Parlophone Records would be well-suited to produce the music video for "Not Had Enough" by "Ivy & Gold" for three reasons: 1) Parlophone is a major, well-known label that has experience promoting similar indie genres and artists like Coldplay. 2) As a large label, Parlophone has the budget needed to professionally produce the music video within a reasonable budget. 3) Releasing the video with Parlophone would provide access to their large existing audience.

1. Institution
Research

2. The Record label
Parlophone record label
After researching into different record
labels, I have decided “Parlophone”
records is the most suited label for “Not
Had Enough” by “Ivy & Gold”.
Parlophone is among the best known and
most loved record labels in the world. The
company joined the Warner Music group
family in 2013.

3. Other related artists signed
to this label:
Gabriel
Aplin
Two Door
Cinema
Club
Coldplay

4. Music Video Buget
• If this company produced my music video, the video
would be a small investment for them.
• This is because of the record label is one of the most
popular one therefore is a high budget company. The
most expensive thing of producing my music video would
be the camera and its equipment. There is only one
performer in it, so the cost of cast would be small. And
most of the location is outdoors on just on a white wall.

5. • As the song we are producing is in the genre indie there
will be many entropic features e.g. special effects
• The location will be free and the props will be cheap and
easy to find, which will make the production easier,
cheaper and make the label want to produce our music
video.
Production of the Video

6. Web 2.0
• Thanks to the invention of the new media technolgie around now, audience can now interact
with the music video more than the past.
• Internet
• youtube
• Itunes (buy the video)
• Twitter
• Facebook
• Instagram
• Clubs
• Music blogs
• Web 2.0 (tumblr, Pinterest etc)

7. How this links to our music
video!
From research I have learnt that our music
video we must:
.Decide on
how people
are going to
watch our
music video
eg. Web
2.0
.Work on camera work
and this will give of the
imprecation of if your
music video is successful
or not, professional or not.
Also make sure we use
correct special effects to
appeal to our target
audience
.Have a
minimal
budget for
our music
video, so we
dont spend to
much on our
music video.

8. Conclusions
• In conclusion “Parlophone Records” would be the ideal
label for our music video, as they have worked with the
chosen genre many times. They are big company so
already have a big audience already, also have the
money behind them to back us with our music video.
They have a track record for success with other music
which have the same/similar genres to ours.