The document provides tips for building a personal brand, including being consistent, leading clubs, finding a mentor, volunteering, attending community events, internships, choosing appropriate social media profiles and handles, networking offline and online, and researching personal branding resources. It emphasizes maintaining privacy on social platforms, creating an online portfolio that represents you well, using proper grammar, and networking through meeting people for coffee.

2. building your personal brand
Consistency

3. become extra marketable
» Take classes outside your major that you think may be useful as
a skill in the real world, like web design
» Don’t just join clubs – LEAD them
» Find a mentor or shadow someone you admire
» Volunteer to add to your resume and beef up your network
» Attend all kinds of events in the community, across different
industries
» Internships and part time jobs (obviously!)

4. platforms
Facebook
» “Privacy”
» Swearing, drinking – what’s
the line?
» Being fun vs. being
unhireable
» More flexible than other
platforms, but it’s still The
Internet

5. platforms
Twitter
» Choosing Twitter handle
» “Protected account” means very little (and defeats the whole
purpose of Twitter!)
» The easiest way to instantly connect with companies and people
who can help you get the job - be available, and appropriate
» Power DMs

6. twitter
Twitter
» Choosing Twitter handle
» “Protected account” means very little (and defeats the whole
purpose of Twitter!)
» The easiest way to instantly connect with companies and people
who can help you get the job - be available, and appropriate
» Power DMs

7. platforms
LinkedIn
» Your online resume, but better - Dynamic. Personable. Human.
Creative. Brag about yourself
» Business card rule as permission to connect
» Recommendations = #1
» Personalize requests to connect (sneaky pro tip: use “Groups” as a
way to connect when you don’t have someone’s email)
» Follow companies you’re interested in

8. LinkedIn

9. platforms
Blogging/Personal Websites
» Keep your sex blogging
private
» Keep your intellectual
blogging public
» Anonymity?
» Branding

10. best practices
Things to remember:
» No privacy - even “private” accounts can have
a snapshot taken
» You can’t delete anything, even if it looks like
you can
» Use the grandma/boss rule when posting
» Outside of privacy concerns, remember you’re
creating an online portfolio of who you are with
each post. Be mindful and ask yourself, “is this
awesome?” before clicking “send” or “publish”
» Abbreviations are sometimes okay if
necessary on social media (Twitter) - NEVER
OK in emails, letters, formal writing, etc.
» Be “profersonal”

11. networking
The most important piece of the job hunt.
» How to get in touch with the right people
» Taking the online, offline
» Don’t just apply for jobs - choose the company(ies) you want to
work for and go after it
» ABC – Always Be Coffee-ing

12. resources
Search for well-reputed blogs, articles, and tutorials
» abrandedyou.com
» youtern.com
» personalbrandingblog.com
» studentbranding.com
» http://on.mash.to/n5aN9p
» http://slideshare.net/dshiao: “How To Build a Personal Brand and
Advance Your Career With Social Media”

13. thank you
Mike Schaffer
Director of Social Media
Rachael King
Social Media Account Executive
1309 F Street, NW #300
Washington DC 20004
iostudio.com