The document discusses mobile value-added services (VAS) in India. It provides an overview of VAS, including what VAS is, its evolution driven by factors like internet penetration and technology advances, and its basic business model and architecture. The document also outlines major VAS services and applications, notes the significant revenue generated by the VAS market in India, and discusses ongoing opportunities and companies operating in the Indian VAS space.

1. INDIA CASE
Presenter:
Moss
Uromtah

2. OVERVIEW
What is VAS
Why VAS and evolution
VAS business model and architecture
VAS Services and applications
VAS market revenue
VAS future
VAS companies

3. MVAS…VALUE ADDED SERVICE
Mobile VAS refers to all non-core services of a telecommunication
service provider outside calls:
On-line data processing
Database storage/retrieval
Data interchange
Email/voice

4. WHY VAS

5. VAS EVOLUTION
 IP crashed voice prices
 Liberalized economy in developing countries
 Internet use and broadband penetration
 Advances in technology

6. VAS BUSINESS MODEL
 Content copyright owners
 Customized content creators
 Content portals/aggregators
 Mobile operators
 Application providers
 Mobile network operators
 End-users

7. VAS ARCHITECTURE (BASIC)

8. VAS SERVICES AND APPLICATION
SERVICES APPLICATIONS
Entertainment VAS IX mobile
Mooga
Info VAS
Vio
M-commerce Tele DNA
Mobilis
Vas2nets
Microsoft
vastechno

10. FACTS AND FIGURES

12. VAS MARKET REVENUE

13. OPPORTUNITIES IN INDIA

15. VAS COMPANIES

18. THANK YOU