This document provides questions and tasks related to digital marketing and content marketing. It asks about key components of content marketing, popular email platforms in the UK, permissions marketing, components of effective emails, and types of email content. It then tasks the reader with designing a welcome email for new undergraduate students starting at Leeds Business School in September 2018 and being prepared to present it.

1. Introduction to digital marketing… tutorial four

3. …questions
…what do we mean by ‘content marketing’?
…what are some of the key components of content marketing?
…what is the most popular tech platform used to access email in the UK?
…why is permissions marketing important?
…what are the key components of an email to consider when marketing?
…what different types of email content are there?

4. …google digital garage
…head to the email topic, and click ‘skip to quiz’, then answer them!
How did you do, what do you know?
…log in, where are you up to?

5. …task
…design an email to welcome new undergraduate students to Leeds Business School
…these students will be starting in September 2018
…what will you say, how will it look? More importantly, why? Be prepared to present!