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Make Digital Real | Execute Smart
Omnichannel Analytics for Consumer Goods
Understanding the “Advanced Analytics Continuum”
The power of an integrated data and analytics framework
2
Data Driven Organization Maturity
Value to the
Enterprise
Managing Data
EDM, DI, MDM, DW,
Big Data
Provide a comprehensive data
management framework,
architecture and governance to
achieve a “single version” of truth
Business
Intelligence
Descriptive Analytics
Provide a comprehensive data
reporting/dashboards
framework, architecture and
governance to deliver
appropriate, timely and
actionable information
Insight
Generation
Predictive Analytics
Through an integrated analytics
framework and by applying
business rules, statistical
models, visualizations, and
industry specific context derive
advanced analytics & actionable
insights to predict areas that
need attention.
Decision Science
Prescriptive
Predicting areas of concern.
Artificial Intelligence. Machine
learning. Take recommendations
versus what was actually done to
continue improving recommended
actions.
What Can We Offer?
3
Sales
Performance
Tracking
Replenishment
On-shelf
Availability
In-store
Execution
Demand
Forecasting
Promotion
Execution
Our Solution Details
4
Sales
Performance
Tracking
Replenishment
On-shelf
Availability
In-store
Execution
Demand
Forecasting
Promotion
Execution
Velocity And Distribution Report
Cross Retailer/ Cross Channel Reports
Geospatial Analysis
New Promotions Review
Pricing/Promotion Compliance
Customer Profitability Analysis
Suggested Order And Safety Stock
Must Stock Categorization And Tracking
Shrinkage And Unsaleable Analysis
Cross Sell
Demographics Based Assortment
Tail Management
Tracking OSA
OOS Report
Predicted Out Of Stock
Phantom Inventory & Zero Scans
Root Cause Analysis
Balance Scorecard
Smart Ordering By Sales Reps
Planogram Compliance
Store Clustering
Store Level Dashboard
Demand Forecasting
Seasonal Forecasts/ Weather Trends
Price Elasticity
Inventory Forecasts
Baseline Sales
Uplift & ROI Analysis
Optimized Spend Allocation
Cannibalization & Halo Effect Analysis
Pantry Stocking/Post Event Dip
Trade Promotion Optimization
Our Solution for Business Users
5
Sales Manager
 Velocity And Distribution
Report
 Cross Retailer
 Cross Channel Reports
 Geospatial Analysis
 Accounts Scorecard
 Item and customer
Ranking
Category Manager
 Data Harmonization
 Sales Performance Insights
 Promotion Execution
 New Product Introduction
 Category Analysis
 Planogram Analysis
Supply Chain Manager
 Replenishment
 On-Shelf Availability
 Exception-Based Alerts
 Key Metrics Analysis
 New Product Introduction
 Promotion Execution
 In-Store Execution
 Demand Forecasts
Trade Manager
 Sales Reporting & Analysis
 Promotion Execution
 Smart Store Orders
 New Product Introduction
 In-Store Execution
 Replenishment
 Mobile Access to
Performance Data
CEO
 Cross-Retailer
Performance
 P&L Impact
 Market Share
 New Product Introductions
The Base that enables
Solutions
Enterprise DSR (Demand Signal Repository)
6
DSR can be leveraged across entire value chain
7
Demand Signal Repository
Demand
Planning
Forecast
Accuracy
Ship Share
Revised Vs Plans
Inventory
Forecasts
Trade
Promotions
Promotion Lift
Trade ROI
Calculation
What-if
Scenarios
Time Series
Analysis
Sales
Effectiveness
Account
Scorecard &
Charts
Multi Retailer
Report
Item Tracking
by Rolling
Periods
Channel Shifts
Inventory
Planning
Phantom
Inventory
Report
On Shelf
Availability
OOS Report
Inventory
Dashboard
Seasonality
Planning
Weather Trends
Report
Product Trends
Report
Sales Trends
Report
Seasonal
Forecasts
Consumer
Insights
Social Media
Analytics
Consumer
Promotions
Channel Usage
Analytics
Location Based
Analytics
New Product
Introduction
New Item
Performance
New Item
Promotion
Review
Cannibalization
Repeat
Purchases
Monitoring
Competition
Market Share
POG Analysis
Competitive
Price Analysis
Category
Review
Omnichannel Analytics for Consumer Goods

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Omnichannel Analytics for Consumer Goods

  • 1. Make Digital Real | Execute Smart Omnichannel Analytics for Consumer Goods
  • 2. Understanding the “Advanced Analytics Continuum” The power of an integrated data and analytics framework 2 Data Driven Organization Maturity Value to the Enterprise Managing Data EDM, DI, MDM, DW, Big Data Provide a comprehensive data management framework, architecture and governance to achieve a “single version” of truth Business Intelligence Descriptive Analytics Provide a comprehensive data reporting/dashboards framework, architecture and governance to deliver appropriate, timely and actionable information Insight Generation Predictive Analytics Through an integrated analytics framework and by applying business rules, statistical models, visualizations, and industry specific context derive advanced analytics & actionable insights to predict areas that need attention. Decision Science Prescriptive Predicting areas of concern. Artificial Intelligence. Machine learning. Take recommendations versus what was actually done to continue improving recommended actions.
  • 3. What Can We Offer? 3 Sales Performance Tracking Replenishment On-shelf Availability In-store Execution Demand Forecasting Promotion Execution
  • 4. Our Solution Details 4 Sales Performance Tracking Replenishment On-shelf Availability In-store Execution Demand Forecasting Promotion Execution Velocity And Distribution Report Cross Retailer/ Cross Channel Reports Geospatial Analysis New Promotions Review Pricing/Promotion Compliance Customer Profitability Analysis Suggested Order And Safety Stock Must Stock Categorization And Tracking Shrinkage And Unsaleable Analysis Cross Sell Demographics Based Assortment Tail Management Tracking OSA OOS Report Predicted Out Of Stock Phantom Inventory & Zero Scans Root Cause Analysis Balance Scorecard Smart Ordering By Sales Reps Planogram Compliance Store Clustering Store Level Dashboard Demand Forecasting Seasonal Forecasts/ Weather Trends Price Elasticity Inventory Forecasts Baseline Sales Uplift & ROI Analysis Optimized Spend Allocation Cannibalization & Halo Effect Analysis Pantry Stocking/Post Event Dip Trade Promotion Optimization
  • 5. Our Solution for Business Users 5 Sales Manager  Velocity And Distribution Report  Cross Retailer  Cross Channel Reports  Geospatial Analysis  Accounts Scorecard  Item and customer Ranking Category Manager  Data Harmonization  Sales Performance Insights  Promotion Execution  New Product Introduction  Category Analysis  Planogram Analysis Supply Chain Manager  Replenishment  On-Shelf Availability  Exception-Based Alerts  Key Metrics Analysis  New Product Introduction  Promotion Execution  In-Store Execution  Demand Forecasts Trade Manager  Sales Reporting & Analysis  Promotion Execution  Smart Store Orders  New Product Introduction  In-Store Execution  Replenishment  Mobile Access to Performance Data CEO  Cross-Retailer Performance  P&L Impact  Market Share  New Product Introductions
  • 6. The Base that enables Solutions Enterprise DSR (Demand Signal Repository) 6
  • 7. DSR can be leveraged across entire value chain 7 Demand Signal Repository Demand Planning Forecast Accuracy Ship Share Revised Vs Plans Inventory Forecasts Trade Promotions Promotion Lift Trade ROI Calculation What-if Scenarios Time Series Analysis Sales Effectiveness Account Scorecard & Charts Multi Retailer Report Item Tracking by Rolling Periods Channel Shifts Inventory Planning Phantom Inventory Report On Shelf Availability OOS Report Inventory Dashboard Seasonality Planning Weather Trends Report Product Trends Report Sales Trends Report Seasonal Forecasts Consumer Insights Social Media Analytics Consumer Promotions Channel Usage Analytics Location Based Analytics New Product Introduction New Item Performance New Item Promotion Review Cannibalization Repeat Purchases Monitoring Competition Market Share POG Analysis Competitive Price Analysis Category Review