The document emphasizes the importance of a dynamic business model over a static business plan for entrepreneurs, particularly in the context of securing funding and customers efficiently. It outlines steps for developing a robust business model, including understanding value propositions, customer targeting, financial planning, team building, and promoting the product or service. The document encourages immediate action and iteration to adapt and grow in the market.

1. The Business Plan is Dead Long Live the Business Model!

2. Entrepreneurs competing for the StartUp Cup will be rewarded for . . .

3. Building A Viable Business Model

4. Testing Business Model Assumptions by Going to Market With Your Product and/or Service

5. Securing Customers Who Are Willing To Pay For Your Product and/or Service

6. Generating Revenue

7. Being Coachable

8. Never, Ever Giving Up!

9. What Is The Difference Between a Business Plan And a Business Model?

10. Business Plan = Static The Business Plan is Dead  A well written plan that projects an unknown future with detailed graphs and pretty pictures, generally, focused on raising money  Typically not connected to reality of current market conditions

11. Business Model = Dynamic Long Live the Business Model!  Supports Going to Market Quickly & Testing Assumptions  Securing Customers & Generating Revenue as Quickly as Possible

12. Your goal as an entrepreneur with a new business concept is to identify a business model, test assumptions, secure customers, and evolve your model as you grow revenue and market share.

13. What used to take year’ s now takes months

14. What took lots of money now takes less Ask yourself how little money do I need to get my company off-the ground? What is the quickest path to generating revenue?

15. Business Model Defined: A business model describes the rationale of how an organization creates, delivers, and captures value

16. Utilize The Business Model Scorecard. Self-Guided Visual Thinking Tool Specifically Designed to Accelerate StartUp Business Model Design

17. Step I: What Value Are You Providing? How Are You Different? What Need Are You Filling?

18. Step II : Designing Your Core Customer Who is your target customer Everyone is not your customer Why will they buy your offering? Product/Service What are you selling? Be specific Market How big is your market? What is the growth potential? Vehicle/Channel How are you going to get your product or service to your customer?

19. Step III : Understanding Your Financials Revenue How will you generate revenue? How many revenue streams are there? Expenses What will you spend money on? Phone, travel, legal, tech, design, etc. Resources What connections can you leverage? What resources do you need?

20. Step IV : Building Your Team Team What talents and skills do you require? Legal, designer, developer, marketing? Promotion Getting your message and story out? Internet, events, direct marketing? Sales How are you going to close the deal? How will you turn potential into sales? Funding How are you funding your StartUp? Friends, family, fools, credit cards?

21. Step V : Action and Testing Stop Talking, Start Doing!

22. Engage The Judges and Coaches

23. Build Your Team and Collect Talent

24. What Are You Waiting For? Start Designing Your Business Model Today! Stop Talking! Start Doing!