This presentation discusses presents an approach to applying the lean startup methodology to restaurants.

1. The Lean Restaurant Jeff Engler ScoreNYC February 26, 2011

2. 90% (of restaurants fail)

3. Ok, it’s really 60%

4. But that’s still WAY too high

5. How to open a restaurant, cheap and reliable

6. THE LEAN RESTAURANT

7. The bloated way

12. Too much $$$ for too little success

13. The lean way

14. Start today Be flexible Conserve cash Grow slowly

15. Talk to customers

16. Talk to customers What they want

17. Talk to customers What they want 5 assumptions

18. Talk to customers What they want 5 assumptions a/b testing

19. Talk to customers What they want 5 assumptions a/b testing 5 whys

20. Talk to customers What they want Measure progress

21. What’s changed?

22. Distribution

23. Distribution Advertising

24. Distribution (farmers markets, food trucks, incubators, commercial kitchens) 2) Advertising (yelp, twitter) 3) Testing (survey monkey)

25. Recap

26. THE LEAN RESTAURANT Talk to customers What they want Measure progress