How to prepare a kick-ass investors pitch: all the contents you need

1. IMPRENDITORIALITA’ E STRATEGIE
Laurea Magistrale in Sviluppo Economico e dell’Impresa
ALESSANDRO BIGGI

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PITCH DECK STRUCTURE

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1. Company Purpose
2. Problem
3. Solution
4. Opportunity: why now?
5. Opportunity: market size
6. Product
7. Business Model
8. Competition
9. Team
10. First metrics
11. Financials
GENERAL FLOW
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COMPANY PURPOSE
Define the company/business in a single declarative sentence

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PROBLEM
Describe the pain of the customer (or the customer’s customer) Outline how the
customer addresses the issue today

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SOLUTION
1. Demonstrate your company’s value proposition to make the customer’s life better
2. Show where your product physically sits
3. Provide use cases

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OPPORTUNITY: WHY NOW?
1. Prove that there’s an opportunity to exploit
2. Set-up the historical evolution of your industry
3. Define recent trends that make your solution possible

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OPPORTUNITY: MARKET SIZE
1. Identify/profile the customer
2. Seize the Total Available Market, Potential Market and Target Market

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PRODUCT
1. Product line-up (platforms, features, technology, intellectual property)
2. Development roadmap: deadlines and goals

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BUSINESS MODEL
1.Revenue model: how are you going to make money?
2. Sales & distribution model: how are you going to get users/customers?
3. Customer/pipeline list

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COMPETITION
1. List competitors
2. List competitive advantages: features comparison
3. How and why are you better/different?

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TEAM
1. Founders & Management
2. Board of Directors/Board of Advisors

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FIRST METRICS
1. Show proof of concept: first results from 0€ framework
2. Statistics about users/customers if any
3. Revenues if any

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FINANCIALS
1. Cap Table (current shareholders)
2. Deal structure: how much are you looking for? Use of proceeds
3. Projected cashflow

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PITCH DECK EXAMPLES

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LIVE PITCH

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PITCH ON STAGE
1. Make it entertaining
2. Make it easy to understand
3. Show the product (if you have it)

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