key competitors)           (What are the next steps? How
                                   much will it cost)
                                   (Understanding on team, future
                                   milestones, and deliverables)
• Next meeting
• Feedback form
• Linkedin Group - subgroups
“Ireland Chinese Entrepreneurs Network”
http://www.linkedin.com/groups?mostPopula
   r=&gid=3881467
Thank You

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Ireland Chinese Entrepreneurs meeting 1

  • 1. Let’s start a business Startup Workshop #1 7th April 2011 Lawrence Lee Ireland Chinese Entrepreneurs Network
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  • 7. What’d you actually do to startup business?
  • 8. Lifestyle Business High Potential Business
  • 9. Stages of High Potential Company Search Grow Execute Scalable Scalable  Large  Startup Company Company - Business Model found - i.e. Product/Market fit - Repeatable sales model - Managers hired A Startup is a temporary organization used to search for a repeatable and scalable business model
  • 10. Found Idea is Technology A Customer an Idea Feasible Works Buys Product development Proof of Proof of Beta Beta Product Product Product Product concept concept product product version 1.x version 1.x version 2.x version 2.x Commercial development Market Market Targeting Targeting Early Early “Chasm crossing” “Chasm crossing” identification identification “beta” “beta” adopter adopter or mass or mass & quantification & quantification customers customers sales sales market market Team development Entrepreneur Entrepreneur Sales Sales Operations Operations CFO CFO & CTO & CTO director director team team Funding development Angels & Angels & First round First round Second round Second round Bootstrapping & Bootstrapping & seed VC seed VC venture venture venture venture 3 “F”s 3 “F”s investors investors capital capital capital capital
  • 12. What the professional investors think • Are you sure - nemo and why?
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  • 14. Opportunity vs Risk……… • Technology development • Market development • Team Capability • Competitor behaviour • Sufficient capital • IP Position • Etc.
  • 15. A ‘view’ of Risk……… Probability • Technology development 80% • Market development 80% • Team Capability 80% • Competitor behaviour 80% • Sufficient capital 80% • IP Position 80% • Etc. 26%
  • 16. Success expectations? Idea is Technology A Customer Feasible Works Buys Overall probability of success? P(success) = 80% 26% * 40% * 50% * 80% = ~4% P(success) = 50% P(success) = 40% Expansion P(success) = 26% Capital Risk (ß) Capital Seed R&D Go-to-Market Funding Capital Capital
  • 17. 3 Technology What VCs always wanted… 1 2 Market People
  • 18. Idea is Technology A Customer Feasible Works Buys Eliminate development Product Technology Risk Proof of Proof of Beta Beta Product Product Product Product concept concept product product version 1.x version 1.x version 2.x version 2.x Commercial development Eliminate Market Targeting MarketEarly Risk “Chasm crossing” Market Targeting Early “Chasm crossing” identification identification “beta” “beta” adopter adopter or mass or mass & quantification & quantification customers customers sales sales market market Team development Eliminate Execution Risk Entrepreneur Entrepreneur Sales Sales Operations Operations CFO CFO & CTO & CTO director director team team Funding development Angels & Angels & First round First round Second round Second round Bootstrapping & Bootstrapping & seed VC seed VC venture venture venture venture 3 “F”s 3 “F”s investors investors capital capital capital capital
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  • 21. Ideas Generation Workshop • Divide into groups • Nominate one facilitator and one timer • Agreed on a language • Process – 5 mins: Each member writes down 2+ ideas – 30 mins: • Each member tells one idea in turn • All members add to the idea or suggest new ideas • No more than 1 min on each idea • Facilitator writes down the idea – 10 mins: Vote to find the best ideas • Identify the top 3 ideas, get one volunteer for each of the 3 ideas
  • 22. Rules • Defer Judgement • Encourage Wild Ideas • Build on Ideas of Others • One conversation at a time • Go for Quantity • Don’t elaborate on ideas
  • 23. Voting Idea New? Appealing? Feasible? Total
  • 24. One Minute First Pitch • A volunteer to pitch on each winning idea • This person will become the promoter for this idea • Straightly one minute • The pitch: – Your name – What is the idea? – Why is it important? • Audience interested in the idea take notes
  • 25. At the end of pitches • Volunteers to join the promoter and form a team • The promoter has absolute power to pick and choose the members (ideally 2-5) • Each member only involves in one project. • Inform me which projects will be followed up
  • 26. Next Phase Week 1 Concept Elaboration Week 2 (What is it? Use case) Technology Elaboration (How does it works?) (Possible patents and patent search) Week 3 Market understanding (How does it fit in the existing Week 4 value chain? Who are the key Financial and Planning players in the market? Who are the key competitors) (What are the next steps? How much will it cost) (Understanding on team, future milestones, and deliverables)
  • 27. • Next meeting • Feedback form • Linkedin Group - subgroups “Ireland Chinese Entrepreneurs Network” http://www.linkedin.com/groups?mostPopula r=&gid=3881467