This document discusses mobile value added services (VAS) and multimedia. It begins by defining VAS as non-core telecom services beyond standard voice and fax that add value to the core offering. The document then covers key topics around VAS including the importance of VAS for operators given declining voice revenues, how VAS can be classified, key drivers and challenges, the VAS value chain, factors for successful new service launches, and examples of VAS from different operators.
Driving Mobile VAS Adoption and Creating a Sustainable VAS Proposition in New...Ali Saghaeian
Some of the topics covered in this slide deck:
Mobile VAS and Real time Contextual offers
Go-To-Market Solution for Next Generation Mobile Operators
Superior Monetisation Potential and Freemium Business Models
How to effectively drive Mobile VAS Adoption
Churn Reduction Potential via VAS Offering
Video Content & MNO Business Models
Spectrum of LBS applications for mobile operators with extended Wi-Fi
Developing Multimedia and Value Added Services (VAS) on 4G and 4.5G for Telec...Ali Saghaeian
The topics covered in this master slide deck:
* Mobile VAS and Multimedia Ecosystem and Value‐Chain over 4G and 4.5G Network: Key Drivers and Critical Success Factors
* New Service Development and Service Delivery Innovation in Mobile VAS and Multimedia
* World’s Best Practices and Success Stories in Launching Multimedia and Value Added Services
* Optimizing Strategies to Stimulate Mobile VAS Usage and Maximize Operators’ Revenues
* Driving Mobile VAS Adoption and Creating a Sustainable VAS Proposition in New Mobile Generations
* Exploring Mobile Apps Categories and Successful Mobile VAS and Multimedia Applications
* Strategies for Monetizing the Mobile Content, Services and Applications in 4G and 4.5G Market
* Value Creation and Customer Experience Management in Mobile VAS for an Enhanced Customer Journey
* Deploying Value-Added Service (VAS) Applications over LTE Network as an Advantage against Over-The-Top (OTT) Players
* Next Generation Service Platforms for Multimedia and Value Added Services
* Offering Rich Communications Services (RCS) as a Multimedia Application to combat OTT Competition
* Applications of Internet of Things (IoT), Big Data and Cloud Services in 4G-based Mobile VAS
Business of Value Added Services in New Mobile Era: From Strategy and Busines...Ali Saghaeian
Please email me "saghaeian [at] gmail.com" for any request on VAS research, consulting and training.
This presentation includes topics such as:
The mobile 3.0 – The trends for Multimedia Services and Value Added Services
The 4th revenue curve of mobile communication – The business of Value Added Services.
Differences in doing business with Multimedia and Value Added Services than voice, messaging and access (data) services.
Mobile Operator Strategy and implications for the ecosystem
The Impact of 4th curve on mobile operator’s financials
Investing in the 4th Curve
How can Operators become Digital Lifestyle Solution Providers (DLSP)?
Strategies for Monetizing Mobile Content, Services and Applications in 4G and...Ali Saghaeian
Some of the topics covered in this slide deck:
Monetizing Mobile Content, Services and Apps
Key Monetization Strategies & Challenges
Building New Business Model for Operators
LTE as the key opportunity for Monetization
Exploring OTT Monetization Opportunities and Services
Monetization Efforts With Mobile Network Geolocation
Recent initiatives in Data Monetization
Optimizing Strategies to Stimulate Mobile VAS Usage and Maximize Operators’ R...Ali Saghaeian
The slides cover a broad range of topics, including:
Revenue-Generating VAS services
Operators’ Positioning for New Segments
Stimulating Mobile VAS usage via Sponsored Data
Partnerships with VAS providers
Optimizing Strategies for VAS Bundling
How to Stimulate Awareness and Usage of VAS
Applying Lessons Learnt from the US Market
Mobile VAS and Multimedia Ecosystem and Value‐Chain over 4G and 4.5G Network ...Ali Saghaeian
The slides cover a broad range of topics, including:
4G and 4.5G as the Next Uplift of Growth
The Evolution of Mobile Operators' Business Model
Possible Changes in the Value Chain
How to take the Smart Pipe VAS Strategy
Data as the key to create Competing Value
Key Drivers and Success Factors in Future Networks
Operators' Strategies in the Value Chain
Digital Economy and the Evolving Ecosystem
Driving Mobile VAS Adoption and Creating a Sustainable VAS Proposition in New...Ali Saghaeian
Some of the topics covered in this slide deck:
Mobile VAS and Real time Contextual offers
Go-To-Market Solution for Next Generation Mobile Operators
Superior Monetisation Potential and Freemium Business Models
How to effectively drive Mobile VAS Adoption
Churn Reduction Potential via VAS Offering
Video Content & MNO Business Models
Spectrum of LBS applications for mobile operators with extended Wi-Fi
Developing Multimedia and Value Added Services (VAS) on 4G and 4.5G for Telec...Ali Saghaeian
The topics covered in this master slide deck:
* Mobile VAS and Multimedia Ecosystem and Value‐Chain over 4G and 4.5G Network: Key Drivers and Critical Success Factors
* New Service Development and Service Delivery Innovation in Mobile VAS and Multimedia
* World’s Best Practices and Success Stories in Launching Multimedia and Value Added Services
* Optimizing Strategies to Stimulate Mobile VAS Usage and Maximize Operators’ Revenues
* Driving Mobile VAS Adoption and Creating a Sustainable VAS Proposition in New Mobile Generations
* Exploring Mobile Apps Categories and Successful Mobile VAS and Multimedia Applications
* Strategies for Monetizing the Mobile Content, Services and Applications in 4G and 4.5G Market
* Value Creation and Customer Experience Management in Mobile VAS for an Enhanced Customer Journey
* Deploying Value-Added Service (VAS) Applications over LTE Network as an Advantage against Over-The-Top (OTT) Players
* Next Generation Service Platforms for Multimedia and Value Added Services
* Offering Rich Communications Services (RCS) as a Multimedia Application to combat OTT Competition
* Applications of Internet of Things (IoT), Big Data and Cloud Services in 4G-based Mobile VAS
Business of Value Added Services in New Mobile Era: From Strategy and Busines...Ali Saghaeian
Please email me "saghaeian [at] gmail.com" for any request on VAS research, consulting and training.
This presentation includes topics such as:
The mobile 3.0 – The trends for Multimedia Services and Value Added Services
The 4th revenue curve of mobile communication – The business of Value Added Services.
Differences in doing business with Multimedia and Value Added Services than voice, messaging and access (data) services.
Mobile Operator Strategy and implications for the ecosystem
The Impact of 4th curve on mobile operator’s financials
Investing in the 4th Curve
How can Operators become Digital Lifestyle Solution Providers (DLSP)?
Strategies for Monetizing Mobile Content, Services and Applications in 4G and...Ali Saghaeian
Some of the topics covered in this slide deck:
Monetizing Mobile Content, Services and Apps
Key Monetization Strategies & Challenges
Building New Business Model for Operators
LTE as the key opportunity for Monetization
Exploring OTT Monetization Opportunities and Services
Monetization Efforts With Mobile Network Geolocation
Recent initiatives in Data Monetization
Optimizing Strategies to Stimulate Mobile VAS Usage and Maximize Operators’ R...Ali Saghaeian
The slides cover a broad range of topics, including:
Revenue-Generating VAS services
Operators’ Positioning for New Segments
Stimulating Mobile VAS usage via Sponsored Data
Partnerships with VAS providers
Optimizing Strategies for VAS Bundling
How to Stimulate Awareness and Usage of VAS
Applying Lessons Learnt from the US Market
Mobile VAS and Multimedia Ecosystem and Value‐Chain over 4G and 4.5G Network ...Ali Saghaeian
The slides cover a broad range of topics, including:
4G and 4.5G as the Next Uplift of Growth
The Evolution of Mobile Operators' Business Model
Possible Changes in the Value Chain
How to take the Smart Pipe VAS Strategy
Data as the key to create Competing Value
Key Drivers and Success Factors in Future Networks
Operators' Strategies in the Value Chain
Digital Economy and the Evolving Ecosystem
Next Generation Service Platforms for Multimedia and Value Added ServicesAli Saghaeian
Some of the topics covered in this slide deck:
VoLTE: A Catalyst for Transformation
VoLTE vs OTT Voice Call
Next Generation Wi-Fi Calling
Consumer Use Cases for VoWiFi
WebRTC value-added services and Telco use-cases
IMS Underpinning for Next-Gen Telco Services
Virtualization evolution and roadmap - the path to NFV
Telecom Operators’ Investment Strategies in the 4th Revenue Growth CurveAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Telecom Operators’ Investment Strategies.
This presentation includes topics such as:
Investing in the 4th Curve
The Telco Challenge: Data Pipe or Smart Pipe
STRATEGY #1: Connectivity Provider
Key digital services in Mobile
STRATEGY #2: Digital Service Provider
Telco Digital Services Opportunities
STRATEGY #3: Digital Service Enabler
Digital Service Model
4-Phase Evolution to Digital Lifestyle Services
Operators’ Investment in the 4th Curve
Future Telecoms Service Business Models
How did KPN experience its digital transformation in cooperation with Comarch? How can other Telecom operators learn from KPN's best practices? Strenghten - Simplify - Grow are three key words describing KPN's transition.
Norbert Kraft, Referent Research & Technology, Nokia Siemens Networks
Durch die weltweite Verfügbarkeit, Abdeckung und Nutzung sind Mobile Telekommunikationsnetze heute ein typisches Anwendungsgebiet für 'Big Data' und insbesondere für komplexe Datenanalyseverfahren. Norbert Kraft beschreibt in dieser Session Einsatzszenarien dieser Technologien in der Telekommunikationsindustrie anhand konkreter Beispiele, die im Rahmen eines Forschungsprojektes des Zentralbereiches 'Technologie und Innovation' von Nokia entstanden sind. In einen Entwicklungsprototypen wurden hier Möglichkeiten der Netzausfallvorhersage sowie der Ursachenanalyse für solche Ereignisse untersucht und entwickelt. Hierbei kommen unterschiedliche Data Mining und Machine Learning Verfahren zum Einsatz, z.B. (Un-)supervised Learning, Clustering Verfahren für die Klassifizierung von Kundenprofilen oder Radiozellen sowie eine Zeitreihenanalyse zur Vorhersage von Netzausfällen. Eine wichtige Rolle neben der Erkennung von Fehlerszenarien ist hierbei immer die Ermittlung einer möglichen Fehlerursache, wobei der erkannte Netzfehler mit einer Vielzahl möglicher Einflussgrößen (z.B. SW Konfiguration, Lastprofil) korreliert wird.
다양한 영역에서 트렌드를 이끌어온 밀레니얼 세대.
그들이 부모가 되며 키즈 시장에서도 존재감을 드러내고 있습니다.
-
신중하게 출산을 결정하고,
한 명의 아이에게 아낌없이 투자하는 밀레니얼 부모는
이전 세대와는 확연하게 구분되는 특징을 가지고 있는데요.
-
현재 키즈 시장을 주도하는
밀레니얼 부모의 특징과 욕구는 무엇이며,
이들을 사로잡기 위한 방법은 무엇일지,
어떤 미디어 이용 행태를 가지고 있는지 알아봅니다.
-
#밀레니얼 #밀레니얼세대 #M세대 #밀레니얼부모 #육아 #부모 #육아맘 #육아대디
[Market Issue]
- Z세대+알파세대 ‘잘파세대’ 겨냥한 제품/서비스 출시
- 정신건강 중요성 대두, 멘탈케어 상품 출시 활발
- 남녀노소 즐길 수 있는 레트로 캐주얼 게임의 귀환
[Media News]
- 네이버, 신규 광고 상품 ‘커뮤니케이션 애드’ 출시
- 네이버, 관심사 중심으로 모바일 홈 화면 개편
- 인스타그램, 릴스 업데이트로 숏폼 강화
[New Media]
- 당근마켓
- SNOW
- 트리플
- 속초아이
[Special Promotion]
- 메조미디어 X 트리플, 단독 할인 프로모션
Short university lecture about how mobile Telco operators can improve their profitability leveraging a strategic and value based approach to Channel Management
한때 FLEX와 YOLO(You Only Live Once)로 대표되던 과시적 소비 트렌드가 지나가고 무지출, 짠테크 등의 알뜰 소비 트렌드가 그 자리를 차지했습니다.
익명의 사람들이 오픈채팅방에서 만나 서로의 지출을 따끔하게 혼내는
소위 '거지방'은 현재의 소비 트렌드를 극명하게 보여주는 한 예라고 할 수 있습니다.
-
알뜰하고 합리적으로 소비하기 위해 사람들은
어떤 인식을 가지고, 어떤 서비스를 이용할까요?
메조미디어 자체 조사 데이터와 함께 알뜰 합리적 소비 트렌드에 대해 알아봅니다.
5G O-RAN (Open RAN): Architecture, Procedures And Use Cases. Path to O-RAN, RAN Functional Splits, Split 7.2x for O-RAN, O-RAN Virtualization, Non & Near RT RIC, Slicing in O-RAN. Learn how OPEN RAN implementation increases not only security advantages, but also security risks like attack surfaces. How to mitigate the risk level? Tonex can help. See why dozens of corporates prefer Tonex Open RAN training course, seminars and consulting services. Gain knowledge about Evolution to O-RAN (vRAN, C-RAN, D-RAN, RAN Disaggregation).
Earn your certificate online. Ask a question. Sign up as a business group. https://www.tonex.com/training-courses/open-ran-security-fundamentals-o-ran-security-training/
Definition:WiMAX is a fourth generation (4G) technology.WiMAX stands for Worldwide Interoperability for Microwave Access.WiMAX is technically also known as “IEEE 802.16”WiMAX is a wireless communications standard designed for creating Metropolitan Area Networks(MANs).A Broadband Wireless Access(BWA) technique offering fast broadband connection.It allows a user, to browse the internet on a laptop without physically connecting it to a router.It involves microwaves for the transfer of data wirelessly.Founded by Ensemble, CrossSpan, Harris & Nokia.
[Market Issue]
- OpenAI 더 똑똑해진 챗GPT-4 공개
- 솔직하고 단호한 제품 리뷰, 디플루언서 인기
- 젊은 세대에 스며든 어르신 감성 '할매니얼'
[Media Issue]
- 구글&유튜브, AI 도입으로 서비스 강화
- 릴스 강화하는 페이스북&인스타그램
- 틱톡, 광고 효율 높이는 '틱톡 프로모션' 기능 확대
[New Media]
- 마미톡
- 캐시팩토리
[Special Promotion]
- 메조미디어X다방, 서비스 25% 제공 프로모션
우리의 타겟이 여가시간에 어떤 온라인 활동을 하는지 궁금하시다면 주목해주세요!
이번 <디지털 라이프스타일 보고서_①여가/취미 편>에서는
동영상, 숏폼, OTT, 게임, 웹툰·웹소설·웹드라마 콘텐츠 등
온라인 상의 여가/취미 관련 데이터를 분석하여 소비자에 대한 인사이트를 제공합니다.
-
1. 온라인 활동
2. 동영상 시청
3. 숏폼 시청
4. OTT 이용
5. 콘텐츠 이용(게임/웹툰/웹소설/웹드라마)
건강에 대한 관심이 젊은층까지 확산되며
MZ세대가 건강관리 시장의 큰손으로 부상했습니다.
-
계획적이고 부지런한 삶, 소위 '갓생'을 꿈꾸는 이들에게
건강관리란 자기개발이자 더 나은 삶을 위한 투자 활동입니다.
-
이러한 인식은 MZ세대만의 건강관리 방식으로 나타났는데요,
과연 이들의 건강관리는 기성세대와 어떻게 다를까요?
MZ세대 건강관리 행태와 트렌드, 그리고 전망을 담았습니다.
Mobile Operators' Strategies and Financials in the 4th Revenue Growth CurveAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Mobile Operators' Strategies and Financials.
This presentation includes topics such as:
Implications of the 4th wave
Opportunities in the 4th Curve
Opportunities beyond Voice and Data
Case Studied for Revenues from new businesses
4th Curve Application Areas
The four revenue growth curves
Mobile Operator Strategy in the 4th Curve
The Impact of 4th Curve on Operator Financials
ICT and Digital Media Industry
Profitability of business segments
Global Mobile Industry Profit Share
Next Generation Service Platforms for Multimedia and Value Added ServicesAli Saghaeian
Some of the topics covered in this slide deck:
VoLTE: A Catalyst for Transformation
VoLTE vs OTT Voice Call
Next Generation Wi-Fi Calling
Consumer Use Cases for VoWiFi
WebRTC value-added services and Telco use-cases
IMS Underpinning for Next-Gen Telco Services
Virtualization evolution and roadmap - the path to NFV
Telecom Operators’ Investment Strategies in the 4th Revenue Growth CurveAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Telecom Operators’ Investment Strategies.
This presentation includes topics such as:
Investing in the 4th Curve
The Telco Challenge: Data Pipe or Smart Pipe
STRATEGY #1: Connectivity Provider
Key digital services in Mobile
STRATEGY #2: Digital Service Provider
Telco Digital Services Opportunities
STRATEGY #3: Digital Service Enabler
Digital Service Model
4-Phase Evolution to Digital Lifestyle Services
Operators’ Investment in the 4th Curve
Future Telecoms Service Business Models
How did KPN experience its digital transformation in cooperation with Comarch? How can other Telecom operators learn from KPN's best practices? Strenghten - Simplify - Grow are three key words describing KPN's transition.
Norbert Kraft, Referent Research & Technology, Nokia Siemens Networks
Durch die weltweite Verfügbarkeit, Abdeckung und Nutzung sind Mobile Telekommunikationsnetze heute ein typisches Anwendungsgebiet für 'Big Data' und insbesondere für komplexe Datenanalyseverfahren. Norbert Kraft beschreibt in dieser Session Einsatzszenarien dieser Technologien in der Telekommunikationsindustrie anhand konkreter Beispiele, die im Rahmen eines Forschungsprojektes des Zentralbereiches 'Technologie und Innovation' von Nokia entstanden sind. In einen Entwicklungsprototypen wurden hier Möglichkeiten der Netzausfallvorhersage sowie der Ursachenanalyse für solche Ereignisse untersucht und entwickelt. Hierbei kommen unterschiedliche Data Mining und Machine Learning Verfahren zum Einsatz, z.B. (Un-)supervised Learning, Clustering Verfahren für die Klassifizierung von Kundenprofilen oder Radiozellen sowie eine Zeitreihenanalyse zur Vorhersage von Netzausfällen. Eine wichtige Rolle neben der Erkennung von Fehlerszenarien ist hierbei immer die Ermittlung einer möglichen Fehlerursache, wobei der erkannte Netzfehler mit einer Vielzahl möglicher Einflussgrößen (z.B. SW Konfiguration, Lastprofil) korreliert wird.
다양한 영역에서 트렌드를 이끌어온 밀레니얼 세대.
그들이 부모가 되며 키즈 시장에서도 존재감을 드러내고 있습니다.
-
신중하게 출산을 결정하고,
한 명의 아이에게 아낌없이 투자하는 밀레니얼 부모는
이전 세대와는 확연하게 구분되는 특징을 가지고 있는데요.
-
현재 키즈 시장을 주도하는
밀레니얼 부모의 특징과 욕구는 무엇이며,
이들을 사로잡기 위한 방법은 무엇일지,
어떤 미디어 이용 행태를 가지고 있는지 알아봅니다.
-
#밀레니얼 #밀레니얼세대 #M세대 #밀레니얼부모 #육아 #부모 #육아맘 #육아대디
[Market Issue]
- Z세대+알파세대 ‘잘파세대’ 겨냥한 제품/서비스 출시
- 정신건강 중요성 대두, 멘탈케어 상품 출시 활발
- 남녀노소 즐길 수 있는 레트로 캐주얼 게임의 귀환
[Media News]
- 네이버, 신규 광고 상품 ‘커뮤니케이션 애드’ 출시
- 네이버, 관심사 중심으로 모바일 홈 화면 개편
- 인스타그램, 릴스 업데이트로 숏폼 강화
[New Media]
- 당근마켓
- SNOW
- 트리플
- 속초아이
[Special Promotion]
- 메조미디어 X 트리플, 단독 할인 프로모션
Short university lecture about how mobile Telco operators can improve their profitability leveraging a strategic and value based approach to Channel Management
한때 FLEX와 YOLO(You Only Live Once)로 대표되던 과시적 소비 트렌드가 지나가고 무지출, 짠테크 등의 알뜰 소비 트렌드가 그 자리를 차지했습니다.
익명의 사람들이 오픈채팅방에서 만나 서로의 지출을 따끔하게 혼내는
소위 '거지방'은 현재의 소비 트렌드를 극명하게 보여주는 한 예라고 할 수 있습니다.
-
알뜰하고 합리적으로 소비하기 위해 사람들은
어떤 인식을 가지고, 어떤 서비스를 이용할까요?
메조미디어 자체 조사 데이터와 함께 알뜰 합리적 소비 트렌드에 대해 알아봅니다.
5G O-RAN (Open RAN): Architecture, Procedures And Use Cases. Path to O-RAN, RAN Functional Splits, Split 7.2x for O-RAN, O-RAN Virtualization, Non & Near RT RIC, Slicing in O-RAN. Learn how OPEN RAN implementation increases not only security advantages, but also security risks like attack surfaces. How to mitigate the risk level? Tonex can help. See why dozens of corporates prefer Tonex Open RAN training course, seminars and consulting services. Gain knowledge about Evolution to O-RAN (vRAN, C-RAN, D-RAN, RAN Disaggregation).
Earn your certificate online. Ask a question. Sign up as a business group. https://www.tonex.com/training-courses/open-ran-security-fundamentals-o-ran-security-training/
Definition:WiMAX is a fourth generation (4G) technology.WiMAX stands for Worldwide Interoperability for Microwave Access.WiMAX is technically also known as “IEEE 802.16”WiMAX is a wireless communications standard designed for creating Metropolitan Area Networks(MANs).A Broadband Wireless Access(BWA) technique offering fast broadband connection.It allows a user, to browse the internet on a laptop without physically connecting it to a router.It involves microwaves for the transfer of data wirelessly.Founded by Ensemble, CrossSpan, Harris & Nokia.
[Market Issue]
- OpenAI 더 똑똑해진 챗GPT-4 공개
- 솔직하고 단호한 제품 리뷰, 디플루언서 인기
- 젊은 세대에 스며든 어르신 감성 '할매니얼'
[Media Issue]
- 구글&유튜브, AI 도입으로 서비스 강화
- 릴스 강화하는 페이스북&인스타그램
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우리의 타겟이 여가시간에 어떤 온라인 활동을 하는지 궁금하시다면 주목해주세요!
이번 <디지털 라이프스타일 보고서_①여가/취미 편>에서는
동영상, 숏폼, OTT, 게임, 웹툰·웹소설·웹드라마 콘텐츠 등
온라인 상의 여가/취미 관련 데이터를 분석하여 소비자에 대한 인사이트를 제공합니다.
-
1. 온라인 활동
2. 동영상 시청
3. 숏폼 시청
4. OTT 이용
5. 콘텐츠 이용(게임/웹툰/웹소설/웹드라마)
건강에 대한 관심이 젊은층까지 확산되며
MZ세대가 건강관리 시장의 큰손으로 부상했습니다.
-
계획적이고 부지런한 삶, 소위 '갓생'을 꿈꾸는 이들에게
건강관리란 자기개발이자 더 나은 삶을 위한 투자 활동입니다.
-
이러한 인식은 MZ세대만의 건강관리 방식으로 나타났는데요,
과연 이들의 건강관리는 기성세대와 어떻게 다를까요?
MZ세대 건강관리 행태와 트렌드, 그리고 전망을 담았습니다.
Mobile Operators' Strategies and Financials in the 4th Revenue Growth CurveAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Mobile Operators' Strategies and Financials.
This presentation includes topics such as:
Implications of the 4th wave
Opportunities in the 4th Curve
Opportunities beyond Voice and Data
Case Studied for Revenues from new businesses
4th Curve Application Areas
The four revenue growth curves
Mobile Operator Strategy in the 4th Curve
The Impact of 4th Curve on Operator Financials
ICT and Digital Media Industry
Profitability of business segments
Global Mobile Industry Profit Share
World’s Best Practices and Success Stories in Launching Multimedia and Value ...Ali Saghaeian
The slides cover a broad range of topics, including:
Key VAS Offerings by Telecom Operators
Success Stories for OTT-Telco Collaboration
World’s Best Practices in launching New Voice Technologies
Best Practices for RCS-based Services
Successful launches of VoLTE and VoWiFi
Operators' Approach in emerging Vertical Markets
Value Creation and Customer Experience Management in Mobile VAS for an Enhanc...Ali Saghaeian
Some of the topics covered in this slide deck:
Mapping the Customer Experience and creating Value
Customer experience as an ecosystem play
Top business and process challenges for customer experience programs
Deepen engagement over the lifecycle of the customer
Importance of Self Service in better customer experience
Objectives for Customer Experience Management (CEM)
Comparing Traditional Customer Service vs. Next Gen Proactive Support
Developing Value Added Services (VAS) and Product Roadmap for Telecoms OperatorsAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Developing Value Added Services (VAS) and Product Roadmap.
This presentation includes topics such as:
Reference framework for VAS product and platform launch
VAS customer value proposition (CVP) design
Service Management Life Cycle
VAS categorization for different business models
VAS function in the organization
Sample VAS Product Descriptions
The framework and Principles to design the product roadmap
Developing Product Ideas and shortlisting for future development
Template for Operator’s 5-year Product Roadmap
IBM B2B and Commerce Solutions for CommunicationsLightwell
Solutions guide from IBM partner Lightwell (http://www.lightwellinc.com) explores how:
• One communications service provider increased its billing collection rate by 76 percent within one year of implementing IBM B2B and Commerce Solutions
• A broadband communications service provider doubled their average sales in the first three months with IBM B2B and Commerce Solutions
• A U.S. cable, TV and broadband provider migrated a significant portion of its sales and ordering to the lower-cost e-commerce channel
• A U.S.-based broadband provider deployed one order management system to orchestrate and execute virtually all fulfillment transactions
Carriers and other service providers are making the transformation to the \'Telco 2.0\' business model by leveraging their networks to distribute Software as a Service (SaaS), Cloud Computing, and many other On Demand Services.
Customer experience, support, and retention functions have become critical for software executives for driving recurring revenue growth, increasing ARPU and managing churn.
TABS, is an integrated software package designed for the mobile, ISP, and traditional fixed network services. This capability provides us with a solution that is already well versed in supporting Local, International. TABS convergent Customer Care & Billing system undertakes the whole billing process of a single converged system and rates all services against a single unified rating scheme.TABS solutions have been implemented in 38 sites for the major telecom groups providing Non stop services for over 100+ customers.
The ITS solution is based on SOA (Service-Oriented Architecture), which helps business owners respond more quickly and in a cost-effective manner to changing market conditions. With SOA, business changes can be easily met through customization rather than traditional custom development, making it easier to quickly implement changes without requiring radical system modifications. The ITS SOA-based solution also simplifies interconnection with and usage of existing IT assets, which facilitates integration with existing systems and increases interoperability.
Trends in Technology Services - Summer 2017Rebecca Rodl
Waterstone engaged with 25 technology-led companies over the past several months to capture the latest trends around Cloud, Services, and Customer Success. This document highlights key findings, perspectives, and insights.
Cloud Computing encompasses a broad range of services that are available upon subscription. With several significant developments, evolution and revolution; cloud technology has evolved to encompass Software as a Service (SaaS), Platform as a Service (PaaS), Infrastructure as a Service (IaaS), Security as a Service, and On Demand Services over the Internet, among others. Apart from this, many vendors have seized the term ‘Cloud’ and are using it for products that sit outside of the common definition of cloud. The cloud marketplace is progressively becoming more diverse, and incoherent, at the same time.
TADSummit Telestax Keynote: API and Fly: CPaaS enablement, creating a B2B eco...Alan Quayle
Telestax Keynote: API and Fly: CPaaS enablement, creating a B2B ecosystem with Applications and Networks using APIs
Kevin Nethercott, VP Business Development at TeleStax
We are now in the midst of a major industry transition as communication becomes a feature built into a wide range of apps, experiences, and services, rather than simply a product unto itself. With key enterprise customers increasingly seeing new CPaaS (Communications Platform as a Service) companies as a means to more efficiently consume carrier resources, while enabling innovation - traditional carriers and service providers are keen to add API driven solutions to their own portfolios. Faced with the choice of buy, build, or partner, one of the strategic trends is the emergence of marketplaces where carrier service providers and app developers can join forces to deliver exciting solutions for customers. Will CPaaS put even more competitive pressures on service providers, or give them new ways to compete, collaborate, and innovate?
This presentation will discuss
* What key problems CPaaS solves for service providers
* What are the technical skills CPaaS demands
* Why a marketplace for CPaaS enables innovation
* How to successfully embrace the CPaaS opportunity and thrive
Api and fly! CPaaS Enablement: Combining Apps, Networks, and APIstelestax
Cloud-based Communications Platform-as-a-Service (CPaaS) technology is helping enterprises consume carrier resources in totally new ways through programmable interfaces. Through CPaaS, Enterprises can add real-time voice, video, and messaging into their own applications and systems without taking on a hefty infrastructure build. They can often reduce costs by selecting resources and features from self-service portals that offer instant provisioning and allow unprecedented integration and customization.
Applications of Internet of Things (IoT), Big Data and Cloud Services in 4G-b...Ali Saghaeian
Some of the topics covered in this slide deck:
Market Opportunities for Cloud Monetization
Business Model for Big Data
Big Data Monetization and Transformation
Possible Strategies in M2M / IoT / Digital Services
Sigfox: A global network just for things!
Applications for Internet of Things (IoT)
Exploiting 5G for Advanced IoT
Offering Rich Communications Services (RCS) as a Multimedia Application to co...Ali Saghaeian
Some of the topics covered in this slide deck:
Drivers for RCS adoption
RCS to provide competitive like-for-like services as OTT
Providing promising business opportunities for RCS based services
RCS based business model, creating additional revenues for telco operators
RCS-e to VoLTE evolution
RCS Monetization Options
RCS/VoLTE to provide a Platform for Contextual Communication Services
Deploying Value-Added Service (VAS) Applications over LTE Network as an Advan...Ali Saghaeian
Some of the topics covered in this slide deck:
Telco-OTT voice/messaging applications
App users & heavy users of legacy services
Operator-provided OTT-like communications app
Value of the messaging market and the level of threat from OTT
Operators rating their performance against OTT Players
Apps as multi-modal communication platforms
Important Factors in an OTT Service Package
Exploring Mobile Apps Categories and Successful Mobile VAS and Multimedia App...Ali Saghaeian
Some of the topics covered in this slide deck:
Successful Mobile VAS and Multimedia Applications
Different Mobile App Categories & Functions
Operators’ Mobile App Functions
Top APIs operators could implement
Case Study: Network API Platform
Making the most of enterprise apps
Pros and Cons for Providing Mobile Apps
New Service Development and Service Delivery Innovation in Mobile VAS and Mul...Ali Saghaeian
The slides cover a broad range of topics, including:
Digital Transformation for Mobile Operators
Operators’ Value in New Service Development
Most popular lines of Business by 2017
Service Delivery Innovation in Mobile VAS and Multimedia
New Rules of Consumer Engagement by Developing New Services
Service Providers’ Perspective in Service Delivery Innovation
Standard Ecosystem for Future Communications Services
Operators’ Positioning as a Digital Lifestyle Solution ProviderAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Positioning as a Digital Lifestyle Solution Provider.
This presentation includes topics such as:
Service Provider Opportunities & Challenges in the New Digital World
Matching the Customers’ Demands
end-to-end ICT service provision
Digital convergence is driving overlaps
How can Operators become Digital Lifestyle Solution Providers (DLSP)?
Steps to becoming a Digital Lifestyle Solution Provider
How to Build a Successful Digital Services Business
Essentials of Being a Digital Lifestyle Player
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Mobile Internet 3.0 and OTT Services.
This presentation includes topics such as:
Evolution of Communication Services
Mobile Internet 3.0
Leading global mobile operators
Next Generation of TV & Video Viewing
OTT Communications Services Market
Consumer OTT offering and the genres
OTT video market
OTT Business and Monetization Models
OTT Market Estimation Structure
OTT monetization opportunities for Pay-TV
Global Perspectives to Mobile Access and DataAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Mobile Access and Data.
This presentation includes topics such as:
Mobile Access Revenue Growth Curves
New Evolving ECO System
Mobile Infrastructure Evolution
4G-LTE Global Service Status
How can 4G Grow the Revenues
Case Studies of Growth in Data revenues
Core Revenue Trends – Mobile Data
Industry Growth Drivers: Mobile Data and OTTs
Mobile Voice and Messaging: Global Trends and AnalysesAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Mobile Voice and Messaging.
This presentation includes topics such as:
Analysis of Growth Curves in Mobile
Telco Voice Standards and Roadmap
Mobile Voice Revenue Growth Curves
Global VoLTE and VoWi-Fi Market
Messaging Case Studies Worldwide
Cannibalization of Voice and Messaging
OTT Messaging Traffic Worldwide
OTT Role in Telco’s Business Revolution
Please email me "saghaeian [at] gmail.com" for any request on Vietnam market research, consulting and training.
This presentation includes topics such as:
Vietnam Operator Subscription Trends
Mobile Operators’ Market shares by subscriber
Technology Trends in Asia Pacific
Vietnam Mobile Technology Split
Device Sales by Technology in Vietnam
Vietnam Mobile ARPU and Revenue
Information Technology Market in Vietnam
Smartphone Connections Market Profile
Mobile's share of website traffic
Vietnam OTT Overview
Market Positioning as Kids / Family MVNOAli Saghaeian
Please email me "saghaeian [AT] gmail [DOT] com" for any request on MVNO research, consulting and training.
The presentation includes topics such as:
Addressing Kids’ Changing Habits;
Targeting Family / Kids Segment;
MVNO Case Studies & Success Stories;
Business Model & Customer Experience;
Kids Mobile Bundles and Offering.
1. By ALI Saghaeian
Introduction to
Mobile Value Added Services
and Multimedia
Chief Analyst & Consultant
Telecoms, IT, and Media
Saghaeian [at] gmail.com
Mobile VAS
2. Objectives
• What is Value Added Service
• Understanding VAS
Ecosystem
• Reasons for Increasing
Importance of VAS
• Learning Key Attributes to
Drive VAS Adoption
• How to create a Sustainable
VAS Proposition
2
• Listing Current
VAS & Multimedia
offerings and their
performance in
the market
Exercise
Saghaeian [at] gmail.com
3. Agenda
• Global Trend of Contents Usage
• Operators need to focus on VAS
• Voice VAS Classification
• Key Drivers for VAS
• Key Challenges for Service Providers
• Typical VAS Value-Chain
• Critical Factors for Successfully Launching New Services
• Some Operators’ VAS Examples
3Saghaeian [at] gmail.com
6. 6
VAS is a defined term to identify non-core services of a
Telecom Operator
Value-added services(VAS) are non-core
services for telecom industry or in short, all
services beyond standard voice calls and
fax transmissions. value-added
services add value to the standard service
offering, spurring the subscriber to use
their phone more and allowing the operator
to drive up their ARPU
Key characteristics of VAS
• Non-core service which contributes a
minority portion to total operational
revenue
• Enhance the value of core services:
– Bringing in incremental revenue
– Stimulating revenue of core
business
– Strengthen the position of the core
service
• Increase the benefit of the core
service to the customers
Value added services (VAS) are
supplementary telecom services which
provide upon telecom network and other
telecom equipments. VAS helps to
improve the economic and functional
contribution of operators existing network.
Wikipedia
ITU
Saghaeian [at] gmail.com
7. 7
VAS brings Value to Reinvent Mobile
Direct benefit
• Revenue from services – this become more and more insignificant as many
services become commonplace
• Revenue from customer premises equipment (CPE) upgrade – the provision of
CPE is profitable for operators with average margins estimated at 35%
• Revenue from call stimulation – the recipient of an SMS or MMS may call the
sender
Indirect benefit
• Enhance customer retention – differentiation from competitors through a range of
unique, innovative VAS, operators can add value to their core propositions and
thus enhance customer retention
• Improve services offered by mobile operators, as they can encourage recapturing
some of the calls customers make through their mobile when they are at home
Saghaeian [at] gmail.com
8. Operators need to focus on Data and VAS
Data (Mobile Broadband)
Voice & Messaging
Current Status
(ARPU)
Saghaeian [at] gmail.com
9. 9
VAS Ecosystem could be vast and includes both B2B and B2C
type of relationships
voice
Broadband
Data
Communication
VAS
TV
Content
Entertainment
VAS
Security
Data centers
Call centers
Connectivity
VAS
Desktop
Applications
BPO
ICT VAS
Operator
B2C relationshipB2B relationship (outsource) / In house
Saghaeian [at] gmail.com
10. 10
• Call forwarding
• Call barring
• Call waiting
• Voice mail
• Caller ID
Basic VAS
Entertainment
Information
Transaction
Communication
Voice VAS can be further classified into four categories
(C.I.E.T.) that go beyond simple connectivity
• Messaging
• Conference call
• Phone book
• Video calling
• Multi-number
• IP call
• Content portal
service (movie,
music, sports,
comics, games,
live TV)
• Ring back tone
Voice and
data
Service
connectivity
• Travel booking
• Restaurant booking
• Fixed payment
• Shopping
• Premium number ( toll
free number, voting
Connectivity
experience
enhancement
Beyond
connectivity
• Emergency
hotline
• Directory
service
• General news
• Weather
• Traffic
• Stock exchange
• Wake up
• Time reminder
Increasing
value chain
complexity
Increasing
operational
capability
requirement
Saghaeian [at] gmail.com
11. Reasons for Increasing Importance of VAS
• Decrease in ARPU despite increase in MOU:
• With declining ARPU, the challenge is to develop alternative
revenue streams and retain customers by creating a basis for
differentiation.
• Greater need for differentiation among the service providers
• Greater competition
• Saturation in Metros and Urban cities
• Number Portability expected to come
• 3G/4G VAS:
• With added utility to mobile phone through 3G/4G, both
subscriber base and ARPU are expected to observe phenomenal
increase in the coming years
Saghaeian [at] gmail.com
12. Key Drivers for VAS
Service Providers Perspective
Opportunity for bundling with other services 67%
Reducing Operational Costs 67%
Introduce New Application & Services 56%
Extension of Access Services 56%
Competition 50%
Ratified Standards 50%
Consolidated the number of Networks 39%
Legacy voice equipment obsolescence 30%
New Handsets 17%
Source: Infonetics Research
Saghaeian [at] gmail.com
13. Key Attributes to Drive VAS Adoption
• Ease of Use and Experience
• Speed (low latency); Reliability; Quality of Service
• Ease of Provisioning & Configuration; OSS/BSS
• Data optimization; Network Performance
• Business Models; Ecosystem Management
• Standards based service delivery framework
Saghaeian [at] gmail.com
14. Key Challenges for Service Providers
Complexity of choosing VAS mix
Ability to maximize revenue from major investments
• Balance the Portfolio with High price point vs. low cost services
• Promotion to Maximize Penetration and Adoption Rates
• Time of day promotion
Ecosystem complexity
• Content: Content Providers, Aggregators, Distributors
• Applications: Financial Institutions, Retailers, Government
• Foster business models to enable service providers, verticals and VAS
• vendors to drive adoption to manage a Win-Win business Model
Conflicting goals
• Robust internal architecture vs. low CapEx
• New 3G/4G investments vs. profitable applications on current 2G networks
• Internal transformation (siloed to distributed) vs. time-to-market
Saghaeian [at] gmail.com
15. Creating a Sustainable VAS Proposition (1/2)
Capture your customer's imagination:
• Each customer is unique and has his/her own interest, requirements, wants, needs and desires.
Each unique customer reacts and responds differently to different proposition
• Innovate! Customers are constantly being bombarded by new products and services everyday
and this constant need for something that is 'out-of-the-box'
Fostering Interactivity:
• Two way communication is of absolute essence in creating a channel of communication
between the customer and you.
• It is important to interact in order to better understand the customer and continue to offer
products and services that are better suited to their needs.
Fulfilling unmet needs:
• Despite the plethora of options available to the average customer, the niche categories get
ignored. It is essential to look to these categories and create new products to engage them.
• Focus on customer service. Ensure that the products and services are creating customer
satisfaction and loyalty.
Saghaeian [at] gmail.com
16. Developing sustainable revenue streams:
• Customers are attracted to different pricing models depending on their perception
of the value gained from it
• VAS providers have to offer a range of pricing models depending on demographic,
psychographic and behavioral factors
• It is essential to set price objectives according to each product and its specific target
as well as the profit potential.
• Different pricing models include flat rate, subscription based, step charging, and
bundle offers.
• Pricing models need to be created specifically for local markets to meet the needs
• It is of utmost importance that the tariff structure is transparent and is not complex
for the end customer to comprehend
Creating a Sustainable VAS Proposition (2/2)
Saghaeian [at] gmail.com
17. Service Provider Business Model
More focus on growing revenue and enabling efficiencies
Saghaeian [at] gmail.com
18. MNO / VAS Media in the Mix
Saghaeian [at] gmail.com
20. Critical Factors for Successfully Launching New Services
Having the right Customer
Value Proposition
Knowing how to Segment
and Target Customers
Launching the right
Products and Pricing Plans
Getting the Technology
Rollout right
1 2
3 4
Saghaeian [at] gmail.com
21. 21
In Conclusion … Lessons Learnt
1. Use VAS to positively influence
customer life-time value
• Manage the eco-system
• Offer range of pricing models
• Strong focus on customer service
2. Build VAS infrastructure
• Cross-selling and up-selling
• Bundling
• Simplicity
3. Foster interactivity
• Targeted promotions per segment
• Engage with your customers (two-
way communication)
• Enhance customer understanding,
segment of one
4. Re-engineer your commercial
model
• Partner
• Agent
• Powered by
• Branded
• Joint venture
5. Agile launch and optimization
cycles
• Design minimum viable
product
• Launch in agile fashion
• Optimize or sunset quickly
6. Data and insight
• Big data capability
• Data scientist role
• Inform decision-making
Saghaeian [at] gmail.com