The App Store changed the mobile app landscape by offering a revolutionary experience and distribution channel for iPhone and iPod touch users. It saw 3 billion downloads in the first 18 months. While competition aims to catch up, Apple's CEO Steve Jobs saw no signs of it at the time. The App Store opened up opportunities for smaller developers and publishers by lowering barriers to entry, though finding discoverability remained a challenge. As the mobile market continued to grow, expectations were that open app stores would support more devices and applications, and that mobile and PC platforms might converge in the future.

1. Open market place: Gold rush and after 이의정 Dano Lee EA Mobile nextofsearch@gmail.com Twitter: nextofsearch

2. What App Store changed

5. The one and only

7. 3 Billion downloads in 18 months

8. “The revolutionary App Store offers iPhone and iPod touch users an experience unlike anything else available on other mobile devices, and we see no signs of the competition catching up anytime soon.” Steve Jobs, Apple’s CEO

11. “I think there’s an opportunity for companies such as mine. If we can build a distribution channel and a brand, we can do well because we are more nimble,” Tapulous Chief Executive Bart Decrem http://www.wired.com/epicenter/2009/07/big-game-publishers-muscle-in-on-iphone-upstarts/#ixzz0gCMBlKW5

15. Still open for me?

17. Gold Rush “That’s when I called my boss and said, ‘We need to talk,’ and I quit my job.” Ethan Nicholas, iShoot developer Former employee of Sun Microsystems http://www.nytimes.com/2009/04/05/fashion/05iphone.html?_r=1&partner=rss&emc=rss

22. “The barriers to entry on the iPhone are low but the real challenge is accessibility and discoverability.” Adam Sussman, vice president of worldwide publishing, EA Mobile

24. “One title will come and go fairly fast. So to have a real presence and to establish a brand in the mind of consumers, it takes more than just a single title. There’s this random chance thing where somebody will come up with a great idea … but that lightning doesn’t typically strike a small publisher twice.” Greg Ballard Former CEO, Gameloft

25. Are you sure it’s still open for you?

26. Fasten your seat belt

39. If the game features Multi-Touch, it can only work on Éclair 2.0 devices and beyond

41. “the goal is to create an open app store ecosystem that supports every mobile device, network and application in the world Jud Bowman PocketGear president and CEO

45. the state of the mobile touch web - a taptu report january 2010

53. What to expect in the future

56. PC & Mobile Convergence

62. 4 sqaure

68. Our challenges

69. Discussion?