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Practical Ontology: Collaborating and
Communicating with Concept Maps
Seema Rao, Director, Intergenerational Learning, @artlust
Patty Edmonson, Intergenerational Interpretation Specialist, @retrograde_d
Ashley Weinard, Principal, Eduseum Consulting, @eduseum
Brad Baer, Creative Director, Environments, Bluecadet, @bluecadet
#MWMapping
The Schedule
9:00-9:10
Explanation
9:10-9:15
Reflection No.1
9:15-9:20
Revisions & Additions
9:20-9:25
Creating a Concept Map
9:25-9:35
Reflection No. 2
9:35-9:50
Closing
What does the word engagement bring to mind?
Audience Engagement
artnc.org
Concept Explorer 1.0
artnc.org
Concept Explorer 2.0
artnc.org
Planning with External Constituents
Co-planning events with Teens
Planning Interactives
The museum collection
On a foundation of research
What did we map?
Post-its into
Post-it App
Actual
Map1
2 Trim out
Post-in notes3
Turn it into
a concept map4
The Process
Travel  of  
Ideas  and  
Technology
Discover the
context of travel
Consider how
ideas and beliefs
travel and
influence
artworks
Mother  and  child,  
Nevers,  still  life
Globalization
Desire  and  
Fashion
Explore how
these artists use
imitation to
market their
works (in this
case porcelain)
Explore how
exotic, imported
works of art are
transformed and
showcased in
the west
Depicting  
the  
unknown
Explore how
artists depict
places and
people they
have not seen
Concepts
Related
Activities
Coconut  Cup,  mounted  
porcelain  ,  and  still  life
Nevers  and  
Delft
Ship  painting,  
compass,  Namban
Namban,  Delft,  
and  Coconut  cup
     
Comparisons
How do artists imagine
unknown places?
How do ideas travel
around the globe?
Why were these
objects desired?
Why do artworks travel?/Why does desire fuel trade?/Why do people want these?
Where  are  these  
from?
Click  on  each  
Artwork  for  
more
How  do  ideas  travel  
around  the  globe?
Why  were  these  
fashionable?
Transmission  of  
motifs
Faith
Compare  the  Van  Leeuwen,  Delft  
plate,  Coconut  Cup,  Namban,  
Nevers  ,  Chelsea  porcelain  
See  Outline  for  specific    
details  for  each  artwork
Interactives/  or  
Dilemmas
Tour
Key
Compare  the  Coconut  cup,  the  
mount  porcelain,  Van  der  
Weyden,  Nevers  
Compare  the  Namban,  the  Christian  
Porcelain,  the  Nevers  and  the  Delft
Tour
Porcelain  and  
desire
Tour
Where  
are  they  
from?
How  did  artworks  
travel?
Trade,  navigation,  
and  optics
Map  it!
Depicting  
Foreigners
Curios  and  
Oddities
Why  
would  a  
museum  
collect  a  
compass?
Use  
it!
How  
was  this  
made?
YOU’VE COLLABORATIVELY MAPPED OUT YOUR EXPERIENCE
Now what ?
The BLUECADET
Project Roadmapping Process
Museums and the Web / Friday, April 10, 2015
Designer Developer Project ManagerContent Strategist Producer
B L U E C A D E T
Project Roadmapping Process
1. Project Discovery
2. Project Scope
3. Project Estimating
Phase ONE
Project Discovery
O U R P R O C E S S
Project Discovery / Context
1. Project Context
Project Context
•
Timeline
•
Budget
•
Stakeholders
•
Content
•
etc.
O U R P R O C E S S
Project Discovery / Context
1. Project Context
2. Project Goals
Project Goals
•
Increase visitors
•
More engagement
•
Longer dwell-time
•
More social sharing
•
etc.
O U R P R O C E S S
Project Discovery / Context
1. Project Context
2. Project Goals
3. Criteria for Success
Criteria for Success
•
>25% more visitors
•
Media coverage
•
Better surveys
•
Better RFP
•
etc.
O U R P R O C E S S
Project Discovery / Context
1. Project Context
2. Project Goals
3. Criteria for Success
4. Doneness
Doneness
•
Ready for fabrication
•
Scope of work
•
5 schemes
•
Board approval
•
etc.
O U R P R O C E S S
Project Discovery / Context
1. Project Context
2. Project Goals
3. Criteria for Success
4. Doneness
5. Risks
Risks
•
Failure to procure content
•
Lack of board consensus
•
Lack of funding
•
Too short of a timeline
•
etc.
O U R P R O C E S S
Project Discovery / Context
1. Project Context
2. Project Goals
3. Criteria for Success
4. Doneness
5. Risks
6. Open Issues
Open Issues
•
Rights acquisition
•
Team availability
•
Stakeholders
•
Space availability
•
etc.
O U R P R O C E S S
Project Discovery / Context
1. Project Context
2. Project Goals
3. Criteria for Success
4. Doneness
5. Risks
6. Open Issues
7. Innovation
Innovation
•
iBeacons
•
Social media
•
Personalization
•
Touchwall
•
etc.
O U R P R O C E S S
Project Discovery / Context
1. Project Context
2. Project Goals
3. Criteria for Success
4. Doneness
5. Risks
6. Open Issues
7. Innovation
8. Platform / Approach
Platform / Approach
•
Touchwall
•
Mobile App
•
CMS
•
Prog. Enhancements
•
etc.
Phase TWO
Project Scope
O U R P R O C E S S
Project Scope
• Epic - Large Goal / Concept
• Story - Specific Detail
• Use-case - What is required
• Open issues - Risks
E P I C
S T O R Y
U S E - C A S E
Project Name
O P E N
I S S U E S
O U R P R O C E S S
Project Scope - Example
E N G AG E M E N T
Q U E S T I O N S
M U LT I P L E
C H O I C E
Location-based Mobile App
S H A R I N G
C U S T O M
B A D G E S
I N C L U D E
S C O R I N G E M A I L A B L E
O U R P R O C E S S
Project Scope - Example
E N G AG E M E N T
Q U E S T I O N S
M U LT I P L E
C H O I C E
Location-based Mobile App
S H A R I N G
C U S T O M
B A D G E S
I N C L U D E
S C O R I N G E M A I L A B L E
I N T E R N E T ?
O U R P R O C E S S
Project Scope - Example
E N G AG E M E N T
Q U E S T I O N S
M U LT I P L E
C H O I C E
Location-based Mobile App
S H A R I N G
C U S T O M
B A D G E S
I N C L U D E
S C O R I N G
E M A I L A B L E
E N G AG E M E N T
Q U E S T I O N S
M U LT I P L E
C H O I C E
Location-based Mobile
S H A R
C U S T
B A D G
I N C L U D E
S C O R I N G E M A I L
I N T E R
Platform / Approach
•
Timeline
•
Budget
•
Stakeholders
•
Content
•
etc.
O U R P R O C E S S
Documenting
Phase THREE
Project Estimating
O U R P R O C E S S
Workload Estimating
E N G AG E M E N T
Q U E S T I O N S
M U LT I P L E
C H O I C E
Location-based Mobile App
S H A R I N G
C U S T O M
B A D G E S
I N C L U D E
S C O R I N G E M A I L A B L E
E D U C AT I O N
D E S I G N
C U R AT O R S
D E V E L O P E R S
M A R K E T I N G
1 0
2 0
5
1 5
4
E D U C AT I O N
D E S I G N
C U R AT O R S
D E V E L O P E R S
M A R K E T I N G
8
1 4
1 0
6
2
E D U C AT I O N
D E S I G N
C U R AT O R S
D E V E L O P E R S
M A R K E T I N G
1 0 H O U R S
2 0 H O U R S
0 5 H O U R S
1 5 H O U R S
0 4 H O U R S
multiple by hours or dollars.
If it’s more than you have, you need
to start making cuts….
O U R P R O C E S S
Budget-line / Time-line
Q U E S T I O N S
M U LT I P L E
C H O I C E
S H A R I N G
C U S T O M
B A D G E S
I N C L U D E
S C O R I N G E M A I L A B L E
E D U C AT I O N
D E S I G N
C U R AT O R S
D E V E L O P E R S
M A R K E T I N G
1 0
2 0
5
1 5
4
E D U C AT I O N
D E S I G N
C U R AT O R S
D E V E L O P E R S
M A R K E T I N G
8
1 4
1 0
6
2
T I M E -
S P E C I F I C
C U S T O M
AVATA R S
B U D G E T / T I M E L I N E
O U R P R O C E S S
Budget-line / Time-line
Q U E S T I O N S
M U LT I P L E
C H O I C E
S H A R I N G
C U S T O M
B A D G E S
I N C L U D E
S C O R I N G E M A I L A B L E
E D U C AT I O N
D E S I G N
C U R AT O R S
D E V E L O P E R S
M A R K E T I N G
1 0
2 0
5
1 5
4
E D U C AT I O N
D E S I G N
C U R AT O R S
D E V E L O P E R S
M A R K E T I N G
8
1 4
1 0
6
2
C U S T O M
AVATA R S
B U D G E T / T I M E L I N E
M O R E M O N E Y
- O R - 

M O R E R E S O U R C E S
T I M E -
S P E C I F I C
PRODUCTS PROCESS=
PRODUCTS PROCESS=What you’re delivering What it takes to deliver
1. Addresses miscommunication
2. Builds consensus (internal & external)
3. Manages expectations, budgets, & timeline
B L U E C A D E T
Project Roadmapping Benefits
1. Addresses miscommunication
2. Builds consensus (internal & external)
3. Manages expectations, budgets, & timeline
B L U E C A D E T
Project Roadmapping Benefits
Thank You.
Seema Rao, Director, Intergenerational Learning, @artlust
Patty Edmonson, Intergenerational Interpretation Specialist, @retrograde_d
Ashley Weinard, Principal, Eduseum Consulting, @eduseum
Brad Baer, Creative Director, Environments, Bluecadet, @bluecadet
#MWMapping
Thank You.
Seema Rao, Director, Intergenerational Learning, @artlust
Patty Edmonson, Intergenerational Interpretation Specialist, @retrograde_d
Ashley Weinard, Principal, Eduseum Consulting, @eduseum
Brad Baer, Creative Director, Environments, Bluecadet, @bluecadet
#MWMapping

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Practical Ontology: Collaborating and Communicating with Concept Maps

  • 1. Practical Ontology: Collaborating and Communicating with Concept Maps Seema Rao, Director, Intergenerational Learning, @artlust Patty Edmonson, Intergenerational Interpretation Specialist, @retrograde_d Ashley Weinard, Principal, Eduseum Consulting, @eduseum Brad Baer, Creative Director, Environments, Bluecadet, @bluecadet #MWMapping
  • 2. The Schedule 9:00-9:10 Explanation 9:10-9:15 Reflection No.1 9:15-9:20 Revisions & Additions 9:20-9:25 Creating a Concept Map 9:25-9:35 Reflection No. 2 9:35-9:50 Closing
  • 3. What does the word engagement bring to mind?
  • 8.
  • 9.
  • 10. Planning with External Constituents
  • 12.
  • 14. The museum collection On a foundation of research What did we map?
  • 15. Post-its into Post-it App Actual Map1 2 Trim out Post-in notes3 Turn it into a concept map4 The Process
  • 16. Travel  of   Ideas  and   Technology Discover the context of travel Consider how ideas and beliefs travel and influence artworks Mother  and  child,   Nevers,  still  life Globalization Desire  and   Fashion Explore how these artists use imitation to market their works (in this case porcelain) Explore how exotic, imported works of art are transformed and showcased in the west Depicting   the   unknown Explore how artists depict places and people they have not seen Concepts Related Activities Coconut  Cup,  mounted   porcelain  ,  and  still  life Nevers  and   Delft Ship  painting,   compass,  Namban Namban,  Delft,   and  Coconut  cup     Comparisons How do artists imagine unknown places? How do ideas travel around the globe? Why were these objects desired?
  • 17. Why do artworks travel?/Why does desire fuel trade?/Why do people want these? Where  are  these   from? Click  on  each   Artwork  for   more How  do  ideas  travel   around  the  globe? Why  were  these   fashionable? Transmission  of   motifs Faith Compare  the  Van  Leeuwen,  Delft   plate,  Coconut  Cup,  Namban,   Nevers  ,  Chelsea  porcelain   See  Outline  for  specific     details  for  each  artwork Interactives/  or   Dilemmas Tour Key Compare  the  Coconut  cup,  the   mount  porcelain,  Van  der   Weyden,  Nevers   Compare  the  Namban,  the  Christian   Porcelain,  the  Nevers  and  the  Delft Tour Porcelain  and   desire Tour Where   are  they   from? How  did  artworks   travel? Trade,  navigation,   and  optics Map  it! Depicting   Foreigners Curios  and   Oddities Why   would  a   museum   collect  a   compass? Use   it! How   was  this   made?
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  • 20. YOU’VE COLLABORATIVELY MAPPED OUT YOUR EXPERIENCE Now what ?
  • 21. The BLUECADET Project Roadmapping Process Museums and the Web / Friday, April 10, 2015
  • 22. Designer Developer Project ManagerContent Strategist Producer
  • 23. B L U E C A D E T Project Roadmapping Process 1. Project Discovery 2. Project Scope 3. Project Estimating
  • 25. O U R P R O C E S S Project Discovery / Context 1. Project Context Project Context • Timeline • Budget • Stakeholders • Content • etc.
  • 26. O U R P R O C E S S Project Discovery / Context 1. Project Context 2. Project Goals Project Goals • Increase visitors • More engagement • Longer dwell-time • More social sharing • etc.
  • 27. O U R P R O C E S S Project Discovery / Context 1. Project Context 2. Project Goals 3. Criteria for Success Criteria for Success • >25% more visitors • Media coverage • Better surveys • Better RFP • etc.
  • 28. O U R P R O C E S S Project Discovery / Context 1. Project Context 2. Project Goals 3. Criteria for Success 4. Doneness Doneness • Ready for fabrication • Scope of work • 5 schemes • Board approval • etc.
  • 29. O U R P R O C E S S Project Discovery / Context 1. Project Context 2. Project Goals 3. Criteria for Success 4. Doneness 5. Risks Risks • Failure to procure content • Lack of board consensus • Lack of funding • Too short of a timeline • etc.
  • 30. O U R P R O C E S S Project Discovery / Context 1. Project Context 2. Project Goals 3. Criteria for Success 4. Doneness 5. Risks 6. Open Issues Open Issues • Rights acquisition • Team availability • Stakeholders • Space availability • etc.
  • 31. O U R P R O C E S S Project Discovery / Context 1. Project Context 2. Project Goals 3. Criteria for Success 4. Doneness 5. Risks 6. Open Issues 7. Innovation Innovation • iBeacons • Social media • Personalization • Touchwall • etc.
  • 32. O U R P R O C E S S Project Discovery / Context 1. Project Context 2. Project Goals 3. Criteria for Success 4. Doneness 5. Risks 6. Open Issues 7. Innovation 8. Platform / Approach Platform / Approach • Touchwall • Mobile App • CMS • Prog. Enhancements • etc.
  • 34. O U R P R O C E S S Project Scope • Epic - Large Goal / Concept • Story - Specific Detail • Use-case - What is required • Open issues - Risks E P I C S T O R Y U S E - C A S E Project Name O P E N I S S U E S
  • 35. O U R P R O C E S S Project Scope - Example E N G AG E M E N T Q U E S T I O N S M U LT I P L E C H O I C E Location-based Mobile App S H A R I N G C U S T O M B A D G E S I N C L U D E S C O R I N G E M A I L A B L E
  • 36. O U R P R O C E S S Project Scope - Example E N G AG E M E N T Q U E S T I O N S M U LT I P L E C H O I C E Location-based Mobile App S H A R I N G C U S T O M B A D G E S I N C L U D E S C O R I N G E M A I L A B L E I N T E R N E T ?
  • 37. O U R P R O C E S S Project Scope - Example E N G AG E M E N T Q U E S T I O N S M U LT I P L E C H O I C E Location-based Mobile App S H A R I N G C U S T O M B A D G E S I N C L U D E S C O R I N G E M A I L A B L E E N G AG E M E N T Q U E S T I O N S M U LT I P L E C H O I C E Location-based Mobile S H A R C U S T B A D G I N C L U D E S C O R I N G E M A I L I N T E R Platform / Approach • Timeline • Budget • Stakeholders • Content • etc.
  • 38. O U R P R O C E S S Documenting
  • 40. O U R P R O C E S S Workload Estimating E N G AG E M E N T Q U E S T I O N S M U LT I P L E C H O I C E Location-based Mobile App S H A R I N G C U S T O M B A D G E S I N C L U D E S C O R I N G E M A I L A B L E E D U C AT I O N D E S I G N C U R AT O R S D E V E L O P E R S M A R K E T I N G 1 0 2 0 5 1 5 4 E D U C AT I O N D E S I G N C U R AT O R S D E V E L O P E R S M A R K E T I N G 8 1 4 1 0 6 2 E D U C AT I O N D E S I G N C U R AT O R S D E V E L O P E R S M A R K E T I N G 1 0 H O U R S 2 0 H O U R S 0 5 H O U R S 1 5 H O U R S 0 4 H O U R S multiple by hours or dollars. If it’s more than you have, you need to start making cuts….
  • 41. O U R P R O C E S S Budget-line / Time-line Q U E S T I O N S M U LT I P L E C H O I C E S H A R I N G C U S T O M B A D G E S I N C L U D E S C O R I N G E M A I L A B L E E D U C AT I O N D E S I G N C U R AT O R S D E V E L O P E R S M A R K E T I N G 1 0 2 0 5 1 5 4 E D U C AT I O N D E S I G N C U R AT O R S D E V E L O P E R S M A R K E T I N G 8 1 4 1 0 6 2 T I M E - S P E C I F I C C U S T O M AVATA R S B U D G E T / T I M E L I N E
  • 42. O U R P R O C E S S Budget-line / Time-line Q U E S T I O N S M U LT I P L E C H O I C E S H A R I N G C U S T O M B A D G E S I N C L U D E S C O R I N G E M A I L A B L E E D U C AT I O N D E S I G N C U R AT O R S D E V E L O P E R S M A R K E T I N G 1 0 2 0 5 1 5 4 E D U C AT I O N D E S I G N C U R AT O R S D E V E L O P E R S M A R K E T I N G 8 1 4 1 0 6 2 C U S T O M AVATA R S B U D G E T / T I M E L I N E M O R E M O N E Y - O R - 
 M O R E R E S O U R C E S T I M E - S P E C I F I C
  • 44. PRODUCTS PROCESS=What you’re delivering What it takes to deliver
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  • 49. 1. Addresses miscommunication 2. Builds consensus (internal & external) 3. Manages expectations, budgets, & timeline B L U E C A D E T Project Roadmapping Benefits
  • 50. 1. Addresses miscommunication 2. Builds consensus (internal & external) 3. Manages expectations, budgets, & timeline B L U E C A D E T Project Roadmapping Benefits
  • 51. Thank You. Seema Rao, Director, Intergenerational Learning, @artlust Patty Edmonson, Intergenerational Interpretation Specialist, @retrograde_d Ashley Weinard, Principal, Eduseum Consulting, @eduseum Brad Baer, Creative Director, Environments, Bluecadet, @bluecadet #MWMapping
  • 52. Thank You. Seema Rao, Director, Intergenerational Learning, @artlust Patty Edmonson, Intergenerational Interpretation Specialist, @retrograde_d Ashley Weinard, Principal, Eduseum Consulting, @eduseum Brad Baer, Creative Director, Environments, Bluecadet, @bluecadet #MWMapping