How do you design what you design? What is the typical thought process you go through? Have you considered interrogating the way you think and how you make (design) decisions in order to make better ones? Often as Designers (which includes you “strategists” and “creatives”) due to habit, external pressures and lack of resources we can often get to solution mode too quickly. Even with the best tools, strategy, UX and design thinking methods in mind, rapid solutioning before proper questioning can often lead to far less than ideal outcomes. With technology, formats and problem spaces evolving daily a very old but often unconsidered form of thinking, questioning, needs consideration. How can the skill of inquiry be developed to help us solve bigger (design) problems in more inspiring ways? In this deck (output from a talk) I discuss how the process of forming "beautiful" design questions can help strengthen your design process, revitalize the artifacts you make, help you get a seat at "the grown-up table" in your organization and prepare you for a world of never ending design.

1. DESIGNING FOR
THE PRESENT
FUTUREWITH SOCRATIC EXPERIENCE DESIGN
VERSION 01 // 08.11.2016
FRITZ DESIR // @FRITZISM

2. 2
Always the beautiful answer who asks a more beautiful question.
– E.E. Cummings

3. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
ME

4. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
EXPERIENCE
ARCHITECT
@FRITZISMFRITZ DESIR

5. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D

6. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
EXPERIENCE
ARCHITECT
INFORMATION ARCHITECT
INTERACTION DESIGNER
EXPERIENCE STRATEGIST
@FRITZISMFRITZ DESIR

7. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
@FRITZISM
Experience Design/
Strategy Lead
PLACES I’VE WORKED…

8. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
@FRITZISM
Experience Design/
Strategy Lead
BRANDS I’VE WORKED ON…

9. INTERACTION DESIGN ASSOCIATION
www.ixda.org
@FRITZISM
Local Leader NYC
Chapter

10. @FRITZISM
Partner, Experience
Design Lead
www.matewith.us
@wearemate
MATE provides validation, education and measurement
services to help companies solve experience design problems and
find opportunities created as they transition to the digital age.

11. IDENTIFICATION
DESIGN
EXECUTION
Audit
Brand definition
Industry Analysis
Tech capabilities
Identifying pain points
Sketching, making to explore
possibilities
Collaborating to create
(wireframing, prototype
development)
Validating for feasibility
VALIDATION
Managing development
Backlog planning
Providing QA supportPROTOTYPING
TH E DI GITA L P RODUCT L I F ECYCL E
PRODUCT
DEFINITION
IDEATION
Problem?
Opportunity?
We establish success criteria
KPI definition
Exploring what can be
based on what’s needed
Group concepting methods
Early validation to confirm

12. IDENTIFICATION
IDEATION
DESIGN
EXECUTION
Audit
Brand definition
Industry Analysis
Tech capabilities
Identifying pain points
Problem?
Opportunity?
We establish success criteria
KPI definition
Exploring what can be
based on what’s needed
Group concepting methods
Early validation to confirm
Sketching, making to explore
possibilities
Collaborating to create
(wireframing, prototype
development)
Validating for feasibility
VALIDATION
Managing development
Backlog planning
Providing QA supportPROTOTYPING
ACTIVATION
MATE works with your
development team here to
guide the design to
realization
VALIDATION
We work continually
during this phase to
ensure what you’re
making has value
AUDITING
to frame or reframe to
define the real
problems and find
opportunities
PRODUCT
DEFINITION
TH E DI GITA L P RODUCT L I F ECYCL E // WHERE M ATE ADDS VALUE
EDUCATION
Bespoke workshops to
help teams stay
current on emerging
best practices and
trends

13. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
SO… WHAT’S THIS TALK ABOUT?

14. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THIS IS TALK IS “META-COGNITIVE”

15. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
METACOGNITION = THINKING & MANAGING HOW WE THINK

16. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THIS TALK IS IN BETA
(THIS BEING VERSION 01, FEEDBACK WELCOMED)

17. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
HOW TO ENGAGE THIS TALK?

18. THIS TALK IS ABOUT QUESTIONS

19. IT IS SOCRATIC-AL

20. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
WHAT IF EVERYTHING YOU THOUGHT WE
“KNEW” ABOUT DESIGN WAS WRONG?

21. 21
– Source: Dan Saffer (@ohdannyboy)

22. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
HOW’D I GET HERE?

23. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
AFTER SOME 15 YEARS+ OF PRACTICING DESIGN
AND BECOMING AN ADMITTED PROCESS NERD…

24. (photo from my notebook)

28. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
AND BEING A LARGE FAN OF THE EXISTING
“UX” CANON…

29. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D

30. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D

31. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D

32. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D

33. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D

34. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D

35. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D

36. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
I REALIZED… OUR DESIGN SOLUTIONS WERE
(AND ARE) BEING CREATED ON REPEAT

37. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
I WONDERED WHY?… AND STARTED TO LOOK
AND FOUND OTHER RESOURCES…

38. 38

39. 39

40. 40

41. 41

42. 42

43. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
I ALSO FOUND..

44. “Ask yourself an interesting enough question and your attempt to find a tailor-made
solution to that question will push you to a place where, pretty soon, you’ll find
yourself all by your lonesome—-which I think is a more interesting place to be.”
– Chuck Close

45. AI involves, in a central way, the art and practice of asking questions that strengthen a
system’s capacity to apprehend, anticipate, and heighten positive potential.
– David Cooperrider

47. THIS IS OF COURSE NOT NEW

48. USING INQUIRY TO DRIVE THINKING HAS
EXISTED FOR SOME 2000+ YEARS

49. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
BUT WAIT, ISN’T QUESTIONING BASICALLY
PHILOSOPHY?

50. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
Question - Action = Philosophy
Question + Action = Innovation

51. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
WHAT ARE THE COMMON (DESIGN) QUESTIONS
WE ASK OURSELVES WITHOUT KNOWING?

52. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
WHAT ARE OUR COMMON (DESIGN) ANSWERS?

53. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
ABOUT THE WORDS

54. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
WHY SOCRATIC
EXPERIENCE DESIGN?

55. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
WHY SOCRATIC
EXPERIENCE DESIGN?THE USE OF QUESTIONS TO DEVELOP A LATENT IDEA, AS IN
THE MIND OF A PUPIL, OR TO ELICIT ADMISSIONS, AS FROM
AN OPPONENT, TENDING TO ESTABLISH A PROPOSITION

56. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
WHY SOCRATIC
EXPERIENCE DESIGN?
FRICTION DELIGHT

57. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
WHY SOCRATIC
EXPERIENCE DESIGN?
MANAGE
FRICTION
MAXIMIZE
DELIGHT

58. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
#TALKGOALS

59. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
INDISPENSABILITY

60. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
MAKE YOU INDISPENSABLE
ASK MORE QUESTIONS
HELP YOU CHANGE THE WORLD

61. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
(in diagram form)
digital experiences crafted with meaning derived
from people, environment, technology, landscape
&=
happy users stronger brands
informed by
+ +
INDISPENSABILITY

62. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
MAKE YOU INDISPENSABLE
HELP YOU ASK BETTER QUESTIONS
HELP YOU CHANGE THE WORLD

63. I KNOW YOU WON’T BELIEVE ME
BUT THE HIGHEST FORM OF
EXCELLENCE IS TO QUESTION
ONESELF AND OTHERS
— SOCRATES

64. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
MAKE YOU INDISPENSABLE
HELP YOU ASK BETTER QUESTIONS
HELP YOU CHANGE THE WORLD

65. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D

66. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
Remember: at the end of the day, your job isn’t to get the
requirements right — your job is to change the world.
— Jeff Patton

67. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
MAKE YOU INDISPENSABLE
HELP YOU DESIGN BETTER QUESTIONS
HELP YOU CHANGE THE WORLD

68. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
MAKE YOU INDISPENSABLE
HELP YOU DESIGN BETTER QUESTIONS
HELP YOU CHANGE THE WORLD
(+ Elevate your place at the table)

70. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
WHY, QUESTIONS?

71. BECAUSE QUESTIONS ARE BECOMING MORE
IMPORTANT THAN WHAT WE “KNOW”

72. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
COULD IT BE POSSIBLE, KNOWING WHAT TO
ASK IS MORE IMPORTANT THAN “KNOWING”?

73. THINGS WE THOUGHT WE “KNEW”

74. HOME TEMPERATURE IS CONTROLLED @HOME

76. FOUNDED IN 2008, SOLD FOR $3.2 BILLION DOLLARS

77. CREDIT CARDS PAYMENT ONLY BE ACCEPTED
BY STORE MERCHANTS

79. FOUNDED IN 2008, VALUED AT $6 BILLION DOLLARS

80. PEOPLE WOULD NEVER OPEN SPACE IN THEIR
HOMES FOR MONEY

82. FOUNDED IN 2007, NOW VALUED AT $30 BILLION DOLLARS

83. TAXIS NEED TO BE HAILED OR CALLED

85. FOUNDED IN 2009, VALUED AT $66 BILLION DOLLARS

86. OUR ONLY ROLE AS CONSUMERS IS
CONSUMPTION

87. 87
$1,321,759,519 TOTAL DOLLARS PLEDGED TO KICKSTARTER PROJECTS

88. WEBSITES CAN’T DESIGN THEMSELVES

89. HTTP://THEGRID.IO/

90. …AND MY PERSONAL FAVORITE

91. PEOPLE HATE SCROLLING

92. 92

93. FOUNDED IN 2009, VALUED AT $11 BILLION DOLLARS

95. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE PRESENT / WHERE ARE WE + WHAT MATTERS?

96. 96
US SMARTPHONE PENETRATION REACHED 74%,
UP FROM 58% THE PREVIOUS YEAR
THERE HAVE BEEN OVER 500 MILLION IPHONES SOLD WORLDWIDE;
9/19/14 IPHONE 6 LAUNCHES WITH OVER 10 MILLION SOLD IN THE FIRST WEEKEND

97. MESSAGING APPS WERE USED BY OVER 1.4 BILLION PEOPLE
WORLDWIDE IN 2015 AND THAT NUMBER IS EXPECTED TO
HIT 2 BILLION BY 2018

98. 59% OF THE 33MLN WEARABLES SHIPPED IN 2015

99. THE TELEPHONE TOOK 75 YEARS
FACEBOOK TOOK 3.5 YEARS
FLAPPY BIRD TOOK 35 DAYS
POKÉMON GO HAD 7.5M DOWNLOADS IN 5 DAYS
THE 1ST MILLION USERS

100. THE PRESENT FUTURE WE ARE DESIGNING FOR…

101. $150 BILLION FORECAST IN AR/VR REVENUE BY 2020

102. 113 MILLION PEOPLE IN US CURRENTLY OWN A SMART TV*
*eMarketer, 2014

103. THE DEATH OF MOORE’S LAW BY 2021
Chip giants Intel and Samsung claim by 2021 transistors will get to a
point where they can shrink no further

104. 104
ANTICIPATORY DESIGN IS BECOMING THE NORM

107. MACHINE INTELLIGENCE IS ALREADY HERE

108. 108

109. 109

110. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
WELL… SORT OF.

111. 111

112. THE GLOBAL CHATBOTS MARKET WAS VALUED AT US$ 88.3 MN IN 2015

113. WHAT CAN DESIGN WITH PRESENT FUTURE
IN MIND LOOK LIKE?

114. 114
HTTPS://CUE.ME/

115. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE DEATH OF CURIOSITY

116. LOUIS CK - "WHY"
https://www.youtube.com/watch?v=BJlV49RDlLE

117. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
SO, WHAT OF EDUCATION?

119. THE PROBLEM…
OUR CURRENT SCHOOL MODEL IS OVER 100 YEARS OLD

120. THE PROBLEM…
AND IN IT WE’VE BEEN TAUGHT TO APPLY VS. INQUIRE

121. 121

122. The important thing is not to stop questioning. Curiosity has its own reason for
existing. Never lose an holy curiosity.
– Albert Einstein

123. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
DEVEL0PING INQUIRY

124. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
HOW DO WE DESIGN FOR A COMPLEX WORLD
IN PERPETUAL CHANGE?

125. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D

126. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
3 CAPABILITIES TO DEVELOP

127. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
IQ + EQ + CQ

128. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
IQ + EQ + CQ
intellectual quotient and refers to mental ability

129. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
IQ + EQ + CQ
stands for emotional quotient and concerns our ability
to perceive, control, and express emotions

130. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
IQ + EQ + CQ
Curiosity quotient concerns having a hungry mind. People with
higher CQ are more inquisitive and open to new experiences.

131. OUR OPPORTUNITY AS DESIGNERS

132. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
SHIFTING OUR ROLE

134. SO WHAT CAN YOU USE ON MONDAY MORNING?

135. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
HOW TO?

136. NEW TIMES —-> NEW SKILLS

137. CONSTANTS
VARIABLES

138. CONSTANTS
VARIABLES
formats
constraints
technologies
culture shifts

139. CONSTANTS
VARIABLES
formats
constraints
technologies
culture shifts
what is? + why?
what if?
what works?
what’s next?

140. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
PROCESS

141. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
PROCESS

142. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
PROCESSFRAMEWORKS

143. A FRAMEWORK FOR INQUIRY

144. FRAMING PEOPLE INDUSTRY
IDEATION OUTCOMES ROADMAP

145. FRAMING
What is the real problem?
What is this project’s purpose?
Who is the customer?
What does success look like?
What habitual thinking am I bringing to this problem?

146. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE ASK SOLUTION

147. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE ASK SOLUTION
The way we very often view work

148. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE ASK SOLUTION(CAUSE-----
The way we very often view work
what's the real problem/opportunity?

150. PEOPLE
Who are we designing for?
What are the joy points & pain points?
What is their core motivation?
What is shifting in culture?
What do we need to know that we don’t?

151. PEOPLE
Who are we designing for?
What are the joy points & pain points?
What is their core motivation?
What is shifting in culture?
What do we need to know that we don’t?
How to add value to my team, if I’m the only
one questioning?
EXTRA CREDIT —>

152. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
WHY SOCRATIC
EXPERIENCE DESIGN?
MANAGE
FRICTION
MAXIMIZE
DELIGHT

153. 153
OF THE WORLD’S POPULATION
LIVE IN CITIES TODAY; 75% WILL BY 2050
50%

154. 154
WHAT WILL THEY NEED THAT THEY
DON’T SEE?

155. 155
HOW DO WE DESIGN MEANINGFUL VALUE?

157. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
“None of us is as smart as all of us.”
– Ken Blanchard

158. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
PLANNING /
STRATEGY
CREATIVE
(ART + COPY)
SEARCH & SOCIALTECHNOLOGYEXPERIENCE DESIGN
SILOS ON BUSINESS SIDE… …AND MORE SILOS ON THE DESIGN SIDE
MEASUREMENT
& ANALYTICS
OPERATIONS
MARKETING
SALES
FINANCIAL

159. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
EXPERIENCE DESIGN
MEASUREMENT
& ANALYTICS
TECHNOLOGY
MOVING TO AN X-SHAPED TEAM
PEOPLE
(CONSUMES CONTENT, CO-CREATES
OTHER CONTENT EXPERIENCE)
CLIENT
(BRAND EXPERT, PROVIDES
GOVERNANCE)
CONTENT STRATEGY
(DEFINES REQUIREMENTS
PLANS CALENDARS, STRUCTURES
GOVERNANCE)
SOLUTION
MAKING SPACE

160. INDUSTRY
What are the industry norms that people
are accustomed to ?
What is technology making possible?
Why does this brand exist?
Who would miss this brand if it disappeared?

161. IDEATION
What would ____________ do?
How might we?
What questions excite us?
What if we?
What principles are guiding this design?

162. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D

163. OUTCOMES
How are we keeping score?
How will we know we’re successful?
What can we see going wrong (pre-mortem)?
What habitual thinking am I bringing to this problem?

164. ROADMAPS
What’s next?
What’s working? What’s not?
What didn’t we finish?
What else?

165. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THINK IN ROADMAPS

166. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE ASK SOLUTION

167. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE ASK SOLUTION
The way we very often view work

168. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE ASK SOLUTION(CAUSE-----
The way we very often view work
what's the real problem/opportunity?

169. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE ASK SOLUTION
The way we very often view work
(CAUSE----- ----ROADMAP)
what's the real problem/opportunity? the what now? what’s next? question

170. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE ASK SOLUTION
what's the real problem/opportunity?
(CAUSE----- ----ROADMAP)
the what now? what’s next? question
Adding these two frames of reference could expand the
consideration points we design against

171. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
INQUIRY-BASED
RESEARCH & AUDITING
AT 4 LEVELS TO IDENTIFY
OPPORTUNITY
TO IDENTIFY OPPORTUNITY
AT 4 LEVELS & CRAFT
AN EXPERIENCE ROADMAP
EXPERIENCE ROADMAP
THE BEGINNING AT THE END
THE ROLE AN EXPERIENCE ROADMAP CAN PLAY
(PRODUCT, SERVICE, CONTENT
+ TECHNOLOGY)
(PRODUCT, SERVICE, CONTENT +
TECHNOLOGY)

172. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
“”QUESTION-STORMING”

173. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
THE RESEARCH MATRIX
WE ARE OPPORTUNITY FINDERS & PROBLEM SOLVERS

174. HOW CAN WE MOVE FASTER?

175. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D

176. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
NEW ARTIFACTS

177. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
EXPERIENCE BRIEFS
WE ARE OPPORTUNITY FINDERS & PROBLEM SOLVERS

178. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
Addressing key inputs required to
create value-driven experiences for
brand and customer using data
as the driver (work in progress)

179. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
STORYMAPS
WE ARE OPPORTUNITY FINDERS & PROBLEM SOLVERS

181. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
TOUCHPOINT MAP
WE ARE OPPORTUNITY FINDERS & PROBLEM SOLVERS

183. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
REMEMBER… WHAT WE’RE UP TO

184. change

185. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
DESIGNERS ARE THE ONLY ONES WHO CAN

186. D E S I G N I N G T H E P R E S E N T F U T U R E W / S O C R A T I C X D
DESIGNERS ARE THE ONLY ONES WHO CAN
…and we are ALL designers!

187. THANK
YOU!
FRITZ DESIR // @FRITZISM
WWW.MATEWITH.US

188. HAVE A DIGITAL
DESIGN
CHALLENGE?DON’T BE A STRANGER…
WWW.MATEWITH.US
@WEAREMATE
FRITZ DESIR // @FRITZISM // 917 217 0342