digital marketing by avdhesh mishra
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13 reasons to learn digital marketing. for details, please visit IMC CHAIRMAN SCHOOL TODAY www.facebook.com/imcchairmanschool
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digital marketing by avdhesh mishra
- 1. Top 13 Reasons Why You Must Learn Digital Marketing
- 2. No.1 - Reach where users are 3 Billion People Across the world use Internet. 80% out of them own a smartphone 2 Billion people use Facebook actively Twitter- having 319 Million users 205 Billion Email sent daily No of smartphone already crossed 382 Million in India. People use Blog, YouTube, Facebook, Twitter etc. Reduced print Media (Newspaper, magazine etc.) Not Dying Rural Market will be Bigger then Urban Market.
- 3. No.2 - India is 2nd Largest Internet Penetration Country
- 4. No.3 Because it Doesn’t Require Technical Skills 55% Content 30 % Right Processes 10% Technical Stuff 10 % Analytics
- 5. No.4 Internet Revolution Digital India by Sri Narendera Modi Our Dependence on Communication for Information Telecom Data War -Jio Effect Early 90’s Computer Revolution 2000’s About Mobile and BPOs 2010’s All about Internet Revolution
- 6. No.5 Digital Spending • 250 Billion USD spent online marketing worldwide • Marketers expected to spend 540 Bn USD globally By 2020 • Digital Ads will account for 33% of the ad spending • Morgan Stanley in its latest report estimates the India’s e- business to touch $159 billion by 2020. • Companies have to advertise where people are and Experts need for this
- 7. No.6 Digital Marketing as a Career Opportunity Digital Marketing Is a New Field Thousand of corporates /MNCs are looking for right talent & experts in digital marketing. There are not enough experts in the market It is one of the highest paying jobs in the Industry
- 8. Source : Times of India
- 9. No.7 Save Money on Advertising You Save the Agency Fees You Save the Cost on Traditional Ads Your Cost per Acquiring of Lead is a Lot Cheaper By Learning Digital Marketing yourself – You can Practice Digital Marketing for your Business Small or Big Business – Doesn’t matter Eg Facebook Fan Page, LinkedIn etc
- 10. No. 8 Personal Branding If you are a Politician Actor Musician Businessman Public Figure You tuber Digital Marketing can take your talent to Local to Global Level Helps you in your Business and Entrepreneurship- Sell yourself
- 11. Reason No 9 Reach to Personalized & Laser Targeted Audience Facebook Interest, Demographic, Location etc. Google PPC Ad words Location and Keyword Based Targeting etc.
- 12. No.10 - No Geographical Boundary Local or Global or Glocal Webinars Tools Like Go to meeting, Get Response etc Saves Travel Time, Cost and are affordable
- 13. No.11 Save Time-Automation Eg:- Autoresponder – Get response etc Hootsuite –Social Media Sharing Tools on Multiple Platform
- 14. No.12 Bring your and People’s Business Online Mobile Friendly Websites E-Commerce (Amazon, Flipkart, Paytm, Shopclues, Myntra, Jabong, Snapdeal)
- 15. No 13. Measure ROI in a effective way Adwords Facebook etc Emails (Cheapest source of marketing)
- 16. Face book marketing Fastest way to increase you business
- 17. YOU TUBE MARKETING Show your business to the whole world
- 18. Whatsup marketing Cheapest way to deliver your message to your target audience
- 19. GOOGLE PLUS MARKETING Fastest way to reach whole world
- 20. TWITTER MARKETING WHERE WORLD FOLLOWS YOU
- 21. THANK YOU