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American College
of Brazilian Studies
USA quality higher education for
Brazilians around the world in a
regulated market of millions of people
GROUP 1 PROBLEM
Brazilian Expatriates
Over	3	million	Brazilians	expatriates	
are	unable	to	a3end	college	due	to:	
•  language barriers
•  cost barriers
•  cultural barriers
GROUP 2 PROBLEM
Physically “Isolated” in Brazil
Over	51	million	people	living	in	Brazil	
are	unable	to	a3end	college	due	to:	
•  Too long distance
to closest school
GROUP 3 PROBLEM
Non traditional students in Brazil
Many	Brazilians	living	in	Brazil	
are	unable	to	a3end	college	due	to:	
•  family responsibilities
•  busy schedule
•  traffic
•  physical disability
FACT ABOUT DISTANCE EDUCATION
IN BRAZIL
Brazilian colleges
are not allowed
to offer 100% online
degrees due to
regulations
THE SOLUTION
USA based college
offering degrees
100% online and
in Portuguese
COMPETITIVE ADVANTAGES
Ambra	
College	
Other	American	
Colleges	
Brazilian	
Colleges	
Accessibility
for group 1
Accessible	 Accessible	 Inaccessible	
Accessibility
for group 2
Accessible	 Accessible	 Inaccessible	
Accessibility
for group 3
Accessible	 Accessible	 Accessible	
Cost $$$	 $$$$$$	 $$	
Language of
instruction
Portuguese	 English	 Portuguese	
Culture Compa@ble	 Different	 Compa@ble	
100% online Yes	 Yes	 No	
Degree US	degree	 US	degree	 Brazilian	degree
KEY BENEFITS FOR STUDENTS
Ambra provides
accessibility
and affordability
of higher education
for groups 1 and 2
Ambra delivers
high-value programs that
provide accessibility and
an indisputable return on
investment for group 3
UNIQUENESS
•  The only college in the US that offers degrees and
certificates in Brazilian Portuguese
•  Proven concept
•  Ready to begin accreditation process in the US
•  High quality faculty at low hiring cost
•  Undisputed market of millions of potential students
•  Legal, time, and cost entrance barrier for new
competitors
MARKETING NUMBERS
•  Student Acquisition Cost from $550 to $1,100
•  Student Lifetime Value
–  Pre-accreditation
•  $4,000 - $16,000 (Graduate Certificate/Degree )
•  $16,200 - $20,250 (Undergraduate Degree)
–  Post-accreditation
•  $6,000 - $25,000 (Graduate Certificate/Degree)
•  $20,000 - $32,000 (Undergraduate Degree)
MARKET OVERVIEW
GROUP 1 GROUP 2 GROUP 3
3+ million people
no relevant competitor
5+ million people‡
no relevant competitor
8+ million people◊
high competition
Imagine a city of 3 million
people where only Ambra
College is available in their
native language
Imagine a city of 5 million
people where only Ambra
College is available
High competition with
Brazilian schools that are
cheaper but in average of
lower quality
Initial target market ‡ people who make enough money to
afford Ambra’s tuition (allowance from
total market of 51+ million people)
◊ people who make enough money to
afford Ambra’s tuition (allowance from
total market of 80+ million people)
STEPS AFTER THIS FUNDING
Step 1 - Grow online enrollments
Step 2 - Become accredited
Step 3 - New funding round
Step 4 - Launch on campus programs
Step 5 - Grow on campus enrollments and
international partnerships
Step 6 - New funding round
Step 7 - Acquisition of institutions abroad
Funding of $2,000,000
USE OF INVESTMENT
Persuit	of	
Accredita@on	
10%	
Recruitment	of	new	
students	
50%	
Improvement	of	
student	services	/	
reten@on	
25%	
Reserve	
15%	
Funding of $2,000,000
Financial Forecast
Year	1 Year	2 Year	3 Year	4 Year	5
Revenue* $1,262 $5,570 $16,500 $46,180 $115,750
Cost	to	acquire	
new	students*
$764	 $1,585	 $5,000	 $13,000 $21,000	
Opera@ng	
expenses*
$1,055 $3,500 $9,500 $25,000 $60,000
EBITDA* ($557) $485 $2,000 $8,1680 $34,750
Beginning	student	
popula@on
200 722 1,976 5,754 18,522
Ending	student	
popula@on**
722 1976 5,754 18,522 38,000
*Numbers	in	thousands	
**considering	dropouts
Opportunity Summary
•  Proven concept with profitable and lean
operation
•  Huge market with no relevant competitors
•  High lifetime value per costumer with low
acquisition costs
•  Regulated market with high entrance
barriers
•  Perfect timing for scaling

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Series A - Ambra College

  • 1. American College of Brazilian Studies USA quality higher education for Brazilians around the world in a regulated market of millions of people
  • 2. GROUP 1 PROBLEM Brazilian Expatriates Over 3 million Brazilians expatriates are unable to a3end college due to: •  language barriers •  cost barriers •  cultural barriers
  • 3. GROUP 2 PROBLEM Physically “Isolated” in Brazil Over 51 million people living in Brazil are unable to a3end college due to: •  Too long distance to closest school
  • 4. GROUP 3 PROBLEM Non traditional students in Brazil Many Brazilians living in Brazil are unable to a3end college due to: •  family responsibilities •  busy schedule •  traffic •  physical disability
  • 5. FACT ABOUT DISTANCE EDUCATION IN BRAZIL Brazilian colleges are not allowed to offer 100% online degrees due to regulations
  • 6. THE SOLUTION USA based college offering degrees 100% online and in Portuguese
  • 7. COMPETITIVE ADVANTAGES Ambra College Other American Colleges Brazilian Colleges Accessibility for group 1 Accessible Accessible Inaccessible Accessibility for group 2 Accessible Accessible Inaccessible Accessibility for group 3 Accessible Accessible Accessible Cost $$$ $$$$$$ $$ Language of instruction Portuguese English Portuguese Culture Compa@ble Different Compa@ble 100% online Yes Yes No Degree US degree US degree Brazilian degree
  • 8. KEY BENEFITS FOR STUDENTS Ambra provides accessibility and affordability of higher education for groups 1 and 2 Ambra delivers high-value programs that provide accessibility and an indisputable return on investment for group 3
  • 9. UNIQUENESS •  The only college in the US that offers degrees and certificates in Brazilian Portuguese •  Proven concept •  Ready to begin accreditation process in the US •  High quality faculty at low hiring cost •  Undisputed market of millions of potential students •  Legal, time, and cost entrance barrier for new competitors
  • 10. MARKETING NUMBERS •  Student Acquisition Cost from $550 to $1,100 •  Student Lifetime Value –  Pre-accreditation •  $4,000 - $16,000 (Graduate Certificate/Degree ) •  $16,200 - $20,250 (Undergraduate Degree) –  Post-accreditation •  $6,000 - $25,000 (Graduate Certificate/Degree) •  $20,000 - $32,000 (Undergraduate Degree)
  • 11. MARKET OVERVIEW GROUP 1 GROUP 2 GROUP 3 3+ million people no relevant competitor 5+ million people‡ no relevant competitor 8+ million people◊ high competition Imagine a city of 3 million people where only Ambra College is available in their native language Imagine a city of 5 million people where only Ambra College is available High competition with Brazilian schools that are cheaper but in average of lower quality Initial target market ‡ people who make enough money to afford Ambra’s tuition (allowance from total market of 51+ million people) ◊ people who make enough money to afford Ambra’s tuition (allowance from total market of 80+ million people)
  • 12. STEPS AFTER THIS FUNDING Step 1 - Grow online enrollments Step 2 - Become accredited Step 3 - New funding round Step 4 - Launch on campus programs Step 5 - Grow on campus enrollments and international partnerships Step 6 - New funding round Step 7 - Acquisition of institutions abroad Funding of $2,000,000
  • 14. Financial Forecast Year 1 Year 2 Year 3 Year 4 Year 5 Revenue* $1,262 $5,570 $16,500 $46,180 $115,750 Cost to acquire new students* $764 $1,585 $5,000 $13,000 $21,000 Opera@ng expenses* $1,055 $3,500 $9,500 $25,000 $60,000 EBITDA* ($557) $485 $2,000 $8,1680 $34,750 Beginning student popula@on 200 722 1,976 5,754 18,522 Ending student popula@on** 722 1976 5,754 18,522 38,000 *Numbers in thousands **considering dropouts
  • 15. Opportunity Summary •  Proven concept with profitable and lean operation •  Huge market with no relevant competitors •  High lifetime value per costumer with low acquisition costs •  Regulated market with high entrance barriers •  Perfect timing for scaling

Editor's Notes

  1. Existe um reajuste entre os anos 2 e 3 e 3 e 4 em função de oferta de cursos on campus e também da acreditação. O valor pagar por aluno não é constante por conta desses acontecimentos. Logo os alunos que ingressarem depois da acreditação e do lançamento de cursos on campus serão mais lucrativos. A tabela também já considera a perda de alunos por trancamentos
  2. Existe um reajuste entre os anos 2 e 3 e 3 e 4 em função de oferta de cursos on campus e também da acreditação. O valor pagar por aluno não é constante por conta desses acontecimentos. Logo os alunos que ingressarem depois da acreditação e do lançamento de cursos on campus serão mais lucrativos. A tabela também já considera a perda de alunos por trancamentos