This document provides an overview of Exponential-e, a UK-based company founded in 2002 that was the first to launch internet over Ethernet. It highlights the company's history of innovation including introducing new routing algorithms and building Europe's first VPLS network. It also discusses the company's focus on customer satisfaction and quality, strong financial position, and network capabilities including a carrier Ethernet network with nationwide coverage and connections to over 32 datacenters.

1. Company Overview
2011-2012

2. Introduction to Exponential-e
• Founded in October 2002 – First UK company to launch Internet over Ethernet
• Our Vision:
Achieve the status whereby Exponential-e 2.0 is formally acknowledged among our peers, competitors and clients as the
most advanced and innovative business technology enabler in Europe
• Applied Innovation
• Introduced Intelligent Route 1 algorithm - 2004
• Designed and built first ever VPLS network in Europe - Hybrid VPLS/MPLS since 2006
• First UK company to “unbundle Ethernet” - Launched PowerNGN - 2008
• High Bandwidth/Low Cost Industry Leading Performance & SLA
• Launched A³ – Application Awareness & Control within Cloud – 2010
• Smart Wires Technology
• Premium Customer Service & Quality
• 95% of clients would recommend Exponential-e and are “very satisfied” or “satisfied” with the service they receive

3. History of Applied Innovation
Founded in October Designed and built First UK company to Seminar “The Exponential-e’s Ultra Launch of Utilisation
2002. First UK first ever VPLS ‘unbundle Ethernet’. Complementarity Low latency Ethernet based Cloud Services
company to launch Network in Europe PowerNGN is of Next Generation Financial Trading
Internet over launched Network and Network
Ethernet Virtualisation.
Exponential-e as
Cloud Visionaries
2002 2004 2005 2007 2008 2010 2011
Introduced First Wholesale Voice DR Broadcast Video World First.
Intelligent Internet SIP Interconnect and Mobility UK transfer Application
Routing Algorithm requiring no CPE Through SIP across Ethernet Management from
the cloud. A Cubed is
launched.

4. Exponential-e Differentiators
• A Network designed specifically for business only end-users.
• We are a respected technology innovator.
• The versatility of both layer 2 and layer 3 solutions.
• UK’s only company with VPLS pedigree since 2006.
• We can deploy multiple services over a single fibre circuit.
• Low-latency network design.
• Cloud optimised network
• Off-site virtualised resources perform as if deployed in the LAN.
• Allows for advanced hypervisor virtualisation abilities (e.g. vMotion).
• Integration of Unified Communications with VPLS and virtual services.
• Unmatchable provisioning and operational excellence, underpinned by our quality procedures.
• Managed services End-to-End SLA (including cloud and telephony solutions).
• Strong financials. Balance sheet worthy of Dun & Bradstreet’s coveted No.1 credit status.
• 95% of customers are either very satisfied or satisfied with us (Q3-11 Customer survey).

5. Revenue Growth
Cumulative Revenue Growth 2007-2010
30,000,000
2011 Sales Growth = 42%
25,000,000
20,000,000
2007
2008
15,000,000
2009
2010
10,000,000
5,000,000
0
February March April May June July August September October November December January

6. FINANCIAL MEDIA LEADING CARRIERS & SERVICE
CORPORATIONS CORPORATIONS ENTERPRISES PROVIDERS

7. Customer Satisfaction Levels
95% of Exponential-e’s customers said that they were either “very satisfied” or “satisfied”
with the service they receive from us.
Are you satisfied with the quality of service you receive from Exponential-e?
1% 1%
3%
35%
Very satisfied
Satisfied
60%
Neither satisfied nor dissatisfied
Dissatisfied
Very dissatisfied
Source: Q3 2011 Customer Survey

8. ISO Accreditations
ISO: 9001 ISO: 27001 ISO: 20000
Exponential-e gained the ISO: 27001, 9001 and 20000 certification; showing our commitment to
bringing information security under explicit management control and SUPPORTED by our
quality management systems

9. Exponential-e Network
• Carrier Ethernet network - Enables high-speed, cost-effective connectivity
• State-of-the-art VPLS design. Fully-meshed layer 2 switched
• Ethernet core
• Capacity, resilience and flexibility are built-in
• One of the largest Metro networks in London and excellent coverage throughout the UK.
• Connected to over 32 Datacentres - offering total flexibility and choice
• No consumer traffic
• What is the commercial benefit to your company?

10. London Network

11. National Network
Edinburgh
Glasgow
Manchester
Birmingham
Cardiff
London
x20

12. Content Delivery Networks 70% of customer traffic is
PowerNGN only 1 hop (1-2ms) away
from its destination
Cloud Enabled Internet gateway. Only 30% goes via
internet traffic
200+ peer networks
Education, Media, Business, Consumer Multiple SIP
providers
Video Conferencing
SIP Voice
Providers
INTERNET
Fibre Optic
Cable
VIDEO Customer 28+ On-net
CLOUD
STORAGE Datacentres
30+ Trading
Tier 1 Transit Exchanges & MTFs

13. Services Portfolio

14. Last Mile OA & M
Exponential-e’s 100GigE NGN
Private VPLS
EDD EDD
EDD
• 802.3 AH Ethernet OAM tools for the first mile. • Traffic classification based on TOS/DSCP/802.IP/802.1Q.
• Multiple services presented on separate ports. • VLAN forwarding/swapping/stacking (Q in Q).
• 100% separation of layer 2 services. • Performance management.
• Bandwidth management per service CIR, EIR • Status monitoring.
and Burst size. • Port and VLAN level loop-backs for error testing.

15. The Exponential-e Service Portfolio
Exponential-e believes that creating a
bespoke solution should be as simple
as ordering from a menu.
Our unique Service Creation Platform
enables companies to access all the
services and applications we host on
our network through a single Ethernet
connection.

16. Execution Capability – VPLS Solution
Royal Wedding Project – April 2011
Watched ‘live’ by 110million people
in US courtesy of Exponential-e