To join top engineering or medical colleges is a dream for many students in India, but competition is intense as only a few are accepted. iON Digital PrepTest aims to help students excel in entrance exams through personalized learning resources, benchmark exams, and analytics on student performance and exam-taking strategies. The solution includes conceptual learning materials, weekly and advanced exams, three proctored benchmark exams, and detailed analytics on competency, time management, distractors, and performance compared to other students. The goal is to identify individual student weaknesses and track improvement over multiple assessments to help students achieve their educational goals.

1. Copyright © 2016 Tata Consultancy Services Limited
iON Digital PrepTest
Assess Analyse Achieve

2. Background
To join one of the finest
engineering or medical colleges
is a dream for lakhs of students
across the country. But, only a
few make it happen.

3. Student Challenges - 1
Learning is more target exam oriented than
concept focused
How strong am I in conceptual knowledge
and application ?
Assessment is done within the boundaries of the campus
where as the competition is across the nation
How am I when compared to my nationwide
competition ?
Uniform priority on the syllabus irrespective
of strong / weak areas
How prepared am I to face any entrance
exam ?
Lack of measurement of exam parameters because
of offline system
Is my answering pattern aligned to my goal
?

4. Student Challenges - 2
Rigor of constant benchmarking and keeping targets to
improve is not there because of lack of analytics
How do I improve and reach my goal ?
Getting distracted with multiple options
which look similar
How do I uncover my error traps and get
better ?
Guesswork, not paying attention to the
details of the question
Am I losing marks due to negative marking
?
Lack of measurement of time taken for each question
because of offline system
How best am I managing my time during
the exam ?

5. iON Digital PrepTest is THE SOLUTION

6. iON Digital PrepTest - Vision
Address specific areas of
improvement, personalized to the student
Improve the student’s
conceptual understanding
Prepare the student to
excel in any exam
1
2
3

7. We improve student’s conceptual understanding with our Learning Resources
Recall Test
Weekly Concept of Exams
Question Bank
 Subject – PCMB
 Fundamentals Recall
 Subject – PCMB
 Chapter
 Concept
Advanced & Aptitude Exams
 Subject – PCMB, Aptitude &
English
 Multiple Concepts
 Difficult Questions
Learning
Resources
2
3
4
1
 Subject – PCMB
 Concept

8. We Assess student’s exam readiness with our Benchmark Exam
Benchmark
Exams
Where do I stand today ?
Mode of Exam
In Real-time Exam Environment
Proctored
 Know your competition
 Computer based exam
 External exam centres
 Under standard invigilation
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2
3
4

9. Behavioral
Analytics
Competency
Analytics
Time Management
Analytics
Distractor
Analytics
Comparative
Analytics
We Analyze student’s exam taking strategy with our Personalized Analytics

10. We Analyze student’s behavioural pattern during the exam
Am I losing marks due to negative marking ? Behavioral Analytics
Behavioral Analytics
Am I changing the responses too frequently ? Behavioral Analytics
Am I doing guesswork and losing marks ?
Behavioral AnalyticsIs my answering pattern aligned to my goal ?

11. Behavioral Analytics
Behavioral Analytics
Measure confidence level
Gauge effectiveness of test taking strategy
Impact of negative marking

12. We Analyze student’s competency
How strong am I in conceptual
knowledge and application ?
How prepared am I to face any
competitive exam ?
How am I approaching questions with
different difficulty levels ?
Competency Analytics
What additional competencies I should
acquire to be successful ? Competency Analytics
Competency Analytics
Competency Analytics

13. Competency Analytics
Competency Analytics
Measure conceptual strength
Preparedness Analysis
Identify areas of improvement

14. We Analyze student’s time management during the exam
How I am supposed to mange my time
during the exam ?
How am I managing my time for questions
with different difficulty levels ?
Time ManagementHow best am I managing my time during the
exam ?
How my competition is managing their time
?
Time Management
Time Management
Time Management

15. Time Management Analytics
Time Management Analytics
Judicious use of time in the exam
Closeness to optimum time
Amount of time spent Vs marks scored

16. We analyse where student is getting distracted during the exam
Which concepts are more confusing to me ?
How do I uncover my error traps and get better ?
Distractor AnalyticsHow do I know what mistake I have made ?
What time & score I am losing due to distraction ?
Distractor Analytics
Distractor Analytics
Distractor Analytics

17. Distractor Analytics
Distractor Analytics
Uncover misconceptions in subjects
Realign the thought process of student
Equip to handle Error traps

18. We analyse where student is when compared to the competition
Comparative Analytics
How is my score when compared to
the nationwide competition ?
Comparative Analytics
Comparative Analytics
Comparative Analytics
How am I managing my time compared to
the nationwide competition ?
How is my concept wise preparation when compared to
the nationwide competition ?
How am I approaching difficult questions when
compared to the nationwide competition ?

19. Comparative Analytics
Comparative Analytics
Score Comparison
Time Comparison
Competency Comparison

20. We support student’s in Achieving their goal
Error Identification, Rectification & Improvement Tracking
 Conceptual
 Calculation
 Guess work
Types of errors
 Each error made by
the student is
identified and
categorized
Identify the errors
 Clarification to the
student on the
mistakes
Rectify the errors
 Personalized error
practice questions
Make student
practice on errors
 Detailed solutions
to practice
questions
Provide detailed
solutions
 Track the
improvement
over Benchmark
Exam
Improvement
Exam

21. Class XII (PCM & PCB) Calendar
Competency Phase
Competency Phase
01
02
03
03rd Jun – Regular Weekly Tests Begin
01st Jul – Recall Exam
19th Nov – Computer Based Exam
09th Dec – Analysis Report
09th Dec – Error Practice
16th Dec – Improvement Exam
29th Jan – OMR Based Exam
15th Feb – Analysis Report
15th Feb – Error Practice
24th Feb – Improvement Exam
10th Mar – Question Bank
26th Mar – Computer Based Exam
30th Mar – Analysis Report
30th Mar – Error Practice
14th Apr – Two Aptitude Exams
05th May – Two Advanced Exams
19th May – Regular Weekly Tests End
 Best-in-class learning content developed by experts
 116 exams designed to improve conceptual strength
 3 benchmark exams conducted at exam centers
 Personalized learning analytics to strategize exam preparation
 Student specific error practice material
 Validated approach by 100+ experts in education domain
102WeeklyConceptBasedExams
Competency Phase

22. Class XI (PCM & PCB) Calendar
Competency Phase
Competency Phase
01
02
03rd Jun – Regular Weekly Tests Begin
01st Jul – Recall Exam
29th Jan – OMR Based Exam
15th Feb – Analysis Report
15th Feb – Error Practice
24th Feb – Improvement Exam
10th Mar – Question Bank
26th Mar – Computer Based Exam
30th Mar – Analysis Report
30th Mar – Error Practice
07th Apr – Improvement Exam
14th Apr – Two Aptitude Exams
05th May – Two Advanced Exams
19th May – Regular Weekly Tests End
 Best-in-class learning content developed by experts
 63 exams designed to improve conceptual strength
 2 benchmark exams conducted at exam centers
 Personalized learning analytics to strategize exam preparation
 Student specific error practice material
 Validated approach by 100+ experts in education domain
51WeeklyConceptBasedExams

23. Success Stories
What student’s think?
“… questions of good
standards...innovative..”
“tested my capability with
diverse types of questions”
“provided a good picture of the
actual examination ... helped
in time-keeping”
“analysis report was extremely
informative”
“…felt happy that I learnt
something new after the
exam…”

24. What is in it for Distributor?
 Product with deep student impact
 Progress tracking over multiple assessments
 Personalized attention to student needs
 Best-in-class content
Huge Market Potential
 Designed for student’s of class XI & XII (PCMB)
 Reach out to K12 & Prep Institutions
Unique Product
Branding
 Association with a Tata Brand
 Exposure to new segments
 Incremental to current portfolio
 Higher margin business
Increased Revenue
Strong Support by TCS iON
 Hosted on iON Digital Hub for easy access
 24*7 customer support

25. Thank You