The document discusses the transition to a networked society driven by increasing connectivity between devices and people. It notes that by 2020 there will be 50 billion connected devices and that broadband access improves GDP. It advocates that companies need to adopt social media strategies to nurture dialog with customers and influencers. It also calls for agencies to merge their services and offers to provide more integrated solutions for clients. Overall, the document argues that businesses need to adapt to remain relevant and stand out in an increasingly networked world.

1. ON THE BRINK OF
THE NETWORKED
SOCIETY
TASOS PAGAKIS
@tpagakis

2. VALUABLE TWEET
#smw2012 #networkedsociety
http://www.youtube.com/watch?v=P
zmvjf88Sfw we see 50bn connected
devices 2020; go
http://www.ericsson.com/networkeds
ociety
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 2

3. SMW12 - TPAGAKIS - 260612 | June 2012 | Page 3

4. NETWORKED SOCIETY
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 4

5. Networked Society
Interacting
Collaboration Integrity
Healthcare
Education Transport &
Logistics
Security &
Interaction Utilities
Safety
Learning Infrastructure Trust
Commerce Media
Government
Socializing Competence
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 5 Innovation

6. 10% increase
in bb penetration
+1.21% gdp growth
or higher
Source: Broadband Commission Report , April 2012
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 6

7. Doubling bb speed
+ 0.3 % GDP growth
Source: Arthur D. Little, Ericsson & Chalmers University
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 7

8. For every 1000 new
bb subscribers
80 new jobs created
Source: GeSI / ITU / Ericsson
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 8

9. Proof points of
the NETWORKED
SOCIETY?
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 9

11. www.ericsson.com/traffic-market-report

12. DIGITAL Natives
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 12

13. SMW12 - TPAGAKIS - 260612 | June 2012 | Page 13

14. Meet Puck, 12 year old
Entrepreneur
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 14

15. SMW12 - TPAGAKIS - 260612 | June 2012 | Page 15

16. WHAT THIS HAS TO
DO WITH SOCIAL
MEDIA & DIALOGUE?
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 16

17. Social
Networking
is now the MOST
POPULAR activity
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 17

18. #Socialmedia
Give content
content OPENS THE DOOR,
CONNECTIONs BUILDS VALUE
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 18

19. THEY OFFER SEGMENTING
TO SERVICEs
STRATEGIZING
LISTENING
RESPONDING
& PRODUCTs:
CREATING
ANALYZING
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 19

20. Social or media ?
Both…
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 20

21. NURTURE Photo
Sharing
Blogging
DIALOGUE
Video Micro
Sharing Blogging
INTERNAL
Key Social RSS
Podcasts
Platforms
& EXTERNAL Message
Boards
Chat
Rooms
Social
Networking
Widgets

22. GREEK MARKET
of social media ?
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 22

23. COMPANIES TODAY
‘Gray-Hair’ Lack Community Manager
tech marketing phobia
Mass marketing mindset Budget, OpEx,
Consolidation
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 23

24. WE NEED
IMMEDIATELY
market training
Opinion-1
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 24

25. “client” CAN’T BUY ALL
Branding & development Mobile programs
Mass media advertising Content creation
Full service creative shop Public Relations
Media shop Social media engagement
Direct marketing
Shopper Marketing
Experiential
Sales promotion
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 25

26. AGENCIES TODAY
‘Gurus’ fight over the Pricing & Service offer are non
market relevant
Salesforce to educate and Too many professions, not
advise is needed united in one, value added
offer
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 26

27. MERGE now
AGENCIES into
integrated offer
hubs
Opinion-3
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 27

28. bloggers, analysts, influencers, journalists,
MEDIA INFORMAL JOURNALISTS / commentators
Brand your media Do you have a community ?
Do you offer original New practice
dialogue / content ? and models ?
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 28

29. DON’T WORRY
IF u r ONLINE OR
OFFLINE, WORRY IF
U STAND OUT
Opinion-3
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 29

30. we’re lazy
without strategy
& ‘THE GURUS’
hurt bussiness
Opinion-4
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 30

31. Are we ready
for the journey
to Networked
Society?
SMW12 - TPAGAKIS - 260612 | June 2012 | Page 31

32. THANK YOU
@tpagakis