Slides from the Marketing workshop at An Grianan Hotel presentedby Suzanne Hill on Behalf of Donegal County Enterprise Board during Enterprising Donegal Business Week 2011
The fundamentals and small secrets of penetrating the German marketJennifer Werthwein
This document provides an overview of key considerations for penetrating the German market. It begins with introducing the presenter and discussing go-to-market strategy fundamentals like defining goals, strategies, and minimizing risks. Next, it outlines reasons for targeting Germany, including its location in Europe and size. Potential pitfalls are then reviewed using Walmart's example. The document concludes by listing first contact points and support programs for international companies and taking questions.
The document discusses different approaches for growing international sales in Europe, describing traditional methods like distributors and organic growth. It then introduces a new approach called the "Power Landing Zone", which combines the customer relationship advantages of organic growth with the lower costs of distributors. The Power Landing Zone provides a complete sales and marketing platform through a flexible suite of customizable services.
The document discusses different approaches for companies to grow sales in Europe, including using distributors or growing organically. It proposes a third option called the "Power Landing Zone", which combines aspects of using distributors and organic growth. The Power Landing Zone provides services like sales, marketing, distribution, and billing on a flexible as-needed basis. This approach aims to give companies direct customer relationships and higher profits compared to traditional distributors, but with lower costs and risks than organic growth.
The document discusses different approaches for companies to access the European market, which has 500 million consumers. It describes traditional approaches like using distributors or organic growth, but notes they can be costly. The document then introduces a new approach called the Power Landing Zone, which combines the customer relationship benefits of organic growth with the lower costs of using a distributor. It provides a total market access platform through services like sales, marketing, distribution and financial management.
After effective trade shows, the hard work begins. These slides offer the core activities to successfully developing business and relationships after the event has finished.
Product Management Principles in a Services CompanyClifford Dive
....or "we're brilliant guys and we can do clever stuff for you."
Companies delivering services have many of the same challenges as product companies but there are some significant differences too.
Berenice Mann and Clifford Dive look at what makes service companies special, the challenges and possible solutions. They describe their experience of working together in Marketing and Business Development as a local consultancy went through a transformation process, and touch on:
- how to promote the company as thought leader
- coordinated product and services story
- innovation
- sales and marketing working together
Some things worked, and others didn't.
Berenice comes from an R&D background, with a PhD in Physics. She has experience of technical project and team management, from product development and production through to marketing.
Cliff has broad experience in product innovation and realisation, with roles including product management, programme management and business development.
Berenice and Cliff have experience both of product and services companies. They first met at Sentec, where Berenice was Marketing Manager, and Cliff was Business Development Manager, at a time when the company was rapidly evolving, attempting to grow both revenue and profitability.
This document provides guidance for marketers on exporting their business internationally. It discusses why businesses should export, how to get started with market research and cultural considerations. It also covers modifying products for international markets, distribution options, marketing strategies like websites, trade shows and social media, complying with legislation, and how Sage software can help with international payments and accounting.
This document provides guidance for marketers on exporting their business. It discusses why businesses should export, how to get started with market research and cultural considerations. It also covers modifying products for international markets, distribution options, marketing strategies like websites, trade shows and social media. The document concludes with information on export legislation regarding VAT, duties, customs and declarations.
The fundamentals and small secrets of penetrating the German marketJennifer Werthwein
This document provides an overview of key considerations for penetrating the German market. It begins with introducing the presenter and discussing go-to-market strategy fundamentals like defining goals, strategies, and minimizing risks. Next, it outlines reasons for targeting Germany, including its location in Europe and size. Potential pitfalls are then reviewed using Walmart's example. The document concludes by listing first contact points and support programs for international companies and taking questions.
The document discusses different approaches for growing international sales in Europe, describing traditional methods like distributors and organic growth. It then introduces a new approach called the "Power Landing Zone", which combines the customer relationship advantages of organic growth with the lower costs of distributors. The Power Landing Zone provides a complete sales and marketing platform through a flexible suite of customizable services.
The document discusses different approaches for companies to grow sales in Europe, including using distributors or growing organically. It proposes a third option called the "Power Landing Zone", which combines aspects of using distributors and organic growth. The Power Landing Zone provides services like sales, marketing, distribution, and billing on a flexible as-needed basis. This approach aims to give companies direct customer relationships and higher profits compared to traditional distributors, but with lower costs and risks than organic growth.
The document discusses different approaches for companies to access the European market, which has 500 million consumers. It describes traditional approaches like using distributors or organic growth, but notes they can be costly. The document then introduces a new approach called the Power Landing Zone, which combines the customer relationship benefits of organic growth with the lower costs of using a distributor. It provides a total market access platform through services like sales, marketing, distribution and financial management.
After effective trade shows, the hard work begins. These slides offer the core activities to successfully developing business and relationships after the event has finished.
Product Management Principles in a Services CompanyClifford Dive
....or "we're brilliant guys and we can do clever stuff for you."
Companies delivering services have many of the same challenges as product companies but there are some significant differences too.
Berenice Mann and Clifford Dive look at what makes service companies special, the challenges and possible solutions. They describe their experience of working together in Marketing and Business Development as a local consultancy went through a transformation process, and touch on:
- how to promote the company as thought leader
- coordinated product and services story
- innovation
- sales and marketing working together
Some things worked, and others didn't.
Berenice comes from an R&D background, with a PhD in Physics. She has experience of technical project and team management, from product development and production through to marketing.
Cliff has broad experience in product innovation and realisation, with roles including product management, programme management and business development.
Berenice and Cliff have experience both of product and services companies. They first met at Sentec, where Berenice was Marketing Manager, and Cliff was Business Development Manager, at a time when the company was rapidly evolving, attempting to grow both revenue and profitability.
This document provides guidance for marketers on exporting their business internationally. It discusses why businesses should export, how to get started with market research and cultural considerations. It also covers modifying products for international markets, distribution options, marketing strategies like websites, trade shows and social media, complying with legislation, and how Sage software can help with international payments and accounting.
This document provides guidance for marketers on exporting their business. It discusses why businesses should export, how to get started with market research and cultural considerations. It also covers modifying products for international markets, distribution options, marketing strategies like websites, trade shows and social media. The document concludes with information on export legislation regarding VAT, duties, customs and declarations.
This document provides guidance for marketers on exporting their business internationally. It discusses why businesses should export, how to get started with market research and cultural considerations. It also covers modifying products for other markets, distribution options, marketing strategies like websites, trade shows and social media, complying with legislation around VAT, duties and customs, and how Sage software can help with international payments and accounting in different currencies.
This document discusses common myths about salespeople. It identifies five major myths: 1) The most successful salespeople are always the best, when often their success depends more on their network. 2) B2B buyers' decisions are based primarily on skills rather than price, when price is usually the most significant factor. 3) There are natural born salespeople, when truly successful salespeople continuously work to improve their skills. 4) You must focus on closing the deal, when truly you must focus on solving the client's problem. 5) You don't need to be smart to be in sales, when today's complex market requires well-skilled professionals.
The document provides guidance on creating an effective investor pitch deck. It explains that the purpose of the deck is to engage investors and get them excited to learn more, not to answer all questions or close an immediate deal. The deck should tell a compelling story visually in 10-13 concise slides that leave investors wanting more. Common mistakes to avoid include having too many slides, wordy text-heavy slides, and providing too many product or financial details. An optimal deck outline is suggested that covers the problem being solved, product/service, business model, team, financial projections, competition, and requested investment.
The document discusses how corporations and startups can collaborate to overcome their respective pain points and drive innovation. It recommends that corporations scout and partner with cutting-edge startups using a win-win partnership approach. This would provide corporations access to new customers, revenue, and insights while giving startups support and commercialization opportunities. Specific partnership models and platforms are presented for connecting corporations and startups to scale innovation together in a sustainable way.
This document provides an outline for an "ultimate pitch deck" to present to investors. It includes sections to introduce the team, provide an elevator pitch, demonstrate traction to date, define the market opportunity and problem, explain available and proposed solutions, describe the product/service, revenue model, marketing and growth strategies, financial projections, competition, and requested investment details. The creator offers tips for what to include in each section to impress investors and get them to say "WOW!!!" emphasizing telling a story about the team and problem being solved.
For top-notch powerpoint presentations, you can hire me @
http://naveenvarthaan1987.elance.com.
Great startups don’t fund themselves. Raising money from investors for your startup is challenging at any stage and requires a great pitch, even for experienced founders with significant traction in their company.
With a top-notch powerpoint presentation , this task is no more a rocket-science.
The document provides tips for starting a small business, including developing a product people want and paying for, defining your business model to understand how you will make money, not reinventing existing ideas but improving on them, being unique while focusing on your strengths, giving quality products at a reasonable price while meeting expectations, knowing your target customers well, learning from mistakes to improve, building a strong team, providing a great customer experience, understanding the market and competition, and keeping realistic expectations for success.
This document provides guidelines for writing effective press releases, including focusing on the key details of who, what, when, where, why in the first paragraph and avoiding weak openings, all caps text, and too many jargon terms. It recommends a standard press release format with a headline, summary paragraph, lead paragraph with more details, concluding paragraph, and assigns as class work the drafting of press releases on topics like a sports channel receiving telecast rights and a company announcing annual dividends.
This document provides guidance on creating an effective investor pitch deck. It outlines common mistakes to avoid, such as including too many slides, wordy text-heavy slides, or false assumptions. The document recommends keeping the deck concise and telling a compelling story in 10-13 slides. It provides an outline for the pitch deck, including sections to describe the problem being solved, product/service, business model, team, financial projections, competition, and requesting investment. The purpose of the deck is to pique investors' interest and get them excited to learn more, rather than providing all the answers.
Striplin Presentation Successful International Trade ShowsJerry M. Striplin
The document provides a detailed roadmap and timeline for planning a successful trade show presence over a 12-month period. It outlines 7 phases of planning, from initial strategy development 12 months out to post-show analysis. Key aspects covered include defining goals, budgeting, selecting shows, designing exhibits and materials, arranging logistics, and measuring return on investment. Resources for research on trends, exhibitor tools, and industry associations are also referenced.
Jack of all Trades, Master of One - Marco BarraSearchNorwich
This document discusses how marketers can provide more value by becoming a "jack of all trades, master of one". It suggests marketers develop a T-shaped skillset with broad knowledge across many areas of marketing combined with deep expertise in one particular area. This allows marketers to understand customers' needs and attract more of them while specializing in a key discipline. The document also encourages maintaining a positive mindset, lifelong learning, and finding new ways to create value through technology and innovation.
Twin Translations The Entrepreneurial Linguistengruscom
1. The document provides lessons from business school for entrepreneurs in the translation field, focusing on marketing, economics, accounting, entrepreneurship, and negotiating basics.
2. Key marketing lessons include differentiating yourself from competitors, building your brand, and developing relationships with customers and colleagues.
3. On pricing, the document advises against competing on price and to set prices based on value rather than costs.
4. Accounting lessons emphasize watching expenses and properly invoicing clients.
5. Entrepreneurship lessons stress the importance of relationships and giving back to the industry.
6. Negotiating advice includes being confident, firm, and knowing your bottom line
Kaseya Connect 2011- How to Build MSP Sales and Marketing Roadmap (MSP Sales ...Kaseya
This document outlines a roadmap for MSP sales and marketing with 10 key checkpoints. It provides guidance on focusing marketing efforts by identifying target business types and sizes. It also covers developing solutions by analyzing customer needs and competitors, and creating packaged messaging. Additional checkpoints include developing target lists, sales tools, marketing campaigns, and goals/metrics for execution. Regular training and refining of processes is emphasized to optimize sales results.
Investor pitch deck template for business plan start up investmentFraser Hay
Investor pitch deck template for business plan start up investment is an overview of what to include when pitching for investment for your new business start-up. More help available at http://www.growyourbusiness.club
investor pitch deck template
investor pitch deck
pitch deck template
pitch deck
funding pitch deck
investment pitch deck
startup pitch deck
crowdfunding pitch deck
Creating a monopoly is important for startup survival according to the author. The document discusses how startups should focus on creating never-before-seen products and services to attract early customers and pioneers. It also emphasizes the importance of scaling business models through partnerships and new intermediaries that can help provide capital, expertise, and routes to market. Finally, it states that superior sales and distribution capabilities can allow a startup to create a monopoly position and define its future success through the first customer experience.
This document summarizes the services of a consulting firm called Differentiate that helps businesses attract more customers and develop growth strategies. They work with CEOs and directors of companies between £5m-£500m in revenue. Their process involves conducting customer research, developing a brand positioning and proposition, creating effective marketing plans, and training clients to pitch the strategy internally and to customers. They run workshops to engage clients' teams, reveal insights, and build strategies that everyone is convinced will work to drive growth. Their goal is to help clients understand customer needs, develop distinctive offerings to meet those needs, and communicate the solutions effectively.
XLerate Solutions Investor Pitch TemplateBrant Cooper
XLerate Solutions is a San Diego based strategic marketing and business consulting firm. Here is a deck with do's and don't, success factors, and a template of 13 slides for investment pitches.
Marketing involves identifying customers, keeping customers, and satisfying customers. It is the process of creating customer interest in products and services. Marketing works through research and analysis, establishing goals, and strategic planning. This includes knowing your environment, customers, products, and competitors. The document then discusses segmentation, targeting, positioning, and the marketing mix, which involves product, price, promotion, and place. It concludes by looking at new trends in marketing like social media, blended marketing, and marketing across multiple channels.
The document provides an overview of a hands-on export workshop conducted by Florence Deniel and Elisa Otero Cepeda. The workshop aims to empower businesses to export by providing practical knowledge and tools. It covers various topics to help businesses prepare for exporting such as understanding their business identity, competitors, and export opportunities. Businesses are guided on how to research overseas markets and platforms for export development. Considerations for exporting including customs, transportation, logistics and documentation are also discussed.
Making the most of exhibitions (feb 2010 novotel) fraserkeithwales
The document discusses strategies for maximizing business opportunities from overseas exhibitions and trade shows. It provides tips for choosing the right event, effective preparation and planning, generating qualified leads at the event, and following up afterwards. The key recommendations are to set SMART objectives focused on qualified leads that can translate to new business within 6-18 months, properly prepare exhibits and promotional materials, identify prospects that have money, authority and needs, and thoroughly follow up on leads post-event.
This document provides guidance for marketers on exporting their business internationally. It discusses why businesses should export, how to get started with market research and cultural considerations. It also covers modifying products for other markets, distribution options, marketing strategies like websites, trade shows and social media, complying with legislation around VAT, duties and customs, and how Sage software can help with international payments and accounting in different currencies.
This document discusses common myths about salespeople. It identifies five major myths: 1) The most successful salespeople are always the best, when often their success depends more on their network. 2) B2B buyers' decisions are based primarily on skills rather than price, when price is usually the most significant factor. 3) There are natural born salespeople, when truly successful salespeople continuously work to improve their skills. 4) You must focus on closing the deal, when truly you must focus on solving the client's problem. 5) You don't need to be smart to be in sales, when today's complex market requires well-skilled professionals.
The document provides guidance on creating an effective investor pitch deck. It explains that the purpose of the deck is to engage investors and get them excited to learn more, not to answer all questions or close an immediate deal. The deck should tell a compelling story visually in 10-13 concise slides that leave investors wanting more. Common mistakes to avoid include having too many slides, wordy text-heavy slides, and providing too many product or financial details. An optimal deck outline is suggested that covers the problem being solved, product/service, business model, team, financial projections, competition, and requested investment.
The document discusses how corporations and startups can collaborate to overcome their respective pain points and drive innovation. It recommends that corporations scout and partner with cutting-edge startups using a win-win partnership approach. This would provide corporations access to new customers, revenue, and insights while giving startups support and commercialization opportunities. Specific partnership models and platforms are presented for connecting corporations and startups to scale innovation together in a sustainable way.
This document provides an outline for an "ultimate pitch deck" to present to investors. It includes sections to introduce the team, provide an elevator pitch, demonstrate traction to date, define the market opportunity and problem, explain available and proposed solutions, describe the product/service, revenue model, marketing and growth strategies, financial projections, competition, and requested investment details. The creator offers tips for what to include in each section to impress investors and get them to say "WOW!!!" emphasizing telling a story about the team and problem being solved.
For top-notch powerpoint presentations, you can hire me @
http://naveenvarthaan1987.elance.com.
Great startups don’t fund themselves. Raising money from investors for your startup is challenging at any stage and requires a great pitch, even for experienced founders with significant traction in their company.
With a top-notch powerpoint presentation , this task is no more a rocket-science.
The document provides tips for starting a small business, including developing a product people want and paying for, defining your business model to understand how you will make money, not reinventing existing ideas but improving on them, being unique while focusing on your strengths, giving quality products at a reasonable price while meeting expectations, knowing your target customers well, learning from mistakes to improve, building a strong team, providing a great customer experience, understanding the market and competition, and keeping realistic expectations for success.
This document provides guidelines for writing effective press releases, including focusing on the key details of who, what, when, where, why in the first paragraph and avoiding weak openings, all caps text, and too many jargon terms. It recommends a standard press release format with a headline, summary paragraph, lead paragraph with more details, concluding paragraph, and assigns as class work the drafting of press releases on topics like a sports channel receiving telecast rights and a company announcing annual dividends.
This document provides guidance on creating an effective investor pitch deck. It outlines common mistakes to avoid, such as including too many slides, wordy text-heavy slides, or false assumptions. The document recommends keeping the deck concise and telling a compelling story in 10-13 slides. It provides an outline for the pitch deck, including sections to describe the problem being solved, product/service, business model, team, financial projections, competition, and requesting investment. The purpose of the deck is to pique investors' interest and get them excited to learn more, rather than providing all the answers.
Striplin Presentation Successful International Trade ShowsJerry M. Striplin
The document provides a detailed roadmap and timeline for planning a successful trade show presence over a 12-month period. It outlines 7 phases of planning, from initial strategy development 12 months out to post-show analysis. Key aspects covered include defining goals, budgeting, selecting shows, designing exhibits and materials, arranging logistics, and measuring return on investment. Resources for research on trends, exhibitor tools, and industry associations are also referenced.
Jack of all Trades, Master of One - Marco BarraSearchNorwich
This document discusses how marketers can provide more value by becoming a "jack of all trades, master of one". It suggests marketers develop a T-shaped skillset with broad knowledge across many areas of marketing combined with deep expertise in one particular area. This allows marketers to understand customers' needs and attract more of them while specializing in a key discipline. The document also encourages maintaining a positive mindset, lifelong learning, and finding new ways to create value through technology and innovation.
Twin Translations The Entrepreneurial Linguistengruscom
1. The document provides lessons from business school for entrepreneurs in the translation field, focusing on marketing, economics, accounting, entrepreneurship, and negotiating basics.
2. Key marketing lessons include differentiating yourself from competitors, building your brand, and developing relationships with customers and colleagues.
3. On pricing, the document advises against competing on price and to set prices based on value rather than costs.
4. Accounting lessons emphasize watching expenses and properly invoicing clients.
5. Entrepreneurship lessons stress the importance of relationships and giving back to the industry.
6. Negotiating advice includes being confident, firm, and knowing your bottom line
Kaseya Connect 2011- How to Build MSP Sales and Marketing Roadmap (MSP Sales ...Kaseya
This document outlines a roadmap for MSP sales and marketing with 10 key checkpoints. It provides guidance on focusing marketing efforts by identifying target business types and sizes. It also covers developing solutions by analyzing customer needs and competitors, and creating packaged messaging. Additional checkpoints include developing target lists, sales tools, marketing campaigns, and goals/metrics for execution. Regular training and refining of processes is emphasized to optimize sales results.
Investor pitch deck template for business plan start up investmentFraser Hay
Investor pitch deck template for business plan start up investment is an overview of what to include when pitching for investment for your new business start-up. More help available at http://www.growyourbusiness.club
investor pitch deck template
investor pitch deck
pitch deck template
pitch deck
funding pitch deck
investment pitch deck
startup pitch deck
crowdfunding pitch deck
Creating a monopoly is important for startup survival according to the author. The document discusses how startups should focus on creating never-before-seen products and services to attract early customers and pioneers. It also emphasizes the importance of scaling business models through partnerships and new intermediaries that can help provide capital, expertise, and routes to market. Finally, it states that superior sales and distribution capabilities can allow a startup to create a monopoly position and define its future success through the first customer experience.
This document summarizes the services of a consulting firm called Differentiate that helps businesses attract more customers and develop growth strategies. They work with CEOs and directors of companies between £5m-£500m in revenue. Their process involves conducting customer research, developing a brand positioning and proposition, creating effective marketing plans, and training clients to pitch the strategy internally and to customers. They run workshops to engage clients' teams, reveal insights, and build strategies that everyone is convinced will work to drive growth. Their goal is to help clients understand customer needs, develop distinctive offerings to meet those needs, and communicate the solutions effectively.
XLerate Solutions Investor Pitch TemplateBrant Cooper
XLerate Solutions is a San Diego based strategic marketing and business consulting firm. Here is a deck with do's and don't, success factors, and a template of 13 slides for investment pitches.
Marketing involves identifying customers, keeping customers, and satisfying customers. It is the process of creating customer interest in products and services. Marketing works through research and analysis, establishing goals, and strategic planning. This includes knowing your environment, customers, products, and competitors. The document then discusses segmentation, targeting, positioning, and the marketing mix, which involves product, price, promotion, and place. It concludes by looking at new trends in marketing like social media, blended marketing, and marketing across multiple channels.
The document provides an overview of a hands-on export workshop conducted by Florence Deniel and Elisa Otero Cepeda. The workshop aims to empower businesses to export by providing practical knowledge and tools. It covers various topics to help businesses prepare for exporting such as understanding their business identity, competitors, and export opportunities. Businesses are guided on how to research overseas markets and platforms for export development. Considerations for exporting including customs, transportation, logistics and documentation are also discussed.
Making the most of exhibitions (feb 2010 novotel) fraserkeithwales
The document discusses strategies for maximizing business opportunities from overseas exhibitions and trade shows. It provides tips for choosing the right event, effective preparation and planning, generating qualified leads at the event, and following up afterwards. The key recommendations are to set SMART objectives focused on qualified leads that can translate to new business within 6-18 months, properly prepare exhibits and promotional materials, identify prospects that have money, authority and needs, and thoroughly follow up on leads post-event.
The document discusses several key trends in marketing for the future including:
1) Marketing will increasingly focus on dialogue and conversations with customers rather than one-way broadcasts.
2) Brand reputation and customer experience will become more important as information spreads quickly online.
3) New technologies like social media, mobile apps, and location-based services will open new opportunities for targeted marketing but also require adaptation.
What are the key building blocks when building out your business and brand? Learn how to build a business plan to achieve change, gain internal alignment and manage a digital transformation’s impact on your brand. This session will take a look at what works, what doesn’t and the core lessons learned from recruitment leaders at the top of their game.
What Constitutes a Successful Company in the century of computers and the Internet? Reveal the 5 key success factors and the ultimate lead generation tool.
This document discusses promoting a business cost effectively through strategic marketing. It emphasizes the importance of understanding customers' needs and motivations for buying. Traditional marketing theories may no longer be effective due to factors like increased choice and less time. Instead, marketing should focus on relevant customer conversations and aligning communications with the customer's buying cycle. The document provides tools for segmentation, developing unique selling propositions, and the marketing mix (product, price, place, promotion). It stresses that differentiation now occurs through interactions with customers and that marketing messages must be customer-relevant to be effective.
Select, Specialize, Succeed: Marketing Your Vertical NicheCPA.com
This webinar discussed the benefits of focusing on a niche market and how to select a niche that best aligns with your firm’s expertise and mission. You will learn how to develop messaging to address industry-specific challenges. Marketing tips and strategies are shared to help you increase awareness of your firm and position your client accounting and advisory services.
1. The document provides an agenda and overview for a marketing bootcamp being conducted by Thom Poole, an experienced international marketing director.
2. It defines marketing according to several institutions and perspectives, and outlines the key elements of the marketing mix - the 7Ps of product, price, promotion, place, people, process, and physical evidence.
3. The document discusses the importance of marketing and developing a marketing plan to understand customers, competitors, and the business environment in order to set objectives and strategies to create and capture value.
Music Education: Management and Innovation Conference Jodie Vickerstaff
Neil Farnworth, Enrich Training and Consultancy at Paritor's Music Education: Management and Innovation Conference 2011.
About the conference:
This is a national conference and will focus on the relationship between new business practices and a future vision of music education management.
It will take place over one day and bring together prominent leaders in both the field of music education and business in order to provide a comprehensive overview of this rapidly evolving area.
The role of music education is changing with funding uncertain and the added opportunity of becoming the core of the music hub it is time
to be equipped for the future. The aim of the conference is to present music educators with the modern and innovative practices as well as a
structure for management assisting them in their quest to future proof!
Bridging The Gap Between Sales And Marketingguest3d2e50c
This document discusses bridging the gap between sales and marketing. It argues that sales and marketing are currently seen as separate and sometimes opposing functions, but they need to be better integrated and aligned to improve business performance. The document provides an overview of the sales process and current relationship between sales and marketing. It then discusses how marketing can take more responsibility for business development by improving communication of key messages, making it easier for customers to buy, and enhancing the customer experience. Finally, it suggests practical steps sales and marketing can take to better integrate their processes, activities, and goals.
Entrepreneurship, Research and Innovation - Supelec 2014Daniel Jarjoura
This 112 slide presentation introduces key concepts about startups including:
- Startups search for a business model while large companies execute established models.
- Traditional business schools focus on strategies for large companies, while startups require a different approach centered on customer development, agile processes, and pivoting based on validated learning rather than upfront planning.
- The business model canvas is introduced as a tool to conceptualize the key elements of a startup business model, including customer segments, value propositions, channels, and revenue streams.
This document provides an overview of marketing concepts and strategies for small businesses. It discusses defining target markets, conducting market research, establishing brand pillars and values, crafting a mission statement, analyzing competitive advantages, and more. The goal is to help small businesses understand marketing and how to apply key principles to achieve their business objectives over the short and long term.
This document provides information on developing an effective business pitch. It defines different types of pitches, including elevator pitches lasting 1-1.5 minutes, rocket pitches for large audiences lasting 3-5 minutes, and longer pitch deck presentations of 30-35 minutes. Key recommendations for a successful pitch include having a compelling vision, telling a relevant story, knowing the audience, keeping it simple, backing claims with data, demonstrating passion and competence, and preparing financial details. The document also outlines elements that should be included in a 7-slide pitch deck, such as the problem, solution, team, market size, and call to action.
Product Management Principles in a Services Company (or how to sell brains!)Berenice Mann
Selling and marketing services is not easy and differs from product marketing, but it also has much in common. Cliff and Berenice discussed this at the Cambridge Product Managers Network on 29 September 2014.
1. A technology consultancy wanted to transfer its skills from the US smart meter rollout to the European market.
2. It conducted market research and developed a new messaging campaign to raise its profile in Europe and position itself as the world-leading supplier of smart grid technology.
3. The PR campaign was successful in generating coverage in trade publications, inquiries for their trade show booth, and new business partnerships with European utilities.
This document provides an overview of considerations for starting a business, including developing an idea, conducting market research, establishing legal and financial foundations, assembling a team, and creating a business plan. It discusses enhancing the initial idea, evaluating feasibility, intellectual property, forms of business entities, financial objectives, hiring strategies, and the components of an effective business plan. The goal is to guide entrepreneurs through the pre-launch stage of starting a new venture and help ensure future business success.
The document summarizes a presentation on developing a successful sales strategy. It discusses defining key elements of a sales strategy, including goals, target markets, products/services, competitive advantages, and the selling process. It also covers developing a sales value proposition, generating sales leads, applying the AIDA model during presentations, and building a sales strategy canvas to plan strategy. The presentation takes questions from a panel of CEOs on their sales strategies and tips.
The document discusses marketing basics and the evolution from product-centric to customer-centric marketing approaches. It defines marketing and outlines key concepts like the marketing mix, segmentation, branding, and the importance of understanding customer behavior. It then describes how marketing has shifted to more targeted strategies that focus on differential, one-to-one, and customer relationship management approaches aimed at better understanding and serving individual customers.
The document discusses key concepts in sales and marketing. It defines marketing as planning production, pricing, promotion, and distribution of goods and services to create exchanges that satisfy objectives. It describes the evolution of customer orientation from the production concept, to the selling concept, and finally to the modern marketing concept where customer wants drive production. The roles of salespeople are also summarized as creating new customers, selling more to existing customers, building long-term relationships, and providing solutions, service, and market information to customers.
The document summarizes information presented by Simon McKeever, Chief Executive of the Irish Exporters Association, on Brexit's effects on Irish trade logistics and North-South, East-West trade. The Irish Exporters Association represents almost 400 member companies and works to support Irish exports. It offers training courses on customs, provides policy advice to government, and recognizes top exporters through its annual awards. Brexit will impact companies that trade with the UK and create new customs and regulatory processes. Alternatives like direct shipping routes may be needed. Trade between Ireland and Northern Ireland will still have open borders but follow some EU rules.
This document provides an economic and Brexit update from Simon MacAllister of EY Ireland. It summarizes recent global GDP forecasts which have stabilized and even improved in some cases. Ireland's GDP contraction was less than expected in Q2 2020. The outlook predicts a partial recovery in 2021 but not a return to pre-pandemic levels. Various factors could impact the recovery, including Brexit, consumer behavior, debt levels, inequality, and the environment. Businesses are advised to assess their readiness for different Brexit outcomes.
Presentation by Marcella Rudden - Head of Enterprise LEO Cavan at Are you Brexit Ready Event.
Covers key supports and services available to help SMEs get Brexit ready
Snap out of Using Stock Photography is a workshop hosted by photographer Paul McGuckin who specialises
in architecture, promotional and branding work, as well as offering visual communication consultancy.
Paul holds a Master of Fine Arts in Photography and with more and more emphasis being placed on visual
storytelling as part of marketing and social media, his workshop during Enterprise Week is perfectly suited for
anyone seeking to gain an edge in marketing their business!
Images communicate your brand, so the better the image, the better the communication!
Participants should bring a small camera or a camera phone to this workshop.
From En Pointe to On Screen (Video) – is a workshop by DNK Media to demonstrate to
participants how they can produce professional video on a mobile phone. DNK media productions are a video production business based in the Colab at the LYIT, Letterkenny. The 2-hour session will
demonstrate how simple yet professional looking video can be produced using a mobile phone. Using the dance session at Zona Dance as the topic, DNK will show participants how to - frame a shot, edit footage together, reduce/eliminate external noise, add music, add voiceover and add text.
This session would appeal to those involved in marketing and any business who wants to increase their
profile on social media by engaging their customers regularly with quality video content.
accountantonline.ie Ireland’s first online
accounting website service, was founded by
Sligo-born Larissa Feeney four years ago,
because she saw a gap in the Irish market.
Larissa holds a first class honours degree from the University of Ulster and qualified as a
Chartered Accountant in June 2005. She spent three years working in industry before opening Larissa Feeney & Co in 2010.
From there, she began working with online
accounting software technology which led on to the establishment of accountantonline.ie.
She won the Best Innovation Award in the
Letterkenny Business Awards in November 2014 and in 2016 accountanonline.ie was
shortlisted for 2 Irish Accountancy Awards: Small Practice of the Year and Best Use of Technology in Accountancy & Finance.
Brian O’Connor is Mintel Ireland’s Senior Consumer Analyst and Research Production Manager. Holding a BSc Hons degree in Marketing with a Diploma in Industrial Studies, Brian has worked for Mintel Ireland since 2007 and has strong experience in all major consumer markets.
Mintel is the world’s leading market intelligence agency, with offices in London, Chicago, Shanghai, Belfast, Kuala Lumpur, Mumbai, Munich, New York, São Paulo, Singapore, Sydney, Tokyo and Toronto.
Brian is tasked with overseeing the publication of Mintel Ireland’s report range, while also an active report writer. During his time at Mintel
Ireland, Brian has worked on a wide variety of reports across Leisure & Tourism, FMCG, Retail, Finance and Industrial sectors. However, Brian’s primary areas of expertise are in the Irish hospitality industry and tourism markets.
Brian’s presentation during Enterprise Week will be of enormous benefit to any business in Donegal interested in the area of market research.
B&B Ireland Digital Marketing Manager, Karen is a graduate of Griffith College Dublin with a degree in Hospitality Management and an MSC in International Marketing and Brand Management from Lund
University Sweden.
She has been working in the hospitality marketing sector for the past six years and has a strong background in digital marketing. Karen has been working in B&B Ireland for almost three years as their Digital Marketing Manager.
Her responsibilities include managing various marketing campaigns, planning and controlling all digital
marketing activity and monitoring and reporting on website conversions. She is passionate about all things digital and is dedicated to promoting B&B Ireland online.
This document discusses opportunities for Irish businesses to expand exports to European markets in light of Brexit. It outlines Enterprise Ireland's role in supporting Irish businesses and driving growth. It identifies nine areas of exposure for businesses due to Brexit, including dependency on the UK market and changes to regulations and customs. The document then discusses four building blocks for competitiveness, including expanding reach into new international markets. It provides examples of market opportunities in countries like the Netherlands, Nordic countries, France, and Germany. It also offers guidance on how to research and select new markets and validate opportunities. Finally, it outlines the supports available from Enterprise Ireland to help businesses expand their export footprint.
Anthony Boyle, originally from Burtonport is a Chartered Tax Advisor. He is co-owner of Tax Assist Accountants and The Glackin Business Institute Ltd which provide Tax, Accounting, Banking and Financial advice to SMEs in the Northwest.
His business focuses on helping clients
manage their business and personal finances efficiently, minimise taxes, avail of available incentives, remain compliant and become
financially secure. Prior to starting his own business in 2015, Anthony worked in various senior roles with the Financial Engineering Network, Bank of Ireland Private Banking and Ulster Bank. He has a degree in Bank & Finance from the University of Ulster and is a Qualified Financial advisor.
Pat Connors is Sales & Processing Director with Marine Harvest Ireland, a part of the Global Marine Harvest Group and the largest producer of farmed Atlantic salmon in the World.
He has been a part of the development of this indigenous marine based business for the past 30 years, and is committed to the promotion of Irish Seafood both at home and on the International market. Pat is a member of the Consumer Foods Board of Bord Bia, a Private Industry representative on the Export Council, and has served as Chairperson of his local Primary school over a number of years.
He holds Dual citizenship with the USA and will give a practical insight into how this Donegal-based company does business in the US.
Jon is the Executive Director of the Boston Irish Business Association (BIBA), a non-profit business organisation dedicated to promoting the business interests of its members and member organisations located in Massachusetts and abroad. He is also the founder of the Mahoney Group, a unique Venture Catalyst firm specialising in initiating the executive selling process, creating and executing high level new business campaigns that open doors to new corporate business through appointments with decision-making senior executives.
The document announces a talk by David Parrish titled "T-Shirts and Suits: Creativity and Business" which will discuss how to combine creativity and business, how to be creative in both artistic and business settings, how to make money passively, and how to create your own business model. The talk is presented by David Parrish, a creative industries consultant, speaker, trainer and author based in Ireland.
This workshop will be delivered by Mr. Jon Mahoney founder of the Mahoney
Group and Executive Director of the Boston Irish Business Association. The event is for companies that may be either ready or seriously looking at entry to the US market. It will focus primarily on things not to do, things you should do,
expensive lessons, useful contacts/websites and other key topics that you
should be aware of when exporting to the US with specific reference to
Massachusetts /Boston area as an example.
Jon is the Executive Director of the Boston Irish Business Association (BIBA), a non-profit business organisation dedicated to promoting the business interests of its members and member organisations located in Massachusetts and abroad.
He is also the founder of the Mahoney Group, a unique Venture Catalyst firm specialising in initiating the executive selling process, creating and executing high level new business campaigns that open doors to new corporate business through appointments with decision-making senior executives.
This workshop will be delivered by Mr. Jon Mahoney founder of the Mahoney
Group and Executive Director of the Boston Irish Business Association. The event is for companies that may be either ready or seriously looking at entry to the US market. It will focus primarily on things not to do, things you should do,
expensive lessons, useful contacts/websites and other key topics that you
should be aware of when exporting to the US with specific reference to
Massachusetts /Boston area as an example.
Jon is the Executive Director of the Boston Irish Business Association (BIBA), a non-profit business organisation dedicated to promoting the business interests of its members and member organisations located in Massachusetts and abroad.
He is also the founder of the Mahoney Group, a unique Venture Catalyst firm specialising in initiating the executive selling process, creating and executing high level new business campaigns that open doors to new corporate business through appointments with decision-making senior executives.
The document discusses services provided by Donegal Business Week to support businesses. It outlines intelligence, funding, and contacts resources to help businesses with strategy, sales, innovation, finance, and tendering. Specific programs are mentioned like Acumen, Elevate, FUSION, and Seedcorn Competition that provide assistance, consultancy, funding, and networking opportunities for small and medium enterprises. Statistics are provided on the number of companies assisted and impact of cross-border economic cooperation between Ireland and Northern Ireland.
The Western Investment Fund provides financing for businesses in the western region of Ireland through equity investments, loans, and microloans. It has invested €44 million in 122 businesses across various sectors, supporting over 5,000 jobs. Equity investments range from €250,000 to €1 million for companies capable of rapid growth. Loan amounts range from €10,000 to €100,000 for community projects and €5,000 to €25,000 for creative industries. To apply, entrepreneurs submit a business plan with details on the market opportunity, management team, product or service, and financial projections.
This document provides information on raising finance for a business from AIB Bank, including the types of financing available. It summarizes AIB's offerings for startups, such as providing credit decisions within 48 hours for loans up to €30,000 and waiving fees on business start-up accounts for the first two years. It also outlines the application process and requirements, including preparing a business plan and demonstrating business viability and repayment ability.
Enterprise Ireland is the government agency responsible for supporting Irish businesses in manufacturing and internationally traded services. It has an annual budget of €343 million and supports over 5,000 client companies through an international network of 33 overseas offices. Enterprise Ireland provides funding and resources to support innovation and high-growth potential companies, especially those in industries like food, life sciences, and medical technology. Funding options include feasibility grants, competitive start funds, and high potential start-up packages up to €250,000 for businesses with an export-focused plan and potential for sales over €1 million within 3-4 years.
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.