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Business plan final
The document provides information on why business plans are important and what they should include. A business plan defines the business realities, reveals weaknesses, and allows stakeholders to understand the business. It should be prepared by the business owner and include an executive summary, company description, products/services, marketing plan, operations, management structure, funding needs, financial projections, and appendices. The business plan is presented to investors to gain their confidence in the business and investment opportunity.
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Business plan final
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- 2. Why Business Plan????????????? A business plan is an effective tool for defining the existing realities. A good business plan will reveal weaknesses or omissions in your planning. They provide a valuable communication tool presented in an organized, credible manner, which allows the stakeholders to obtain a complex view of the business.`
- 3. BUSINESS PLAN ESSENTIALS •ALWAYSPrepare the Plan Yourself! –Professional input from accountants, consultants, lawyers, etc. can be helpful. –Write the Plan. Own the Plan. Know the Plan. •I am investing in You & in Your Plan!
- 4. FORMAT OF THEBUSINESS PLAN – Executive Summary – General Company Description – Products & Services Offering – Strategic Marketing & Sales Plan – Operational Plan – Management & Organizational Structure – Capitalization & Use of Proceeds – Financial Projections -- to include Assumptions – Appendices
- 5. Stages of ProjectDevelopment Supply Analysis Supply Analysis I Business Plan N Market Analysis Market Analysis P Financial Model U Technology Analysis T Prototype Stage 1 Stage 2 Stage 3 Stage 4 Prefeasibility Technical Feasibility Commercial Feasibility Investor Engagement A Donors C Grants & Subsidies Strategic Investors Strategic Investors Private Equity TI Philanthropic Institutions Private Equity Private Equity Social Investors VI Specialist Development Social Investors Social Investors Development Banks T Finance Development Agencies Development Banks Y Risk Capital Venture Capital O U T Supply Analysis Technology Analysis Business Plan P U Market Analysis Prototype Financial Model T
- 6. What is thevalue of a Business Plan? Business Plan Project Data Sheet Investment Pitch
- 7. Business Model Supply Agreement T o PPAs e l Profit Sharing Supply c o Demand Power h g Deficit Transportation n y Objective: Gain investor confidence
- 8. Unique Selling Proposition Discoveries follow ing a revolution Accidental discoveries Discovery copied or modified from Systematic a previous search for idea new products and services
- 9. Market Analysis SWOT Analysis External Opportunities Threats Communicate Leverage Internal Strengths Clearly to Strengths Investors Weaknesses Point of Mitigation Differentiation Measures
- 10. Market Analysis Product Position TARGET TM MARKET Price Place
- 11. Porter Analysis Ease of Substitution Power of Industry Power of Suppliers Customers Rivalry Barriers to Entry
- 12. Industry Questions How dowe define our industry? How is the industry segmented? What are current trends and important developments? Who are the largest and most important players? What problems is the industry experiencing? What national and int’l events influence our industry? What are growth forecasts?
- 13. -- Marketplace Analysis Defineand describe your marketplace Niche, geographic area, subset of larger industry What’s happening in your market? Network! – talk with the marketplace Customers, competitors, vendors, suppliers, sal espeople, … Chambers of commerce Industry trade groups
- 14. Marketplace Questions How dowe define our marketplace? How large is it and how fast is it growing? How is our marketplace segmented? What companies currently service this market? What trends are important in our marketplace?
- 15. -- Customer Analysis Identifycurrent buyers in your marketplace Segment these customers What “problems” are not being solved? What needs are not being met? Which customer segments are currently ignored? Talk with current buyers!
- 16. -- Competitor Analysis Identifycurrent sellers in your marketplace Niche and focus Target customers Strengths and weaknesses Talk with current marketplace sellers! Sellers themselves Vendors Customers Competitive Matrix Comparison
- 17. Competitive Matrix Competitive Matrix Chart Product or Production Unique Distribution Marketing / Geographic Strengths & Market Service / Quality Features System Advertising Location Weaknesse Share Competitor A Competitor B Competitor C Competitor D Competitor E Competitor F
- 18. Competitor Questions Who arecurrent sellers in the marketplace? What are the attributes and characteristics of these sellers and their products/services? What is there size, location, target market, and other important characteristics? For their products or services, identify price, quality, features, distribution, and other important attributes. What problems and concerns to customers have with these sellers?
- 19. PROJECT PROFIT ANDLOSS ACCOUNT Income from Sales/Service Cost of Manufacturing/Servicing i) Raw Materials ii) Utilities iii) Salaries/Wages iv) Repairs & maintenance v) Selling & Distribution Expenses vi) Administrative Expenses vii) Interest viii) Rent ix) Depreciation x) Misc. Expenses c. Gross Profit/Loss (A-B)