This document discusses identifying potential online partnerships. It outlines different types of partnerships including search, PR, and commercial partnerships. It then provides tips for finding new partners by using tools to identify highly linked sites with similar content, and sites targeting specific keywords. The document also gives advice on screening potential partners by checking pagerank, Alexa rankings, content density, site age, inbound/outbound links. It recommends using online tools to analyze these factors and find suitable partnership opportunities.

1. Identifying Potential Online Partnerships John Straw CEO Linkdex

2. Decide the Partnership Type Search partnership Designed to get better placements on search engines PR partnership Designed for brand and product exposure But also has clear search engine benefits Commercial partnership Turning partners web site visitors into your clients

3. Finding New Partners 1 Identify top search engine performers Use the Yahoo Site Explorer command to find out who’s linking to them…and then add SEOQuake

4. Finding New Partners -2 Use the free Touchgraph application to identify sites that are similar in content to your own

5. Finding New Partners - 3 Use Google “ allintitle: ” command to identify sites carrying specific editorial But there are other sites that are more helpful

6. Screening Potential Partners Pagerank – indicates how well a site is regarded by Google Alexa – checks site popularity Content density – indicates what a search spider sees in the site Age – Google prefers older sites Inbound links – indicates how popular content is Outbound links – the less the better

7. Pagerank Screening Pagerank is an indicator of how well Google regards a specific page On an logarithmic scale of 1:10, 10 best Pagerank indicator comes with the Google toolbar

8. Popularity Screening Use Alexa to find relative popularity of sites

9. Online PR Finds it’s Own Partnerships

10. Keyword Density Analysis What a search spider thinks this page is about Click here for the tool

11. Don’t forget to leverage your suppliers

12. Or Linkdex