Empowering creative women. At Zooppa, we are dedicated to providing a platform to support women who believe they can change the norm. Far more than just a statistic, the women of Zooppa deserve equal representation and job procurement within the creative industry. With Peggy, we seek to both increase the number of women within the community and provide them with equal opportunity.

1. Peggy is
empowering
creative women. Peggy Olson

2. Female industry numbers
Title
Celluloid Ceiling Report
The women of Zooppa deserve equal representation
and job procurement within the creative industry.
18%
This is average of female
creatives in the industry
30% 50%
The percentage of our
60,000+ community members
that are women
The percentage we aim to
grow our female community
to with this initiative
The norm Zooppa Today Zooppa with Peggy

3. Who is Peggy?
A force of nature.
She is not one singular person, but rather the
culmination millions of incredible women;
those who fight for equality, question the
status-quo, push boundaries, and rise up.
$
"
%
#
%
&
&
!
$Peggy Guggenheim Peggy Olson Peggy Whitson
Peggy Orenstein Peggy Lee Peggy Noonan
Peggy Whitson Peggy Guggenheim Peggy Olson

4. WithPeggy,wewillincreasethenumber
ofwomeninthecreativecommunityand
providethemwithequalopportunity.

5. Peggy
How will we
accomplish this?
1. Get more jobs for female creatives
2. Produce creative content aimed at
supporting women
3. Support other female-focused initiatives
with their content needs
4. Providing brands and marketers access to a
professional network of female creatives

6. Why is this
important for
marketers?

7. Peggy in numbers
85%
The percentage of all product purchase decisions made by women,
making them the number one consumer group.
Girlpower Marketing: Statistics on the Purchasing Power Of Women

8. If brandswantthenumberone
consumergroup tobuytheirproduct,
whyaren’ttheyhiringwomentoproduce
thecontenttotargettheir ownmarket?

9. Peggy in numbers
$28TThe potential impact of empowerment equality. Without it, women's
current purchasing power in the U.S. is anywhere from $5 trillion to
$15 trillion annually.
Bloomberg: World’s Biggest Advertiser P&G to Hire More Female Directors

10. “Equalitydrives growth. Ifwe just
achieve equalityin economic
empowerment […] it could add $28
trillion toworld economy.That’s a lot of
purchasing power.”
Marc Pritchard, Chief Brand Officer at P&G.

11. • Women are increasingly important customers. Smart brands are waking up to the rise
of women power.
• Ads created with women in mind are actually more effective at engaging not just
women, but men as well.
• Overall, women have higher levels of engagement with advertising than men
• If not done with authenticity, many of these female-targeted efforts can backfire
Peggy in numbers
Marketers should have women at the front their mind
AdAge: What Brands Can Learn From Ads Aimed at Women

12. Targeted content
It’sa
winning
cycle.
Marketers
Helps marketers generate
the authentic content women
respond to; advertising
made by women for women.
Most important consumers. They
respond well to advertising that targets
women, but that is also gender neutral.
They do not respond to inauthentic
content, which actually drives them
away from purchasing.
Female Consumers
Need to produce relevant,
authentic content that
resonates with the largest
consumer demographics.
Peggy

13. How can you
work with
Peggy? Peggy Lee

14. Zooppa Models
Engaging our female
network in two ways.
Depending on their budget, timeline, level of
involvement, and overall needs, clients can
utilize either or both of our models to achieve
their goals.
Zooppa
Models
OPEN
PRIVATE

15. Zooppa Models
OPEN PROJECT
Engage our entire community to create a
library of content on the same brief and
purchase the best ones. The project is visible
online on a dedicated page of
community.zooppa.com
In this model, it will be less about utilizing
female-only creatives, and more about female
focused content.

16. PRIVATE PROJECT
Engage a closed number of female
professionals to generate ideas on your brief
and produce only the best ones. The project is
confidential and creatives can be required to
sign NDAs.
Zooppa Models

17. Female creative
profiles Peggy Guggenheim

18. Filmmaker Profile
Laurel C.
Laurel specializes in visual story-telling with a
touch of humor, and lively art direction.
As a woman in the film industry, she knows
that the statistical odds are against her. She
has been able to surround herself with
collaborators who bring out the best in her.
Zooppa Clients: Enterprise, Spin Master,
NBPA, Zespri, Behr, Shark, Dolly.
Total Commission Earned with
Zooppa: Over $30,000

19. Making Tracks:
Family Mansion
Enterprise exists to pick up the world
with kindness. Whether it’s good
customer service toward someone
renting a car, or producing a video
that makes someone’s day a little
happier, Enterprise will pick you up.
Through the use of
documentary style
filmmaking, find a musical
artist, rent a car, and go on
a road trip with them to
visit family and friends.
Project Process: 5 weeks
Enterprise
Filmmakers Selected to Move to
Production
3
Final Spots Produced
• 1–2 minute full length video
• 30 second cut down of video
• High resolution photos of the artist
• Additional: unique blog post per
artist featured on Enterprise’s
website
4
Private Community Filmmakers
Pitched
16
Private Project

20. Filmmaker Profile
Laura B.
Laura specializes in digital photography and
video production. She chooses to identify as
“a filmmaker that just happens to be female”
and hopes that in the future female filmmakers
will not have to prove themselves so much in
order to be taken seriously.
Zooppa Clients: Kikkoman, GreatCall,
Linsday, Volo Vitamins, Kinder
Total Commission Earned with
Zooppa: Over $10,000

21. With their array of medical alert and
communication devices, combined
with innovative services, GreatCall
helps the aging population access
technology that works for them.
Through the use of
documentary style
filmmaking, participants
told a story about aging
and its relationship to
technology in America.
Project Process: 10 weeks
GreatCall
Community Filmmakers
Participated
29
Awards & Final Videos Purchased
• 1-4 minute full length video
• High resolution stills from the video
8
Total Submissions32
30 Second Video Trailers Produced4
Digital Lifestyle
Open Project

22. Filmmaker Profile
Sarah R.
Sarah and her husband teamed up to team up
create a media company. Her goal is to create
films that inspire other women to pursue their
goals and passions, whatever that may be.
Zooppa Clients: Enterprise, Spin Master,
NBPA, Zespri, Behr, Shark, Dolly
Total Commission Earned with
Zooppa: Over $30,000

23. Not All Babies are
the Same
Open Project
Most people don’t know that ALL
infant formulas (store brands or
name brands) MUST meet the same
nutritional standards established by
the FDA -- it’s the law. That’s why the
Store Brand Formula tagline is: It’s
called formula for a reason.™
Create fun, humorous, and
relatable content for
parents to help them find
their perfect formula for
raising healthy kids in
today’s chaotic world.
Perrigo
Community Filmmakers
Participated
28
Awarded and Purchased Videos
• Max. 3 min video
10
Total Submissions47
Project Process: 6 weeks

24. Who have we helped?
AWE-inspiring Women
Create a video that celebrates
inspiring women from all
walks of life. These videos
should celebrate the
extraordinary things women
do everyday.
Be Bold for Girls
Tell us what people are doing
to bring attention to the
oppression of girls in their
local communities in
developing countries around
the world.
Convince the viewer that
combatting women’s heart
disease is a top health priority,
through an informative,
realistic and honest video.
Go Red for Women

25. Presentation title goes here
August 17th, 2017
Who run the
world?
GIRLS!

26. THANK YOU.Thank you for reading,
feel free to reach out should you have any question.
peggy.zooppa.com / epierce@zooppa.com
Peggy Whitson