Some of the topics covered in this slide deck:
Mobile VAS and Real time Contextual offers
Go-To-Market Solution for Next Generation Mobile Operators
Superior Monetisation Potential and Freemium Business Models
How to effectively drive Mobile VAS Adoption
Churn Reduction Potential via VAS Offering
Video Content & MNO Business Models
Spectrum of LBS applications for mobile operators with extended Wi-Fi
Deploying Value-Added Service (VAS) Applications over LTE Network as an Advan...Ali Saghaeian
Some of the topics covered in this slide deck:
Telco-OTT voice/messaging applications
App users & heavy users of legacy services
Operator-provided OTT-like communications app
Value of the messaging market and the level of threat from OTT
Operators rating their performance against OTT Players
Apps as multi-modal communication platforms
Important Factors in an OTT Service Package
Optimizing Strategies to Stimulate Mobile VAS Usage and Maximize Operators’ R...Ali Saghaeian
The slides cover a broad range of topics, including:
Revenue-Generating VAS services
Operators’ Positioning for New Segments
Stimulating Mobile VAS usage via Sponsored Data
Partnerships with VAS providers
Optimizing Strategies for VAS Bundling
How to Stimulate Awareness and Usage of VAS
Applying Lessons Learnt from the US Market
Mobile VAS and Multimedia Ecosystem and Value‐Chain over 4G and 4.5G Network ...Ali Saghaeian
The slides cover a broad range of topics, including:
4G and 4.5G as the Next Uplift of Growth
The Evolution of Mobile Operators' Business Model
Possible Changes in the Value Chain
How to take the Smart Pipe VAS Strategy
Data as the key to create Competing Value
Key Drivers and Success Factors in Future Networks
Operators' Strategies in the Value Chain
Digital Economy and the Evolving Ecosystem
Developing Multimedia and Value Added Services (VAS) on 4G and 4.5G for Telec...Ali Saghaeian
The topics covered in this master slide deck:
* Mobile VAS and Multimedia Ecosystem and Value‐Chain over 4G and 4.5G Network: Key Drivers and Critical Success Factors
* New Service Development and Service Delivery Innovation in Mobile VAS and Multimedia
* World’s Best Practices and Success Stories in Launching Multimedia and Value Added Services
* Optimizing Strategies to Stimulate Mobile VAS Usage and Maximize Operators’ Revenues
* Driving Mobile VAS Adoption and Creating a Sustainable VAS Proposition in New Mobile Generations
* Exploring Mobile Apps Categories and Successful Mobile VAS and Multimedia Applications
* Strategies for Monetizing the Mobile Content, Services and Applications in 4G and 4.5G Market
* Value Creation and Customer Experience Management in Mobile VAS for an Enhanced Customer Journey
* Deploying Value-Added Service (VAS) Applications over LTE Network as an Advantage against Over-The-Top (OTT) Players
* Next Generation Service Platforms for Multimedia and Value Added Services
* Offering Rich Communications Services (RCS) as a Multimedia Application to combat OTT Competition
* Applications of Internet of Things (IoT), Big Data and Cloud Services in 4G-based Mobile VAS
Strategies for Monetizing Mobile Content, Services and Applications in 4G and...Ali Saghaeian
Some of the topics covered in this slide deck:
Monetizing Mobile Content, Services and Apps
Key Monetization Strategies & Challenges
Building New Business Model for Operators
LTE as the key opportunity for Monetization
Exploring OTT Monetization Opportunities and Services
Monetization Efforts With Mobile Network Geolocation
Recent initiatives in Data Monetization
Introduction to Mobile VAS and MultimediaAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any request on Mobile VAS research, consulting and training.
This presentation includes topics such as:
Global Trend of Contents Usage
Operators need to focus on VAS
Voice VAS Classification
Key Drivers for Mobile Value Added Services
Key Challenges for Service Providers
Typical VAS Value Chain
Critical Factors for Successfully Launching New Services
Some Operators’ VAS Examples
Telecom Operators’ Investment Strategies in the 4th Revenue Growth CurveAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Telecom Operators’ Investment Strategies.
This presentation includes topics such as:
Investing in the 4th Curve
The Telco Challenge: Data Pipe or Smart Pipe
STRATEGY #1: Connectivity Provider
Key digital services in Mobile
STRATEGY #2: Digital Service Provider
Telco Digital Services Opportunities
STRATEGY #3: Digital Service Enabler
Digital Service Model
4-Phase Evolution to Digital Lifestyle Services
Operators’ Investment in the 4th Curve
Future Telecoms Service Business Models
Short university lecture about how mobile Telco operators can improve their profitability leveraging a strategic and value based approach to Channel Management
Deploying Value-Added Service (VAS) Applications over LTE Network as an Advan...Ali Saghaeian
Some of the topics covered in this slide deck:
Telco-OTT voice/messaging applications
App users & heavy users of legacy services
Operator-provided OTT-like communications app
Value of the messaging market and the level of threat from OTT
Operators rating their performance against OTT Players
Apps as multi-modal communication platforms
Important Factors in an OTT Service Package
Optimizing Strategies to Stimulate Mobile VAS Usage and Maximize Operators’ R...Ali Saghaeian
The slides cover a broad range of topics, including:
Revenue-Generating VAS services
Operators’ Positioning for New Segments
Stimulating Mobile VAS usage via Sponsored Data
Partnerships with VAS providers
Optimizing Strategies for VAS Bundling
How to Stimulate Awareness and Usage of VAS
Applying Lessons Learnt from the US Market
Mobile VAS and Multimedia Ecosystem and Value‐Chain over 4G and 4.5G Network ...Ali Saghaeian
The slides cover a broad range of topics, including:
4G and 4.5G as the Next Uplift of Growth
The Evolution of Mobile Operators' Business Model
Possible Changes in the Value Chain
How to take the Smart Pipe VAS Strategy
Data as the key to create Competing Value
Key Drivers and Success Factors in Future Networks
Operators' Strategies in the Value Chain
Digital Economy and the Evolving Ecosystem
Developing Multimedia and Value Added Services (VAS) on 4G and 4.5G for Telec...Ali Saghaeian
The topics covered in this master slide deck:
* Mobile VAS and Multimedia Ecosystem and Value‐Chain over 4G and 4.5G Network: Key Drivers and Critical Success Factors
* New Service Development and Service Delivery Innovation in Mobile VAS and Multimedia
* World’s Best Practices and Success Stories in Launching Multimedia and Value Added Services
* Optimizing Strategies to Stimulate Mobile VAS Usage and Maximize Operators’ Revenues
* Driving Mobile VAS Adoption and Creating a Sustainable VAS Proposition in New Mobile Generations
* Exploring Mobile Apps Categories and Successful Mobile VAS and Multimedia Applications
* Strategies for Monetizing the Mobile Content, Services and Applications in 4G and 4.5G Market
* Value Creation and Customer Experience Management in Mobile VAS for an Enhanced Customer Journey
* Deploying Value-Added Service (VAS) Applications over LTE Network as an Advantage against Over-The-Top (OTT) Players
* Next Generation Service Platforms for Multimedia and Value Added Services
* Offering Rich Communications Services (RCS) as a Multimedia Application to combat OTT Competition
* Applications of Internet of Things (IoT), Big Data and Cloud Services in 4G-based Mobile VAS
Strategies for Monetizing Mobile Content, Services and Applications in 4G and...Ali Saghaeian
Some of the topics covered in this slide deck:
Monetizing Mobile Content, Services and Apps
Key Monetization Strategies & Challenges
Building New Business Model for Operators
LTE as the key opportunity for Monetization
Exploring OTT Monetization Opportunities and Services
Monetization Efforts With Mobile Network Geolocation
Recent initiatives in Data Monetization
Introduction to Mobile VAS and MultimediaAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any request on Mobile VAS research, consulting and training.
This presentation includes topics such as:
Global Trend of Contents Usage
Operators need to focus on VAS
Voice VAS Classification
Key Drivers for Mobile Value Added Services
Key Challenges for Service Providers
Typical VAS Value Chain
Critical Factors for Successfully Launching New Services
Some Operators’ VAS Examples
Telecom Operators’ Investment Strategies in the 4th Revenue Growth CurveAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Telecom Operators’ Investment Strategies.
This presentation includes topics such as:
Investing in the 4th Curve
The Telco Challenge: Data Pipe or Smart Pipe
STRATEGY #1: Connectivity Provider
Key digital services in Mobile
STRATEGY #2: Digital Service Provider
Telco Digital Services Opportunities
STRATEGY #3: Digital Service Enabler
Digital Service Model
4-Phase Evolution to Digital Lifestyle Services
Operators’ Investment in the 4th Curve
Future Telecoms Service Business Models
Short university lecture about how mobile Telco operators can improve their profitability leveraging a strategic and value based approach to Channel Management
Developing Value Added Services (VAS) and Product Roadmap for Telecoms OperatorsAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Developing Value Added Services (VAS) and Product Roadmap.
This presentation includes topics such as:
Reference framework for VAS product and platform launch
VAS customer value proposition (CVP) design
Service Management Life Cycle
VAS categorization for different business models
VAS function in the organization
Sample VAS Product Descriptions
The framework and Principles to design the product roadmap
Developing Product Ideas and shortlisting for future development
Template for Operator’s 5-year Product Roadmap
Business of Value Added Services in New Mobile Era: From Strategy and Busines...Ali Saghaeian
Please email me "saghaeian [at] gmail.com" for any request on VAS research, consulting and training.
This presentation includes topics such as:
The mobile 3.0 – The trends for Multimedia Services and Value Added Services
The 4th revenue curve of mobile communication – The business of Value Added Services.
Differences in doing business with Multimedia and Value Added Services than voice, messaging and access (data) services.
Mobile Operator Strategy and implications for the ecosystem
The Impact of 4th curve on mobile operator’s financials
Investing in the 4th Curve
How can Operators become Digital Lifestyle Solution Providers (DLSP)?
Next Generation Service Platforms for Multimedia and Value Added ServicesAli Saghaeian
Some of the topics covered in this slide deck:
VoLTE: A Catalyst for Transformation
VoLTE vs OTT Voice Call
Next Generation Wi-Fi Calling
Consumer Use Cases for VoWiFi
WebRTC value-added services and Telco use-cases
IMS Underpinning for Next-Gen Telco Services
Virtualization evolution and roadmap - the path to NFV
Value Creation and Customer Experience Management in Mobile VAS for an Enhanc...Ali Saghaeian
Some of the topics covered in this slide deck:
Mapping the Customer Experience and creating Value
Customer experience as an ecosystem play
Top business and process challenges for customer experience programs
Deepen engagement over the lifecycle of the customer
Importance of Self Service in better customer experience
Objectives for Customer Experience Management (CEM)
Comparing Traditional Customer Service vs. Next Gen Proactive Support
This slide pack gives an overview of what initiatives CSP/Telco's need to address to take advantage of Digital Transformation and next wave of Disruptive technologies to gain Customer confidence and improve Customer Experience using Artificial Intelligence and Machine Learning approach.
Had the pleasure to deliver the key note presentation at Informa's 3G, HSPA & LTE Optimization conference in Prague. Great event with many very important presentations.
TME Pricing Strategies for Mobile Broadband ServicesCapgemini
Innovative mobile broadband services pricing strategies for telcos
As portable devices and social networking services become more widespread, telcos have the opportunity to improve their customer engagement by developing end-to-end digital sales and service strategies. But that requires a full transformation of systems and business operations. Robust analysis tools will play a key role, with growing volumes of valuable data on the behavioral and demographic patterns of customers.
A successful digital transformation, including network-facing operations, will lead to better customer relationships, new revenue streams, and more streamlined processes. This whitepaper examines how operators can fully exploit digital channels and business analytics tools, outlining the benefits as well as the key challenges they face.
I had the pleasure to provide this keynote at Deutsche Telekom AG Spectrum Summit 2022, talking about the enterprise value of being the best mobile network in a market or the word, as well as what it takes to make it to the top of the top mobile networks in the world.
This presentation is highlighting the architecture of 5G network and the need for a very efficient Management and Orchestration environnement, very automated and autonomous that monitors the network and services and trigger actions to optimize resources and meet quality of service.
According to GSMA, 5G to account for 15% of the global mobile industry by 2025 as 5G network launches accelerate. 5G is on track to account for 15% of global mobile connections by 2025, as the number of 5G network launches and compatible devices ramps up in 2019, according to a new GSMA report. Let us look at the supporting technologies for 5G and the widespread applications of 5G across multiple industries.
Developing Value Added Services (VAS) and Product Roadmap for Telecoms OperatorsAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Developing Value Added Services (VAS) and Product Roadmap.
This presentation includes topics such as:
Reference framework for VAS product and platform launch
VAS customer value proposition (CVP) design
Service Management Life Cycle
VAS categorization for different business models
VAS function in the organization
Sample VAS Product Descriptions
The framework and Principles to design the product roadmap
Developing Product Ideas and shortlisting for future development
Template for Operator’s 5-year Product Roadmap
Business of Value Added Services in New Mobile Era: From Strategy and Busines...Ali Saghaeian
Please email me "saghaeian [at] gmail.com" for any request on VAS research, consulting and training.
This presentation includes topics such as:
The mobile 3.0 – The trends for Multimedia Services and Value Added Services
The 4th revenue curve of mobile communication – The business of Value Added Services.
Differences in doing business with Multimedia and Value Added Services than voice, messaging and access (data) services.
Mobile Operator Strategy and implications for the ecosystem
The Impact of 4th curve on mobile operator’s financials
Investing in the 4th Curve
How can Operators become Digital Lifestyle Solution Providers (DLSP)?
Next Generation Service Platforms for Multimedia and Value Added ServicesAli Saghaeian
Some of the topics covered in this slide deck:
VoLTE: A Catalyst for Transformation
VoLTE vs OTT Voice Call
Next Generation Wi-Fi Calling
Consumer Use Cases for VoWiFi
WebRTC value-added services and Telco use-cases
IMS Underpinning for Next-Gen Telco Services
Virtualization evolution and roadmap - the path to NFV
Value Creation and Customer Experience Management in Mobile VAS for an Enhanc...Ali Saghaeian
Some of the topics covered in this slide deck:
Mapping the Customer Experience and creating Value
Customer experience as an ecosystem play
Top business and process challenges for customer experience programs
Deepen engagement over the lifecycle of the customer
Importance of Self Service in better customer experience
Objectives for Customer Experience Management (CEM)
Comparing Traditional Customer Service vs. Next Gen Proactive Support
This slide pack gives an overview of what initiatives CSP/Telco's need to address to take advantage of Digital Transformation and next wave of Disruptive technologies to gain Customer confidence and improve Customer Experience using Artificial Intelligence and Machine Learning approach.
Had the pleasure to deliver the key note presentation at Informa's 3G, HSPA & LTE Optimization conference in Prague. Great event with many very important presentations.
TME Pricing Strategies for Mobile Broadband ServicesCapgemini
Innovative mobile broadband services pricing strategies for telcos
As portable devices and social networking services become more widespread, telcos have the opportunity to improve their customer engagement by developing end-to-end digital sales and service strategies. But that requires a full transformation of systems and business operations. Robust analysis tools will play a key role, with growing volumes of valuable data on the behavioral and demographic patterns of customers.
A successful digital transformation, including network-facing operations, will lead to better customer relationships, new revenue streams, and more streamlined processes. This whitepaper examines how operators can fully exploit digital channels and business analytics tools, outlining the benefits as well as the key challenges they face.
I had the pleasure to provide this keynote at Deutsche Telekom AG Spectrum Summit 2022, talking about the enterprise value of being the best mobile network in a market or the word, as well as what it takes to make it to the top of the top mobile networks in the world.
This presentation is highlighting the architecture of 5G network and the need for a very efficient Management and Orchestration environnement, very automated and autonomous that monitors the network and services and trigger actions to optimize resources and meet quality of service.
According to GSMA, 5G to account for 15% of the global mobile industry by 2025 as 5G network launches accelerate. 5G is on track to account for 15% of global mobile connections by 2025, as the number of 5G network launches and compatible devices ramps up in 2019, according to a new GSMA report. Let us look at the supporting technologies for 5G and the widespread applications of 5G across multiple industries.
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Mobile Internet 3.0 and OTT Services.
This presentation includes topics such as:
Evolution of Communication Services
Mobile Internet 3.0
Leading global mobile operators
Next Generation of TV & Video Viewing
OTT Communications Services Market
Consumer OTT offering and the genres
OTT video market
OTT Business and Monetization Models
OTT Market Estimation Structure
OTT monetization opportunities for Pay-TV
Carriers and other service providers are making the transformation to the \'Telco 2.0\' business model by leveraging their networks to distribute Software as a Service (SaaS), Cloud Computing, and many other On Demand Services.
TADSummit Telestax Keynote: API and Fly: CPaaS enablement, creating a B2B eco...Alan Quayle
Telestax Keynote: API and Fly: CPaaS enablement, creating a B2B ecosystem with Applications and Networks using APIs
Kevin Nethercott, VP Business Development at TeleStax
We are now in the midst of a major industry transition as communication becomes a feature built into a wide range of apps, experiences, and services, rather than simply a product unto itself. With key enterprise customers increasingly seeing new CPaaS (Communications Platform as a Service) companies as a means to more efficiently consume carrier resources, while enabling innovation - traditional carriers and service providers are keen to add API driven solutions to their own portfolios. Faced with the choice of buy, build, or partner, one of the strategic trends is the emergence of marketplaces where carrier service providers and app developers can join forces to deliver exciting solutions for customers. Will CPaaS put even more competitive pressures on service providers, or give them new ways to compete, collaborate, and innovate?
This presentation will discuss
* What key problems CPaaS solves for service providers
* What are the technical skills CPaaS demands
* Why a marketplace for CPaaS enables innovation
* How to successfully embrace the CPaaS opportunity and thrive
Api and fly! CPaaS Enablement: Combining Apps, Networks, and APIstelestax
Cloud-based Communications Platform-as-a-Service (CPaaS) technology is helping enterprises consume carrier resources in totally new ways through programmable interfaces. Through CPaaS, Enterprises can add real-time voice, video, and messaging into their own applications and systems without taking on a hefty infrastructure build. They can often reduce costs by selecting resources and features from self-service portals that offer instant provisioning and allow unprecedented integration and customization.
Talking SIP empowers the MVNA, MVNE and MVNO to excel in all areas of their telecom offerings with a platform that converges mobile and VoIP. This significant level of convergence positions the mobile operator to provide a complete suite of mobile voice, data and SMS services along with compelling VoIP services for redundancy and cost reduction for the consumer, enterprise and M2M markets.
Business models in Digital Financial ServicesPeter Zetterli
There are a variety of business models for digital financial services, depending in part on the core business of the provider. This presentation provides a conceptual framework to delineate different models and provides in-depth examples of the most common ones, including the bank-led and the MNO-led DFS business model as well as the 3rd party model.
The consumer is central to any marketing campaign. To design and run a successful interactive marketing campaign, mobile must be core (just like the consumer) - and the consumer needs to be engage. Existing media (TV, radio, print, outdoor, web) must be used with a mobile element to tie and weave the complete marketing campaign together. Mobile allows a marketing campaign to establish and continue an ongoing relationship with the customer.
Applications of Internet of Things (IoT), Big Data and Cloud Services in 4G-b...Ali Saghaeian
Some of the topics covered in this slide deck:
Market Opportunities for Cloud Monetization
Business Model for Big Data
Big Data Monetization and Transformation
Possible Strategies in M2M / IoT / Digital Services
Sigfox: A global network just for things!
Applications for Internet of Things (IoT)
Exploiting 5G for Advanced IoT
Offering Rich Communications Services (RCS) as a Multimedia Application to co...Ali Saghaeian
Some of the topics covered in this slide deck:
Drivers for RCS adoption
RCS to provide competitive like-for-like services as OTT
Providing promising business opportunities for RCS based services
RCS based business model, creating additional revenues for telco operators
RCS-e to VoLTE evolution
RCS Monetization Options
RCS/VoLTE to provide a Platform for Contextual Communication Services
Exploring Mobile Apps Categories and Successful Mobile VAS and Multimedia App...Ali Saghaeian
Some of the topics covered in this slide deck:
Successful Mobile VAS and Multimedia Applications
Different Mobile App Categories & Functions
Operators’ Mobile App Functions
Top APIs operators could implement
Case Study: Network API Platform
Making the most of enterprise apps
Pros and Cons for Providing Mobile Apps
World’s Best Practices and Success Stories in Launching Multimedia and Value ...Ali Saghaeian
The slides cover a broad range of topics, including:
Key VAS Offerings by Telecom Operators
Success Stories for OTT-Telco Collaboration
World’s Best Practices in launching New Voice Technologies
Best Practices for RCS-based Services
Successful launches of VoLTE and VoWiFi
Operators' Approach in emerging Vertical Markets
New Service Development and Service Delivery Innovation in Mobile VAS and Mul...Ali Saghaeian
The slides cover a broad range of topics, including:
Digital Transformation for Mobile Operators
Operators’ Value in New Service Development
Most popular lines of Business by 2017
Service Delivery Innovation in Mobile VAS and Multimedia
New Rules of Consumer Engagement by Developing New Services
Service Providers’ Perspective in Service Delivery Innovation
Standard Ecosystem for Future Communications Services
Operators’ Positioning as a Digital Lifestyle Solution ProviderAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Positioning as a Digital Lifestyle Solution Provider.
This presentation includes topics such as:
Service Provider Opportunities & Challenges in the New Digital World
Matching the Customers’ Demands
end-to-end ICT service provision
Digital convergence is driving overlaps
How can Operators become Digital Lifestyle Solution Providers (DLSP)?
Steps to becoming a Digital Lifestyle Solution Provider
How to Build a Successful Digital Services Business
Essentials of Being a Digital Lifestyle Player
Mobile Operators' Strategies and Financials in the 4th Revenue Growth CurveAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Mobile Operators' Strategies and Financials.
This presentation includes topics such as:
Implications of the 4th wave
Opportunities in the 4th Curve
Opportunities beyond Voice and Data
Case Studied for Revenues from new businesses
4th Curve Application Areas
The four revenue growth curves
Mobile Operator Strategy in the 4th Curve
The Impact of 4th Curve on Operator Financials
ICT and Digital Media Industry
Profitability of business segments
Global Mobile Industry Profit Share
Global Perspectives to Mobile Access and DataAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Mobile Access and Data.
This presentation includes topics such as:
Mobile Access Revenue Growth Curves
New Evolving ECO System
Mobile Infrastructure Evolution
4G-LTE Global Service Status
How can 4G Grow the Revenues
Case Studies of Growth in Data revenues
Core Revenue Trends – Mobile Data
Industry Growth Drivers: Mobile Data and OTTs
Mobile Voice and Messaging: Global Trends and AnalysesAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Mobile Voice and Messaging.
This presentation includes topics such as:
Analysis of Growth Curves in Mobile
Telco Voice Standards and Roadmap
Mobile Voice Revenue Growth Curves
Global VoLTE and VoWi-Fi Market
Messaging Case Studies Worldwide
Cannibalization of Voice and Messaging
OTT Messaging Traffic Worldwide
OTT Role in Telco’s Business Revolution
Please email me "saghaeian [at] gmail.com" for any request on Vietnam market research, consulting and training.
This presentation includes topics such as:
Vietnam Operator Subscription Trends
Mobile Operators’ Market shares by subscriber
Technology Trends in Asia Pacific
Vietnam Mobile Technology Split
Device Sales by Technology in Vietnam
Vietnam Mobile ARPU and Revenue
Information Technology Market in Vietnam
Smartphone Connections Market Profile
Mobile's share of website traffic
Vietnam OTT Overview
Market Positioning as Kids / Family MVNOAli Saghaeian
Please email me "saghaeian [AT] gmail [DOT] com" for any request on MVNO research, consulting and training.
The presentation includes topics such as:
Addressing Kids’ Changing Habits;
Targeting Family / Kids Segment;
MVNO Case Studies & Success Stories;
Business Model & Customer Experience;
Kids Mobile Bundles and Offering.
Driving Mobile VAS Adoption and Creating a Sustainable VAS Proposition in New Mobile Generations
1. Driving Mobile VAS Adoption and
Creating a Sustainable VAS Proposition
in New Mobile Generations
By ALI Saghaeian
Chief Analyst & Consultant
Telecoms, IT and Media
Ali.Saghaeian [at] gmail.com
2. Objectives
• What are the transforming drivers in our industry
• How to effectively drive Mobile VAS Adoption
• How Video is Shaping the Telecom Industry
• Understanding Location Application Domains
• What are New Sales Potential via Value Added
Services
• How to build a solid VAS Proposition for Operators
Ali.Saghaeian [at] gmail.com
3. Agenda
• Mobile VAS and Real time Contextual offers
• Go-To-Market Solution for Next Generation
Mobile Operators
• Superior Monetisation Potential and Freemium
Business Models
• Churn Reduction Potential via VAS Offering
• Video Content & MNO Business Models
• Spectrum of LBS applications for mobile operators
with extended Wi-Fi
Ali.Saghaeian [at] gmail.com
4. Five drivers are transforming our industry
Intensifying M&A
and consolidation
Fierce competition from
traditional & OTT players
Changing customer
expectations
These
game-changers
require
service providers
to adopt
new strategies
Regulatory
interventionism
Technology & innovation
accelerating
Ali.Saghaeian [at] gmail.com
5. Mobile VAS – Real time Contextual offers
• Flexible Offer design ,rule based promotions based on usage, loyalty, traffic and
events
• Event based Offer Management , Integrated with Real time Analytics
• Personalized offers based on subscriber historical data records
• Proactive Real time updates and notifications for upsell
Data Top Up Turbo Boost
Day special
offer Wi-Fi Add on Plan
Location based
Promotions
Data Passes
Data
Roaming Uses Cases that Substantially Increase Offer Uptake
Ali.Saghaeian [at] gmail.com
6. Go-To-Market Solution for Next Generation
Mobile Operators
Launch Monetize
Personalize
•Target Customers & Market Positioning
• Decide business model
•Selecting the Right IT Platform
•Increase Revenue & ARPU
•Flexible Pricing
•Monetization Use Cases
•Enhanced Customer experience
•Value Added Services
•Mobile Self Care App
•Analytics to Personalize user experience
Go-To-Market Solution for Next Generation
To succeed, Operators must pursue a strategic approach, with next-generation BSS systems that leverage the opportunities of real-time interaction and commerce
Ali.Saghaeian [at] gmail.com
7. Freemium Business Model
It is based on the up-sale of high-margin value-added and digital services
to a ‘low-cost’ freemium-acquired customer base
Basic Plan
Up-sell high margin Value Added Services
Usage Alert
Extended Warranty
Private Internet
Data Rollover
Security
Premium VIP Services
€ 1.99
€ 3.99
€ 7.99
€ 3.99
€ 2.99
€ 3.99
€ X.XX / month
X Mins
Y SMS
Z MBs
MONTHLY
€ 0.00 / month
X Mins
Y SMS
Z MBs
FREE
€ Y.YY / month
X Mins
Y SMS
Z MBs
YEARLY
Upgrade and up-sell implemented through sophisticated conversion platform
Upgrade to Subscriptions
Ali.Saghaeian [at] gmail.com
8. Superior Monetisation Potential
Once a 'free' end-user has been acquired, the most important next step is
its conversion from a 'free' into a 'paying' user, resulting in the
monetization of the newly acquired base
Underlying technology platform drives paid conversion better than world's best Internet companies
"Free" converts to revenue generation as subs use more data and take up value-added services
35%
42%
35%
37%
41%
42%
47%
48%
49%
48%
48%
Q1-2013
Q2-2013
Q3-2013
Q4-2013
Q1-2014
Q2-2014
Q3-2014
Q4-2014
Q1-2015
Q2-2015
Q3E-2015
Traffic bundles, 36%
Pay as you go, 6%
Value Added Services, 29%
Free traffic, 29%
7%
8%
9%
10%
11%
14%
18%
23%
29%
32%
35%
Q1-2013
Q2-2013
Q3-2013
Q4-2013
Q1-2014
Q2-2014
Q3-2014
Q4-2014
Q1-2015
Q2-2015
Q3E-2015
Monthly conversion rate
(%)
Distribution of 'pay' services among customer base
(%)
VAS adoption rate
(%)
Required conversion rate to 'break-even': 30%
Current conversion rate: 48%
Once a 'free' end-user has been acquired, the most important next step is its conversion from a 'free' into a 'paying' user,
resulting in the monetization of the newly acquired base
Ali.Saghaeian [at] gmail.com
9. New Sales Potential via Value Added Services
•VAS are typically used to boost new sales with a bundle model, i.e. customer receives the VAS for free for a certain period when taking a new subscription or porting from competitor
•Bundle can extend to full subscription contract period or be of shorter duration
•Bundle can be ”hard” or ”soft”
–In a hard bundle, the service is connected to all customers signing up for subscription
–In a soft bundle, the service is optional to customers signing up for subscription
•After bundle period, customers either retain the service and start paying standalone, or revert to the free version
Impact on new sales
New sales ARPU ~25 € ex VAT
Bundle cost 25-85% standalone price (~10 €/month incl. VAT)
Bundle validity vs. contract validity (3-24 months)
Bundle is hard or soft
Service retention rate
Average sales commission (taking into account online share)
Ali.Saghaeian [at] gmail.com
10. Churn Reduction Potential via VAS Offering
Churn 20%
Loyalists 25%
Premium service penetration 6-24%
Churn prevented by VAS 20-50%
0,06-0,60 percentage points Will churn regardless Non-users Bargain hunters 75%
Premium service penetration 0%
Churn is not homogenous – your most loyal customers are most likely also to buy your value added services
Extremely sensitive to the nature of the service – how much effort the customer must put into changing the VAS provider
Ali.Saghaeian [at] gmail.com
11. Value for money offers with Distinctive Value
Added Services
Case of PosteMobile (in Italy)
PosteMobile is positioned as the enabler of the mobile digitalization
with innovative, simple and secure services
4
Voice Messaging Internet Contents
Products Distinctive VAS
M-Banking
M-Payment
A Complete and Distinctive Offer
e-mail
Pay per use Browsing
Tariff Plan
Bundle Tariff
Plan
Customised
Options Social
Networks
M-Commerce
M-Postal Services
M-ticketing
News
Entertainment
Finance
Sports
Gossip
Pay per use
Tariff Plan
Bundle Tariff
Plan
Handsets
Smart phones
Internet Keys
Tablets
PCs
W hat’s next?
Mpos & Merchant
Services
M-Ticketing
(parking, transporta
tion, car&bike
sharing)
Mobile Banking
Mobile
Payment
Mobile
Money
Transfer
Mobile
Commerce
Mobile
Proximity Services
Access
(corporate,
m-government
highways)
Insurance
(house, health, car)
Ali.Saghaeian [at] gmail.com
12. The strong adoption of Distinctive VAS is
confirmed by the high volume of transactions
Total transaction value of Distinctive VAS keeps growing since
PosteMobile’s launch, as well as the number of transactions
al Transaction Value Number of Transactions
29.7
Eur Mil Transactions, Mil
256
290
339 +17%
+20%
Total transaction value of Distinctive VAS keeps growing since PosteMobile’s launch, as well as the
number of transactions
Cumulative
18.7
23.3
24.6
2011 2012 2013 2014
198
2011 2012 2013 2014
Ali.Saghaeian [at] gmail.com
13. The Global Media and Entertainment
industry: Opportunities for VAS Providers
TV subscriptions and licence fees
2019
2014
$ billions
Ali.Saghaeian [at] gmail.com
14. Digital music: The potential for growth is
significant
Global music streaming revenue will exceed US$4bn in 2018
0
500
1000
1500
2000
2500 3000
3500
4000
4500
2013 2014
2015
2016 2017
2018
Global music streaming revenue ($USmn)
Ali.Saghaeian [at] gmail.com
15. Global, consumer spending on digital music,
2014- 2018
• Mobile operators’ share in developed markets is very little – negligible - but can command a bigger share of the retail price of mobile formats - ring tones, ring back tones - in the less developed territories
6,258
6,520 6,755
6,891
7,057
2,692
3,174 3,557
3,837
4,035 1,230
1,212
1,233
1,292
1,399
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
2014
2015
2016
2017
2018 Consumer spend ($m)
Downloads
Subscriptions and streaming*
Mobile
Ali.Saghaeian [at] gmail.com
16. TV and Video over 4G
•LTE is a Video Distribution Network
•Innovation enables differentiation
•Differentiation drives monetisation
Ali.Saghaeian [at] gmail.com
17. Video is Shaping the Telecom Industry
1 million minutes of video content will cross the network by 2018.
Globally, IP video traffic will be 79 percent of all IP traffic by 2018
Consumer VoD traffic will double by 2018.
Content delivery network traffic will deliver over half of all Internet video traffic by 2018.
IP Video and Mobile trends converge
Ali.Saghaeian [at] gmail.com
18. Key Numbers in the Market
Global video traffic *Cisco
Online global video subscription revenue *Statista
Online video advertising spending in the U.S *DTVR
TV viewing done through digital streaming *gfk MRI
Consumers watch streaming video daily *Nielsen
Abandonment rate immediately with poor quality *Akamai
Abandonment rate with 5 sec startup delay *Akamai
Consumers are frustrated with video buffering *Research Now
Severely irritated when a video didn’t load quickly *Research Now
Users heart rate increase when buffering *Ericsson
25,000,000 TB
$10B
$6.5B
28%
43%
33%
50%
66%
21%
38%
Ali.Saghaeian [at] gmail.com
19. Online Video Viewing Habits
Internet TV show and movie viewership continues to grow for adults
18-24 and 55+, but is relatively flat for other age groups
How often do you watch TV shows or movies on the internet?
(% of respondents who watch at least weekly)
Base: AllSource: 2012-2014 AV&Co. Surveys, 2015 AV&Co./EPIX Survey (n=3,461), AV&Co. analysis
62%
60%
45%
33%
24%
75%
72%
54%
37%
26%
81%
80%
68%
51%
36%
79%
82%
77%
66%
48%
89%
84%
73%
65%
60%
18-24
25-34
35-44
45-54
55+
2011
2012
2013
2014
2015
Ali.Saghaeian [at] gmail.com
20. Barriers to Mobile Video Consumption
•The number one barrier to usage is still ‘Data Shock’
•Adaptive streaming makes it difficult to explain what an hour of TV ‘costs’
•W e need communicate the maximumamount of data used for programmes
•W e can do this for most of the mainstream UK broadcasters
•Do we need to start to think about charging in duration not MB/GB?
•What challenges would that bring?
Consumer barriers to watching mobile video
Data costs too high
Content costs too high
Low internet speed
Poor Coverage
Device limitations
Accessing Content too difficult
Quality poor
Content poor
Ali.Saghaeian [at] gmail.com
21. Mobile Device Usage in Online Video Services
Consumers who use online video services on a smartphone or tablet do
so primarily to watch short clips they can only find online or TV series
Short clips I can only find online
TV series
Music videos
News
Movies
TV series I can only find online
Short shows I can only find online
Live sports
Game shows, Reality TV cooking, etc
How often do you watch the following types of content on a mobile device (e.g., smartphone, tablet)?
(% of respondents who watch video on mobile devices at least weekly)
Ali.Saghaeian [at] gmail.com
22. Video Content & MNO Video Business
Models Mandates
A Flexible Set of Edge-based Delivery Strategies
Mobile-Edge Delivery Strategy
OTT Cooperative Content Delivery
(Billing-Based Rev. Share Agreement)
OTT Encrypted Content Delivery
(Cooperative or Non-Cooperative)
Video Content Type
+ Session Encryption
(e.g. SSL)
+ Content Encryption
(e.g DRM)
Managed Content Delivery (MNO owned Quad-Play) OTT Content provider + CDN
+ Session Encryption
(e.g. SSL)
OTT Encrypted Content Delivery
(Key Sharing Agreement)
OTT Hosted Content Delivery
(Edge-based CDN Hosts: OTT SW + Content)
MNO Video Strategy
Ali.Saghaeian [at] gmail.com
23. Location is a data play, not just a service
enabler
Ali.Saghaeian [at] gmail.com
25. Location Based Services Ready for Growth
30% CAGR between 2014-19 Source: Convergence Catalyst 74% Of US smartphone owners use LBS Source: Pew Research $43 B Market Size By 2019 Source: Juniper Research How W ill You Capture the Opportunity? Location Based Services Ready for Growth Guest Wi-Fi Navigation Analytics Push Notification Staffing & Asset Management
Ali.Saghaeian [at] gmail.com
26. Spectrum of LBS applications for mobile
operators with extended Wi-Fi
Ali.Saghaeian [at] gmail.com
27. Paradigm Shift: A Buying Led Approach
Order
Control
Care
International Roaming Pack
200 MB / wk
European Roaming Pack
500 MB / wk
Off-Peak Booster
Unlimited Fast Lane data access during off-peak hours
$3 for 30 days (subject to F.U.P)
Tablet Pack
2G of Standard+ Data
$6 / month
Social Media Pack
Unlimited access to your 5 favourite socials
$2 / month
Offer for One
Create your own personalized plan that’s just for you!
Gaming Pack
Unlimited Fast Lane access to your 5 favourite online games
$1 / hour
SpendControl+
Set your own daily/weekl/monthly text notifications
$3 / month
Navigation Pack
Unlimited GPS access per day (+ appropriate QoS)
$1.5 / day
Share Everything
Unlimited TALK Unlimited TEXT Shareable DATA On up to 10 devices
Starting from $100 / month
Fair Usage
1 GB Fast Lane data & usage notifications. Additional usage @ normal lane speed. Purchase of additional Fast Lane data bundles
Concert Replay
3 day Fast Lane concert replay streaming no other data charges during off-peak
$5 for 3 days
Ali.Saghaeian [at] gmail.com