The document discusses how to measure marketing effectiveness by linking marketing activities to business outcomes. It recommends that companies move beyond simply tracking activities and instead focus on outcome-based and predictive metrics that show the impact of marketing on key performance indicators like lead generation, revenue growth, and customer retention. The document provides examples of different types of metrics and a six-step process for organizations to develop the right metric gathering processes, determine the best metrics to measure and track, and create dashboards to foster a culture of accountability.
What do top-performing marketing teams do differently from the rest of the pack?
This presentation for marketing leaders shares:
- Essential characteristics that define marketing organizations who have “cracked the code” to become best-in-class
- How to overcome a challenge every marketer faces: quantifying marketing’s contribution to revenue
- The three types of marketing professionals on your team, and what it takes to lead and motivate each of them
- How to make marketing more relevant to the C-Suite
Evaluation is to measure the performance of salespeople
A important process which enhances the way organization is managed & provide recommendation for further improvements.
A important process which enhances the way organization is managed & provide recommendation for further improvements.
A important process which enhances the way organization is managed & provide recommendation for further improvements.
A important process which enhances the way organization is managed & provide recommendation for further improvements.
A important process which enhances the way organization is managed & provide recommendation for further improvements.
It constitutes comparing objectives with results
Provide feedback
Take steps to further improvement
Still, budgeting and planning processes are among the most hair-pulling exercises marketing teams go through each year. That’s why National Instruments turned to SiriusDecisions’ Campaign framework to bring sanity back to this annual activity.
For this 400-member global marketing team, selecting an industry accepted framework, leveraging technology, and doubling down on collaboration led to huge strides in their planning and budgeting process.
To watch this webinar on demand visit: http://resources.allocadia.com/revamping-marketing-planning-national-instruments-webinar.html
What do top-performing marketing teams do differently from the rest of the pack?
This presentation for marketing leaders shares:
- Essential characteristics that define marketing organizations who have “cracked the code” to become best-in-class
- How to overcome a challenge every marketer faces: quantifying marketing’s contribution to revenue
- The three types of marketing professionals on your team, and what it takes to lead and motivate each of them
- How to make marketing more relevant to the C-Suite
Evaluation is to measure the performance of salespeople
A important process which enhances the way organization is managed & provide recommendation for further improvements.
A important process which enhances the way organization is managed & provide recommendation for further improvements.
A important process which enhances the way organization is managed & provide recommendation for further improvements.
A important process which enhances the way organization is managed & provide recommendation for further improvements.
A important process which enhances the way organization is managed & provide recommendation for further improvements.
It constitutes comparing objectives with results
Provide feedback
Take steps to further improvement
Still, budgeting and planning processes are among the most hair-pulling exercises marketing teams go through each year. That’s why National Instruments turned to SiriusDecisions’ Campaign framework to bring sanity back to this annual activity.
For this 400-member global marketing team, selecting an industry accepted framework, leveraging technology, and doubling down on collaboration led to huge strides in their planning and budgeting process.
To watch this webinar on demand visit: http://resources.allocadia.com/revamping-marketing-planning-national-instruments-webinar.html
Allocadia Webinar - How Pitney Bowes Got to Marketing ROI by Starting with th...Allocadia Software
Every year, a top priority for marketers is the ability to measure ROI, but the reality is very few marketing organizations actually produce quality ROI insights. Creating valuable advanced measurements is hard.
This webinar covered how Pitney Bowes, a $3.5B global company, leveraged technology to take control of their marketing investments and gain the confidence of their finance department. They then successfully married investments and returns to create three layers of ROI insights across their entire marketing organization.
Allison Smith Terrey, Vice President of Marketing Operations & Analytics, and Anna Alexander, Manager of Marketing Budget Systems, walk you through the story of how savvy choices around technology and data and gaining executive buy-in helped transform corporate marketing operations into a trusted advisor across the company.
Business Workshop | Business ManagementdiannaGreford
I can facilitate a dynamic Marketing Workshop where the participants gain the insight and confidence to master marketing and develop their own marketing action plan
How to Create a Marketing Plan for Financial Advisors and Grow Your Business ...Claire Akin, MBA
Are you ready to make this year your best year ever? Get started by joining us for an exclusive workshop webinar to create your marketing plan! We'll review six steps to get started with your marketing plan including:
Your Website
Search Engine Optimization (SEO)
Email Marketing
Event Marketing
Social Media
Creating a Marketing Calendar
You'll walk away with a concrete action plan to increase new leads and referrals this year and beyond!
"Sales compensation management increases the potential of the firm to increase its sales. Proper compensation motivates team and enhances its performance parallel increasing the firm’s productivity. "
Read more about sales compensation management: http://www.incentives-solutions.com
Presentation for NRPA Revenue Development and Management School (Year 2). Participants walk away with a one-page marketing plan for one of their programs, facilities, or services in this interactive session.
Allocadia Webinar - How Pitney Bowes Got to Marketing ROI by Starting with th...Allocadia Software
Every year, a top priority for marketers is the ability to measure ROI, but the reality is very few marketing organizations actually produce quality ROI insights. Creating valuable advanced measurements is hard.
This webinar covered how Pitney Bowes, a $3.5B global company, leveraged technology to take control of their marketing investments and gain the confidence of their finance department. They then successfully married investments and returns to create three layers of ROI insights across their entire marketing organization.
Allison Smith Terrey, Vice President of Marketing Operations & Analytics, and Anna Alexander, Manager of Marketing Budget Systems, walk you through the story of how savvy choices around technology and data and gaining executive buy-in helped transform corporate marketing operations into a trusted advisor across the company.
Business Workshop | Business ManagementdiannaGreford
I can facilitate a dynamic Marketing Workshop where the participants gain the insight and confidence to master marketing and develop their own marketing action plan
How to Create a Marketing Plan for Financial Advisors and Grow Your Business ...Claire Akin, MBA
Are you ready to make this year your best year ever? Get started by joining us for an exclusive workshop webinar to create your marketing plan! We'll review six steps to get started with your marketing plan including:
Your Website
Search Engine Optimization (SEO)
Email Marketing
Event Marketing
Social Media
Creating a Marketing Calendar
You'll walk away with a concrete action plan to increase new leads and referrals this year and beyond!
"Sales compensation management increases the potential of the firm to increase its sales. Proper compensation motivates team and enhances its performance parallel increasing the firm’s productivity. "
Read more about sales compensation management: http://www.incentives-solutions.com
Presentation for NRPA Revenue Development and Management School (Year 2). Participants walk away with a one-page marketing plan for one of their programs, facilities, or services in this interactive session.
As a marker, it’s intimidating when your CEO asks you “Every other department can measure their effectiveness, what can we do to measure the marketing department’s effectiveness?” What would your response be?
Market Research: Understanding your target audience is essential. Conduct market research to gather information about your customers, competitors, and industry trends. This will help you tailor your products or services to meet the needs and preferences of your target market.
Product Development: Develop products or services that fulfill the needs and desires of your target audience. Consider factors such as features, quality, pricing, and branding to create offerings that differentiate your business from competitors.
Branding: Develop a strong brand identity that resonates with your target audience. Your brand should communicate your unique value proposition and differentiate your business from competitors. This includes elements such as your brand name, logo, colors, and messaging.
Promotion: Use various promotional tactics to communicate the value of your products or services to your target audience. This may include advertising, public relations, social media marketing, content marketing, and other forms of communication.
Distribution: Determine the most effective distribution channels to reach your target audience and deliver your products or services to them. This may involve selling directly to consumers, distributing through retailers or wholesalers, or using e-commerce platforms.
Pricing: Set prices for your products or services that reflect their value and are competitive within the market. Consider factors such as production costs, competitor pricing, perceived value, and pricing strategies.
Customer Relationship Management: Build and maintain strong relationships with your customers to foster loyalty and repeat business. This may involve providing excellent customer service, engaging with customers on social media, offering loyalty programs, and soliciting feedback to continuously improve your offerings.
Evaluation and Adjustment: Continuously monitor and evaluate the effectiveness of your marketing efforts. Use metrics such as sales, customer feedback, and brand awareness to assess performance and make adjustments as needed to achieve your marketing goals.
forther any quiers https://lakshman.subhashmangalam.com/best-and-top-pottery-studio-tutorial-in-india/
The Integrated Marketing Analytics Guidebook White Paper by BECKONAmanda Roberts
You have all the data in the world at your fingertips and your leadership team is waiting for strategic scorecards to come out of marketing. But what should you track, measure, report on and share? What metrics actually matter?
Grow Your brand-Next Leval with Performance Marketinginfo821819
Welcome to “Grow Your brand-Next Level with Performance Marketing.” In today’s competitive landscape, establishing and growing your brand requires more than just traditional marketing tactics. It demands a strategic approach that drives measurable results and maximizes return on investment. Performance marketing offers a dynamic solution, leveraging data-driven strategies to optimize campaigns, target specific audiences, and drive tangible outcomes. In this guide, we’ll explore the principles of performance marketing and how they can propel your brand to new heights. From defining your brand identity to implementing advanced marketing tactics, we’ll equip you with the tools and knowledge needed to elevate your brand and achieve unparalleled success.
For an updated version of this presentation: https://www.slideshare.net/clearaction/marketing-operations-the-engine-behind-predictive-analytics-127189835
Presented by Gary Katz at Predictive Analytics World, February 18, 2009 San Francisco, Calif.
See https://ClearAction.com
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
7. MARKETING
EFFECTIVENESS Marketing Organization
2010 = Evolve into Performance Driven
Performance Driven—Emphasis on a consistently high level of
achievement while maintaining quality and promoting competition
How do we get there?
1. Set clear standards
2. Align resources, policies, and practices
3. Understand achievements and failures
4. Measurable and specific outcomes
5. Analyze performance at:
1. Strategic
2. Operational
3. Tactical
6. KPIs and Business Metrics
9. MARKETING
EFFECTIVENESS
Don’t gather data: Link Marketing Activity to Business Outcomes
Types of Metrics
1. Activity Based—hits, click-through rates, page views, etc…
2. Operational—cost per lead, channel margin, conversion rate,
average customer acquisition cost
3. Outcome-based—market share by segment, customer attrition,
pipeline contribution
4. Leading-indicator—brand preference, share of wallet, net
advocacy, competitive rate of growth
5. Predictive—propensity, lifecycle, and attach rate
10. MARKETING
EFFECTIVENESS
1. Improved Lead Generation
2. Higher Customer Retention Rates
3. Incremental Revenue Growth
4. Shorter Sales Cycles
5. Less Expensive Customer Acquisition
6. Growing Value of Existing Customers
1. Brand Equity
2. Growing Market share
11. MARKETING
EFFECTIVENESS
6 Steps toward Marketing Effectiveness
1. Stop reporting simply on Activities
2. Conduct a Metric Audit
3. Set Goals
4. Improve Metric Competency and Proficiency
5. Use Metrics to guide Business Decisions
6. Foster a Culture of Accountability
Recent CMO Council survey found that:
93% attempt to measure marketing performance, but only 1 in
10 said they do it effectively
Key take away…
Measure right things, right ways, efficiently, consistently, and
accountably
12. MARKETING
EFFECTIVENESS
1. Begin Linking Marketing with Business Outcomes
2. Develop Metric Gathering Processes
3. Determine best Metrics to Measure and Track
4. Create Dashboards and Reports
5. Move from Deficient/Competent to Proficient
13. MARKETING
EFFECTIVENESS
What every company wants:
1. Dominant Player in the Market
2. Retain Customers and increase their lifetime value
3. Increase it’s Shareholder Value
To do the above, we must understand where we are effective in our
marketing and continuously improve our processes
Get away from measuring the effectiveness of our marketing on how
we “look and feel” and link marketing with business outcomes
