This document advertises an innovation workshop to be held at the Soccer City Stadium in Johannesburg, South Africa on April 20, 2010. The workshop will be led by Dr. Phil Samuel, the Chief Innovation Officer of BMGI Corporation, and will teach companies practical innovation tools and techniques. Attendees will receive a copy of Dr. Samuel's book "The Innovator's Toolkit" and have the opportunity to schedule site visits with Dr. Samuel after the workshop. The document promotes registering for the workshop before the April 9 deadline.

1. You’ve led your company to many firsts.
Here’s another one you won’t want to miss.

2. Innovators are first
First with new ideas that change the world. First to open the door to new ways of doing things. First to
experience the things that make history. Today, your chance to be first has come.
In June, South Africa will host the 2010 Soccer World Cup. It is a first for Africa and a great opportunity for us
to present South Africa’s most innovative achievements to the world, beginning with Soccer City, the stadium
that will host the opening match scheduled for 11 June 2010.
The new 95 000 seater stadium holds many innovations for both players and spectators. Its unique design is an
architectural triumph, while an advanced system of technological innovations allow for all systems to be
centrally controlled. All this, while still ensuring the stadium’s green credentials lead the way for the rest of the
world to follow. This “Smart Stadium” is truly a great South African example of Innovation at its best!
We invite you to join Dr Phil Samuel, Chief Innovation Officer of BMGI Corporation, for a hands-on innovation
workshop to discover the exceptional power of structured innovation. The workshop will take place in the VVIP
Presidential Suite at Soccer City Stadium on 20 April 2010.
Dr Phil Samuel, will be facilitating companies through a selection of innovation tools from the book
he co-authored, The Innovator’s Toolkit. Innovation has never been this practical before! Think of it
as attending a Microsoft workshop and being coached by Bill Gates. You have much to gain from attending,
and if taking your business to the next level is a priority, then this hands-on workshop is a must.
With a PH.D in Mechanical Engineering from the University of Calgary in Canada, Dr Phil has worked with
clients in aerospace, automotive, oil and gas, healthcare, retail and pharmaceutical industries. He is also a
published author with his books continuing to lead idea generators across the globe.
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3. Dr. Phil Samuel: Chief Innovation Officer
• Business Performance Management
• Innovation, Design and Organic Growth
• Strategy Deployment
• Portfolio Development
Dr. Phil Samuel is Chief Innovation Officer for BMGI Corporation. An integral
part of BMGI’s management team since 2005, Phil brings more than a
decade of experience to his role as CIO, helping clients in-source creativity
and increase organic growth potential. Phil’s counsel is invaluable during the
strategy deployment phase of any Lean Six Sigma, Design or Innovation
initiative, and he has become a trusted advisor for executives in a variety
of industries.
In addition, Phil is a dynamic speaker and published author, whose most recent credits include the books, “Design
for Lean Six Sigma: A Holistic Approach to Design and Innovation” and “The Innovator’s Toolkit: 50+ Techniques
for Predictable and Sustainable Organic Growth.”
Some of Phil’s recent speaking engagements and published articles include:
• Predictable and Sustainable Organic Growth through Service Innovation – Service Innovation, Design and
Development Conference from IIR and PDMA.
• The Next Frontier: Lean Six Sigma Meets Innovation – Institute for Defense and Government Advancement.
• The Paradox of Enabling and Limiting Structures of TRIZ – Altshuller Institute Conference.
• Improving Teamwork and Collaboration: Implications of Cognitive Style – ISSSP Leadership Conference.
• Process Based Approach to Innovation – Innovation Immersion Conference.
• Driving Growth in Financial Services Through Innovation – Financial Services Roundtable.
• The Dawn of a New Rising Star: The Chief Innovation Officer – AMA Journal.
• The Yin and Yang of Preservation and Evolution – AMA Journal.
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4. Do not miss out!
Each delegate attending will receive an autographed copy of The Innovator’s Toolkit and in addition to the work-
shop Dr Samuel has also made himself available for two client site visits on the day after the workshop at no extra
cost. Book now and secure your session with Dr. Phil Samuel and enjoy another first!
Every delegate will enjoy a guided tour of Soccer City Stadium. It’s a chance to experience first, what the
rest of the world are still waiting for!
About the book
- Published by John Wiley & Sons Publishing
Success with organic growth takes a lot more than ideas,
or even great ideas. It takes galvanizing leadership and a
sustainable growth engine. It takes deep understanding
of key concepts and a robust managerial process. It also
takes a groundswell of employees who can skillfully apply
all the necessary techniques and tools of innovation –
not just the mind-expanding ones.
The Innovator's Toolkit is for those who are interested in
the big picture of organic growth and want to become
innovation-elite organisations, as well as for those who
need to execute a single innovation project. The book
includes 50+ proven techniques organised into four
sections that follow a repeatable innovation methodol-
ogy. This approach, dubbed D4, enables readers to
approach innovation projects in a systematic manner,
making a successful outcome highly probable.
To read more about The Innovator’s Toolkit please visit the link: www.innovatorstoolkit.com
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5. Map to Soccer City Stadium, Nasrec, Johannesburg
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For more information about our services please visit www.bmgi.co.za or call us on 012 844 0700 and speak to a consultant.

6. Book now before the final whistle blows!
Date: 20 April 2010
Venue: Soccer City Stadium, VVIP Presidential Suite
Time: 8H30 for 9H00 until 17H30
Price: R28 000 Excluding VAT (per company table)
Register before 9 April 2010 via e-mail at: Estelle.Muller@bmgi.com
or visit the link: http://www.bmgi.co.za/innovation-unlocked/registration-form.php
alternatively contact Viola Jacobs on 012 844 0700.
Be first and register your company for a 5 seater table now!
Agenda
8:30 Registration
9:00 Opening
Geoff Rothschild - Director: Government & International Affairs JSE Ltd
9:30 Hands-On Innovation Workshop Part 1
Dr Phil Samuel - CIO BMGI Corporation
13:00 Lunch
13:40 Hands-On Innovation Workshop Part 2
16:00 Close
Salomon Erasmus - MD BMGI SA
16:15 Soccer City Stadium Tour
17:30 Departure
Prob l em Sol ved.