Social media marketing uses social media sites like Facebook, Twitter, and LinkedIn to positively influence consumers toward a brand or company. It involves creating buzz around newsworthy content that attracts attention and encourages sharing, building ways for fans to promote a brand themselves, and fostering online conversations. Popular social media sites for marketing include Facebook, with over 1 million businesses advertising, Twitter where 81% of revenue comes from mobile, and LinkedIn as the largest professional network.

1. Why Social Media?
By Frank Lanno
Wilbert Dorcely
Dasselin Theodore
Kahlil Adams

2. What is Social Media Marketing?
 Social Media Marketing (SMM) uses social media portals to positively influence
consumers toward a website, company, brand, product, service, or a person.
 Uses social networks, online communities, blogs, wikis, or any other online
collaborative media.
 Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook,
Flickr, and YouTube.

3. Three Important Aspects:
1. Creating buzz or newsworthy events, videos, tweets, or blog entries that
attract attention, and become viral in nature.
2. Building ways that enable fans of a brand or company to promote a message
themselves in multiple online social media venues.
3. It is based around online conversations- encouraging user participation and
dialogue.

4.  https://youtu.be/5mid8p4A6Eg

6. Top 3 Popular Social Media Sites
1. Facebook – biggest social networking site with the largest number of users.
 More than 1 million small/medium sized businesses advertising here
 Larger companies spending as much as $100 million on Facebook advertising per year
2. Twitter
 81% of Twitter advertising revenue comes from mobile
 $200,000 cost estimated for a 24-Hour Promoted Trend
3. LinkedIn
 World’s largest professional network
 Over 332 million users

8. The Seven Myths of Social Media
Marketing
1. Social Media is just a fad
2. Social Media