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Sequoia Pitch Deck Template

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Sequoia Pitch Deck Template

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1 Sequoia Capital Pitch Deck Template Reproduced by PitchDeckCoach from info presented at http://www.sequoiacap.com/grove/posts/6bzx/writing-a-business-plan
Flow FYI Only – NOT a slide for your deck Company Purpose Problem Solution Why Now Market Size Competition Product Business Model Team Financials 2
Company Purpose Define the company/business in a single declarative sentence 3
Problem Describe the pain of the customer (or the customer’s customer) Outline how the customer addresses the issue today 4
Solution Demonstrate your company’s value proposition to make the customer’s life better Show where your product physically sits Provide use cases 5
Why Now Set-up the historical evolution of your category Define recent trends that make your solution possible 6
Market Size Identify/profile the customer you cater to Calculate the TAM (top down), SAM (bottoms up) and SOM 7
Competition List competitors List competitive advantages 8
Product Product line-up (form factor, functionality, features, architecture, intellectual property) Development roadmap 9
Business Model Revenue model Pricing Average account size and/or lifetime value Sales & distribution model Customer/pipeline list 10
Team Founders & Management Board of Directors/Board of Advisors 11
Financials P&L Balance sheet Cash flow Cap table The deal 12

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