The production of music videos involves three main stages: research of target audiences and ideas, production which includes filming at various locations, and post-production where the footage is edited together. Music videos require staff like directors, producers, actors, camera and makeup crews. They are an important marketing tool for artists, helping to generate money through views and developing fan bases. Modern technology has made music videos widely accessible on platforms like YouTube and VEVO. Famous director Spike Jonze is renowned for creating meaningful music videos with artists like Kanye West and Daft Punk. The budgets of music videos vary significantly from around $200,000-$500,000 for most to $7 million for Michael Jackson's "Scream"

1. MUSIC VIDEOS

2. STAGES OF MUSIC VIDEO
PRODUCTION
Research – This is probably the most vital area of production. This
stage involves looking into target audiences, cast and other crew
required, location, and creating an idea that will attract an audience
in.
Production – This stage involves putting the research into use and
filming the music video that follows what the research has found.
Depending on the idea, the filming may take place in many different
locations and will include many different shots.
Post-Production – This is when the filming is finished, reviewed, and
edited together to create the idea and finalise the whole piece. Within
editing, any sound effects and transitions needed are added in to
create a strong music video.

3. STAFF
The staff required to make a music video will differ for every video. Grand
scale music videos will require mass amounts of people to make sure
everything works and so that the editing process as well as effects are
perfect. However, some music videos may only require a small team to
create. Roles for staff include:
Director
Producer
Actor/Actresses
Camera Crew
Script Writer
Make-Up
Special Effects Team (if required)

4. MUSIC VIDEOS: WHY?
Music videos are a great form of marketing. As well as being a way to
entertain people, music videos are a way of generating money for the
artist/band and the company that helps to make it and the record
label. A video can create wide media uproar, therefore causing a rise
in views and sales meaning more money is generated.
Music videos are always a great way for a band or artist to create and
develop a fan base. It helps to advertise their self and create an image
for the artist, which may in turn develop a following for them, thus
again resulting in a way that more money is generated.

5. WHERE CAN MUSIC VIDEO BE
SEEN?
Music videos are very easily accessible to the public due to the rise of
modern day technology and the development of Web 2.0. YouTube is
currently the place where music videos are watched the most,
however, websites such as VEVO are specialists in music videos and
offer exclusives that draw audiences in to their website. Other places
such as Vimeo are also available for music videos

6. SPIKE JONZE
Spike Jonze is an American director who has worked on many of
music videos, as well as various films, television shows and adverts.
He is well known for his collaborations with artists such as Kanye
West, Fatboy Slim and Daft punk, as well as many others.
He is celebrated widely for his ability to create a music video that has
a deeper meaning to it, and that entertains the view and attracts them
in to watch the video multiple times.

7. MONEY IS MUSIC VIDEOS
The cost of creating a music video will change from each video due to
the scale, but these are some of the averages:
An average studio budget music video is expected to cost from
$200,000 to $500,000 (this cost covering everything that will be
needed to create the video
The most expensive music video to date is ‘Scream’ by ‘Michael
Jackson’, which is believed to have costed around $7,000,000 to
create
In contrast to this, Spike Jonze created the music video for Fatboy
Slim’s ‘Praise You’ for around $800