Huawei is introducing its Russian One API program to provide a platform for developers. The program will allow operators and enterprises to expose their APIs while also providing industry APIs and APIs from third parties. Huawei will provide end-to-end support for developers through the program, including API access, app development tools, testing, deployment, promotion and monetization. Huawei is looking for investors, operators and enterprises to partner and open APIs, and for developers to participate. The goal is to facilitate innovation and create new revenue opportunities through open APIs.

1. Introduction of Russian One API Program Partnership

2. Huawei
A Leading Telecom Infrastructure Provider
Huawei Confidential
HUAWEI TECHNOLOGIES CO., LTD. Page 2

3. Sustainable Growth
Revenue (USD in billion)
38.7
(CNY243.4
32.4 bln)  Serving 1/3 of the world’s
27.6 (CNY203.9 bln)
21.5 (CNY182.5 bln)
population
18 (CNY146.6 bln)
12.6 (CNY123.1 bln)
(CNY 92.2 bln)  Serving 45 of the world's top 50
telecom operators
 Holding 180+ leadership
positions in ~150 standards
2007
2008
organizations
2009
2010
2011
2012
 Huawei releases its Annual Report with consolidated financial statements audited by KPMG
Huawei Confidential
HUAWEI TECHNOLOGIES CO., LTD. Page 3

4. Top telecom API infrastructure provider
Huawei SDP, One of the biggest API providing system in the world
 Serve 50+ Telecom Operators World Wide
 Provide 10+ thousand running API
Best SDP award by GSMA 2010
"A remarkable 500 entries from across the global mobile ecosystem were submitted this
year, all of an extremely high calibre, and the winners should be incredibly proud of their
achievements," Rob Conway, CEO and Member of the Board, GSMA.
Huawei Confidential
HUAWEI TECHNOLOGIES CO., LTD. Page 4

5. API is Changing The World
Huawei Confidential
HUAWEI TECHNOLOGIES CO., LTD. Page 5

6. What’s happened in digital society?
Information exchange changed!
Merchant SME
Trading pattern changed!
Service mode changed!
Individual Industry
user user
Digital  In digital economy
Society era, each party can be
supplier or demand side
Marketing deal
IT Provider Terminal  Many new value point
Provider and value space will
appear!
OTT Telecom
Provider Provider
Huawei Confidential Page 6

7. What do key players do in digital society
- Openness is the choice in mobile Internet age
100000 developers
API peak use 20K times/s，2011 online movie
300 core API，1.8B times/day revenue come up to 45% of total US.
use
300Kdeveloper s40000 app
3rd party rev,0.6B RMB
Core capability
Active developers 150,000+
AD. REV. 315mln，APP
RS 557mln User asset Content asset
750k APP, download 25B times
125,000developers revenue $4 billion
AD. REV.36.5B USD，
96% of total revenue Core business openness OS/terminal
500k apps，download 15B times
70,000 developer revenue $250M
Various roles seek the positioning of the new value system through openness
 Based on the core business, users, core capability, content / data, platform (OS) to be openness
 Stimulate social innovation capability to create new value space through multi-role cooperation
 Looking for proper positioning in E2E value chain, to get new revenue
Huawei Confidential Page 7

8. APIs are facilitating innovation
- API economy is arriving
API Growth
Gartner predicted
“by 2014, 75 percent of
the Fortune 1000 will
use open public APIs”
Data source：2012 AT&T Developer summit
Huawei Confidential Page 8

9. Practice of operators – Telefonica NG SDP
3rd Party Partners 3rd Party Developers Developers’ revenue is from
70% of app sales
70% of subscription payment
83% of in-app payment
50% of advertising revenue
20% of SMS MO and 10% of SMS MT messaging traffic
Open Developer Portal 20% of MMS MO and 10% of MMS MT messaging traffic
APIs APIs APIs
Global SDP Achievements
Layered architecture of Global SDP connecting global
network resource with unified access for 3rd party and
Spain the network. One-point integration, global deployment
UK
Reduce developer service TTM from 6 months to 5-6
Local
LATAM Local
Content/Service
weeks
Content/Service
Provider 1 Provider 1
Capa de integración Capa de integración
WAP
portal GPR
WEB
portal
Local
Content/Service
WAP
portal GPR
S/IP
WEB
portal
Launched in 2010 getting by Oct 2011, 18.03 million
S/IP Provider 1

networ
k
Capa de integración
WEB
portal

networ
k subscribers. 100+ services within1 year
WAP
portal GPR
S/IP

networ
k
Huawei Confidential Page 9

10. Practice of operators
- America Movil API exposure of 17 countries
Opened more than 90 API， Wholesale / joint
Encouraging OTT business innovation,
venture to a variety of business models for the
cooperation rather than competition
selected ASP
Launched in 2011
TOP 10 APIs
CHARGEAMOUNT
OBTAINPROFILE  TOP service1: Communication
SENDSMS monthly subscription SMS/MMS
Update Facebook/Twitter status
MAIL2WORLD
NOTIFYSMSDELIVERYRECEI
PT
NOTIFYSMSRECEPTION
GETDISPLAYNODE  TOP Service2: Entertainment
MAKEPURCHASE Users visit football quiz website betting, quiz
GETPRODUCTDETAILS website by AM HUB chargeback.
REMOTEEVENT
Huawei Confidential Page 10

11. Practice of operators – CMCC Mobile Market
App Lifecycle Service to Developer
Customer
API Providing 17+ group API
Launched in 2011Q1 Native development IDE
App Development App templates
App Test Terminal emulator
App Running MM App Engine
App Promotion MM Market
App Charging Mobile charging API
App customer Unified customer service
Service center
Cooperate Individual Internal
Developer Developer Developer/Department
CMCC API Exposure
Huawei Confidential Page 11

12. What is the API You May Choose
Huawei Confidential Page 12

13. Valuable API from telecom operator
Real Time Contextual Charging & Identity &
Industry API 3rd Party API Cloud
Communication Information Billing Authentication
Single Sign On
User & Device Validated Identity IT Asset
Information (Computing/
Multimedia “Our Storage/etc)
“Our
Payment Tariff QOSaaS
Communication identities are
management
information is
“We can collect trusted” Health, Education, Connection
reliable” Management
money from people Vehicle etc
“We know how who don’t have a “The network to
entities bank account” “We may support
“Walk in new
communicate” arrive a never and access the cloud”
area”
land”
Huawei Confidential Page 13

14. End User Scenarios
Real Time Communication API Contextual Information API
Mobile Charging API Identity &Authentication API
Huawei Confidential Page 14

15. Russian One API Program Plan
Huawei Confidential Page 15

16. Russian ONE API Program of Huawei
Multiple App
Providing
API
Consumption Developer
API Providing
ONE API Platform
API Exposure
Huawei Confidential Page 16

17. Planed ONE API Business Model
Advertisement
Company
Shared AD Income
(Per month, Revenue Share Rate Based)
Service Income
Shared Service Income (Per Month)
(Per month, Revenue Share Rate Based) ONE API
Developer
Platform End User
Revenue Sharing
 Operator and EP provide capabilities
 ONE API provides charging and other API exposure Operator and Enabler
 Developer responsible for E2E service operation Provider
 Operator/EP:ONE API:Developer = x:y:z
Huawei Confidential Page 17

18. ONE API Program of End to End Developer Support
App
API App App App App
能力获取 App Test Customer
Acquiring Development Deployment Promotion Charging
Service
 3 operators’  Web APP IDE  Web Terminal  Virtual  Promotion API  Mobile  Call Center
API providing  Native Simulator Machine  User Insight Charring API API
 Industry API Development  Automation  App Engine API  In-app  Unified
providing IDE Test Center  RDS  MKT Service Purchase API Customer
 3rd party API  App Template  SLB for RS App Service Center
providing  Cloud Storage for RS App
ONE API Program End to End Support
Innovation Idea Monetized App
Huawei Confidential Page 18

19. Call for cooperation from the industry
Looking for:
• Investors to build ONE API Platform
• Operator/Enterprise to open API
• Service Developer’s participation
If you are a developer, your suggestion and requirement is welcome
Waiting for your joining
Huawei Confidential Page 19

20. Huawei SDP Experience
Please visit http://www.bluevia.com/en/home/B
Check the SDP commercial site at our booth.
We sincerely invite you to fill the our question
form at our form, and we will
send one
latest Huawei handset each hour
today.
Huawei Confidential Page 20

21. Thank You
www.huawei.com
Copyright©2013 Huawei Technologies Co., Ltd. All Rights Reserved.
The information in this document may contain predictive statements including, without limitation, statements regarding the future financial
and operating results, future product portfolio, new technology, etc. There are a number of factors that could cause actual results and
developments to differ materially from those expressed or implied in the predictive statements. Therefore, such information is provided for
reference purpose only and constitutes neither an offer nor an acceptance. Huawei may change the information at any time without notice.