Social Media 101: Twitter Workshop presentation developed for Social Media Day, Nov. 20, 2012, Jefferson Davis Community College.

1. Why » Social media skills have become
increasingly important to seasoned
executives as well as fresh-out-of-college
Social
job hunters.
» Social media plays an important role in
marketing and public relations.
» Both large and small companies realize
Media? that if they are not taking advantage of
social media, they are missing out on a
large population.
» Social media is a fundamental shift in
the way individuals connect, engage, and
learn.
Leading, Teaching, & Learning www.CarolHBates.com

2. www.CarolHBates.com
Ebook Prepared for
Social Media Day
Nov. 20, 2012
CarolHBates ~ Leading, Teaching, & Learning

3. The Fantastic Five A Few Social Media Skills
» Facebook » Creating & Editing
» YouTube Videos
» SEO (Search Engine
» Google+
Optimization)
» Twitter
» Google Search Stories
» Pinterest » Writing for the Web
» Social Media Etiquette
» Social Media Marketing
Social Media classes offer students an opportunity to develop the strong
social media skills in demand today.
CarolHBates ~ Leading, Teaching, & Learning

4. Understanding how to effectively use social networking is
now considered a basic skill.
CarolHBates ~ Leading, Teaching, & Learning

5. Social media skills should not be ignored.
Strong Social media skills can help to
strengthen chances of getting a good job in
today’s job market.
CarolHBates ~ Leading, Teaching, & Learning

6. Many people want to learn social media skills,
but they feel overwhelmed. They may think it is
too late to jump on board.
CarolHBates ~ Leading, Teaching, & Learning

7. The Wiktionary defines Chicken-hearted as not brave; lacking courage; cowardly.
CarolHBates ~ Leading, Teaching, & Learning

8. This is the way many people feel when asked
to use new social media tools.
Actually, a better word is technophobia, the
fear or dislike of advanced technology.
CarolHBates ~ Leading, Teaching, & Learning

9. CarolHBates ~ Leading, Teaching, & Learning

10. We will overcome the fear of using new technology
one step at the time. I am here to help you. Your colleagues are
here to help you. We’re in this together.
CarolHBates ~ Leading, Teaching, & Learning

11. Remember, there is no question you can ask that I will think you are
"stupid" for asking! If you have the question, you can be pretty sure
someone else wondered about it as well.
I appreciate your questions! Your questions let me know you are
engaged in the material. Your questions help me to understand
what I have not covered well. So by all means, when you have a
question, ASK.
CarolHBates ~ Leading, Teaching, & Learning

12. CarolHBates ~ Leading, Teaching, & Learning

13. Because this is a workshop on social
media, we are going to use social
media to ask our questions. But until
you learn how to use Twitter, raise
your hand or send me an old-
fashioned e-mail.
Twitter is a great way to
communicate. You ask your
questions in 140 character or less.
This helps you and me to be concise.
CarolHBates ~ Leading, Teaching, & Learning

14. » Twitter’s home page says it best:
“Twitter is a service for friends,
family, and co–workers to
communicate and stay connected
through the exchange of quick,
frequent answers to one simple
question: What are you doing?”
CarolHBates ~ Leading, Teaching, & Learning

15. » Go to Twitter and set up your account.
» Select your username. Try to use your name or
at least a variation of your name. You want
people to be able to find you.
» Use initial caps and in-word caps. For example,
CarolHBates rather than carolhbates.
» Now click on Create My Account. Wow! That
was easy.
CarolHBates ~ Leading, Teaching, & Learning

16. » From the Twitter home page, click Settings.
» Choose the Account Tab.
» Set your time zone.
» Do not check “Protect My Updates.” If you do,
no one will be able to see your tweets unless
you approve them. How fun is that?
» Click Save.
CarolHBates ~ Leading, Teaching, & Learning

17. » Click on the Profile Tab and upload a nice
picture.
» You don’t want to be an egg head! This is the
default if you do not have a picture.
» People do not want to follow people who are
egg heads. It is a trust issue.
» The maximum size of your photo is 700K so you
might have to edit your photo before uploading
to Twitter.
CarolHBates ~ Leading, Teaching, & Learning

18. » Enter the rest of your information to complete
your profile.
˃Location. People often locate you by location.
˃The link to your website or blog if you have one.
˃You can also link directly to Facebook. This will post
your tweets to Facebook. I don’t recommend you do
this.
˃Enter a brief bio. And I do mean brief – no more
than 160 characters. Tell something interesting
about yourself.
˃When you are finished, don’t forget to click Save.
CarolHBates ~ Leading, Teaching, & Learning

19. » Twitter is much more fun and useful when you
have it come to your phone.
» You can do this through text messaging (I don’t
like) or by downloading the Twitter App (this is
best).
» Under the Settings link, click on the Mobile tab.
» If you are using an iphone, Twitter is built into
the operating system.
CarolHBates ~ Leading, Teaching, & Learning

20. » Start by following family or friends who are on
Twitter.
» But don’t stop there. You do not have to know a
person to follow them on Twitter.
» Follow people who are experts in your area of
interest.
» Twitter can be on-going professional
development.
» People on Twitter tend to be the people who
are on the cutting-edge of technolgoy
CarolHBates ~ Leading, Teaching, & Learning

21. » Michael Hyatt says to think of a room full of
people sitting around in a circle.
» Twitter is a conversation.
» When you update a status, you are speaking to
the whole group. Everyone can hear what you
have to say.
» If you want to send a message to just one
person – you send a Direct message. (But
always think of your post as public. Anyone can
retweet your tweet.)
CarolHBates ~ Leading, Teaching, & Learning

22. » Replies – Responding to a tweet made by
someone in your circle but where everyone can
hear you.
» To send a tweet to one particular person but
where everyone can hear you – use the
@symbol and their user name. Example,
@carolhbates. You do not have to follow the
person, and they do not have to follow you to
use this command. Everyone who is following
you and me will see the command.
CarolHBates ~ Leading, Teaching, & Learning

23. » Direct Messages – You are only speaking to one
person in your circle. Others cannot see this
message. It is like whispering.
» Example, d katvhall It looks like I will not be able to
make the meeting for another 30 minutes. Oh well.
» Twitter direct messages have pretty much replaced
text messaging for many people.
» Hashtags – Kind of like tagging photos. The #
symbol (called a hashtag) is used to mark keywords
or topics. This is a way to categorize information
and follow particular topics. Example, #cis294 is
used in our social media class so that we can follow
each others’ comments about the class.
CarolHBates ~ Leading, Teaching, & Learning

24. » Now you are setup and understand a little
about Twitter, so start Twittering.
» This is the way you will learn best—by doing!
» The more interesting people you follow and
who follow you, the more interesting and
helpful you will find Twitter.
» One way to get an idea of who to follow is to
look at who other people are following.
CarolHBates ~ Leading, Teaching, & Learning

25. » Hootsuite – As you begin to use Twitter more and
more, you will want to become familiar with tools
such as Hootsuite. It will even manage Facebook
profiles and pages, LinkedIn, and several other
social media services.
» Lists – help you to categorize people by groups. For
example, I have a student list, family list, and social
media group list.
» You might want to write many tweets at one time
and then set them to post at certain times
throughout the day. This keeps you from flooding
your followers with information all at one time.
CarolHBates ~ Leading, Teaching, & Learning

26. » You probably don’t want to tweet that your family
is going to be out of town or that your husband is
out of town (obvious reasons).
» Sometimes people will post information that you
find distasteful – unfollow them! If necessary, block
them.
» It’s common Tweeter courtesy to follow people
who follow you, but you do not have to do so!
» Crazy people and stalkers have Twitter accounts.
» Don’t share too much private information.
CarolHBates ~ Leading, Teaching, & Learning

27. » Let’s Connect
Website/blog: http://www.carolhbates.com
Facebook: http://facebook.com/drcarolhbates
Twitter: http://twitter.com/carolhbates
CarolHBates ~ Leading, Teaching, & Learning